INTRODUCTION & SELLING - Kobelt€¢Header Tank •Safety Bypass Valve ... Steel, Aluminum, GRP,...

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Transcript of INTRODUCTION & SELLING - Kobelt€¢Header Tank •Safety Bypass Valve ... Steel, Aluminum, GRP,...

Page 1: INTRODUCTION & SELLING - Kobelt€¢Header Tank •Safety Bypass Valve ... Steel, Aluminum, GRP, Wood • Class Approval, ... determine requirements, map to Kobelt products,
Page 2: INTRODUCTION & SELLING - Kobelt€¢Header Tank •Safety Bypass Valve ... Steel, Aluminum, GRP, Wood • Class Approval, ... determine requirements, map to Kobelt products,

INTRODUCTION & SELLING KOBELT STEERING SYSTEMS

Product Overview, Available Systems, Features,

Value Statements & Competition

May 2017 Rev 3

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Page 3: INTRODUCTION & SELLING - Kobelt€¢Header Tank •Safety Bypass Valve ... Steel, Aluminum, GRP, Wood • Class Approval, ... determine requirements, map to Kobelt products,

AGENDA

• The Five Primary Steering Configurations & Components

• Typical System Layouts

• Technical Requirements

• Steering Torque

• Selling Steering

• Commissioning, Spare Parts, Servicing

SLIDE 3

Page 4: INTRODUCTION & SELLING - Kobelt€¢Header Tank •Safety Bypass Valve ... Steel, Aluminum, GRP, Wood • Class Approval, ... determine requirements, map to Kobelt products,

Available Steering Systems

Manual Hydraulic

Manual Hydraulic & Non Follow Up

Power Assisted Hydraulic

Hydraulic Full Follow Up

Electronic Full Follow Up

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Page 5: INTRODUCTION & SELLING - Kobelt€¢Header Tank •Safety Bypass Valve ... Steel, Aluminum, GRP, Wood • Class Approval, ... determine requirements, map to Kobelt products,

Manual Hydraulic

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Page 6: INTRODUCTION & SELLING - Kobelt€¢Header Tank •Safety Bypass Valve ... Steel, Aluminum, GRP, Wood • Class Approval, ... determine requirements, map to Kobelt products,

Primary Components, Manual

• Helm Pump

• Header Tank

• Safety Bypass Valve

• Cylinder

• Tiller Arm

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Page 7: INTRODUCTION & SELLING - Kobelt€¢Header Tank •Safety Bypass Valve ... Steel, Aluminum, GRP, Wood • Class Approval, ... determine requirements, map to Kobelt products,

Characteristics of Vessels with Manual Systems

• Up to 78’ (24m)

• No electronics

• Ease of configuration & maintainance

• Very common in fishing, small recreational, support craft (barges)

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Page 8: INTRODUCTION & SELLING - Kobelt€¢Header Tank •Safety Bypass Valve ... Steel, Aluminum, GRP, Wood • Class Approval, ... determine requirements, map to Kobelt products,

Manual Hydraulic with NFU (Jog) & Autopilot

ACCU-

STEER

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Page 9: INTRODUCTION & SELLING - Kobelt€¢Header Tank •Safety Bypass Valve ... Steel, Aluminum, GRP, Wood • Class Approval, ... determine requirements, map to Kobelt products,

Primary Components, Non Follow Up Steering • Helm Pump • Header Tank • Jog Lever (Steering Control) • Stand-alone Autopilot

pumpset - Reversing Motor (HRP) or Continuous Running (HPU)

• Non-Drain Back Valve • Safety Bypass Valve • Cylinder • Tiller Arm • Rudder Angle Indication

(RAI) • Rudder Feedback Unit (RFU)

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Page 10: INTRODUCTION & SELLING - Kobelt€¢Header Tank •Safety Bypass Valve ... Steel, Aluminum, GRP, Wood • Class Approval, ... determine requirements, map to Kobelt products,

Characteristics of Vessels with Non Follow Up Steering

• Workboats, supply vessels – when the effort required on the wheel is too much

• Typically up to 120’ (35m) • Jog lever may become the primary

control for steering - helm pump is secondary

• Introduces valves to convert electrical signal from jog lever to move cylinders

