introduction to csr 1.ppt
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Transcript of introduction to csr 1.ppt
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Introduction to
CSR
Corporate Social Responsibility
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p p y
•Definition of CSR
•Meaning of CSR
•Should corporations be involved in CSR?
•Two views of CSR : Shareholder or Stakeholders
•The pros and cons of CSR
Chapter overview:
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CORPORAT !!!! The corporation" a legal entit# created withob$ective of profit%
SOC&A' !!!! The co((unit# of people a(ong who( and
who( the corporation runs its business and depends on for
its (onetar# returns%
RSPO)S&*&'&T+ !!!! The trait of being answerable
Corporate Social Responsibility
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,Co(panies with a defined
corporate co((it(ent to
ethical principles do better financiall# than co(panies that don-t.%
Definition of CSR
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,CSR is continuing co((it(ent to behave
ethicall# and contribute to econo(ic
develop(ent while i(proving the /ualit# of
life of the workforce and their fa(ilies as well
as the local co((unit# and societ# at large.%
What is CSR?
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,Onl# social !welfare!pro(oting actions
perfor(ed over and above the econo(ic and
legal re/uire(ents of business in a countr#
/ualif# as corporate social responsibilit#%
What is CSR?
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,The idea that business has a dut# to serve
societ# in general as well as the financial
interests of stockholders.%
Pearce & Robinson
What is CSR?
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Meaning of CSR
CSR is the integration by companies of social andenvironmental concerns in their business operations
and in their interaction with their stakeholders on a
voluntary basis
! "he concept of social responsibility means going
beyond the fulfillment of legal re#uirements by
investing more in human capital$ the environment$ and
relations with stakeholders
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Meaning of CSR
%t is a voluntary instrument$ but must be implemented
reliably so that it fosters trust and confidence amongstakeholders
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•Customers and clients are influenced by a companys reputation in social and environmental areas•"he e(plo#(ent market is competitive and good recruits want
to work for and stay with companies that care•Social performance increasingly influences investors- decisions$
as the ethical investment market grows evermore #uickly•CSR enables the strategic (anage(ent of internal and e'ternal
risks in social as well as environmental areas•('isting sociall# responsible actions become more visible and
are better communicated•Social and environmental responsibility has been demonstrated
to reduce operating costs
0h# is CSR i(portant?
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People ! Planet ! Profit%
•)uman resources•*ork and life balance
•+ther fundamental rights at work•(nvironmental issues•Public safety and health ,including product
safety-•Profitability and productivity
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"wo views of corporate socialresponsibility
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•"he only social responsibility of business is to
create shareholder wealth
• Corporate management cannot decide whatis in the social interest• "he costs of social responsibility which do not
increase the value of stock$ will be passed on
to consumers
The shareholder view
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• .ll customers and employees are treated with
dignity
• Relationships with suppliers must be basedon mutual trust• /elief in fair economic competition• /usiness can contribute to social reform and
honor human rights
The (ultiple stakeholders view
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Should Corporations be involved in CSR0
Classical view: *ehavioral view:
1ew trends would so
thoroughly undermine
the very foundations ofour free society as the
acceptance by corporate
officials of a social
responsibility other thanto make as much money
for their shareholders as
they possibly can2
3%n addition to making a
profit$ business should help
to solve social problems
whether or not business
helps to create those
problems even if there is
probably no short4runor long4run profit potential2
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.rguments for CSR
•/alancing Corporate power with Corporate
responsibility• CSR as Duty
•Discouraging the creation and imposition of5overnment Regulation•1ocusing on Social problems
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.rguments against CSR
Stakeholders bear the costs of corporate social actions
,shareholders$ employees and consumers- which affect a 3
corporation6s operating efficiency and weaken competitive
position and advantage2
Mismatch of the roles and e'pectations between the
organi7ation and society
"he prospect of corporations becoming powerful 8 e'ercising
considerable power over society
Management trained in functional areas of management
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Carroll’s four part model of Corporate Social Responsibility