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Observation / 01 white and grey do matter.

>> process_

>> objective_

In a scientific context, an experiment is a test of an idea; a set of actions performed to prove or disprove a hypothesis. Experimentation in this sense is an empirical approach to knowledge that lays a foundation upon which others can build. It requires all measurements to be made objectively under controlled conditions, which allows the procedure to be repeated by others, thus proving that a phenomenon occurs after a certain action, and that the phenomenon does not occur in the absence of the action.

My approach to this project was to break down the way people think and how they approach design problems. Designer’s predominantly think either with the left side of their brain or right side of their brain. My goal was to show how each designer, left or right, would handle a given problem and the solution that would follow. The solutions that were to be discovered both lead to a visual form of communicating the same problem but with different priorities all of which make design engaging.

Develop an conference based around the idea of experimental typography and design a book, schedule, mailer, name badge and poster to intrigue and engage the audience in attendance.

>>

project / experimental type conferenceinstructor / ariel greyclass / typography 4applications / book, schedule, postertypeface / vitesse sans, vitesse serif, blenderpaper / epson heavy weight matteprinter / epson 2400bindery / california office

>> specs_

/04

+>>

/ E

VO

LUT

ION

Observation / 01white and grey do matter.>>

objective / develop an conference based around the idea of experimental

typography and design a book, schedule, mailer, name badge and poster to intrigue

and engage the audience in attendance.

process / in a scientific context, an experiment is a test of an idea; a set of actions

performed to prove or disprove a hypothesis. Experimentation in this sense is an

empirical approach to knowledge that lays a foundation upon which others can

build. It requires all measurements to be made objectively under controlled

conditions, which allows the procedure to be repeated by others, thus proving that

a phenomenon occurs after a certain action, and that the phenomenon does not

occur in the absence of the action.

My approach to this project was to break down the way people think and how they

approach design problems. Designer’s predominantly think either with the left side

of their brain or right side of their brain. My goal was to show how each designer,

left or right, would handle a given problem and the solution that would follow. The

solutions that were to be discovered both lead to a visual form of communicating

the same problem but with different priorities all of which make design engaging.

name / melissa hartley instructor / mary scott class / portfolio book / evolution03/04

/01/ 02 03 04 05 06 07 08 09 10

>>

specs /

project / experimental type conference

instructor / ariel grey

class / typography 4

applications / book, schedule, poster

typeface / vitesse, blender

paper / epson heavy weight matte

printer / epson 2400

bindery / california office

/01observation

>>

objective / develop an conference based around the idea of experimental typography

and design a book, schedule, mailer, name badge and poster to intrigue and engage the

audience in attendance.

process / in a scientific context, an experiment is a test of an idea; a set of actions

performed to prove or disprove a hypothesis. Experimentation in this sense is an

empirical approach to knowledge that lays a foundation upon which others can build. It

requires all measurements to be made objectively under controlled conditions, which

allows the procedure to be repeated by others, thus proving that a phenomenon

occurs after a certain action, and that the phenomenon does not occur in the absence

of the action.

My approach to this project was to break down the way people think and how they

approach design problems. Designer’s predominantly think either with the left side of

their brain or right side of their brain. My goal was to show how each designer, left or

right, would handle a given problem and the solution that would follow. The solutions

that were to be discovered both lead to a visual form of communicating the same

problem but with different priorities all of which make design engaging.

>>

/01/

02

03

04

05

06

07

08

09

10

nam

e /

mel

issa

har

tley

inst

ruc

tor

/ m

ary

scot

t

clas

s /

port

folio

book

/ e

volu

tion

03/04

white and grey do matter.

project / experimental type conference

instructor / ariel grey

class / typography 4

applications / book, schedule, poster

typeface / vitesse ,blender

paper / epson heavy weight matte

printer / epson 2400

bindery / california office

/01

Observation / 01

>> process_

>> objective_

In a scientific context, an experiment is a test of an idea; a set of actions performed to prove or disprove a hypothesis. Experimentation in this sense is an empirical approach to knowledge that lays a foundation upon which others can build. It requires all measurements to be made objectively under controlled conditions, which allows the procedure to be repeated by others, thus proving that a phenomenon occurs after a certain action, and that the phenomenon does not occur in the absence of the action.

