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    Overview of the QualityMovement

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    Introduction to Industrial Engineering03.12.20072

    Modern Importance of QualityModern Importance of QualityThe first job we have is to turn out quality

    merchandise that consumers will buy andkeep on buying. If we produce it efficientlyand economically, we will earn a profit, inwhich you will share.

    - William Cooper Procter

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    Quality Assurance

    ...is any action directed toward providing

    customers with goods and services ofappropriate quality.

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    History of Quality Assurance(1 of 2)

    History of Quality Assurance(1 of 2)

    Skilled craftsmanship during Middle Ages

    Industrial Revolution: rise of inspection andseparate quality departments

    Statistical methods at Bell SystemQuality control during World War II

    Quality management in Japan

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    History of Quality Assurance(2 of 2)

    History of Quality Assurance(2 of 2)

    Quality awareness in U.S. manufacturing

    industry during 1980s: Total QualityManagement

    Malcolm Baldrige National Quality Award

    (1987)Quality in service industries, government,

    health care, and educationCurrent and future challenge: keep

    progress in quality management alive

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    Contemporary Influences on

    QualityLearning systems

    Adaptability and speed of change

    Environmental sustainability

    Globalization

    Knowledge focus

    Customization and differentiation

    Shifting demographics

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    Definitions of QualityDefinitions of Quality

    Transcendent definition: excellence

    Product-based definition: quantities ofproduct attributes

    User-based definition: fitness forintended use

    Value-based definition: quality vs. priceManufacturing-based definition:

    conformance to specifications

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    Introduction to Industrial Engineering03.12.20078

    Quality PerspectivesQuality Perspectives

    CustomerCustomer

    DistributionDistribution

    productsproducts

    andand

    servicesservices

    needsneeds

    transcendent &transcendent &

    productproduct--basedbaseduseruser--basedbased

    manufacturingmanufacturing--

    basedbased

    valuevalue--basedbased

    MarketingMarketing

    DesignDesign

    ManufacturingManufacturing

    Information flowInformation flowProduct flowProduct flow

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    Introduction to Industrial Engineering03.12.20079

    Customer-Driven QualityCustomer-Driven Quality

    Meeting or exceeding customerexpectations

    Customers can be...Consumers

    External customers Internal customers

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    Introduction to Industrial Engineering03.12.200710

    Total Quality People-focused management system

    Focus on increasing customer satisfactionand reducing costs

    A systems approach that integratesorganizational functions and the entire supplychain

    Stresses learning and adaptation to change Based on the scientific method

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    Introduction to Industrial Engineering03.12.200711

    Principles of Total QualityCustomer and stakeholder focus

    Participation and teamwork

    Process focus and continuousimprovement

    ...supported by an integrated organizationalinfrastructure, a set of management practices,

    and a set of tools and techniques

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    Introduction to Industrial Engineering03.12.200712

    Customer and Stakeholder

    Focus

    Customer is principal judge of quality

    Organizations must first understandcustomers needs and expectations in

    order to meet and exceed them

    Organizations must build relationships

    with customersCustomers include employees and

    society at large

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    Introduction to Industrial Engineering03.12.200713

    Participation and TeamworkEmployees know their jobs best and

    therefore, how to improve themManagement must develop the systems

    and procedures that foster participationand teamwork

    Empowerment better serves customers,

    and creates trust and motivationTeamwork and partnerships must exist

    both horizontally and vertically

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    Introduction to Industrial Engineering03.12.200714

    Process Focus and Continuous

    ImprovementA process is a sequence of

    activities that is intended to achievesome result

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    Introduction to Industrial Engineering03.12.200715

    Continuous ImprovementEnhancing value through new products

    and servicesReducing errors, defects, waste, and

    costs

    Increasing productivity andeffectiveness

    Improving responsiveness and cycletime performance

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    Demings View of a

    Production SystemSuppliers of

    materials andequipment

    Receipt and test

    of materials

    Design and

    RedesignConsumerresearch

    A

    B

    CD

    Production, assemblyinspection

    Tests of processes, machines, methodsDistribution

    Consumers

    INPUTS PROCESSES OUTPUTS

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    Introduction to Industrial Engineering03.12.200717

