Introduction · 8/15/2019  · to provide not only places to stay, but also things to do, foods to...

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Introduction The Christina’s Ecosystem August 15, 2019

Transcript of Introduction · 8/15/2019  · to provide not only places to stay, but also things to do, foods to...

Page 1: Introduction · 8/15/2019  · to provide not only places to stay, but also things to do, foods to eat, and transportation to get around. At Christina’s, we believe in empowering

IntroductionT h e C h r i s t i n a ’s E c o s y s t e m

A u g u s t 1 5 , 2 0 1 9

Page 2: Introduction · 8/15/2019  · to provide not only places to stay, but also things to do, foods to eat, and transportation to get around. At Christina’s, we believe in empowering

Who are you?

Page 3: Introduction · 8/15/2019  · to provide not only places to stay, but also things to do, foods to eat, and transportation to get around. At Christina’s, we believe in empowering
Page 4: Introduction · 8/15/2019  · to provide not only places to stay, but also things to do, foods to eat, and transportation to get around. At Christina’s, we believe in empowering

My “professional” experiences

Page 5: Introduction · 8/15/2019  · to provide not only places to stay, but also things to do, foods to eat, and transportation to get around. At Christina’s, we believe in empowering
Page 6: Introduction · 8/15/2019  · to provide not only places to stay, but also things to do, foods to eat, and transportation to get around. At Christina’s, we believe in empowering

Why are you here?

Page 7: Introduction · 8/15/2019  · to provide not only places to stay, but also things to do, foods to eat, and transportation to get around. At Christina’s, we believe in empowering
Page 8: Introduction · 8/15/2019  · to provide not only places to stay, but also things to do, foods to eat, and transportation to get around. At Christina’s, we believe in empowering

Christina’s

Page 9: Introduction · 8/15/2019  · to provide not only places to stay, but also things to do, foods to eat, and transportation to get around. At Christina’s, we believe in empowering

Our mission is to provide the most amazing local experiences

to travelers from around the world.

Page 10: Introduction · 8/15/2019  · to provide not only places to stay, but also things to do, foods to eat, and transportation to get around. At Christina’s, we believe in empowering

Christina’s is a fully integrated experience company providing amazing local

adventures to travelers from all over the world.

Started in 2014 with just 2 listings on Airbnb, today Christina’s has grown

to provide not only places to stay, but also things to do, foods to eat, and transportation to get around.

At Christina’s, we believe in empowering people to do what they love,

working for themselves, and making the world a better place in the

process.

With over 400+ rooms, 27 tours and a growing network of bars, cafes and restaurants across 8 major cities, Christina’s offers a seamless Vietnam

experience unlike any other.

Christina’s Onetrip The Joi Factory Müvv

The Christina’s Ecosystem

Page 11: Introduction · 8/15/2019  · to provide not only places to stay, but also things to do, foods to eat, and transportation to get around. At Christina’s, we believe in empowering

50,000

Page 12: Introduction · 8/15/2019  · to provide not only places to stay, but also things to do, foods to eat, and transportation to get around. At Christina’s, we believe in empowering
Page 13: Introduction · 8/15/2019  · to provide not only places to stay, but also things to do, foods to eat, and transportation to get around. At Christina’s, we believe in empowering

We are in 8 major cities across Vietnam

Saigon• Accommodation• Tours• Transportation• Restaurant & Cafe• Technology

Da Lat• Accommodation• Cafes• Tours• Transportation

Nha Trang• Accommodation• Transportation:• Tours

Da Nang• Accommodation• Tours• Restaurants & Cafes• Transportation

Hoi An• Accommodation• Restaurant• Tours• Transportation

Hanoi• Accommodation• Tours• Transportation

Sapa• Accommodation• Restaurant & Cafe• Transportation

Ha Long• Accommodation• Restaurant & Cafe• Transportation

Page 14: Introduction · 8/15/2019  · to provide not only places to stay, but also things to do, foods to eat, and transportation to get around. At Christina’s, we believe in empowering

