Introduction toIntroduction toHASPHASP®® Software DRM Software DRMSolutions, Products, BenefitsSolutions, Products, Benefits

All Rights Reserved © 2005. Aladdin Knowledge Systems.

What is HASP Software DRM?

• HASP Software DRM (Digital Rights Management) is a

suite of solutions providing software vendors strong

software protection, licensing and distribution solutions,

that enables them to:

– Increase sales

– Maintain competitive differentiation

– Reach more customers

– Increase market reach

Software Piracy – a Global Epidemic

Global piracy costs businesses $29 billion per year!

Software DRM Trends

• Broader awareness to SW piracy (BSA, SIIA)

• Market needs more sophistication in SW licensing

• SW licensing used for increasing revenues

• Trend toward subscription & rental licensing, SaaS

• SW protection recognized as a means to grow sales

Aladdin is #1

• “Aladdin took over market leadership for hardware keys in

both 2002 and 2003”

IDC, Charles Kolodgy, June 2004

• 35.4% market share

• #1 vendor in the world market!

• We continue growing our market share

HASP Solutions

Protection Licensing Distribution

• Software protection• IP protection• Data protection• Product activation

Protection Licensing Distribution

• Innovative sales and pricing models

• Single/multi user license management

• Trialware

HASP Solutions

Protection Licensing Distribution

• CD / ESD

• Internet, email, phone, fax

• Resellers

• Super Distribution

HASP Solutions

HASP Product Offering

HASP SW DRM Family

HASP HL HASP HL Net HASP SL HASP TT HASP DocSeal

Hardware-based solution

Software-based solution

- Anti-piracy, Copy Protection & IP Protection -

- Licensing (Sales and Pricing Models) -

- Secure Distribution -

HASP HL

Hardware-based solution

Software-based solution

Software is locked to a hardware key

Software can run only if hardware key is

connected to the computer

Uses AES encryption algorithm

Key’s memory securely stores licenses

HASP SW DRM Family

HASP HL

Hardware-based solution

Software-based solution

HASP SW DRM Family

Hardware-based solution

Software-based solution

Copy protection & license management

solution for the enterprise

A single HASP HL key connects to any

station in the network

A single key controls concurrent users

accessing the application

HASP HL Net

HASP SW DRM Family

Hardware-based solution

Software-based solution

HASP HL Net

HASP SW DRM Family

Hardware-based solution

Software-based solution

Software and licenses are locked to the

computer

Software can run for a grace period during

which it is activated via activation server

Enables super distribution

HASP SL

HASP SW DRM Family

End user purchases software

Software activated by entering activation code or via phone

Software locked to end user computer

Hardware-based solution

Software-based solution

HASP SL

HASP SW DRM Family

HASP TT

Hardware-based solution

Software-based solution

Creates secure trialware versions

Super distribution - Pass-along

copies become trialware copies

too

A marketing tool

HASP SW DRM Family

HASP TT

Hardware-based solution

Software-based solution

HASP SW DRM Family

HASP DocSeal

Hardware-based solution

Software-based solution

HTML document protection system

Documents can be viewed only if hardware

key is connected to the computer

Prevents “print”, “copy” “save as”

Uses special secure Aladdin viewer

HASP SW DRM Family

HASP DocSeal

Hardware-based solution

Software-based solution

HASP SW DRM Family

Author creates content Author encrypts contentusing HASP

Content decrypted via HASP key and viewed with

DocSeal Viewer

HASP Strengths – Superior Security Technology

• Strong hardware-based encryption algorithm

• Server-based Product Activation

• Envelope: automatic and quick security in 4 dimensions

• Secure licensing and Remote Update System (RUS)

Program.exePrevents illegal usePrevents reverse

engineering

Prevents codedebuggingAnti-debugging

Encrypted.exe

Random multipleprotection layers

Preventscracking

Program.exe

}Original

File

Protected File

HASP Strengths - Envelope

• Protection choices:– Hardware-based

– Software-based

• Single user and multi user support

• Automatic and customized protection

• Numerous locking mechanisms and protection

strategies

HASP Strengths – Flexible Protection Strategies

• Over 80% of our customers choose HASP because it’s so

easy to use

• Intuitive tools

• Samples

• Automatic licensing

• Protect Once – Deliver Many™

HASP Strengths – Ease-of-Use

• Licenses used to implement innovative sales and pricing

models

• Can be stored in hardware key or in secure storage

on disk / server

• Automatic licensing

• Customized licensing

• Remote license updates (RUS)

HASP Strengths – Flexible Licensing

HASP Strengths - Flexible Licensing

HASP Business Benefits (1)

• Increases your sales– Get paid for every software copy delivered

– Sell the way customers want to buy

– Offer attractive pricing models enabling you

“to grow with your customers”

– Implement on-demand models which can bring you

more money

– Get long-term and constant revenue streams from existing

customers

– Turn casual copies into revenue

– Reach a broader audience and more markets

HASP Business Benefits (2)

• Secures your most vital assets– Protection for your intellectual property

– Protection of trade secrets and know-how

– Protection of beta software

• Increases profitability– Reduce the development costs of implementing protection

(Protect Once-Deliver Many)

– Use new distribution channels (ESD, trialware) to reduce COGS

• Increases productivity– Quick time to market with protection and license separated

– Quick and easy to integrate protection solutions,

and out-of-the-box license models

– Address new business opportunities quickly – licensing

determined by business decision makers

HASP Business Benefits (3)

• Opens new marketing opportunities– Increase market share

– Get competitive advantages

– Launch new products with maximum impact

– Helps you segment your market (e.g. low end and high end solutions)

– Securely expose product capabilities

– Use personal networking and casual sharing as a marketing tool

– Viral marketing with super distribution

– Collect user data (optional)

– Personalize versions

HASP Business Benefits (4)

HASP Business Benefits (5)

• Opens new sales opportunities

– Opens up innovative and attractive pricing schemes: charge by

units, by users, per usage (time, executions etc(

– Cuts your sales cycle: rental and subscription yield shorter

purchasing decisions for end users

• Offers your customers superior user experience– Your customers can use your software anywhere, anytime:

portability of protection and licenses; cross-platform

– Localization and branding

– Customizable end-user interfaces

– Downloadable drivers

– Reliability that ensures no application down-time

• Lets you improve relationship with your customers– Protect your paying customers, secure their investment

– Give your customers choices

HASP Business Benefits (6)

HASP Customers

Summary: HASP is Your Business Enabler

• Prevents software piracy and unauthorized use of your

licensed software

• Protects your intellectual property

• Gives security and licensing choices that meet your

business requirements

• Decreases entry barrier for new customers

• Increases revenue from existing customers

• Opens up innovative and attractive pricing schemes

• Protects your paying customers and gives them choices

Thank You