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Introducing the Coca-ColaCompanyhttp://www.slideshare.net/Sono26/ratio-analysis-of-cocacolahttp://www.slideshare.net/elieobeid7/cocacola-financial-analysis-30008883The Coca-Cola Company is the worlds largest beverage company with almost 500 brands ranging from the actual Coca-Cola to products such as Sprite, Fanta, PowerAde, Minute Maid, and many, many more.The product was originally born in Atlanta, Georgia, in 1886 where Dr. John Smith Pemberton, a local pharmacist, produced a caramel-colored liquid, and when it was done, carried a jug of the new product down the street to Jacobs pharmacy. Here, the mixture was combined with carbonated water and sampled by customers who all agreed this new drink was something special. So Jacobs pharmacy put it on sale and sold it for 5 cents a glass.Later Dr. Pembertons partner and bookkeeper Frank Robinson invented the name and the lettering which has been written the same way ever since.Today, the Coca-Cola Company has been in business for 125 years, employs 139,600 people, and sells 1.6 billion beverages each day in more than 200 countries.History of Coca Cola:Coca-Cola history began in 1886 when the curiosity of an Atlanta pharmacist, Dr. John S. Pemberton, led him to create a distinctive tasting soft drink that could be sold at soda fountains. He created a flavoured syrup, took it to his neighbourhood pharmacy, where it was mixed with carbonated water and deemed excellent by those who sampled it. Dr. Pembertons partner and bookkeeper, Frank M. Robinson, is credited with naming the beverage CocaCola as well as designing the trademarked, distinct script, still used today.Did you know? The first servings of CocaCola were sold for 5 cents per glass. During the first year, sales averaged a modest nine servings per day in Atlanta. Today, daily servings of CocaCola beverages are estimated at 1.9 billion globally.Prior to his death in 1888, just two years after creating what was to become the worlds #1-selling sparkling beverage, Dr. Pemberton sold portions of his business to various parties, with the majority of the interest sold to Atlanta businessman, Asa G. Candler. Under Mr. Candlers leadership, distribution of CocaCola expanded to soda fountains beyond Atlanta. In 1894, impressed by the growing demand for CocaCola and the desire to make the beverage portable, Joseph Biedenharn installed bottling machinery in the rear of his Mississippi soda fountain, becoming the first to put CocaCola in bottles. Large scale bottling was made possible just five years later, when in 1899, three enterprising businessmen in Chattanooga, Tennessee secured exclusive rights to bottle and sell CocaCola. The three entrepreneurs purchased the bottling rights from Asa Candler for just $1. Benjamin Thomas, Joseph Whitehead and John Lupton developed what became the CocaCola worldwide bottling system.

Among the biggest challenges for early bottlers, were imitations of the beverage by competitors coupled with a lack of packaging consistency among the 1,000 bottling plants at the time. The bottlers agreed that a distinctive beverage needed a standard and distinctive bottle, and in 1916, the bottlers approved the unique contour bottle. The new CocaCola bottle was so distinctive it could be recognized in the dark and it effectively set the brand apart from competition. The contoured CocaCola bottle was trademarked in 1977. Over the years, the CocaCola bottle has been inspiration for artists across the globe a sampling of which can be viewed at the World of CocaCola in Atlanta. Check out a preview of thelatest art exhibit.The first marketing efforts in CocaCola history were executed through coupons promoting free samples of the beverage. Considered an innovative tactic back in 1887, couponing was followed by newspaper advertising and the distribution of promotional items bearing the CocaCola script to participating pharmacies.Fast forward to the 1970s when CocaColas advertising started to reflect a brand connected with fun, friends and good times. Many fondly remember the 1971 Hilltop Singers performing Id Like to Buy the World a Coke, or the 1979 Have a Coke and a Smile commercial featuring a young fan giving Pittsburgh Steeler, Mean Joe Greene, a refreshing bottle of CocaCola. You can enjoy these and many more advertising campaigns from around the world in thePerfect Pauses Theaterat the World ofCocaCola.EVOLUTION OF THE COCA-COLA BOTTLE

The 1980s featured such memorable slogans as Coke is It!, Catch the Wave and Cant Beat the Feeling. In 1993, CocaCola experimented with computer animation, and the popular Always CocaCola campaign was launched in a series of ads featuring animated polar bears. Each animated ad in the Always CocaCola series took 12 weeks to produce from beginning to end. The bears were, and still are, a huge hit with consumers because of their embodiment of characteristics like innocence, mischief and fun. A favorite feature at the World of CocaCola is the ability to have your photo taken with the beloved 7 tall CocaCola Polar Bear.Did you know? One of the most famous advertising slogans in CocaCola history The Pause That Refreshes first appeared in the Saturday Evening Post in 1929. The theme of pausing with CocaCola refreshment is still echoed in todays marketing.

In 2009, the Open Happiness campaign was unveiled globally. The central message of Open Happiness is an invitation to billions around the world to pause, refresh with a CocaCola, and continue to enjoy one of lifes simple pleasures. The Open Happiness message was seen in stores, on billboards, in TV spots and printed advertising along with digital and music components including a single featuring Janelle Monae covering the 1980 song, Are You Getting Enough Happiness? The happiness theme continued with Open the Games. Open Happiness featured during the 2010 Winter Olympic Games in Vancouver, followed by a 2010 social media extension, Expedition 206 an initiative whereby three happiness ambassadors travel to 206 countries in 365 days with one mission: determining what makes people happy. The inspirational year-long journey is being recorded and communicated via blog posts, tweets, videos and pictures.Experts have long believed in the connection between happiness and wellness, and CocaCola is proud to have played a part in happy occasions around the globe. In Atlanta, check out theCoca-Cola Theaterat the World of CocaCola and see the magic that goes into every bottle of Coca-Cola. Interested in learning even more about CocaCola history? Go towww.coca-colacompany.comand check out theHistorysection.Our MissionOur Roadmap starts with our mission, which is enduring. It declares our purpose as a company and serves as the standard against which we weigh our actions and decisions. To refresh the world... To inspire moments of optimism and happiness... To create value and make a difference.Our VisionOur vision serves as the framework for our Roadmap and guides every aspect of our business by describing what we need to accomplish in order to continue achieving sustainable, quality growth. People: Be a great place to work where people are inspired to be the best they can be. Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people's desires and needs. Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value. Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities. Profit: Maximize long-term return to shareowners while being mindful of our overall responsibilities. Productivity: Be a highly effective, lean and fast-moving organization.Our Winning CultureOur Winning Culture defines the attitudes and behaviours that will be required of us to make our 2020 Vision a reality.Our ValuesOur values serve as a compass for our actions and describe how we behave in the world. Leadership: The courage to shape a better future Collaboration: Leverage collective genius Integrity: Be real Accountability: If it is to be, it's up to me Passion: Committed in heart and mind Diversity: As inclusive as our brands Quality: What we do, we do wellBrands of Coca Cola:

Code of Business ConductActing with Integrity Around the GlobeOur Code of Business Conduct serves to guide the actions of our employees consistent with our Company values. The Code helps our people do the right thing and play by the rules wherever we operate around the world.