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Overview of the QualityMovement
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Introduction to Industrial Engineering03.12.20072
Modern Importance of QualityModern Importance of QualityThe first job we have is to turn out quality
merchandise that consumers will buy andkeep on buying. If we produce it efficientlyand economically, we will earn a profit, inwhich you will share.
- William Cooper Procter
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Quality Assurance
...is any action directed toward providing
customers with goods and services ofappropriate quality.
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History of Quality Assurance(1 of 2)
History of Quality Assurance(1 of 2)
Skilled craftsmanship during Middle Ages
Industrial Revolution: rise of inspection andseparate quality departments
Statistical methods at Bell SystemQuality control during World War II
Quality management in Japan
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History of Quality Assurance(2 of 2)
History of Quality Assurance(2 of 2)
Quality awareness in U.S. manufacturing
industry during 1980s: Total QualityManagement
Malcolm Baldrige National Quality Award
(1987)Quality in service industries, government,
health care, and educationCurrent and future challenge: keep
progress in quality management alive
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Contemporary Influences on
QualityLearning systems
Adaptability and speed of change
Environmental sustainability
Globalization
Knowledge focus
Customization and differentiation
Shifting demographics
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Definitions of QualityDefinitions of Quality
Transcendent definition: excellence
Product-based definition: quantities ofproduct attributes
User-based definition: fitness forintended use
Value-based definition: quality vs. priceManufacturing-based definition:
conformance to specifications
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Quality PerspectivesQuality Perspectives
CustomerCustomer
DistributionDistribution
productsproducts
andand
servicesservices
needsneeds
transcendent &transcendent &
productproduct--basedbaseduseruser--basedbased
manufacturingmanufacturing--
basedbased
valuevalue--basedbased
MarketingMarketing
DesignDesign
ManufacturingManufacturing
Information flowInformation flowProduct flowProduct flow
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Customer-Driven QualityCustomer-Driven Quality
Meeting or exceeding customerexpectations
Customers can be...Consumers
External customers Internal customers
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Total Quality People-focused management system
Focus on increasing customer satisfactionand reducing costs
A systems approach that integratesorganizational functions and the entire supplychain
Stresses learning and adaptation to change Based on the scientific method
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Principles of Total QualityCustomer and stakeholder focus
Participation and teamwork
Process focus and continuousimprovement
...supported by an integrated organizationalinfrastructure, a set of management practices,
and a set of tools and techniques
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Customer and Stakeholder
Focus
Customer is principal judge of quality
Organizations must first understandcustomers needs and expectations in
order to meet and exceed them
Organizations must build relationships
with customersCustomers include employees and
society at large
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Participation and TeamworkEmployees know their jobs best and
therefore, how to improve themManagement must develop the systems
and procedures that foster participationand teamwork
Empowerment better serves customers,
and creates trust and motivationTeamwork and partnerships must exist
both horizontally and vertically
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Introduction to Industrial Engineering03.12.200714
Process Focus and Continuous
ImprovementA process is a sequence of
activities that is intended to achievesome result
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Continuous ImprovementEnhancing value through new products
and servicesReducing errors, defects, waste, and
costs
Increasing productivity andeffectiveness
Improving responsiveness and cycletime performance
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03.12.200716
Demings View of a
Production SystemSuppliers of
materials andequipment
Receipt and test
of materials
Design and
RedesignConsumerresearch
A
B
CD
Production, assemblyinspection
Tests of processes, machines, methodsDistribution
Consumers
INPUTS PROCESSES OUTPUTS
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Learning The foundation for improvement
Understanding why changes are successfulthrough feedback between practices andresults, which leads to new goals and
approaches Learning cycle:
Planning
Execution of plans
Assessment of progress
Revision of plans based on assessment findings
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Infrastructure, Practices, and
Tools
Leadership Strategic HRM Process Data andLeadership Strategic HRM Process Data and informationinformation
Planning mgt.Planning mgt. managementmanagement
Performance TrainingPerformance Training
appraisalappraisal
Trend chartTrend chartToolsTools
PracticesPractices
InfrastructureInfrastructure
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TQ Infrastructure
Customer relationship management
Leadership and strategic planning
Human resources management
Process management
Data and information management
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Competitive AdvantageCompetitive Advantage
Is driven by customer wants and needs
Makes significant contribution to businesssuccess
Matches organizations unique resources
with opportunities Is durable and lasting
Provides basis for further improvementProvides direction and motivation
Quality supports each of these characteristics
