Introducing Ray White Real Estate - My Desktop · Best not to waste them. Buyers seek out...

Introducing Ray White Real Estate

Premium Price Specialists

What methods of sale doyou wish to consider? General agency Exclusive agency Tender Auction

4 Ray White Premium Price Specialists

— Should only agree if you believe the agent will be on your side

— Performance commitment from your agent is essential

— Specific price set before selling activity begins

— Marketing and promotion options are open to you — each designed to target buyers

— Expect constant communication with your agent

— Problem of too high a price?

— Miss the opening weeks of sale if initial price is too high

— Fewer new purchasers after six weeks

— Coinciding price realignment at a time when new buyer demand is reducing is not the best tactic

— Longer days on market and lower success rate

Premium Price Specialists Ray White 5

6 Ray White Premium Price Specialists Premium Price Specialists Ray White 7

Marketing without a price

— Attracts all price ranges— Your property is judged on its features and benefits –

listed price not impediment to attracting buyers— Minimises chances of underselling— Allows you the opportunity for a premium range— No buyers are eliminated

Marketing time

The most important marketing time is in the first few weeks. Best not to waste them. Buyers seek out ‘fresh’ listings. New listings always of interest to the existing buyer group.

1 2 3 4 5 6 7 8 9 10 11 12

Nu

mb

er o

f bu

yers

Weeks

Existing buyers and new buyers created by marketing New buyers to the market

Pric

e of

the

prop

erty

Premium Price

Bargain Price

Fair Market Value

The most important marketing time is in the first fewweeks. Best not to waste them. Buyers seek out “fresh”listings. New listings are always of interest to the existingbuyer group.


Marketing without a price

— Attracts all price ranges— Your property is judged on its features and benefits –

listed price not impediment to attracting buyers— Minimises chances of underselling— Allows you the opportunity for a premium range— No buyers are eliminated

Marketing time

The most important marketing time is in the first few weeks. Best not to waste them. Buyers seek out ‘fresh’ listings. New listings always of interest to the existing buyer group.

1 2 3 4 5 6 7 8 9 10 11 12

Nu

mb

er o

f bu

yers

Weeks

Existing buyers and new buyers created by marketing New buyers to the market

Pric

e of

the

prop

erty

Premium Price

Bargain Price

Fair Market Value

— Absence of price reduces the risk of it being rejected on price— Definite date to bring buyer interest to a commitment— Catches interest in the ‘early’ weeks of your home’s selling appeal— Creates competition which leads to premium price— Most efficient days on market and highest success rate of all methods (refer graph page 12) * Over period of agency agreement


Auction Marketing with a price

— Absence of price reduces the risk of it being rejected on price

— Definite date to bring buyer interest to a commitment— Catches interest in the ‘early’ weeks of your home’s

selling appeal— Creates competition which leads to premium price— Most efficient DOM and highest success rate of all

methods * Over period of agency agreement

— Buyers usually spend 10-15% more than they intend— Many owners put 10-15% on top— Overcoming that gap of 20-30%, between the

advertised price and the likely buyers’ price, needs the skill of our agents

— Price the property too high – we can miss our buyers— Price the property too low and the premium price is lost

Pric

e of

the

prop

erty

Advertised Price

Target Buyers10%-15% Increase

Market Value10%-15% Increase


Selling methods and buyer activity* Over period of agency agreement. Typical results – National overview.