Christina’s becomes one of the largest accommodation brands in Vietnamo 5,000+ keys under direct

managemento Support an additional

50,000+ keys o #1 travel entrepreneur hub

in Vietnam

Onetrip empowers over 50% of the independent tour guide marketo Capture 50%< of the tour

experience market in Vietnam

o Expands into a regional experience market place

The Joi Factory grows into a major food experience companyo Joi branded restaurants and

cafeso Catering serviceso Pre-packaged deliveryo Retailing

Müvv integrates public & private transportation throughout Vietnamo Airport transfer

experience target Airbnb guest, high-end hotel

o Aggregate all modes of transportation

o Provide a one-stop shop solution for Itinerary users

Within 3 years…

Page 15: Introduction · 8/15/2019  · to provide not only places to stay, but also things to do, foods to eat, and transportation to get around. At Christina’s, we believe in empowering

Offline

Ecosystem / Entrepreneurs

Online

Onetrip The Joi Factory

717

Be Bright

Airiot

Gagaco

Training Co.

Sourcing

CmegoTechnology

Travelers

MüvvTransportation

Operators

Christina’s

Getting around

Things to do Places to stay Foods to eat

Page 16: Introduction · 8/15/2019  · to provide not only places to stay, but also things to do, foods to eat, and transportation to get around. At Christina’s, we believe in empowering

Offline

Online

Onetrip The Joi Factory

Travelers Operators

Things to do Places to stay Foods to eat

Christina’s

Ecosystem / Entrepreneurs

Training Co.

717

Be Bright

Gagaco

SourcingAiriot

MüvvTransportation

Getting around

CmegoTechnology

Page 17: Introduction · 8/15/2019  · to provide not only places to stay, but also things to do, foods to eat, and transportation to get around. At Christina’s, we believe in empowering

Ecosystem companies(training and sourcing are currently in house teams, not yet broken into companies)

Cmego JSC(all investors)

Christina’sVietnam Ltd

(100%)

Onetrip Ltd(100%)

The Joi Factory Ltd(100%)

Müvv Ltd(100%)

717 Architects(50%)

Project management & design

Airiot Ltd(50%)

Smart home solutions

Gagaco Vietnam Ltd(36%)

Landscaping & urban farming

CmegoTechnology JSC

(100%)

Be Bright Ltd(50%)

Merchandising & offline media

Christina’sThailand Ltd

(50/50 JV, to be registered)

CmegoSingapore Ltd

(to be registered, 100%)

Page 18: Introduction · 8/15/2019  · to provide not only places to stay, but also things to do, foods to eat, and transportation to get around. At Christina’s, we believe in empowering

Branded Marketing Messaging Franchising

> Direct Lease

> Management Contract

Page 19: Introduction · 8/15/2019  · to provide not only places to stay, but also things to do, foods to eat, and transportation to get around. At Christina’s, we believe in empowering

No GMs

Page 20: Introduction · 8/15/2019  · to provide not only places to stay, but also things to do, foods to eat, and transportation to get around. At Christina’s, we believe in empowering

OnetripStandards Partners Unique

Experiences

> Full-time tour guides> Qualified freelancers> 4 tours per city

> Vespa Adventures > Saigon Adventures> etc.

> Similar to Airbnb Trips

> Independent tour guides

Page 21: Introduction · 8/15/2019  · to provide not only places to stay, but also things to do, foods to eat, and transportation to get around. At Christina’s, we believe in empowering

Few itineraries, many experiences.

