Introducing Video5The Industry’s Best Vehicle Video

Presented September, 2014Confidential & Proprietary

Why Video Marketing?

“If a picture’s worth 1,000 words, a video is worth 1.8 million words per 1 minute of video”

- Dr. James McQuivey, Forrester Research

61% of vehicle shoppers research with online video.6

Internet video traffic will be 69% of all global consumer Internet traffic in 2017.4

YouTube’s Vice President of Global Content Robert Kyncl said that video would soon be 90% of Internet traffic.5

Of all ad formats,

online video is #1 for driving consideration among shoppers.7

of marketing professionals worldwide cite video as the type of content with the best ROI.8

4. Cisco, 2013 5. Forbes, 2012 6,7. Milward Brown Digital/Google Vehicle Shopper Path to Purchase Study, September, 2013 8. eMarketer, 2013

Why Video

of consumers report that videos increase their likelihood of making a purchase on a mobile device.1

of video researchers plan to watch auto videos for the next time they shop for a car, compared to 78% last year.2

shoppers visited a store online or in-person as a direct result of watching a video.3

1. Adobe Mobile Consumer Survey, 2012 2. Millward Brown Digital/Google Vehicle Shopper Path to Purchase Study, September, 2013 3. ReelSEO, August 2012

Plus, with Ford Direct Video5

84% are viewed to completion48% increase in time spent on VDP

10%-19% lift in lead generationPlus, increased SEO from video increases your

site traffic and sales activity

Why Ford Direct Video5?The Next Generation of Video - Summary

Ford Direct Video5 Player

- Dealer-Level Branding, Messaging, & Promotion

- Real-Time• content is always up-to-date

- Dynamic• responds on-the-fly to device and to user

- Cost-Effective• with Ford Direct Video5, you receive more features at a lower cost

- Quick to Deploy• no lost time in displaying listings

• High-Definition• higher quality vehicle presentation

Why Ford Direct Video5?The Next Generation of Video - Summary

User Experience

- Enhanced Overlays• overlays sync with audio for better engagement

- Enhanced Video Script• more data and information for the user

- Enhanced Voice Talent• better user experience

- Enhanced Menu Options• more user interactivity

Benefit: A slick, fast, reliable, engaging, responsive, affordable, and smart video solution.

Why Ford Direct Video5?

“Relevance Marketing”

smart technology suppresses repetitive

pre-roll playback

device detectiontailors the video

experience to the user’s connection and device

Benefit: It’s video advertising that learns and responds.

Ford Direct Video5 Mobile

In a World Where Half of Your Traffic Comes from Mobile Devices, You Need the Solution that

Functions Best on Mobile

Why Ford Direct Video5 Mobile?V5 Downloads Instantly Because It’s HTML…

Better than HTML5 because it works on all browsers

Several times faster than any competitive offering on mobile

Lifts video engagement and completion rates

Reduces wait-time frustration, download pauses, and consumer video exits

Custom-tailored to adapt and maximize ANY mobile device screen

Fills screen for maximum exposure…doesn’t leave gaps

Benefit: Video length, size, shape, and speed optimized per device.

Why Ford Direct Video5 Mobile?Device & Connection Detection

Recognizes Mobile Devices

Detects Connection Speed

Fills Screen Dimensions

Why Premium Over Basic?

Now’s The Time to Upgrade

The Premium Solution…

Demos Best Viewed in Google Chrome.

Why Premium Video Over Basic?Get the Full Impact of Premium Dynamic Video

Premium Overlays & Banners

- Overlays enhance user experience with callouts…• title, engine, trim, odometer, EPA, vehicle history, and price

- Certified Pre-Owned Promotion Banner highlights ownership benefits

Why Premium Video Over Basic?Get the Full Impact of Premium Dynamic Video

Premium Functionality

- Features Sync with Audio for better trim presentation

- Clickable Content in Player drives traffic to desired pages

- End Card drives click-thrus• interactive map allows users to easily find your location

In SummaryFeatures Advantages Benefits

HTML Based Downloads instantly - faster than any competitive offering

More views and completions - users won't give up on downloading

Dynamic, Real-Time Updates made to your listings automatically change in the video player

Users see the most current and up-to-date information, such as price

Customizable The player can have your own look and feel - meets your brands standards and selling objectives

Maximizes impact and leads

Immersive Can include other videos and links to information, such as CPO

Provides users the information they really need/want

Device Detection The system detects the device and can instantly adjust the length, content, and shape of the video accordingly

Users get a video experience tailored to their connection and device

Behavior Detection Instantly reacts to the user. Selects, suppresses, and arranges content based on the user’s history

Learns with each view what a customer’s shopping for to give them personalized and relevant information

Premium Services Add-Ons

There’s More!

Additional Services…Syndication Services You’ve Come to Expect

• YouTube Syndication- improve SEO- increase average monthly video views from 20% to 30%

• Unlimited Syndication to Dealer Sites & Major Portals- AutoTrader.com and Cars.com

Customizable Pre-Rolls

• Promote Your Brand• Suppress Repetitive Playback for an enhanced user experience

Additional Services…Search Widgets

• Users Can Search & Sort by Features- year, make, model, etc.

• Allows Users to Seek Out Similar Vehicles

- keep them in the purchase loop

Additional Services…Socialink - Facebook Video Inventory App

• Automatically keeps your inventory and videos in sync with latest inventory updates

• Connect Your Inventory to Over 500 million* Users

• Easy to set-up and easy to customize

• Fully Integrated into

your Facebook page

GET THE FULL IMPACT OF PREMIUM DYNAMIC VIDEO

TODAY

NAME

Q&A