Introduction
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Transcript of Introduction
Introduction
• The Home Depot’s decline in Customer Satisfaction
• Voice Of the Customer (VOC)
• Company Growth
• Lisa Boyd, Human Resource Manager
Introduction Cont.
• Hiring New Employees
• Training in Orientation
• Revise the Online Survey
Proposed Tasks
• Increase the number of employees in high volume departments
• Include a Customer Satisfaction Portion of New Hire Training
• Revise the Online Survey
Time Schedule
• Primary Research– Interview with Lisa Boyd– Customer Survey
• Secondary Research– Internet Sources
• Progress Report• Group Meetings• Final Proposal
Qualifications/Experience
• Stan Caballero– History/Business– Employed by The Home Depot
• Heather Swords– Public Relations/RHIM
• Barrett Sisk– Landscape Architecture– Employed by The Home Depot
Qualifications/Experience
• Justin Garcia– Pre Med
• Ken Wogan– Economics/Political Science
Budget
• Increase Sales Associates– Hire eight at $7/hr– Total new expenditures for entire
company: $249,733,120
• How can Home Depot justify this increase in spending?
Budget Cont.
• Company processed 1.3 billion transactions in 2006– Average transaction: $64– Total company loses: $250,419,300– Increase in Customer Satisfaction:
Priceless
• Result: $686,080 Net gain
Conclusion
• Proposed tasks can immediately and progressively increase Customer Service
• Happy customers means more business
• Remember: It costs more to recruit new customers than to retain old ones!