    Learning The foundation for improvement

    Understanding why changes are successfulthrough feedback between practices andresults, which leads to new goals and

    approaches Learning cycle:

    Planning

    Execution of plans

    Assessment of progress

    Revision of plans based on assessment findings

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    Infrastructure, Practices, and

    Tools

    Leadership Strategic HRM Process Data andLeadership Strategic HRM Process Data and informationinformation

    Planning mgt.Planning mgt. managementmanagement

    Performance TrainingPerformance Training

    appraisalappraisal

    Trend chartTrend chartToolsTools

    PracticesPractices

    InfrastructureInfrastructure

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    Introduction to Industrial Engineering03.12.200719

    TQ Infrastructure

    Customer relationship management

    Leadership and strategic planning

    Human resources management

    Process management

    Data and information management

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    Competitive AdvantageCompetitive Advantage

    Is driven by customer wants and needs

    Makes significant contribution to businesssuccess

    Matches organizations unique resources

    with opportunities Is durable and lasting

    Provides basis for further improvementProvides direction and motivation

    Quality supports each of these characteristics

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    Introduction to Industrial Engineering03.12.200721

    Quality and ProfitabilityQuality and ProfitabilityImproved quality

    of design

    Higher perceived

    value

    Increased marketshare

    Higher

    prices

    Increasedrevenues

    Improved quality

    of conformance

    Lowermanufacturing and

    service costs

    Higher profitability

    Evidence that Quality Impacts

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    Introduction to Industrial Engineering03.12.200722

    Evidence that Quality Impacts

    Business Results

    General Accounting Office study ofBaldrige Award applicants

    Baldrige stock study (seewww.quality.nist.gov)

    Hendricks and Singhal study of

    quality award winnersPerformance results of Baldrige

    Award winners

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    Introduction to Industrial Engineering03.12.200723

    GAO TQ Model

    Product andservice quality

    Customersatisfaction

    Leadership forcontinuous

    improvement

    Quality systems andemployee involvement

    Competitiveness

    Organizationbenefits

    Reliability

    On-time delivery

    Error/defects

    Overall satisfaction

    Customer retention

    Complaints

    CostsCycle time

    TurnoverSatisfaction

    Safety & health

    Productivity

    Market share

    Profits

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    Introduction to Industrial Engineering03.12.200724

    Three Levels of Quality

    Organizational level: meeting

    external customer requirements

    Process level: linking external and

    internal customer requirements

    Performer/job level: meeting

    internal customer requirements

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    Quality and Personal ValuesQuality and Personal Values

    Personal initiative has a positive

    impact on business success

    Quality begins with personal attitudes

    Quality-focused individuals oftenexceed customer expectations

    Attitudes can be changed throughawareness and effort (e.g., personal

    quality checklists)

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    Introduction to Industrial Engineering03.12.200726

    ChallengesTrue understanding of the organization

    Machine metaphorComputer metaphor

    Life-form metaphorPolitical/cultural realities of the

    organization

    Growth of Modern

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    Growth of Modern

    Quality Management

    Manufacturingquality

    Improvedproduct designs

    Servicequality

    Performanceexcellence

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    Introduction to Industrial Engineering03.12.200728

    Systems Thinking A system is the functions or activities within

    an organization that work together for the aimof the organization.

    Subsystems of an organization are linked

    together as internal customers and suppliers. A systems perspective acknowledges the

    importance of the interactions of subsystems,not the actions of them individually.

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    Introduction to Industrial Engineering03.12.200729

    Manufacturing Systems(1 of 2)

    Marketing and sales

    Product design and engineering

    Purchasing and receiving

    Production planning and scheduling

    Manufacturing and assemblyTool engineering

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    Introduction to Industrial Engineering03.12.200730

    Manufacturing Systems (2 of 2)

    Industrial engineering and processdesign

    Finished goods inspection and testPackaging, shipping, and

    warehousingInstallation and service

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    Introduction to Industrial Engineering03.12.200731

    Quality in Business SupportFunctions for Manufacturing

    General management

    Finance and accounting

    Human resource management

    Quality assuranceLegal services

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    Introduction to Industrial Engineering03.12.200732

    Quality in ServicesServiceis defined as any primary or

    complementary activity that does notdirectly produce a physical product

    that is, the non-goods part of thetransaction between buyer (customer)and seller (provider).