• Adds components and aids in control of vessel

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Page 11: INTRODUCTION & SELLING - Kobelt€¢Header Tank •Safety Bypass Valve ... Steel, Aluminum, GRP, Wood • Class Approval, ... determine requirements, map to Kobelt products,

Power Assisted Hydraulic

CYLINDER

TILLER

PA-1250

HELM PUMP

HEADER TANK

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Page 12: INTRODUCTION & SELLING - Kobelt€¢Header Tank •Safety Bypass Valve ... Steel, Aluminum, GRP, Wood • Class Approval, ... determine requirements, map to Kobelt products,

Primary Components, Power Assisted Steering

• Helm Pump

• Header Tank

• Accu-Steer Power Assist Unit

• Safety Bypass Valve

• Cylinder

• Tiller Arm

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Page 13: INTRODUCTION & SELLING - Kobelt€¢Header Tank •Safety Bypass Valve ... Steel, Aluminum, GRP, Wood • Class Approval, ... determine requirements, map to Kobelt products,

Characteristics of Vessels with Power Assisted Steering

• Ideally where the helm pump is a small displacement (to match PA Unit output).

• Small recreational or Small Fast Workboats/Pilots.

• Auto-pilot/jog can be incorporated

• Ease of configuration & maintenance

• To reduce the effort required to steer the vessel

• Reverts to manual if power not available

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Page 14: INTRODUCTION & SELLING - Kobelt€¢Header Tank •Safety Bypass Valve ... Steel, Aluminum, GRP, Wood • Class Approval, ... determine requirements, map to Kobelt products,

Special Note on Power Assisted Steering

Special Note:

• ‘Power Hydraulic’, ‘Power Assistance’, ‘Power Steering’ are descriptions that often gets applied to ‘Vessel Specification’ documents.

• You will have to be very sure about what is required, it could be this, NFU, FFU, or Orbitrol Steering (forklift/tractor type)

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Page 15: INTRODUCTION & SELLING - Kobelt€¢Header Tank •Safety Bypass Valve ... Steel, Aluminum, GRP, Wood • Class Approval, ... determine requirements, map to Kobelt products,

Hydraulic Full Follow Up

• System Shown With Non-Drain Back Valve, could be Header Tank and sealed main Reservoir

SLIDE 15

ACCU-

STEER

Page 16: INTRODUCTION & SELLING - Kobelt€¢Header Tank •Safety Bypass Valve ... Steel, Aluminum, GRP, Wood • Class Approval, ... determine requirements, map to Kobelt products,

Primary Components, Hydraulic Full Follow Up

• Helm Pump • Jog Lever (Steering

Control) • Accu-Steer Unit • Non-Drain Back Valve • Rudder Feedback

Indicator • Power Assisted

Cylinder • Tiller Arm • Hydraulic Power Unit

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Page 17: INTRODUCTION & SELLING - Kobelt€¢Header Tank •Safety Bypass Valve ... Steel, Aluminum, GRP, Wood • Class Approval, ... determine requirements, map to Kobelt products,

Characteristics of Vessels with Hydraulic Full Follow Up

• For faster rudder speeds

• Pilot boats, harbour tugs, mid-sized yachts

• 80’ to 120’ (25m to 35m)

• Preference of wheel over jog lever

• Auto-change over to manual, helps with classification

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Page 18: INTRODUCTION & SELLING - Kobelt€¢Header Tank •Safety Bypass Valve ... Steel, Aluminum, GRP, Wood • Class Approval, ... determine requirements, map to Kobelt products,

Electronic Full Follow Up

SLIDE 18

ACCU-

STEER

Page 19: INTRODUCTION & SELLING - Kobelt€¢Header Tank •Safety Bypass Valve ... Steel, Aluminum, GRP, Wood • Class Approval, ... determine requirements, map to Kobelt products,

Primary Components, Electronic Full Follow Up

• Helm Pump

• Header Tank

• Steering Controls

• Amplifier and Transfer Box

• Solenoid & Base Plate

• Non-Drain Back Valve

• Safety Bypass Valve

• Cylinder

• Tiller Arm

• Rudder Feedback Indicators

• Hydraulic Power Unit

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Page 20: INTRODUCTION & SELLING - Kobelt€¢Header Tank •Safety Bypass Valve ... Steel, Aluminum, GRP, Wood • Class Approval, ... determine requirements, map to Kobelt products,

Where are Electronic Full Follow Up systems used?

