Introduction to Digital Marketing 1 - leanfernandez.com · Digital Marketing INTRODUCTION TO...

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Digital Marketing INTRODUCTION TO

Transcript of Introduction to Digital Marketing 1 - leanfernandez.com · Digital Marketing INTRODUCTION TO...

Page 1: Introduction to Digital Marketing 1 - leanfernandez.com · Digital Marketing INTRODUCTION TO Definition of Digital marketing is an umbrella term for all of your online marketing efforts.

Digital  Marketing

I N T R O D U C T I O N T O  

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Definition of

D i g i t a l m a r k e t i n g i s a n u m b r e l l a t e r mf o r a l l o f y o u r o n l i n e m a r k e t i n g e f f o r t s .B u s i n e s s e s l e v e r a g e d i g i t a l c h a n n e l ss u c h a s G o o g l e s e a r c h , s o c i a l m e d i a ,e m a i l , a n d t h e i r w e b s i t e s t o c o n n e c tw i t h t h e i r c u r r e n t a n d p r o s p e c t i v ec u s t o m e r s . S o u r c e : H u b s p o t

Digital Marketing

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S e a r c h e n g i n e o p t i m i z a t i o n ( S E O )C o n t e n t m a r k e t i n gS o c i a l m e d i a m a r k e t i n gP a y - p e r - c l i c k ( P P C )A f f i l i a t e m a r k e t i n gN a t i v e a d v e r t i s i n gM a r k e t i n g A u t o m a t i o nE m a i l m a r k e t i n g

Digital Marketing Tactics

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Nobody starts at the deep end, nobody

has all the answers before they begin

and, even better, getting going is

probably cheaper and quicker than you

might think. 

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B r a n d a w a r e n e s s

What are the goals ofdigital marketing?

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B r a n d a w a r e n e s sA c q u i s i t i o n o r l e a d g e n e r a t i o n

What are the goals ofdigital marketing?

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B r a n d a w a r e n e s sA c q u i s i t i o n o r l e a d g e n e r a t i o nG r o w t h f r o m e x i s t i n g c u s t o m e r s

What are the goals ofdigital marketing?

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Setting Your Strategy S E T AM E A S U R A B L EG O A L

Step 1

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Setting goals is the first step in

turning the invisible into the

visible.

T O N Y R O B B I N S

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Setting Your Strategy K N O W Y O U R A U D I E N C EStep 2

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Setting Your Strategy K N O W Y O U R B R A N DStep 3

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What are your strongestcharacter traits? And howdo they translate intoyour presence - fromimages to language.

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Setting Your Strategy W A T C H Y O U RC O M P E T I T I O NStep 4

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b r a n d s t h a t o f f e r t h e s a m e p r o d u c t s o rs e r v i c e s a s y o u

DirectCompetitors

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b r a n d s t h a t m a y o f f e r d i f f e r e n t p r o d u c t sb u t c o m p e t e f o r t h e s a m e s p a c e o rb u d g e t a s y o u

IndirectCompetitors

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t h e s e m i g h t h a v e a s i m i l a r l o o k a n d f e e la s a b r a n d t o y o u , o r b e o t h e r b r a n d st h a t y o u r t a r g e t c u s t o m e r s u s ef r e q u e n t l y t o o

Comparators

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W h a t i s t h e i r j o b ? H o w o l d a r e t h e y ? W h a t a r e t h e i r g o a l s ? H o w c a n y o u h e l p t h e m a c h i e v e t h e i r g o a l s ? W h a t c h a l l e n g e s a r e t h e y f a c i n g ? W h a t d o t h e y l i k e a b o u t y o u r b r a n d ? W h a t ' s y o u r e l e v a t o r p i t c h t o t h e m ?

Create a UserPersona

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Setting Your Strategy M E A S U R E Y O U RR E S U L T SStep 5

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DigitalMarketingTechniques

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A w a r e n e s sBuyer's

JourneyC o n s i d e r a t i o n

D e c i s i o n

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Social Media for Business

D I G I T A L M A R K E T I N G T E C H N I Q U E S

S I A R G A O I C T W E E K

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3.2 billionIn 2017, there were

global social media users.

-We Are Social, "Digital in 2018 Global Review"

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Quick Figures

1.5 billionY o u T u b e m o n t h l y a c t i v e u s e r s

2.17 billionF a c e b o o k m o n t h l y a c t i v e u s e r s

67 millionF a c e b o o k m o n t h l y a c t i v e u s e r s

i n t h e P h i l i p p i n e s

+ 12%I n t e r n e t u s e r g r o w t h i n t h e

P h i l i p p i n e s s i n c e J a n u a r y 2 0 1 7

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