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  • Nam

    e_M

    elis

    sa Y

    ukik

    o H

    artle

    yC

    lass

    _Se

    nior

    Por

    tfol

    io

    Inst

    ruct

    or_

    Mar

    y Sc

    ott

    Sem

    este

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    g 20

    11

    /03

    >>>>

    >>

    +01 02 03 04 05 06 07 08 09 10

    +

    >>

    Observation / 01 white and grey do matter.

    >> process_

    >> objective_

    In a scientific context, an experiment is a test of an idea; a set of actions performed to prove or disprove a hypothesis.

    Experimentation in this sense is an empirical approach to

    knowledge that lays a foundation upon which others can build.

    It requires all measurements to be made objectively under

    controlled conditions, which allows the procedure to be repeated by others, thus proving that a phenomenon occurs

    after a certain action, and that the phenomenon does not occur

    in the absence of the action.

    My approach to this project was to break down the way people

    think and how they approach design problems. Designers

    predominantly think either with the left side of their brain or

    right side of their brain. My goal was to show how each

    designer, left or right, would handle a given problem and the

    solution that would follow. The solutions that were to be

    discovered both lead to a visual form of communicating the

    same problem but with different priorities all of which make

    design engaging.

    Develop an conference based around the idea of experimental

    typography and design a book, schedule, mailer, name badge

    and poster to intrigue and engage the audience in attendance.

    >>

    project / experimental type conferenceinstructor / ariel greyclass / typography 4applications / book, schedule, postertypeface / vitesse sans, vitesse serif, blenderpaper / epson heavy weight matteprinter / epson 2400bindery / california office

    >> specs_

  • /04

    +>>

    / E

    VO

    LUT

    ION

  • Observation / 01white and grey do matter.>>

    objective / develop an conference based around the idea of experimental

    typography and design a book, schedule, mailer, name badge and poster to intrigue

    and engage the audience in attendance.

    process / in a scientific context, an experiment is a test of an idea; a set of actions

    performed to prove or disprove a hypothesis. Experimentation in this sense is an

    empirical approach to knowledge that lays a foundation upon which others can

    build. It requires all measurements to be made objectively under controlled

    conditions, which allows the procedure to be repeated by others, thus proving that

    a phenomenon occurs after a certain action, and that the phenomenon does not

    occur in the absence of the action.

    My approach to this project was to break down the way people think and how they

    approach design problems. Designers predominantly think either with the left side

    of their brain or right side of their brain. My goal was to show how each designer,

    left or right, would handle a given problem and the solution that would follow. The

    solutions that were to be discovered both lead to a visual form of communicating

    the same problem but with different priorities all of which make design engaging.

    name / melissa hartley instructor / mary scott class / portfolio book / evolution03/04

    /01/ 02 03 04 05 06 07 08 09 10

    >>

    specs /

    project / experimental type conference

    instructor / ariel grey

    class / typography 4

    applications / book, schedule, poster

    typeface / vitesse, blender

    paper / epson heavy weight matte

    printer / epson 2400

    bindery / california office

  • /01observation

    >>

    objective / develop an conference based around the idea of experimental typography

    and design a book, schedule, mailer, name badge and poster to intrigue and engage the

    audience in attendance.

    process / in a scientific context, an experiment is a test of an idea; a set of actions

    performed to prove or disprove a hypothesis. Experimentation in this sense is an

    empirical approach to knowledge that lays a foundation upon which others can build. It

    requires all measurements to be made objectively under controlled conditions, which

    allows the procedure to be repeated by others, thus proving that a phenomenon

    occurs after a certain action, and that the phenomenon does not occur in the absence

    of the action.

    My approach to this project was to break down the way people think and how they

    approach design problems. Designers predominantly think either with the left side of

    their brain or right side of their brain. My goal was to show how each designer, left or

    right, would handle a given problem and the solution that would follow. The solutions

    that were to be discovered both lead to a visual form of communicating the same

    problem but with different priorities all of which make design engaging.

    >>

    /01/

    02

    03

    04

    05

    06

    07

    08

    09

    10

    nam

    e /

    mel

    issa

    har

    tley

    inst

    ruc

    tor

    / m

    ary

    scot

    t

    clas

    s /

    port

    folio

    book

    / e

    volu

    tion

    03/04

    white and grey do matter.

    project / experimental type conference

    instructor / ariel grey

    class / typography 4

    applications / book, schedule, poster

    typeface / vitesse ,blender

    paper / epson heavy weight matte

    printer / epson 2400

    bindery / california office

  • /01

  • Observation / 01

    >> process_

    >> objective_

    In a scientific context, an experiment is a test of an idea; a set of actions performed to prove or disprove a hypothesis.

    Experimentation in this sense is an empirical approach to

    knowledge that lays a foundation upon which others can build.

    It requires all measurements to be made objectively under

    controlled conditions, which allows the procedure to be repeated by others, thus proving that a phenomenon occurs

    after a certain action, and that the phenomenon does not occur

    in the absence of the action.

    My approach to this project was to break down the way people

    think and how they approach design problems. Designers

    predominantly think either with the left side of their brain or

    right side of their brain. My goal was to show how each

    designer, left or right, would handle a given problem and the

    solution that would follow. The solutions that were to be

    discovered both lead to a visual form of communicating the

    same problem but with different priorities all of which make

    design engaging.

    Develop an conference based around the idea of experimental

    typography and design a book, schedule, mailer, name badge

    and poster to intrigue and engage the audience in attendance.

    white and grey do matter

    >> title_

    03/04 name / melissa hartley instructor / mary scott class / portfolio book / evolution

    project / experimental type conferenceinstructor / ariel greyclass / typography 4applications / book, schedule, postertypeface / vitesse sans, vitesse serif, blenderpaper / epson heavy weight matteprinter / epson 2400bindery / california office

    >> specs_

  • Observation / 01

    [ob-zur-vey-shuhn]

    objective / develop an conference based around the idea of

    experimental typography and design a book, schedule, mailer,

    name badge and poster to intrigue and engage the audience

    in attendance.

    process / in a scientific context, an experiment is a test of an

    idea; a set of actions performed to prove or disprove a hypothesis.

    Experimentation in this sense is an empirical approach to know

    ledge that lays a foundation upon which others can build. It

    requires all measurements to be made objectively under con-

    trolled conditions, which allows the procedure to be repeated by

    others, thus proving that a phenomenon occurs after a certain

    action, and that the phenomenon does not occur in the absence of

    the action.

    My approach to this project was to break down the way people

    think and how they approach design problems. Designers pre-

    dominantly think either with the left side of their brain or right side

    of their brain. My goal was to show how each designer, left or

    right, would handle a given problem and the solution that would

    follow. The solutions that were to be discovered both lead to a

    visual form of communicating the same problem but with different

    priorities all of which make design engaging.

    title / white and grey do matter.

    /01/

    02

    03

    04

    05

    06

    07

    08

    09

    10

    nam

    e /

    mel

    issa

    har

    tley

    inst

    ruc

    tor

    / m

    ary

    scot

    t

    clas

    s /

    port

    folio

    book

    / e

    volu

    tion

    03/04

    project / experimental type conference

    instructor / ariel grey

    class / typography 4

    applications / book, schedule, poster

    typeface / vitesse, blender

    paper / epson heavy weight matte

    printer / epson 2400

    bindery / california office

  • Observation / 01 objective / develop an conference based