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Quality and ProfitabilityQuality and ProfitabilityImproved quality
of design
Higher perceived
value
Increased marketshare
Higher
prices
Increasedrevenues
Improved quality
of conformance
Lowermanufacturing and
service costs
Higher profitability
Evidence that Quality Impacts
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Evidence that Quality Impacts
Business Results
General Accounting Office study ofBaldrige Award applicants
Baldrige stock study (seewww.quality.nist.gov)
Hendricks and Singhal study of
quality award winnersPerformance results of Baldrige
Award winners
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Introduction to Industrial Engineering03.12.200723
GAO TQ Model
Product andservice quality
Customersatisfaction
Leadership forcontinuous
improvement
Quality systems andemployee involvement
Competitiveness
Organizationbenefits
Reliability
On-time delivery
Error/defects
Overall satisfaction
Customer retention
Complaints
CostsCycle time
TurnoverSatisfaction
Safety & health
Productivity
Market share
Profits
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Three Levels of Quality
Organizational level: meeting
external customer requirements
Process level: linking external and
internal customer requirements
Performer/job level: meeting
internal customer requirements
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Quality and Personal ValuesQuality and Personal Values
Personal initiative has a positive
impact on business success
Quality begins with personal attitudes
Quality-focused individuals oftenexceed customer expectations
Attitudes can be changed throughawareness and effort (e.g., personal
quality checklists)
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ChallengesTrue understanding of the organization
Machine metaphorComputer metaphor
Life-form metaphorPolitical/cultural realities of the
organization
Growth of Modern
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Growth of Modern
Quality Management
Manufacturingquality
Improvedproduct designs
Servicequality
Performanceexcellence
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Systems Thinking A system is the functions or activities within
an organization that work together for the aimof the organization.
Subsystems of an organization are linked
together as internal customers and suppliers. A systems perspective acknowledges the
importance of the interactions of subsystems,not the actions of them individually.
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Manufacturing Systems(1 of 2)
Marketing and sales
Product design and engineering
Purchasing and receiving
Production planning and scheduling
Manufacturing and assemblyTool engineering
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Manufacturing Systems (2 of 2)
Industrial engineering and processdesign
Finished goods inspection and testPackaging, shipping, and
warehousingInstallation and service
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Quality in Business SupportFunctions for Manufacturing
General management
Finance and accounting
Human resource management
Quality assuranceLegal services
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Quality in ServicesServiceis defined as any primary or
complementary activity that does notdirectly produce a physical product
that is, the non-goods part of thetransaction between buyer (customer)and seller (provider).
Critical Differences between
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Critical Differences between
Service and Manufacturing (1 of 2)
Customer needs and performancestandards are more difficult to identifyand measure
Services requires a higher degree ofcustomization
Output is intangible
Critical Differences between
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Critical Differences between
Service and Manufacturing (2 of 2)
Services are produced and consumedsimultaneously
Customers are often involved in actual
processServices are more labor-intensive than
manufacturing
Services handle large numbers oftransactions
Components of Service
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Components of Service
System Quality
EmployeesInformation technology
The Ritz Carlton Hotel Co
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The Ritz-Carlton Hotel Co.
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The Quality GurusThe Quality Gurus
Philosophies andFrameworks
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Deming Chain Reaction
Improve quality
Costs decrease
Productivity improves
Increase market share with better
quality and lower prices
Stay in business
Provide jobs and more jobs
Demings System
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g y
of Profound KnowledgeAppreciation for a system
Understanding variationTheory of knowledge
Psychology
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SystemsMost organizational processes are
cross-functionalParts of a system must work
togetherEvery system must have a purpose
Management must optimize thesystem as a whole
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Theory of KnowledgeKnowledge is not possible without
theoryExperience alone does not
establish a theory, it only describesTheory shows cause-and-effect
relationships that can be used forprediction
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PsychologyPeople are motivated intrinsically
and extrinsicallyFear is demotivating
Managers should develop prideand joy in work
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Demings 14 Points (Abridged) (1 of 2)1. Create and publish a company mission
statement and commit to it.
2. Learn the new philosophy.
3. Understand the purpose of inspection.
4. End business practices driven by price alone.5. Constantly improve system of production
and service.
6. Institute training.7. Teach and institute leadership.
8. Drive out fear and create trust.
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Demings 14 Points (2 of 2)9. Optimize team and individual efforts.