    Critical Differences between

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    Critical Differences between

    Service and Manufacturing (1 of 2)

    Customer needs and performancestandards are more difficult to identifyand measure

    Services requires a higher degree ofcustomization

    Output is intangible

    Critical Differences between

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    Introduction to Industrial Engineering03.12.200734

    Critical Differences between

    Service and Manufacturing (2 of 2)

    Services are produced and consumedsimultaneously

    Customers are often involved in actual

    processServices are more labor-intensive than

    manufacturing

    Services handle large numbers oftransactions

    Components of Service

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    Introduction to Industrial Engineering03.12.200735

    Components of Service

    System Quality

    EmployeesInformation technology

    The Ritz Carlton Hotel Co

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    The Ritz-Carlton Hotel Co.

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    The Quality GurusThe Quality Gurus

    Philosophies andFrameworks

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    Introduction to Industrial Engineering03.12.200739

    Deming Chain Reaction

    Improve quality

    Costs decrease

    Productivity improves

    Increase market share with better

    quality and lower prices

    Stay in business

    Provide jobs and more jobs

    Demings System

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    Introduction to Industrial Engineering03.12.200740

    g y

    of Profound KnowledgeAppreciation for a system

    Understanding variationTheory of knowledge

    Psychology

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    Introduction to Industrial Engineering03.12.200741

    SystemsMost organizational processes are

    cross-functionalParts of a system must work

    togetherEvery system must have a purpose

    Management must optimize thesystem as a whole

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    Introduction to Industrial Engineering03.12.200743

    Theory of KnowledgeKnowledge is not possible without

    theoryExperience alone does not

    establish a theory, it only describesTheory shows cause-and-effect

    relationships that can be used forprediction

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    Introduction to Industrial Engineering03.12.200744

    PsychologyPeople are motivated intrinsically

    and extrinsicallyFear is demotivating

    Managers should develop prideand joy in work

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    Introduction to Industrial Engineering03.12.200745

    Demings 14 Points (Abridged) (1 of 2)1. Create and publish a company mission

    statement and commit to it.

    2. Learn the new philosophy.

    3. Understand the purpose of inspection.

    4. End business practices driven by price alone.5. Constantly improve system of production

    and service.

    6. Institute training.7. Teach and institute leadership.

    8. Drive out fear and create trust.

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    Introduction to Industrial Engineering03.12.200746

    Demings 14 Points (2 of 2)9. Optimize team and individual efforts.

    10. Eliminate exhortations for work force.

    11. Eliminate numerical quotas and M.B.O.Focus on improvement.

    12. Remove barriers that rob people of pride

    of workmanship.

    13. Encourage education and self-improvement.

    14. Take action to accomplish the transformation.

    www.deming.org

    Demings 7 Deadly Sins

    http://deming.org/deminghtml/wedi.htmlhttp://deming.org/deminghtml/wedi.html
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    Introduction to Industrial Engineering03.12.200747

    Deming s 7 Deadly Sins

    1. Lack of constancy of purpose2. Emphasis on short term profits

    3. Evaluation of performance, merit rating, orannual review of performance

    4. Mobility of management

    5. Running a company on visible figures alone6. Excessive medical costs for employee health

    care that increase the final costs of goods

    and services7. Excessive costs of warranty, fueled by

    lawyers who work on the basis of

    contingency fees.

