Introduction to Enterprise 2.0
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Bolzano - April 14, 2009 speaker: David Saitta - IT freelance consultant <[email protected] > Introduction to Enterprise 2.0
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Slide presented as project for the "Presentation and Communication" cours at the Free University of Bolzano (ITALY)
Transcript of Introduction to Enterprise 2.0
Bolzano - April 14, 2009speaker: David Saitta - IT freelance consultant <[email protected]>
Introduction to Enterprise 2.0
!
OVERVIEW
1. Evolution
2. Enterprise 2.0
3. Case Study
OVERVIEW
1. Evolution
2. Enterprise 2.0
3. Case Study
from Web to Web 2.01. EVOLUTION
199645 million global users
Web 1.0“the mostly read-only web”
~250,000 sites
Published content
Usergenerated
content
20061 billion+ global users
Web 2.0“the wildly read-write web”
~80,000,000 sites
Published content
Usergenerated
content
CollectiveIntelligence
from Web to Web 2.01. EVOLUTION
199645 million global users
Web 1.0“the mostly read-only web”
~250,000 sites
Published content
Usergenerated
content
20061 billion+ global users
Web 2.0“the wildly read-write web”
~80,000,000 sites
Published content
Usergenerated
content
CollectiveIntelligence
web 2.0 - which tools?1. EVOLUTION
• Wiki
• Blog
• Social Network
• Chat
• RSS Feed
web 2.0 - which tools?1. EVOLUTION
• Wiki
• Blog
• Social Network
• Chat
• RSS Feed
web 2.0 - which tools?1. EVOLUTION
• Wiki
• Blog
• Social Network
• Chat
• RSS Feed
web 2.0 - which tools?1. EVOLUTION
• Wiki
• Blog
• Social Network
• Chat
• RSS Feed
Pers
onal
Prof
essi
onal
web 2.0 - which tools?1. EVOLUTION
• Wiki
• Blog
• Social Network
• Chat
• RSS Feed
web 2.0 - which tools?1. EVOLUTION
• Wiki
• Blog
• Social Network
• Chat
• RSS Feed
build and share contents1. EVOLUTION
build and share contents1. EVOLUTION
Single-author insights
Blogs
build and share contents1. EVOLUTION
Single-author insights
Multi-author “agreed-upon”
knowledge
Blogs
Wikis
build and share contents1. EVOLUTION
Single-author insights
Multi-author “agreed-upon”
knowledge
User-generated, interlinked and rapidly
adaptable bodies of knowledge open to
everyone
Collective Intelligence
+
Blogs
Wikis
social software1. EVOLUTION
social software1. EVOLUTION
social software1. EVOLUTION
social software1. EVOLUTION
social software1. EVOLUTION
Social software links content.
!"#$%&'!"()*%+,'&$-./ !"#$%#$0'
&
social software1. EVOLUTION
Social software links content with people.
!"#$%&'!"()*%+,'&$-./ !"#$%#$&'($)&*%"*+%,
-
social software1. EVOLUTION
Social software links people.
!"#$%&'!"()*%+,'&$-./ !"#!$"0'
%
social software1. EVOLUTION
• It’s no longer about reading the best documents, but most of all finding the right contact person;
• With social software we are able to build up and maintain networks and make them more transparent;
• However its successful implementation requires some right conditions:
• cultural;
• technological;
• organizational.
technological condition1. EVOLUTION
It’s a mistake to think Web 2.0 is all about the technology,
but it’s also a mistake to dismiss the technology.
OVERVIEW
1. Evolution
2. Enterprise 2.0
3. Case Study
what is?2. ENTERPRISE 2.0
Enterprise 2.0 is the use of emergent social software platforms within
companies, or between companies and their partners or customers.
Andrew McAfeeAssociate Professor, Harvard Business School
= enterprise + web 2.02. ENTERPRISE 2.0
• Learning from the web, we can use wiki, blogs, social networks inside a company.
• Social Software makes knowledge management successful!
• It works on the web!
= enterprise + web 2.02. ENTERPRISE 2.0
• Learning from the web, we can use wiki, blogs, social networks inside a company.
