Introduction to business policy and strategy
11
-
Upload
neeti-naag -
Category
Education
-
view
192 -
download
0
Transcript of Introduction to business policy and strategy
![Page 2: Introduction to business policy and strategy](https://reader036.fdocuments.net/reader036/viewer/2022082904/58a9e5bc1a28ab36018b46eb/html5/thumbnails/2.jpg)
![Page 3: Introduction to business policy and strategy](https://reader036.fdocuments.net/reader036/viewer/2022082904/58a9e5bc1a28ab36018b46eb/html5/thumbnails/3.jpg)
![Page 4: Introduction to business policy and strategy](https://reader036.fdocuments.net/reader036/viewer/2022082904/58a9e5bc1a28ab36018b46eb/html5/thumbnails/4.jpg)
![Page 5: Introduction to business policy and strategy](https://reader036.fdocuments.net/reader036/viewer/2022082904/58a9e5bc1a28ab36018b46eb/html5/thumbnails/5.jpg)
![Page 6: Introduction to business policy and strategy](https://reader036.fdocuments.net/reader036/viewer/2022082904/58a9e5bc1a28ab36018b46eb/html5/thumbnails/6.jpg)
![Page 7: Introduction to business policy and strategy](https://reader036.fdocuments.net/reader036/viewer/2022082904/58a9e5bc1a28ab36018b46eb/html5/thumbnails/7.jpg)
![Page 8: Introduction to business policy and strategy](https://reader036.fdocuments.net/reader036/viewer/2022082904/58a9e5bc1a28ab36018b46eb/html5/thumbnails/8.jpg)
![Page 9: Introduction to business policy and strategy](https://reader036.fdocuments.net/reader036/viewer/2022082904/58a9e5bc1a28ab36018b46eb/html5/thumbnails/9.jpg)
STRATEGY Managerial commitment to peruse a particular set of action plan
For growing business
Attracting and pleasing customer
Competing successfully
Conducting operation
Improving company financial and marketing performance.
![Page 10: Introduction to business policy and strategy](https://reader036.fdocuments.net/reader036/viewer/2022082904/58a9e5bc1a28ab36018b46eb/html5/thumbnails/10.jpg)
![Page 11: Introduction to business policy and strategy](https://reader036.fdocuments.net/reader036/viewer/2022082904/58a9e5bc1a28ab36018b46eb/html5/thumbnails/11.jpg)