1 2 3 4 5 6 7 8 9 10 11 12

Su

cces

s ra

te

Weeks on the market

10

20

30

40

50

60

70

80

90

100


Ray White auction sale strategy

Pre Listing

Pre-listing kit sent Copywriting Letters to solicitorsfor auction contracts

Editorials mayappear in

local paper

Local mediaadvertising

Local paperads appear

Otheroffices

Interoffice

Vendor approvesadvert

Distributeproperty details

Photo sketchfloorplan Erect pointer boards

New buyersregistered

Private buyerinspections

Sales staffinspect home

Windowdisplay

Sellingstrategy

Marketingproposal

Arrangesign board

Buyers on databasecontacted

Brochuresarrive


Written activityreport

Buyers detailsregistered

Relocation agenciescontacted

Recommendtradesmen if required

Advertisingschedule

Vendorinstructions

“Just Listed”cards delivered

Direct mail to all ondatabase

All buyerscontacted

Vendor-Agentmeeting

All offerssubmitted

All offerssubmitted to vendors

Internetentry

Forthcoming Auctionboard erected

Book appropriatedaily papers

Complete homepresentation

Vendor-Agentmeeting

May appear in localpaper, The Heraldor Property Press

Paper adsappear

Paper adsappear

First open home Open home

Apply for houseof the week and

editorials in papers

Reservelocal paper ad

All buyersfrom weekend

contacted

Appraisal

Submissions

Boarderected

Week 1Preparation days Week 1 Week 2


Ray White auction sale strategy

Local mediafinal advertising

All callsreturned ASAP

Property sold

New buyerregistered

Maintain vendor contact

weekly

Correspondenceansweredsame day

Inter-officenetworking

New buyer contacted Contracts signed



Valuation service available

Vendor-Agentmeeting

Loan Marketassistance

Local paperad appears

Ray WhiteConcierge

Daily paperads appear

Ray WhiteConnect

All offerssubmitted

Settlement

Open home

Contracts arrive7 days a week

serviceAuction day

Week 1 Week 1Week 3 Post Sale General

Refer all buyersto Loan Market

Depositbanked

Final local paper advert

Sold stickeron board


Assistance to vendors on finding

new home

Written reportto vendor

Final Inspection

Vendor-agentmeeting

Listen tobuyers of how towork appliances,

etc

All buyerson databasere-contacted

All offerssubmitted

Final paperads appear

Send contractsto buyer

Final vendor meeting

Open home

All buyerscontacted

Contracts sentto solicitors

Week 4

Pre Listing

Pre-listing kit sent CopywritingEditorials may

appear inlocal paper

Local mediaadvertising

Local paperads appear

Otheroffices

Interoffice

Vendor approvesadvert

Distributeproperty details

Photo sketchfloorplan Erect pointer boards



Sales staffinspect home

Windowdisplay

Sellingstrategy

Marketingproposal

Buyers on databasecontacted

Brochuresarrive



Buyers detailsregistered

Relocation agenciescontacted

Recommendtradesmen if required

Advertisingschedule

Vendorinstructions

“Just Listed”cards delivered

Direct mail to all ondatabase

All buyerscontacted

Vendor-Agentmeeting

All offerssubmitted

All offerssubmitted to vendors

Internetentry

Book appropriatedaily papers

Apply for houseof the week and

editorials in papers

Complete homepresentation

Vendor-Agentmeeting


Paper adsappear

Paper adsappear

First open home Open home

Reservelocal paper ad

All buyersfrom weekend

contacted

Appraisal

Submissions

Boarderected

Week 1Preparation days Week 1 Week 2

All callsreturned ASAP

Property sold

Maintain vendor contact

weekly

Correspondenceansweredsame day

Inter-officenetworking

Valuation service available

Loan Marketassistance

Ray WhiteConcierge

Ray WhiteConnect

Settlement

7 days a weekserviceContracts signed

Week 1 Week 1Week 3 Post Sale General

Refer all buyersto Loan Market

Depositbanked

Final local paper advert

Sold stickeron board


Assistance to vendors on finding

new home

Written reportto vendor

Final Inspection

Vendor-agentmeeting

Listen tobuyers of how towork appliances,

etc

All buyerson databasere-contacted

All offerssubmitted

Final paperads appear

Open home

All buyerscontacted

Contracts sentto solicitors

Week 4

Local mediafinal advertising

New buyerregistered

New buyer contacted



Vendor-Agentmeeting


Paper adsappear

All offerssubmitted

Open home


Ray White – Advertising ‘funnel of success’

20 etihW yaR Premium Price Specialists

1 Core Real Estate Products

2 Press and Magazines

3 Internet and Technology

4 Ray White Referrals

White MediaProperty marketing that saves you money and maximises buyersAchieving the premium price



Incredible waterfront lifestyle opportunity

SaleThis two-level residence is located overlooking the River Ballantine and only minutes away from Ashdan Valley’s CBD. The home has been designed with the large active family in mind, with five bedrooms (two with ensuites), three bathrooms, a study, a rumpus room and a media room.The large modern gourmet kitchen, spacious living areas, inground salt water pool and shaded patio make this home a

great entertainer or the perfect place to relax.

Reticulation to all grounds. Ducted air conditioning. Energy-saving features. Granite and marble finishes. Close to sporting facilities. Handy for schools.

$650,000View By appointmentJohn Smith 0412 345 [email protected] Smith 0412 345 [email protected] 4567 raywhite.com56 Chapel Street Ashdan Valley

Ashdan Valley 89 Ashby Street5 3 2

Suburb 123 Residence Street

Incredible waterfront lifestyle opportunity.

Auction

This executive two-level residence is located overlooking the River Ballantine and

only minutes away from Ashdan Valley’s CBD. The home has been designed with

the large active family in mind, with five bedrooms (two with ensuites), three

bathrooms, a study, a rumpus room and a media room.