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    Introduction to Industrial Engineering03.12.200748

    Joseph Juran Resistances to unity:

    Multiple functions marketing, production

    Multiple levels (hierarchy)

    Multiple product lines Different markets, technologies

    Solution:

    A universal thought process for all levels

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    Introduction to Industrial Engineering03.12.200749

    Jurans Insight Corporate finance is based on:

    Budgeting (planning)

    Cost Control (expense control)

    Cost Reduction (profit improvement)

    A Financial Trilogy:

    Budgeting

    Cost Reduction Cost Control

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    Jurans Quality TrilogyQuality planning

    Quality control

    Quality improvement

    www.juran.com

    http://www.juran.com/main.html
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    Jurans Quality Trilogy Control

    Process for meeting goals Ensure that operations conducted according to

    plan

    Planning Preparing to meet quality goals

    Ensure that process capable of meeting goals

    Improvement

    Process of breaking through to new levels

    Ensure that operations at superior performance

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    Jurans Quality Trilogy (cont.) Current priorities misaligned with assessment

    Process Assessment Priority

    Control Very Strong Top Priority

    Planning Weak LimitedPriority

    Improvement Very Weak Very LowPriority

    Jurans Trilogy (cont )

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    Juran s Trilogy (cont.)

    Must address:

    Setting goals

    Based on competition in the marketplace Removal of traditional wastes

    Infrastructure

    Enable corporate review of divisionalquality goals, plans and performance

    Ensures fit with strategy

    Resources

    Training

    Measurement

    Jurans Trilogy (cont )

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    Juran s Trilogy (cont.)

    Tools were shop floor oriented

    Measurement was cost ofquality

    To incite management

    Economic quality level

    Jurans Breakthrough

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    Sequence1. Breakthrough in attitudes

    2.Identify the vital few projects

    3. Organize for breakthrough knowledge Steering group

    Diagnostic group4. Conduct the analysis

    5. Determine how to overcome resistance to

    change6. Institute the change

    7. Institute controls

    Phillip B Crosby

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    Phillip B. Crosby

    Quality is free . . . :

    Quality is free. Its not a gift, but it is free.

    What costs money are the unquality things -- allthe actions that involve not doing jobs right the

    first time.

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    Philip B. CrosbyAbsolutes of Quality Management:

    Quality means conformance to requirementsProblems are functional in nature

    There is no optimum level of defects

    Cost of quality is the only useful measurement

    Zero defects is the only performance standard

    www.philipcrosby.com

    http://www.philipcrosby.com/
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    Crosbys Quality is FreeQuality improvement programs

    Take time

    Must convince people that it is intheir best interests

    5 stages of quality maturity

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    Introduction to Industrial Engineering03.12.200759

    Crosbys 14 Steps1. Management commitment2. Quality improvement team

    3. Quality measurement

    4. Cost of quality evaluation

    5. Quality awareness

    6. Corrective action

    7. Establish an ad hoc committeefor the Zero Defects program

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    Crosbys 14 Steps (cont.)8. Supervisor training9. Zero defects day (setting a

    new standard)

    10. Goal setting

    11. Error cause removal

    12. Recognition

    13. Quality councils

    14. Do it over again

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    Introduction to Industrial Engineering03.12.200761

    A.V. FeigenbaumThree Steps to Quality

    Quality Leadership, with a strongfocus on planning

    Modern Quality Technology, involvingthe entire work force

    Organizational Commitment,

    supported by continuous training andmotivation

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    A.V. FeigenbaumNeed to Classify the Cost of Quality

    PreventionAppraisal

    Failure

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    Kaoru IshikawaInstrumental in developing

    Japanese quality strategyInfluenced participative approaches

    involving all workersAdvocated the use of simple visual

    tools and statistical techniques

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    Genichi TaguchiPioneered a new perspective on quality

    based on the economic value of being ontarget and reducing variation anddispelling the traditional view of

    conformance to specifications:

    No Loss LossLoss

    Tolerance

    0.500 0.5200.480

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    Key Quality ConceptsSystemic integration of

    customer feedback

    Strong focus on quality definedas:

    Measurable dimensions

    Perceptions of internal and

    external customersCI

    Collaboration not competition

    Key Quality Concepts (cont )

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    Key Quality Concepts (cont.)

    Data driven

    TeamworkProper training

    Proper motivation

    Empowerment

    Shared vision

    Leadership