Page 22: Introduction · 8/15/2019  · to provide not only places to stay, but also things to do, foods to eat, and transportation to get around. At Christina’s, we believe in empowering

Joi brandedRestaurants/Bars

/Cafes

Catering/ Experiences

Prepackage/Delivery Retailing

> Local, fresh, and healthy

> Vegetarian/ vegan friendly

Tech driven

> In-home dining experiences

> Cooking classes

> Last-mile breakfast packages

> Juices and smoothies

> Souvenir / gift packages

> Shipping for travelers

Tech driven Tech driven

Page 23: Introduction · 8/15/2019  · to provide not only places to stay, but also things to do, foods to eat, and transportation to get around. At Christina’s, we believe in empowering

ZERO Rent

Page 24: Introduction · 8/15/2019  · to provide not only places to stay, but also things to do, foods to eat, and transportation to get around. At Christina’s, we believe in empowering

Airport Shuttles Booking Services(Bus, Train, Flight)

On Demand PublicTransportation

o Pick-up, drop-offso Hop-on / Hop-off

Tech driven

o One stop shop for travel transportation bookings

o Aggregating multiple platforms

o Ticketing, scheduling, and routing.

Tech driven Tech driven

COLORS - SAIGON TAXI

SUNBURST

SAPPHIRE

Page 25: Introduction · 8/15/2019  · to provide not only places to stay, but also things to do, foods to eat, and transportation to get around. At Christina’s, we believe in empowering

Launched 9/9/18

7,500+ Bookings

ZERO vehicles owned.

Page 26: Introduction · 8/15/2019  · to provide not only places to stay, but also things to do, foods to eat, and transportation to get around. At Christina’s, we believe in empowering

We are a TECH company!

Page 27: Introduction · 8/15/2019  · to provide not only places to stay, but also things to do, foods to eat, and transportation to get around. At Christina’s, we believe in empowering

Onboarding flow

Transportation (airport transfer à on demand à public transportation)

Host Tools / PMS External

Two Hearts

Onetrip Calendar

Host/Guide Profile

Accounting

HR

Dynamic Pricing

Cmego Spa System

Data Reporting?

PMS

OTA Integrations

OperatorsItinerary Website / Platform

New Design

Native App?

Smarter Input

Recommendations

Sharing

Multi-cities

Combo booking

Accommodation page redesign

Map-based blog?

Travelers

Page 28: Introduction · 8/15/2019  · to provide not only places to stay, but also things to do, foods to eat, and transportation to get around. At Christina’s, we believe in empowering

CRM Acct./FinanceHRM

Page 29: Introduction · 8/15/2019  · to provide not only places to stay, but also things to do, foods to eat, and transportation to get around. At Christina’s, we believe in empowering

Profiles ChatsTasks

Page 30: Introduction · 8/15/2019  · to provide not only places to stay, but also things to do, foods to eat, and transportation to get around. At Christina’s, we believe in empowering

Operators GuestsPartners

Page 31: Introduction · 8/15/2019  · to provide not only places to stay, but also things to do, foods to eat, and transportation to get around. At Christina’s, we believe in empowering

Subscription model, with affiliate revenues.

Page 32: Introduction · 8/15/2019  · to provide not only places to stay, but also things to do, foods to eat, and transportation to get around. At Christina’s, we believe in empowering

AdVICE is the worst VICE!

Page 33: Introduction · 8/15/2019  · to provide not only places to stay, but also things to do, foods to eat, and transportation to get around. At Christina’s, we believe in empowering

Focus on local communities

Regulate for growth

Empower with technology

1

2

3

Page 34: Introduction · 8/15/2019  · to provide not only places to stay, but also things to do, foods to eat, and transportation to get around. At Christina’s, we believe in empowering

Why?

Page 35: Introduction · 8/15/2019  · to provide not only places to stay, but also things to do, foods to eat, and transportation to get around. At Christina’s, we believe in empowering
Page 36: Introduction · 8/15/2019  · to provide not only places to stay, but also things to do, foods to eat, and transportation to get around. At Christina’s, we believe in empowering

We believe in empowering peopleto do what they love

working for themselvesand making the world a better place.

Page 37: Introduction · 8/15/2019  · to provide not only places to stay, but also things to do, foods to eat, and transportation to get around. At Christina’s, we believe in empowering

Put your hearts into it.