The BIG Idea (for TMB)

Games, interactive environments, and simulations that spread across media help foster social engagement and learning, hint at the designs of new ways of working, and encourage us to reconsider the stories we tell ourselves about the future.

Our Areas of Expertise

Experience Design

Theatre Production

Transmedia Stories & Marketing

EventDocumentation

Event Execution & Management

Talent Management

Advanced Gamification

Strategic Foresight

Emerging Technologies

Thought Leadership

Design ThinkingCreativity Workshops

We deliver live and digital events and experiences featuring actors, multimedia designs, and branching decision-based interactivity; providing

teams and individuals with playful and opportunities for exploring — even prehearsing — their future roles and responsibilities.

Clients and Partners

- Confucius

3 Projects by The Mission Business Exploring Different Strategic Futures:

S H A D O W FA L L

10-Month ARG (Alternate Reality Game) Unfolded live and online across Toronto in 2012 Engaged thousands of diverse participants in a massively multiplayer technothriller about the release of a synthetic pandemic, and the collapse of the City of Toronto.

VIP Launch Event for Exclusive Tech Conference Custom-designed for Autodesk IDEAS in May 2013 Engaged 25 entrepreneurs, scientists, and artists in an immersive simulation of a future scenario, provoking reaction and reflection around emerging exponential technologies.

Immersive Story-Driven Online Courseware Designed with Ontario’s MTCU, St. Lawrence College Helping students build social media marketing strategy skills through interactive storytelling, strategic foresight, and a new approach to long-distance creative participation.

ZED.TO was a massively multistory award-winning design project, crowdfunded and delivered in 2012 for public audiences in Toronto, Canada.

The project’s star fictional corporation ByoLogyc demonstrates TMB’s ability to scale and adapt rich experiential futures installations and situations for diverse audiences, live and online.

ByoLogyc: Where You Become New July 4 - 15, 2012

ByoLogyc: Patient Zero September 29, 2012

ByoLogyc: Retreat November 2 - 3, 2012

ByoLogyc: 20 Years Forward March 20, 2012

The 2025 Design Innovation Awards February 26, 2013

Live Interactive Performances

$21,000 raised in 30 days.

2012 performance innovation award

2012 betalaunch best in show

WINNER 2012 best in

cross-platform fiction

Awards + Recognition

PRAISE FOR

"Not a detail is missed. The corporate video is slick, the characters compelling, and at the end you’re jolted and left wanting more. A step towards a new theatrical nirvana.”

“ZED.TO’s ambitious experiment in large-scale interactive theatre is sweeping

the city, and redefining the relationship between audience and performer.”

"The Mission Business’ latest creation is like a cross between a video game and traditional theatre, giving individuals the chance to affect the fictional narrative being played out.

It’s a new breed of interactive theatre that invites us to take a glimpse into the future of an ancient art form."

The (fictional) leader in human-centred lifestyle biotechnology.

@ByoLogyc www.ByoLogyc.com

CONTROL.TAKING CARE OF YOUFROM THE INSIDE OUT.

LIFECHOICE

CHANCECHANCE

SHOULD BE ABOUT

ByoLogyc CEO

Design an award ceremony from 2025 as the keynote address at

an annual thought leadership event.

An intimate, interactive, supernatural adventure for 24 participants, played out across multiple spaces within the Drake Hotel… and beyond.

Spring 2013

"The audience is very much at the heart of the action in Visitations, exploring rooms, decoding messages, solving puzzles, and trying to prevent a catastrophe -  or perhaps being used to bring one about."  ★★★★

"Visitations is a step towards a new theatrical nirvana. It jumps across platforms to tell an immersive, make-your-own-adventure story that is not only engaging, but also ultimately more entertaining."

