Introducing the New Look for Company Pages
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Transcript of Introducing the New Look for Company Pages
©2012 LinkedIn Corporation. All Rights Reserved.
Introducing the New Look for Company PagesOctober 2012
The new Company Page
©2012 LinkedIn Corporation. All Rights Reserved.2
Express Your Brand Personality• New Brand Image
Promote Key Content• Feature Updates• New Products & Services Module
It’s Mobile -- Extend Your Reach
Marketer Benefits
©2012 LinkedIn Corporation. All Rights Reserved.
Upload a new image to express your brand personality
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©2012 LinkedIn Corporation. All Rights Reserved.
Having the cover image adds a brand feel to the page as soon as it’s opened.
Clive Roach, Social Media Strategist, Philips
©2012 LinkedIn Corporation. All Rights Reserved.
Feature a product or service on the homepage
2xMore PVs on company pages with products or services 1
1 Internal data March 2012
Why does it matter?
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©2012 LinkedIn Corporation. All Rights Reserved.
Post company status updates
Target followers when relevant
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©2012 LinkedIn Corporation. All Rights Reserved.
Drive engagement and business results with status updates
50% More likely to purchase from a company they engage with on LinkedIn 1
1 LinkedIn U.S. survey-based Follower report, January 2012
Why does it matter?
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©2012 LinkedIn Corporation. All Rights Reserved.
Feature a status update more prominently
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©2012 LinkedIn Corporation. All Rights Reserved.
The new placement of the company update stream is great to help broadcast our content to the right audiences, giving us increased engagement and
a better indication of what works for what audience.
Bryna Corcoran, Social Media & Community Management, HP
©2012 LinkedIn Corporation. All Rights Reserved.
Company Pages are mobile – iPhone, Android and iPad apps
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©2012 LinkedIn Corporation. All Rights Reserved.
Learn more at
marketing.linkedin.com/companypages