The large modern gourmet kitchen, spacious living areas, inground salt water pool

and shaded patio make this home a great entertainer or the perfect place to relax.

Immaculate landscaped gardens front and back, 3 car garaging, electronic security

and a good sized workshop also feature in the many temptations this home offers.

Make sure you inspect this soon.

Reticulation to all grounds

Ducted airconditioning

Energy-saving features

Granite and marble finishes

Close to sporting facilities

Handy for schools

Rear access for boat trailer

3-phase power to workshop

Day X Month xx.xxpm

Venue

View Day and Day xx.xxpm

Agent Name 0400 000 000

Agent Name 0400 000 000

0000 0000 raywhite.com

5 4 2

Ashdan Valley 86 Ashby Street

Incredible waterfront lifestyle opportunity SaleThis two-level residence is located overlooking the River

Ballantine and only minutes away from Ashdan Valley’s CBD.

The home has been designed with the large active family in mind,

with five bedrooms (two with ensuites), three bathrooms, a study,

a rumpus room and a media room.

The large modern gourmet kitchen, spacious living areas,

inground salt water pool and shaded patio make this home a


$650,000 View By appointmentJohn Smith 0412 345 [email protected] Smith 0412 345 [email protected] 4567 raywhite.com56 Chapel Street Ashdan Valley


5 3 2


Brochures

Window cards Property Cards

Signboards Auction board For Sale board

1 Core Marketing

SOLD

Kate StephanoSold by

22


For more information on 101 Sunderlands Road contact:

Legal descriptionLand area

CVRates

ARC rates

House

Chattels

A full information pack is available upon request. Contents of this information sheet do not form part of the contract for sale and purchase. While care has been taken in preparation of this information, no responsibility is accepted for the accuracy of the whole or any part and interested parties should make their own enquiries to satisfy themselves in every respect.

Bernadette WarneSales Consultantmobile 000 000 0000office 00 000 [email protected]

Lot 30 S112 CT 591/241825 sqm$1,910,000$4,347.06$1,001.00

5 double bedrooms, separate lounge and dining, kitchen and family room, mezzanine lounge, 2 1/2 bathrooms, ensuite, separate laundry, double internal access garaging, inground heated pool

Stove, TV aerial, Fixed floor coverings, Blinds, Drapes Light fittings, Waste disposal, Dishwasher, Microwave, Rangehood, Extractor fan, Heated towel rail, Gas fire, Burglar alarm, Garden shed, Garage door opener, digital cabling, smart wired, gas underfloor heating, built in speakers throughout, pool accessories

101 Sunderlands RdOaklands

Proudly marketed by

Bernadette WarneRAY WHITE REAL ESTATECashmore Property Services Ltd Licensed (REAA 2008)


Incredible waterfront lifestyle opportunity

SaleThis two-level residence is located overlooking the River Ballantine and only minutes away from Ashdan Valley’s CBD. The home has been designed with the large active family in mind, with five bedrooms (two with ensuites), three bathrooms, a study, a rumpus room and a media room.The large modern gourmet kitchen, spacious living areas, inground salt water pool and shaded patio make this home a


Reticulation to all grounds. Ducted air conditioning. Energy-saving features. Granite and marble finishes. Close to sporting facilities. Handy for schools.

$650,000View By appointmentJohn Smith 0412 345 [email protected] Smith 0412 345 [email protected] 4567 raywhite.com56 Chapel Street Ashdan Valley

Ashdan Valley 89 Ashby Street5 3 2

Suburb 123 Residence Street

Incredible waterfront lifestyle opportunity.

Auction

This executive two-level residence is located overlooking the River Ballantine and

only minutes away from Ashdan Valley’s CBD. The home has been designed with

the large active family in mind, with five bedrooms (two with ensuites), three

bathrooms, a study, a rumpus room and a media room.

The large modern gourmet kitchen, spacious living areas, inground salt water pool

and shaded patio make this home a great entertainer or the perfect place to relax.

Immaculate landscaped gardens front and back, 3 car garaging, electronic security

and a good sized workshop also feature in the many temptations this home offers.

Make sure you inspect this soon.

Reticulation to all grounds

Ducted airconditioning

Energy-saving features

Granite and marble finishes

Close to sporting facilities

Handy for schools

Rear access for boat trailer

3-phase power to workshop

Day X Month xx.xxpm

Venue

View Day and Day xx.xxpm

Agent Name 0400 000 000

Agent Name 0400 000 000

0000 0000 raywhite.com

5 4 2


Incredible waterfront lifestyle opportunity SaleThis two-level residence is located overlooking the River

Ballantine and only minutes away from Ashdan Valley’s CBD.