PRAISE FOR

“The entire show happens around you rather than in front of you, so you’re as much a part of it as anyone in the cast. The organizers have

pioneered some wonderful new approaches to interactive entertainment.”

at

TMB explored the future of exponential technologies with the actual leaders shaping them — through the simulation of an extraterrestrial disaster, and a grand challenge to build strategic plans to save the planet… and the business unit.

Launch a Strategy Summit with an Experiential Event

“The Mission Business gave us a view not only into what we want from our new technologies, but why we want it.

It’s one thing to read a science fiction short story about the future or a comic book based on science fact that explores the human implications of science, but it’s very much another sensation when someone hands you a science fiction prototype and asks you to put it in your mouth.

Nouveau vu is that feeling you get when your brain meets the future.”

Brian David Johnson, Intel Futurist reviewing TMB’s Shadowfall for Computer Magazine

Helping students build social media marketing careers through interactive storytelling, strategic foresight, and

a new approach to long-distance collaboration.

FORMER 4CORP CEO DOROTHY DRUMMOND AND INTERIM CEO AMIR PATEL, IN HAPPIER TIMES. FILE PHOTO. !Respecting the Big Desk by Amir Patel !Most of you have never heard of me until recently, if at all. I am not one for seeking the limelight. I’ve always worked better solo, with a cup of coffee and a quiet place to think and crunch numbers. But recently I was thrust onto the stage after the

untimely departure of one of my most treasured colleagues and friend.

Dot Drummond was a woman we all admired. Many wanted to emulate her, and spread her way of thinking. I may have been one of the very few who would say that that endeavour is both naive and foolish. Dot was a great Canadian Business News

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*** !From: Interim CEO

Amir Patel

To: CFO, VP Finance, VP Marketing"

Can I get an exact figur

e on how much we’re spen

ding on the 4Ward progra

m? Are we

getting the best value f

or our dollar?!

!------------

------------------------

------------------------

-----!

From: CFO To: Interim CEO, V

P Finance, VP Marketing"

Mrs. Drummond had set as

ide just under $400k for

this initiative. We’ve

spent

about $100k so far.!

!------------

------------------------

------------------------

-----!

From: Interim CEO Amir Patel

To: CFO, VP Finance, VP Marketing"

Can we cut our losses? T

hat’s $300k that we coul

d be saving. Any

stipulations about backi

ng out of the contract?!

!------------

------------------------

------------------------

-----!

From: VP Marketing

To: Interim CEO, CFO, VP Finance"

You don’t want to do tha

t, sir. You asked about

the value for our

dollar? It may not be as

valuable to us as it is

to the students but

that doesn’t mean we sho

uld just cancel the whol

e thing halfway

through. That seems like

a bigger waste of money

to me.!

------------

------------------------

------------------------

----!

From VP Finance To: Interim CEO, C

FO, VP Marketing"

She’s right Mr. Patel i

t would be a bigger loss

cutting the

whole program. We have c

ontractual obligations t

o the school too

that would end up costin

g us big time. That’s no

t to say we

can’t scale it back sign

ificantly. Sasha, can we

find the six

most valuable students a

nd continue a shortened,

more intensive

course for them? Like pu

tting our money on the r

ight horses...!

!------------

------------------------

-----------------------

From: VP Marketing

To: Interim CEO, CFO, VP Finance!

No. We’re not going to w

rite off nearly the enti

re class

just so a few can excel.

They all get the same c

hance, fair

and square. Dot would be

ashamed that we’re even

having

this conversation.!

!------------

------------------------

-----------------

From: Interim CEO Amir Patel

To: CFO, VP Finance, VP Marketing!

I want a report on ways

to shrink the cost of th

is

program. I don’t want to

spend any more than we

already have until then.

!

Join the team at 4Corp.ca

Download Trevor’s book for free online: Bringing the Future to Life

http://goo.gl/ChRDZU

@themissionbiz contact@Themission.bizElenna Mosoff

Trevor Haldenby

David Fono

Byron Laviolette

Creative DirectionTechnologyFuturist + CEOOperations