Introduction to Design, Photography and Videography

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    Introduction to Design,Photography &Videography

    Prepared by Leong Hong Wee

    Course Objective! To be able to use basic features of the sof tware

    introduced

    ! Able to apply the technical skill sets taught

    2

    Course Outline

    ! Introduction to Photoshop! Automation and Batch Processing in Photoshop! Basic Photography and Camera Operations! RAW Processing! Videography

    3

    Adobe Software

    ! Adobe Photoshop CS3 and above

    ! http://www.adobe.com/mena_en/products/photoshop.html

    ! Trial Version for 30 days

    4

    Introduction to Photoshop

    5

    Different Ways in Photoshop

    VS

    6

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    The Outcome

    7

    Interface

    8

    Starting New

    9

    Concept of Composition

    ! Stickers and Stamps! Scissors and Erasers! Pencils and Paintbrush! Rulers!

    Mix and Match the rightstickers and stamps

    to create the perfect

    collage

    10

    Layers

    Top of the Pile

    Bottom of the pile

    Transparency

    11

    Move Tool

    Marquee Tool

    Lasso Tool

    Magic Wand Tool

    Crop Tool

    Eyedropper Tool

    SelectionTools

    12

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    13 14

    Clone Stamp Tool

    Eraser Tool

    Background Tool

    Blur/Sharpen/Smudge Tool

    15

    Dodge

    Burn

    Sponge

    Manipulation of Colour Tones

    16

    Pen Tool

    ! Can be use to

    ! 1) Draw a path! 2) Draw a shape! 3) Make a selection

    17

    Magic Wand

    Pen Tool

    18

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    Font Font StyleFont Size

    Distance

    betweenParagraphs

    Distancebetween

    Letters

    Stretching

    Elevation fromparagraph Line

    Text Tool

    19

    Shape tool! Working with Shape

    Vectors Versus Image files

    20

    Delete Layer

    New Layer

    Group/Folder

    Adjustment

    Masking

    BlendingOptions

    21

    Blending Options

    22

    Masking

    23

    Adjustment Layer

    24

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    Free Transform

    ! Control + T (Windows) or Command + T (Mac)! Edit > Transform

    25

    Filters

    26

    File Formats

    ! .jpeg - Standard Image format! .PSD - Photoshop Editable File! .png - Photoformat with Transparency! .PDF - Universal Document format

    Saved in .png FormatSaved in .jpeg Format 27

    Automation and Batch

    Processing in Photoshop

    ! Processing of thousands of similar files by using mastertemplate file

    ! Faster and more efficient

    ! Usage Certificates & Testimonials

    28

    My Experience

    Testimonial_Sample.PDF

    Approximately1021Testimonial to be done out

    29

    Conversion to PSD

    30

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    33 34

    Save As .CSV File35

    Automation with Image Files

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    37 38

    What to do with the PSD

    Generated ???

    File size is bigger Not feasible send to others

    for review

    Tedious to save one by onemanually to PDF using

    Photoshop.

    39

    Photoshop Actions

    ! Similar to Microsoft Excel Macro/ Visual BasicFunction or MATLAB Script

    ! Record users action and repeat the set action over abatch of files.

    40

    Actions in

    Photoshop

    ! Photoshop > Window > Actions

    41 42

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    Step 1 Tell the program to open up a PSD file from a specific

    folder

    43

    Step 2 Make Any adjustments you need for the PSD

    44

    Step 3 Tell the program that you want to Save the File as a PDF

    45

    Step 4 Close the original file and Stop the Action.

    46

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    Thats it for Design!

    End of First Part

    49

    Introduction to Photography! Closely linked to Design and Videography

    ! Camera gears and operations

    ! Photo processing using photoshop

    50

    Camera Body

    DSLR/DSLT

    $500 - $ ????