10. Eliminate exhortations for work force.
11. Eliminate numerical quotas and M.B.O.Focus on improvement.
12. Remove barriers that rob people of pride
of workmanship.
13. Encourage education and self-improvement.
14. Take action to accomplish the transformation.
www.deming.org
Demings 7 Deadly Sins
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Deming s 7 Deadly Sins
1. Lack of constancy of purpose2. Emphasis on short term profits
3. Evaluation of performance, merit rating, orannual review of performance
4. Mobility of management
5. Running a company on visible figures alone6. Excessive medical costs for employee health
care that increase the final costs of goods
and services7. Excessive costs of warranty, fueled by
lawyers who work on the basis of
contingency fees.
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Joseph Juran Resistances to unity:
Multiple functions marketing, production
Multiple levels (hierarchy)
Multiple product lines Different markets, technologies
Solution:
A universal thought process for all levels
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Jurans Insight Corporate finance is based on:
Budgeting (planning)
Cost Control (expense control)
Cost Reduction (profit improvement)
A Financial Trilogy:
Budgeting
Cost Reduction Cost Control
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Jurans Quality TrilogyQuality planning
Quality control
Quality improvement
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Jurans Quality Trilogy Control
Process for meeting goals Ensure that operations conducted according to
plan
Planning Preparing to meet quality goals
Ensure that process capable of meeting goals
Improvement
Process of breaking through to new levels
Ensure that operations at superior performance
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Jurans Quality Trilogy (cont.) Current priorities misaligned with assessment
Process Assessment Priority
Control Very Strong Top Priority
Planning Weak LimitedPriority
Improvement Very Weak Very LowPriority
Jurans Trilogy (cont )
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Juran s Trilogy (cont.)
Must address:
Setting goals
Based on competition in the marketplace Removal of traditional wastes
Infrastructure
Enable corporate review of divisionalquality goals, plans and performance
Ensures fit with strategy
Resources
Training
Measurement
Jurans Trilogy (cont )
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Juran s Trilogy (cont.)
Tools were shop floor oriented
Measurement was cost ofquality
To incite management
Economic quality level
Jurans Breakthrough
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Sequence1. Breakthrough in attitudes
2.Identify the vital few projects
3. Organize for breakthrough knowledge Steering group
Diagnostic group4. Conduct the analysis
5. Determine how to overcome resistance to
change6. Institute the change
7. Institute controls
Phillip B Crosby
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Phillip B. Crosby
Quality is free . . . :
Quality is free. Its not a gift, but it is free.
What costs money are the unquality things -- allthe actions that involve not doing jobs right the
first time.
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Philip B. CrosbyAbsolutes of Quality Management:
Quality means conformance to requirementsProblems are functional in nature
There is no optimum level of defects
Cost of quality is the only useful measurement
Zero defects is the only performance standard
www.philipcrosby.com
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Crosbys Quality is FreeQuality improvement programs
Take time
Must convince people that it is intheir best interests
5 stages of quality maturity
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Crosbys 14 Steps1. Management commitment2. Quality improvement team
3. Quality measurement
4. Cost of quality evaluation
5. Quality awareness
6. Corrective action
7. Establish an ad hoc committeefor the Zero Defects program
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Crosbys 14 Steps (cont.)8. Supervisor training9. Zero defects day (setting a
new standard)
10. Goal setting
11. Error cause removal
12. Recognition
13. Quality councils
14. Do it over again
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A.V. FeigenbaumThree Steps to Quality
Quality Leadership, with a strongfocus on planning
Modern Quality Technology, involvingthe entire work force
Organizational Commitment,
supported by continuous training andmotivation
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A.V. FeigenbaumNeed to Classify the Cost of Quality
PreventionAppraisal
Failure
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Kaoru IshikawaInstrumental in developing
Japanese quality strategyInfluenced participative approaches
involving all workersAdvocated the use of simple visual
tools and statistical techniques
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Genichi TaguchiPioneered a new perspective on quality
based on the economic value of being ontarget and reducing variation anddispelling the traditional view of
conformance to specifications:
No Loss LossLoss
Tolerance
0.500 0.5200.480
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Key Quality ConceptsSystemic integration of
customer feedback
Strong focus on quality definedas:
Measurable dimensions
Perceptions of internal and
external customersCI
Collaboration not competition
Key Quality Concepts (cont )
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Key Quality Concepts (cont.)
Data driven
TeamworkProper training
Proper motivation
Empowerment
Shared vision
Leadership