The home has been designed with the large active family in mind,

with five bedrooms (two with ensuites), three bathrooms, a study,

a rumpus room and a media room.

The large modern gourmet kitchen, spacious living areas,

inground salt water pool and shaded patio make this home a


$650,000 View By appointmentJohn Smith 0412 345 [email protected] Smith 0412 345 [email protected] 4567 raywhite.com56 Chapel Street Ashdan Valley


5 3 2


Brochures

Window cards Property Cards

Signboards Auction board For Sale board

1 Core Marketing

SOLD

Kate StephanoSold by

22


Premium Price Specialists Ray White 2524 Ray White Premium Price Specialists

Brochures

Window display

1 Core Marketing

Ray White WorksAuction

© 2008 00000000 PP Printforce.com.au (08) 9223 2445

Ray White WorksJust Sold

Ashdan Valley


Ray White WorksOpen House Invitation140 Smith Street, Ashdan Valley

Ray White WorksJust Listed


2 Press & Magazines


Auction Sat 31st May, On Site(unless sold prior)View Sat & Sun, 1.30 - 2.30pmraywhite.co.nz/AAA12128open2view/12128Jack Black AREINZ 021 878 9898Cashmore office 00 000 0000Cashmore Property Services Ltd MREINZ

Prestige Waterfront LivingOaklands 101 Sunderlands Road

Amongst the palatial homes in this prestigious street, No. 101 is outstanding, both in architectural design and contemporary flair. Beneath a soaring central void, grand living areas invite lavish entertaining and privileged everyday living in air-conditioned comfort. Amongst the palatial homes in this prestigious street, No. 101 is outstanding, both in architectural design and contemporary flair. Beneath a soaring central void, grand living areas invite lavish entertaining and privileged everyday living in air-conditioned comfort. Amongst the palatial homes in this prestigious street, No. 101 is outstanding, both in architectural design and contemporary flair. Beneath a comfort. Amongst the palatial homes in this prestigious street.

4 2S 1C 1u 1t

Premium Price Specialists Ray White 2524 Ray White Premium Price Specialists

Brochures

Window display

1 Core Marketing

Ray White WorksAuction


Ray White WorksJust Sold

Ashdan Valley


Ray White WorksOpen House Invitation140 Smith Street, Ashdan Valley

Ray White WorksJust Listed


2 Press & Magazines


Prestige Waterfront Living

Oaklands 101 Sunderlands Road

Amongst the palatial homes in this prestigious street, No. 101 is outstanding,

both in architectural design and contemporary flair. Beneath a soaring central

void, grand living areas invite lavish entertaining and privileged everyday living

in air-conditioned comfort. Abundant natural light from extensive glazing floods

the interior whilst gleaming textures of polished timber, glass and stainless-steel

create stylish low-maintenance living spaces. Surrounding the inground pool are

low maintenance landscaped gardens with plenty of grass for the kids to play.

Auction7.00pm, Saturday 31st May,

On Site (unless sold prior)

View Sat & Sun, 1.30 - 2.30pm

raywhite.co.nz ID# AAA12128

Jack Black 021 833 800

[email protected]

Bernadette Warne 021 833 800

[email protected]

Cashmore Property Services Ltd MREINZ

Just Listed

4 2S 1C 1p

Auction Sat 31st May, On Site(unless sold prior)View Sat & Sun, 1.30 - 2.30pmraywhite.co.nz/AAA12128open2view/12128Amy White 021 878 9898 direct 09 878 7875

Prestige Waterfront LivingOaklands 101 Sunderlands Road

Amongst the palatial homes in this prestigious street, No. 101 is outstanding, both in architectural design and contemporary flair. Beneath a soaring central void, grand living areas invite lavish entertaining and privileged everyday living in air-conditioned comfort. Amongst the palatial homes in this prestigious street, No. 101 is outstanding, both in architectural design and contemporary flair. Beneath a soaring central void, grand living areas

Invitation To View

4 2S 1C 1p

Not Actual View

Prestige Waterfront Living

Oaklands 101 Sunderlands Road

Amongst the palatial homes in this prestigious street, No. 101 is outstanding, both in architectural design and contemporary flair. Beneath a soaring central void, grand living areas invite lavish entertaining and privileged everyday living in air-conditioned comfort. Abundant natural light from extensive glazing floods the interior whilst gleaming textures of polished timber, glass play. With gorgeous sunsets, total privacy and water views from almost. With

SOLD

Just Sold

Auction7.00pm, Saturday 31st May, On Site (unless sold prior)View Sat & Sun, 1.30 - 2.30pmraywhite.co.nz ID# AAA12128Amy White021 833 800 direct 00 000 0000Cashmore office 00 000 0000Cashmore Property Services Ltd MREINZ

4 2S 1C 1p 1t 1u

For more information on 101 Sunderlands Road contact:

Legal descriptionLand area

CVRates

ARC rates

House

Chattels

A full information pack is available upon request. Contents of this information sheet do not form part of the contract for sale and purchase. While care has been taken in preparation of this information, no responsibility is accepted for the accuracy of the whole or any part and interested parties should make their own enquiries to satisfy themselves in every respect.