• On vessels where it is not practical to have manual steering or hydraulic FFU

• Mechanical tie bar not possible (Catamaran)

• Military, commercial, recreational

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Page 21: INTRODUCTION & SELLING - Kobelt€¢Header Tank •Safety Bypass Valve ... Steel, Aluminum, GRP, Wood • Class Approval, ... determine requirements, map to Kobelt products,

Types of Vessels & Typical Systems

• Manual Hydraulic and NFU / Autopilot

• Power Assisted & Hydraulic Full Follow Up

• Electronic Full Follow UP

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Page 22: INTRODUCTION & SELLING - Kobelt€¢Header Tank •Safety Bypass Valve ... Steel, Aluminum, GRP, Wood • Class Approval, ... determine requirements, map to Kobelt products,

All about the Rudder & Speed!!

• It all starts with steering torque…

• To size and quote a steering system, the torque required to turn the rudder is the most important metric

• From the torque, the size of the cylinder(s) and hydraulics can be selected

• The associated system components can then be added

Many catalogue sellers think its about the boat size!

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Page 23: INTRODUCTION & SELLING - Kobelt€¢Header Tank •Safety Bypass Valve ... Steel, Aluminum, GRP, Wood • Class Approval, ... determine requirements, map to Kobelt products,

General Information Needed

• Customer Name, Vessel; Name, Type, Length and Duty

• Rudder Dimensions and / or customer supplied steering torque

• Special Considerations; Nozzles, fish tail, flap rudder

• Hull: Full Displacement, Semi-Displacement, Planning, Catamaran, Other

• Hull: Steel, Aluminum, GRP, Wood

• Class Approval, New Construction / Retrofit?

• Speed (Knots): Cruising, Maximum, Estimated

• Propeller: Diameter (inches/mm), Pitch, Reduction. Gear Ratio

• Number of engines

• HP / RPM

• Idle RPM, Running RPM, Maximum RPM

• Gross Tonnage

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Page 24: INTRODUCTION & SELLING - Kobelt€¢Header Tank •Safety Bypass Valve ... Steel, Aluminum, GRP, Wood • Class Approval, ... determine requirements, map to Kobelt products,

Rudder Diagram

A

B

C

D

E

F

D E

F

B A

C

Rudder Stock Diameter in way of tiller.

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Page 25: INTRODUCTION & SELLING - Kobelt€¢Header Tank •Safety Bypass Valve ... Steel, Aluminum, GRP, Wood • Class Approval, ... determine requirements, map to Kobelt products,

Rudder Data

• Rudder Angle

– 2 x 35 degrees

– Other – 2 x (X degrees) (from Amidships to Hardover)

• Rudder Stock

– Straight or taper

– Keyway

• Rudders

– Number of Rudders

– Distance between Rudder Shafts

– Appendages/Types – Schilling, Fishtail

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Page 26: INTRODUCTION & SELLING - Kobelt€¢Header Tank •Safety Bypass Valve ... Steel, Aluminum, GRP, Wood • Class Approval, ... determine requirements, map to Kobelt products,

Steering System Data

• Mode

– Hand Hydraulic, Jog (NFU), Hydraulic (FFU), Electronic (FFU)

• Stations

– Number, location, Wheel, Lever

– Length of tubing from wheelhouse to steering gear

• Hydraulic Power Source

– Engine driven, electric motor

– Number of pumps, Hardover Time (seconds)

– Electric Motor (VAC/PH/HZ), Solenoid Voltage (DC)

• Rudder Angle Indicator?

• Auto-Pilot? (Make and Model?), DP? Monitoring, VDR ……

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Page 27: INTRODUCTION & SELLING - Kobelt€¢Header Tank •Safety Bypass Valve ... Steel, Aluminum, GRP, Wood • Class Approval, ... determine requirements, map to Kobelt products,

Completing the Form

• Green Brochure Form- Pg. 62/63

• Fill out as much as possible, for your and Kobelt’s evaluation

• Take pictures of the application – tells a thousand words!!