My approach to this project was to break down the way people think and how they approach design problems. Designer’s predominantly think either with the left side of their brain or right side of their brain. My goal was to show how each designer, left or right, would handle a given problem and the solution that would follow. The solutions that were to be discovered both lead to a visual form of communicating the same problem but with different priorities all of which make design engaging.

Develop an conference based around the idea of experimental typography and design a book, schedule, mailer, name badge and poster to intrigue and engage the audience in attendance.

white and grey do matter

>> title_

03/04 name / melissa hartley instructor / mary scott class / portfolio book / evolution

project / experimental type conferenceinstructor / ariel greyclass / typography 4applications / book, schedule, postertypeface / vitesse sans, vitesse serif, blenderpaper / epson heavy weight matteprinter / epson 2400bindery / california office

>> specs_

Observation / 01

[ob-zur-vey-shuhn]

objective / develop an conference based around the idea of

experimental typography and design a book, schedule, mailer,

name badge and poster to intrigue and engage the audience

in attendance.

process / in a scientific context, an experiment is a test of an

idea; a set of actions performed to prove or disprove a hypothesis.

Experimentation in this sense is an empirical approach to know

ledge that lays a foundation upon which others can build. It

requires all measurements to be made objectively under con-

trolled conditions, which allows the procedure to be repeated by

others, thus proving that a phenomenon occurs after a certain

action, and that the phenomenon does not occur in the absence of

the action.

My approach to this project was to break down the way people

think and how they approach design problems. Designer’s pre-

dominantly think either with the left side of their brain or right side

of their brain. My goal was to show how each designer, left or

right, would handle a given problem and the solution that would

follow. The solutions that were to be discovered both lead to a

visual form of communicating the same problem but with different

priorities all of which make design engaging.

title / white and grey do matter.

/01/

02

03

04

05

06

07

08

09

10

nam

e /

mel

issa

har

tley

inst

ruc

tor

/ m

ary

scot

t

clas

s /

port

folio

book

/ e

volu

tion

03/04

project / experimental type conference

instructor / ariel grey

class / typography 4

applications / book, schedule, poster

typeface / vitesse, blender

paper / epson heavy weight matte

printer / epson 2400

bindery / california office

Observation / 01 objective / develop an conference based around the idea of

experimental typography and design a book, schedule, mailer,

name badge and poster to intrigue and engage the audience

in attendance.

process / in a scientific context, an experiment is a test of an

idea; a set of actions performed to prove or disprove a hypothesis.

Experimentation in this sense is an empirical approach to know

ledge that lays a foundation upon which others can build. It

requires all measurements to be made objectively under con-

trolled conditions, which allows the procedure to be repeated by

others, thus proving that a phenomenon occurs after a certain

action, and that the phenomenon does not occur in the absence of

the action.

My approach to this project was to break down the way people

think and how they approach design problems. Designer’s pre-

dominantly think either with the left side of their brain or right side

of their brain. My goal was to show how each designer, left or

right, would handle a given problem and the solution that would

follow. The solutions that were to be discovered both lead to a

visual form of communicating the same problem but with different

priorities all of which make design engaging.

title / white and grey do matter.

project / experimental type conference

instructor / ariel grey

class / typography 4

applications / book, schedule, poster

typeface / vitesse, blender

paper / epson heavy weight matte

printer / epson 2400

bindery / california office

> >

> >

> >

> >

[ob-zur-vey-shuhn]

name /melissa yukiko hartley

class /senior portfolio

instructor /mary scott

semester /spring 2011

>>>>>> >>

Observation / 01 /

objective / develop an conference based around the idea of

experimental typography and design a book, schedule, mailer,

name badge and poster to intrigue and engage the audience

in attendance.

process / in a scientific context, an experiment is a test of an

idea; a set of actions performed to prove or disprove a hypothesis.

Experimentation in this sense is an empirical approach to know

ledge that lays a foundation upon which others can build. It

requires all measurements to be made objectively under con-

trolled conditions, which allows the procedure to be repeated by

others, thus proving that a phenomenon occurs after a certain

action, and that the phenomenon does not occur in the absence of

the action.