Bernadette WarneSales Consultantmobile 000 000 0000office 00 000 [email protected]

Lot 30 S112 CT 591/241825 sqm$1,910,000$4,347.06$1,001.00

5 double bedrooms, separate lounge and dining, kitchen and family room, mezzanine lounge, 2 1/2 bathrooms, ensuite, separate laundry, double internal access garaging, inground heated pool

Stove, TV aerial, Fixed floor coverings, Blinds, Drapes Light fittings, Waste disposal, Dishwasher, Microwave, Rangehood, Extractor fan, Heated towel rail, Gas fire, Burglar alarm, Garden shed, Garage door opener, digital cabling, smart wired, gas underfloor heating, built in speakers throughout, pool accessories

101 Sunderlands RdOaklands

Proudly marketed by

Bernadette WarneRAY WHITE REAL ESTATECashmore Property Services Ltd Licensed (REAA 2008)


3 Technology Media

Our sites to get you around the world

Market your property online with Ray White and it is automatically placed in these dominant websites


Just as the concierge of a hotel takes care of guest’s additional needs to make their stay hassle-free and more enjoyable, Ray White Concierge takes care of those numerous, important details requiring attention when buying a house.

We can arrange all of your utilities connections and disconnections, home loans and personal insurance. And what’s more, as a valued Ray White client - seller or purchaser - our service is absolutely free!

Leave all the hard work to us so you can sit back, relax and enjoy your new home.

Ray White Concierge

Selling your home in a timely manner at a premium price is our priority. And that’s why at Ray White we have established relationships with a range of professional value-added service providers, including Home Finance Brokers, Loan Market.

Loan Market Home Finance Brokers especially understand the real estate market and have access to every major residential, commercial and business bank and lender in New Zealand.

During the sales process, your Ray White Licensee Salesperson will introduce potential buyers to their recommended Loan Market Home Finance Broker who will provide them with the information they need to find a great home loan deal in their best interest.


The Ray White Eastern Group of local offices based at Howick Central, Bucklands Beach, Botany Town Centre, Dannemora, Pakuranga and Half Moon Bay Marina combine to create an award-winning team of over 100 salespeople working on your behalf.

Our local teams include sales consultants from many parts of the world who have made New Zealand their home.

They have empathy with many ethnic groups which enables our teams to cater for all buyer profiles. We can provide property sellers with the highest level of market coverage and proven success. Our total team commitment is available to you.

When you engage Ray White as your agent, we undertake to keep you completely informed as to the state of the market as it affects your property and we make certain you are in a position to make a fully informed decision when buyers submit offers.

Ray White Eastern Groupthe team to take care of your real estate needs

Howick office12 Uxbridge Road, ph 09 538 0688

Half Moon Bay Marina officeCompass Building, Ara Tai, ph 09 535 8128

Bucklands Beach office6 Wharf Road, ph 09 535 0858

TM


Whilst we do recommend Auction as the most successful method of marketing property, we also sell a considerable number of our clients’ properties by exclusive sole agency.

All our sales staff are licensed under the Real Estate Agents Act 2008 for your protection. They regularly attend seminars and education programmes to constantly hone their skills and keep up to date with the latest in changing technology, sales methods, marketing promotion and overall industry trends.

The strategic local multi-office presence of Ray White ensures your property receives maximum exposure to the market.

Our experienced teams of professionals will work towards ensuring their buyers are made aware of your property.

Our aim is to obtain the best possible price for your property in the shortest possible time.

Mountfort Estate Agents Ltd

Licensed (REAA 2008)

Pakuranga office7 Reeves Road, ph 09 576 4099

Botany Town Centre office20 Crescent Lane, ph 09 273 2228

Dannemora officeShop 25, Botany Junction, ph 09 272 8023

Introducing Ray White Real Estate - My Desktop · Best not to waste them. Buyers seek out...

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Transcript of Introducing Ray White Real Estate - My Desktop · Best not to waste them. Buyers seek out...