Introducing The Amazon

Echo

Baylee Diedrich, Waverly Wituski, Ashley Ritter, Micah Flores

A new way to stay connected

What is the Amazon Echo?

Objectives

15,000 Facebook

Likes

Market Share

15%

CTR

10%

2. Exposure 3.Engagement

1. Excitement

Primary Market

Age: 25 – 54 (125 Million) Income: $75,000+ Education: Some College Psychographics

Enjoys shopping online, Values time with family, Loves Music

Buying Behaviors Purchases new phone every

year, Purchases smart home products

Purchase Drivers Latest and Greatest

Families

Target Audience

Secondary Market Age: 25 – 54 (125 Million) Income: $75,000+ Education: Some College Psychographics

Lives life on a schedule, Always on the go

Buying Behaviors Purchases productivity apps Constantly orders supplies

Purchase Drivers Wants hands free

experience, Lack of personal assistant

Business Professionals

Target Audience

Digital Strategy

Owned

Paid

Earned

Paid Media

Amazon

Wireless

Wireless Speakers

Echo

Bluetooth

Amazon Echo

Bluetooth Speakers

Speaker

Hands Free

Voice Control

2,000,0001,220,000

905,000550,000

450,000368,000

301,000135,000

18,1008,100

Average Monthly Searches

Keywords

185,000,000

A convenient way to make it easier to get through the day

307 Million Active Users

1.6 Billion Active Users

Display Advertising

A New Way to stay connected

80 Million Active Users

Owned MediaDriv

e Engagement

Create AuthorityProvide

RelevancyEnabling Accessibility

Relevant Inbound Links21.5%

Google

4.8%Facebook

2.6%Yahoo!

2.6%YouTub

e

Create Authorit

y

Track AdWords Campaign Track conversion of traffic from display ads Track and Monitor Key Points of Interest

Objective Accomplished

IncreaseCTR 10%

Earned Media

Social Media

Communicate with Customers

Announce New Features

Promotions & Games

#StayConnected

Objective Accomplished

10% Follower Increase

1,500 Facebook Likes

EngagementContentQuality

YouTube

Interactive Display Boards

Ask Alexa Anything

Yelp

Pandora

Traffic Updates

Just Ask

Objective Accomplished

EngagementJust Ask Exposure

Excitement

15% Market Share

$400,000

$200,000

$300,000

$100,000

Paid SearchPaid SocialSEOInteractive Displays

Budget

Includes Salary &10% Agency Fees

AdWords $2.35 CPC @ 75,00

ImpressionsDisplay Advertising

$3.10@ 55,00 Impressions

October toDecember

January toMarch

April toJune

July toAugust

Schedule

Our Team

Director

Account Manager

SEO Manager

Coordinator 01

Coordinator 02

SEM Manager

Coordinator

Recap

15%Market Share