• Social Software makes knowledge management successful!
• It works on the web!
?
= enterprise + web 2.02. ENTERPRISE 2.0
• Learning from the web, we can use wiki, blogs, social networks inside a company.
• Social Software makes knowledge management successful!
• It works on the web!
?
Social Software is(unfortunately)
just a tool!
knowledge management 2. ENTERPRISE 2.0
knowledge management 2. ENTERPRISE 2.0
How many employees are the 1%?
knowledge management 2. ENTERPRISE 2.0
• Sharing knowledge is always voluntary, no one can ever be forced;
• We share knowledge when we have the right audience, that motivates us and creates the right context;
• Social Software alone is not the solution to the old problems of knowledge management.
The right conditions have to be
actively created.
the only way2. ENTERPRISE 2.0
The key to social software success in business is:
INTEGRATION
find your way2. ENTERPRISE 2.0
find your way2. ENTERPRISE 2.0
• Start small, but think big.
• Agile projects;
• Openness is the rule: closed areas only by request;
• Openness where possible. Rules where necessary.
• Promote innovation;
• Promote the web, knowledge exchange
• private and executive blogs, comments allowed, wikis
• Find a good technological partner
!"#$%&'$()$(*$%+,-(".$"+%/
evolution2. ENTERPRISE 2.0
!"#$%&'($")$!"#$ %&'("!%%)*+$%*,-%*./0Do you remember the 1% rule?
evolution2. ENTERPRISE 2.0
!"#$%&'!"()*%+,'! -+"-,+&.'!"#$%&'#$(/'0",1'"2,+'*,&&'*$)3')3,',4-&".,,1/555Do you remember the 1% rule?Do you remember the 1% rule?
OVERVIEW
1. Evolution
2. Enterprise 2.0
3. Case Study
Project Group s.r.l.3. CASE STUDY
• Project Group s.r.l.
• Consulting company located in Brescia (Italy);
• ~10 employees;
• an economic growth of the 20% in the last year;
• major asset: know-how acquired over 20 years from thousands of projects.
knowledge management problem3. CASE STUDY
• documents, projects and other information were “archived” too often only in the employees’ brain;
• fragmented in several documents spread on personal computers or notes.
knowledge management problem3. CASE STUDY
knowledge management problem3. CASE STUDY
It’s the wrong way!
knowledge management problem3. CASE STUDY
It’s the wrong way!
• every time reinvent the wheel;
• the phase from creation, encoding and reuse of knowledge were neither structured nor automated;
• too effort spent on doing everytime the same things.
conversion to E2.03. CASE STUDY
• After about one year from the beginning of the conversion to Enterprise 2.0
• An important learning path was undertaken;
• A complete rethinking of the way the Project Group operate;
• A new way to coinvolge all the employees in the projects;
• Even if it is too early to have real results
• Reduction of technological infrastructure by 70% (because of OpenSource adoption);
• Reduction of meeting time by 2 hours per week (~ 160 hours per months);
• Increasing of communication flows, sharing and reuse of the knowhow;
• Better instruments to work from the customer.
In an economy where the only certainty is uncertainty, the one sure
source of lasting competitive advantage is knowledge.
Ikujiro Nonaka
?
In an economy where the only certainty is uncertainty, the one sure
source of lasting competitive advantage is knowledge.
Ikujiro Nonaka
speaker: David Saitta <[email protected]> title: Putting Web 2.0 to Work - Introduction to Enterprise 2.0
REFERENCES
• http://www.slideshare.net/TSystemsMMS/enterprise-20-knowledge-management-the-wikipedia-myth-1135966
• http://www.slideshare.net/TSystemsMMS/enterprise-20-knowledge-management-people-at-the-center
• http://www.slideshare.net/TSystemsMMS/enterprise-20-knowledge-management-getting-started
• http://www.slideshare.net/marknadsstod/enterprise-20-and-innovation-presentation
• http://www.projectgroup.it
• http://www.socialenterprise.it/index.php/2009/04/05/da-enterprise-20-a-pmi-20-il-caso-project-group/
This work was developed for education purpose only.
