Introducing the CQL: Our New Metric For Measuring Leads Is Now Part of Drift
Transcript of Introducing the CQL: Our New Metric For Measuring Leads Is Now Part of Drift
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Introducing
CQLthe
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Pssst. Your website is leaking.
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Seriously though.
Your best leads — the ones who are live on your website and ready to talk — are slipping through the cracks.
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That’s because traditional sales & marketing metrics (like MQLs) don’t match the way people prefer to buy these days.
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So earlier this year, we introduced a new type of marketing metric: the CQL.
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MQL Marketing-Qualified Lead
They took some action that shows they might be interested in buying.
SQL Sales-Qualified Lead
Sales has confirmed it: They’re interested in buying.
PQL Product-Qualified Lead
They tried our product? They must be interested in buying!
CQL Conversation-Qualified Lead
We talked to them: They told us why they’re interested in buying and what they’re trying to accomplish with our product.
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Today, we’re pumped to announce that the CQL is now part of the Drift product.
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See those little lightning bolt icons?
Those are how you score CQLs: The more lightning bolts you assign, the more confident you are that someone’s going to buy.
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You can assign CQLs in Drift two ways: 1) Manually, during a conversation…
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2) With Playbooks, which use chatbots to qualify leads automatically, 24/7.
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But once you’ve identified CQLs in Drift, that’s not the end of the story.
With our integrations, you can sync those new leads into Salesforce, Marketo, or HubSpot.
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And with our updated reporting, you can monitor how many leads your team has been qualifying (and disqualifying).
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In order to make the CQL process more transparent (and to drive some healthy competition) we’ve also built a sales rep leaderboard.
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You can display it on your office TVs (or a computer monitor) so everyone can see which sales reps are having the most conversations, generating the most CQLs, and booking the most meetings.
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The leaderboard updates in real-time based on sales rep activity. (Be prepared for a celebratory GIF when someone new claims the #1 spot.)
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Learn more about how you can identify and measure CQLs in Drift.
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See why thousands of businesses are using Drift to generate CQLs and close deals faster.