Introducing. The digital division of ZPR Conceived in Jan 2013 Offering a multimedia approach to...

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introducing

Transcript of Introducing. The digital division of ZPR Conceived in Jan 2013 Offering a multimedia approach to...

Page 1: Introducing. The digital division of ZPR Conceived in Jan 2013 Offering a multimedia approach to 21st century communications strategies.

introducing

Page 2: Introducing. The digital division of ZPR Conceived in Jan 2013 Offering a multimedia approach to 21st century communications strategies.

The digital division of ZPR

Conceived in Jan 2013

Offering a multimedia approach to 21st century communications strategies

Page 3: Introducing. The digital division of ZPR Conceived in Jan 2013 Offering a multimedia approach to 21st century communications strategies.

create content

amplify messages

digital strategies

be social

what we do

Page 4: Introducing. The digital division of ZPR Conceived in Jan 2013 Offering a multimedia approach to 21st century communications strategies.

Bring stories andcampaigns to life

Page 5: Introducing. The digital division of ZPR Conceived in Jan 2013 Offering a multimedia approach to 21st century communications strategies.

sharing news and stories

digital PR

social sharing

client media

Page 6: Introducing. The digital division of ZPR Conceived in Jan 2013 Offering a multimedia approach to 21st century communications strategies.

digital PR

social sharing

client media

socialmedia

video

blogs

news

research

syndication

visuals

paidmedia

websites

internalcomms

CRMcomms

paidadvocates

Twitter Facebook

Google+

YouTube

Vimeo

Foursquare

Linkedin

blogrings

colleagues

forums

events

photography

infographics

podcasts

advocates

quotes

industry insight

history + context

newswire

VNR

exclusives

subscribers

Page 7: Introducing. The digital division of ZPR Conceived in Jan 2013 Offering a multimedia approach to 21st century communications strategies.

how we do it

agree target audience

create and collate multi-media content

measure success

disseminate content

maximise cross media links

Page 8: Introducing. The digital division of ZPR Conceived in Jan 2013 Offering a multimedia approach to 21st century communications strategies.

• Market leading PR company• Track record in developing stories and campaigns• Successful blogger strategies• Successful social media campaigns• Successful digital content placement

Our credentials

Page 9: Introducing. The digital division of ZPR Conceived in Jan 2013 Offering a multimedia approach to 21st century communications strategies.

• Work with you to agree our objectives• Target audience media reach and frequency• Tracking Blogger reach and forums• Social media reach• YouTube hits• Tracking traffic to owned content• Cost per reach• Sentiment• Sales

How do we measure it?