INTRODUCTION

JMA / JEA EXPO 2012

The Exhibitor

It is very important as an exhibitor that you understand your main reason/ objective for participating in the expo. Once you have this at the foundation of your plan, you will be able to maximise your returns from being a part of this expo.

Why Participate

Maximizing Your Booth

Planning for your Booth

Executing the Booth

WORKING THE PLAN

WORKING THE PLAN

Why Participate

• Opportunity to showcase products locally & internationally

• Ability to interact with customers on a one-to-one basis

• Engage potential & existing buyers in your business process.

Main Objective

This gives the visitor a feeling of who you are. This main idea will affect the visitor throughout the entire exhibition.

• To create, own and capitalize on that one idea that represents your company’s true image, mission, vision in its entirety.

Maximizing Your Booth

Staff at booth should be well

informed about the business that you do.

Know your key customers in advance. Be prepared to

engage them.

Design & Interaction of boot should

have a Unique touch that

separates you from the

competition.

Ability to reach all the human

senses.

Take away novelty must be useful and

relevant to your

brand/product.

Working The Plan

The Do‘s

• Booth must be eye catching and memorable.• Content must be easily understood.• Must have excellent communicators.• Must be able to appeal to the human senses (touch, taste,

smell, sight, sound)• Put your most knowledgable person of your business processes

in the booth.• Booth must flow and all aspects integrated.

The Dont‘s

• Don’t go for a booth that is complex and overly technical.• Don’t go to the expo with a team that has not been properly

briefed.• Avoid technology over kill (the human touch is essential)

Planning For Your Booth

EXECUTING YOUR BOOTH

Tru–Nation

EXECUTING YOUR BOOTH

Overhead View

EXECUTING YOUR BOOTH

The Orchard

A synopsis of the pure and organic growing process, showcasing samples of fruit and fruit trees.

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EXECUTING YOUR BOOTH

Tru-Nation Booth (interior)

EXECUTING YOUR BOOTH

The Factory

Model showcasing fresh fruit straight to the bottle, highlighting Tru-Nation’s gems of manufacturing –Truly Jamaican; Quality Every time; Safety Counts; 100% Freshly Squeezed

EXECUTING YOUR BOOTH

The Supermarket

This model showcases merchandising initiatives, with a real-life simulation of Tru-Nation’s through the line connection in the trade.

The PeopleEXECUTING YOUR BOOTH

This model serves as the information hub of Tru-Nation, which promotes consumer interaction and outreach.

Working The Plan

THE KEY IS CREATING A PLAN THAT WILL HELP TO MAXIMIZE YOUR PARTICIPATION AS AN EXHIBITOR AND EXECUTING THAT PLAN IN AN EFFECTIVE AND EFFICIENT MANNER.