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Page 28: INTRODUCTION & SELLING - Kobelt€¢Header Tank •Safety Bypass Valve ... Steel, Aluminum, GRP, Wood • Class Approval, ... determine requirements, map to Kobelt products,

Convincing the Prospect

Awareness – Solutions for Pleasure Craft & Workboats

Quality - Maturity

Complete Line from a Single Source for any Vessel

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Page 29: INTRODUCTION & SELLING - Kobelt€¢Header Tank •Safety Bypass Valve ... Steel, Aluminum, GRP, Wood • Class Approval, ... determine requirements, map to Kobelt products,

• Mature product line, experience – 5 decades

• More Type Approved Products than any other company

• Thousands of installations

• Integration capability – multiple solutions from a single vendor – complex package options

• Increased focus on engineering expertise and customer / partner support

• Business development support

Value Statements

SLIDE 29

Page 30: INTRODUCTION & SELLING - Kobelt€¢Header Tank •Safety Bypass Valve ... Steel, Aluminum, GRP, Wood • Class Approval, ... determine requirements, map to Kobelt products,

Competition

Recreational / Small Vessel

Commercial / Mid-Large Vessel /

Yacht

BIG

Wills-Ridley

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Page 31: INTRODUCTION & SELLING - Kobelt€¢Header Tank •Safety Bypass Valve ... Steel, Aluminum, GRP, Wood • Class Approval, ... determine requirements, map to Kobelt products,

Competition

Competitor Biggest Strength Biggest Weakness

SeaStar (Teleflex) Price Durability

Hydrive Price Durability, Lack of Global

Support

Jastram Awareness Only do steering

Wills Price, Strong in Asia Small Company, Lack of

other systems

Rolls Royce They are Rolls Royce! Very big company, lack of

focus

SLIDE 31

Page 32: INTRODUCTION & SELLING - Kobelt€¢Header Tank •Safety Bypass Valve ... Steel, Aluminum, GRP, Wood • Class Approval, ... determine requirements, map to Kobelt products,

Competition

Multiple System

Offerings

Speed of Delivery / Response Time

KOBELT

ROLLS ROYCE

HYDRIVE

SEASTAR

VAN DER VELDEN

JASTRAM

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Page 33: INTRODUCTION & SELLING - Kobelt€¢Header Tank •Safety Bypass Valve ... Steel, Aluminum, GRP, Wood • Class Approval, ... determine requirements, map to Kobelt products,

Working with Kobelt

Sales

Recommend Kobelt steering, speak to products, understand boat type &

scenario

Qualification

Collect metrics, ensure all applicable information is available for calculation

Sizing

Run the steering calculation, determine requirements, map to Kobelt products,

work with Kobelt to confirm

SLIDE 33

Page 34: INTRODUCTION & SELLING - Kobelt€¢Header Tank •Safety Bypass Valve ... Steel, Aluminum, GRP, Wood • Class Approval, ... determine requirements, map to Kobelt products,

How to Order

• Work with Kobelt

• Get the sizing done

• Determine the parts required

• Quote the order

• Schedule delivery based on installation requirements

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Page 35: INTRODUCTION & SELLING - Kobelt€¢Header Tank •Safety Bypass Valve ... Steel, Aluminum, GRP, Wood • Class Approval, ... determine requirements, map to Kobelt products,

Commissioning

• Site Acceptance Test (SAT)

• Harbour Acceptance Test (HAT)

– (electronically available from Kobelt)

View Commissioning as your opportunity to demonstrate to the customer how good Kobelt and you the local partner are!

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Page 36: INTRODUCTION & SELLING - Kobelt€¢Header Tank •Safety Bypass Valve ... Steel, Aluminum, GRP, Wood • Class Approval, ... determine requirements, map to Kobelt products,

Spare Parts & Servicing

• Spare parts are lucrative business – captive customer!

• Servicing – reactive or proactive agreements and lucrative business!

• In-house or on site

• In an emergency, other partners may have the stock!

Example – scheduled potentiometer changes for commercial vessels with EFFU systems.

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Page 37: INTRODUCTION & SELLING - Kobelt€¢Header Tank •Safety Bypass Valve ... Steel, Aluminum, GRP, Wood • Class Approval, ... determine requirements, map to Kobelt products,

Thank You!

• Peter Morgan

• Lance Lidstone