The better way to do Online Recruitment

Contact: Nick@getyourpersona.com

Question:

What’s it like to be a jobseeker living in Europe in 2014?

Read job descriptions...

write and submit CVs...

maybe receive some guidance.

64% of young people feel they didn’t receive enough career help during education.

Question:

How do employers attract people with the relevant skills?

Post a job advert...

..and sort through CVs.

But over half weren’t happy.

We need a new approach:

To better understand the needs of employers

To cheaply automate CV sorting & Job advert writing/reading

To make education & employment progression more integrated

Zappos agrees there’s a problem

❖ Question-centric approach❖ Job-matching algorithm❖ Game-Based learning & training❖ Fun, incentivised job search❖ Personal profiles for individuality

Persona shows job seekers how they are perceived by employer. The word comes from the latin for ‘mask’.

Persona’s method:

Candidates answer job-requirement questions relating to their skills

Employers create and share these questions by sector & job title

Persona can benchmark where the skills gaps are and algorithmically match candidates & vacancies

Market segments

➢ Work Programme ~ private sector job centres

£3.2 Billion/yr

➢ Recruitmentagencies

£29 Billion /yr

➢ Training providers £50 Billion /yr

Business Model

Persona operates a freemium/SaaS model, charging recruitment & training teams based on the volume of candidates they access, contact, and place.

To overcome the ‘chicken and egg’ phase, Persona is attracting users using the free-tier and through incentives provided by partners.

Competition

General / specialised job boardsApplicant Tracking SystemsCV ParsersSocial recruiting e.g. LinkedInEmail mailing lists & manual methods

Traction

➢ Found a niche and currently trialling with a large Work Programme Provider ~50,000 candidates, 600 staff

Growth forecast➢ Convert first customer by

October 2014

➢ Use as case study to attract the other Work Programme providers

➢ Once saturated, move into the wider recruitment and training markets by October 2015 .

The TeamThe team is particularly strong with each founder contributing a different skillset.

★ Nick Theodorou graduated from UCL with a Masters degree in Physics and leads the commercial efforts.

★ Dale Webb graduated from Birmingham in Computer Science and leads design & co-leads development.

★ Ned Zbili graduated from Cardiff in Computer Science and also co-leads development.

Investment opportunity

Post first-customer conversion looking for £250,000 seed funding to further marketing and development efforts.

We’re also looking to partner with incentive providers e.g. top-up credit for applying to jobs.

Feedback & introductions also welcome!