My approach to this project was to break down the way people

think and how they approach design problems. Designer’s pre-

dominantly think either with the left side of their brain or right side

of their brain. My goal was to show how each designer, left or

right, would handle a given problem and the solution that would

follow. The solutions that were to be discovered both lead to a

visual form of communicating the same problem but with different

priorities all of which make design engaging.

title / white and grey do matter.

project / experimental type conference

instructor / ariel grey

class / typography 4

applications / book, schedule, poster

typeface / vitesse, blender

paper / epson heavy weight matte

printer / epson 2400

bindery / california office

[ob-zur-vey-shuhn]

name /melissa yukiko hartley

class /senior portfolio

instructor /mary scott

semester /spring 2011

>>>>>> >>

Observation / 01 objective / develop an conference based around the idea of

experimental typography and design a book, schedule, mailer,

name badge and poster to intrigue and engage the audience

in attendance.

process / in a scientific context, an experiment is a test of an

idea; a set of actions performed to prove or disprove a hypothesis.

Experimentation in this sense is an empirical approach to know

ledge that lays a foundation upon which others can build. It

requires all measurements to be made objectively under con-

trolled conditions, which allows the procedure to be repeated by

others, thus proving that a phenomenon occurs after a certain

action, and that the phenomenon does not occur in the absence of

the action.

My approach to this project was to break down the way people

think and how they approach design problems. Designer’s pre-

dominantly think either with the left side of their brain or right side

of their brain. My goal was to show how each designer, left or

right, would handle a given problem and the solution that would

follow. The solutions that were to be discovered both lead to a

visual form of communicating the same problem but with different

priorities all of which make design engaging.

title / white and grey do matter.

project / experimental type conference

instructor / ariel grey

class / typography 4

applications / book, schedule, poster

typeface / vitesse, blender

paper / epson heavy weight matte

printer / epson 2400

bindery / california office

> >

> >

> >

> >

[ob-zur-vey-shuhn]

name /melissa yukiko hartley

class /senior portfolio

instructor /mary scott

semester /spring 2011

>>>>>> >>

Observation / 01

objective / develop an conference based around the idea of

experimental typography and design a book, schedule, mailer,

name badge and poster to intrigue and engage the audience

in attendance.

process / in a scientific context, an experiment is a test of an

idea; a set of actions performed to prove or disprove a hypothesis.

Experimentation in this sense is an empirical approach to know

ledge that lays a foundation upon which others can build. It

requires all measurements to be made objectively under con-

trolled conditions, which allows the procedure to be repeated by

others, thus proving that a phenomenon occurs after a certain

action, and that the phenomenon does not occur in the absence of

the action.

My approach to this project was to break down the way people

think and how they approach design problems. Designer’s pre-

dominantly think either with the left side of their brain or right side

of their brain. My goal was to show how each designer, left or

right, would handle a given problem and the solution that would

follow. The solutions that were to be discovered both lead to a

visual form of communicating the same problem but with different

priorities all of which make design engaging.

title / white and grey do matter.

/01/

02

03

04

05

06

07

08

09

10

nam

e /

mel

issa

har

tley

inst

ruc

tor

/ m

ary

scot

t

clas

s /

port

folio

book

/ e

volu

tion

03/04

project / experimental type conference

instructor / ariel grey

class / typography 4

applications / book, schedule, poster

typeface / vitesse, blender

paper / epson heavy weight matte

printer / epson 2400

bindery / california office

[ ]

objective / develop an conference based around the idea of

experimental typography and design a book, schedule, mailer,

name badge and poster to intrigue and engage the audience

in attendance.

process / in a scientific context, an experiment is a test of an

idea; a set of actions performed to prove or disprove a hypothesis.

Experimentation in this sense is an empirical approach to know

ledge that lays a foundation upon which others can build. It

requires all measurements to be made objectively under con-

trolled conditions, which allows the procedure to be repeated by

others, thus proving that a phenomenon occurs after a certain

action, and that the phenomenon does not occur in the absence of

the action.

My approach to this project was to break down the way people

think and how they approach design problems. Designer’s pre-

dominantly think either with the left side of their brain or right side

of their brain. My goal was to show how each designer, left or

right, would handle a given problem and the solution that would

follow. The solutions that were to be discovered both lead to a

visual form of communicating the same problem but with different

priorities all of which make design engaging.

title / white and grey do matter.

/01/

02

03

04

05

06

07

08

09

10

nam

e /

mel

issa

har

tley

inst

ruc

tor

/ m

ary

scot

t

clas

s /

port

folio

book

/ e

volu

tion

03/04

project / experimental type conference

instructor / ariel grey

class / typography 4

applications / book, schedule, poster

typeface / vitesse, blender

paper / epson heavy weight matte

printer / epson 2400

bindery / california office

Observation / 01 [ ]