    Semi-DSLR

    $500 - $1000

    Compact

    < $500

    51

    SD Card (Memory)

    52

    Lens

    53

    Lens

    ! Different Zoom Range

    ! Manual Focus and/orAuto Focus

    ! Specific to body

    ! Stabilization

    54

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    Manual Focus or Auto Focus! Environment

    55

    Camera Accessories

    56

    How to hold your Camera

    57

    How to hold your Camera

    58

    How to hold your Camera

    59 60

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    63 64

    Camera Mode ApertureShutter Speed

    ISO

    File Type

    Number ofphotos till

    memory full

    Battery Life

    ExposureCompensation

    White

    Balance

    Shooting Mode(Single, Burst, Timer, etc)

    65

    Shutter Speed

    66

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    Slow Shutter Speed

    67

    Slow Shutter Speed

    68

    Slow Shutter Speed

    69

    Fast Shutter Speed

    70

    Aperture

    71

    ISO

    ! Light Sensitivity

    72

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    ISO

    73

    How to know what is the right setting?

    ! Exposure Compensation

    74

    Guidelines

    ! ISO Setting! 200 for outdoors! 800 for Well Lit indoors! 1600 - 3200 for Dark Environments

    ! Shutter Speed! 1/80 for use without tripod! Anything above would risk having blurry picture

    ! Aperture! f/1.2 f/5.6 for Portraiture! f/5.6 f/8 for Group Photos! f/8 f/22 for Landscape

    75 76

    Camera Modes

    Camera Modes Aperture Shutter Speed

    A-DEP Auto Auto

    M Manual Manual

    Av Manual Auto

    Tv Auto Manual

    P Auto Auto

    Auto Auto

    77

    Camera Operations

    ! Rules of Third

    78

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    Camera Angle

    79

    Angle of view

    80

    Angle of View

    81

    Angle of View

    82

    RAW Processing

    ! Canon (.CR2, .CRW), Nikon (.NEF, .NRW), etc! Camera Configured to take RAW or Jpeg! Benefits

    ! Higher image quality! Finer control. Raw conversion software allows users to

    manipulate more parameters.

    ! Disadvantage! Bigger file size! Photoshop required to open raw files! Require Post-processing

    83

    Software

    ! Usually supported by Adobe Photoshop

    ! http://www.adobe.com/support/downloads/product.jsp?product=106&platform=Windows

    ! Download Updates if RAW file does not get processed

    84

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    85 86

    Histogram

    87

    Histogram in DSLR

    88

    White Balance

    ! Depending on Color of Light

    Original Adjusted in PS 89

    Tint and WB

    90

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    Highlights/Shadow and Black/White

    ! Darken the darkest pixels

    ! Brighten the whitest pixels

    ! Highlights/ Shadow similar butnarrower range of color pixels

    91

    Thats it for Photography!

    End of Second Part

    92

    Introduction to Videography

    ! Involves a combination of photography and design

    ! Hardest among the three but also the most fun

    93

    Design

    Photography

    Music/SFX

    Videography

    3D/ CGI

    Special

    Effects

    94

    Course Content

    ! Video Equipment! Production Planning & Story Boarding! Camera Operations! Post-production

    95

    Video Equipment

    96

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    General Process! Get clear directions from your client! Brainstorm! Conceptualize! Storyboard! Present your concept to client! Client doesnt like it?! #$!#@**! Amend Concept & Storyboard

    97

    ! Return to client for approval! Concept and Storyboard Approved! Discuss with production crew! Plan production time-line! Shoot and edit! Present Draft to client! Client doesnt like it?! #$!#@**

    General Process

    98

    General Process

    ! Re-shoot (if necessary)! Edit! Present to client again! Client loves it! DO NOT TOUCH IT ANYMORE!!! Prepare for screening! Relax before the big day

    99

    Story Boarding

    ! Key Message! ARMS

    ! Audience! Response! Message! Strategy

    ! Avoid more than 3 key messages

    100

    101 102

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    103 104

    Production Methods

    105

    Production Methods

    106

    Production Methods

    107

    Rules of Th