INTRODUCING GENRE AS MEDIA STUDIES. WHAT IS GENRE? Genre = “TYPE” in French It is used to...
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Transcript of INTRODUCING GENRE AS MEDIA STUDIES. WHAT IS GENRE? Genre = “TYPE” in French It is used to...
![Page 1: INTRODUCING GENRE AS MEDIA STUDIES. WHAT IS GENRE? Genre = “TYPE” in French It is used to classify media products into groups or categories. In order.](https://reader036.fdocuments.net/reader036/viewer/2022062504/5a4d1b397f8b9ab05999df49/html5/thumbnails/1.jpg)
INTRODUCING GEN
RE
A S ME D I A
ST U D I E
S
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WHAT IS GENRE?• Genre = “TYPE” in French
• It is used to classify media products into groups or categories.
• In order to classify a product into genres we identify the features that it shares with other products in the genre.
• These elements are called ICONOGRAPHY.
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WHAT IS ICONOGRAPHY?
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ICONOGRAPHY INCLUDES• Mise en scene• Characters• Narrative themes• Stars
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PAIRED WORK (10 MINUTES)
Identify the genres that the following 10 stars are associated with.
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Analyse the film poster you have been given, identifying all the narrative and generic elements present.
INDIVIDUAL WORK (30 MINUTES)
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TODOROV AND NEALE ON GENRE
• It is easy to underplay the differences within a genre. Steve Neale declares that 'genres are instances of repetition and difference’. He adds that 'difference is absolutely essential to the economy of genre' mere repetition would not attract an audience.
• Tzvetan Todorov argued that 'any instance of a
genre will be necessarily different’.