Introducing Barthes EXTRACT

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description

What do language, clothes, gestures, hairstyles and visual images have in common? They’re all signs – and their study is called semiotics. Roland Barthes’ work on structuralism during the 1960s expanded the field of semiotics into the analysis of popular culture, clothes and fashion. Introducing Barthes brilliantly elucidates his earlier work which studied language as a series of signs. Philip Thody and Piero then describe how his later insistence on pleasure, the delights of sexual non-conformity, and the freedom of the reader to interpret literary texts in the light of ideologies such as existentialism, Marxism and Freudianism, as well as structuralism itself, continues to make him one of the most dynamic and challenging of modern writers.

Transcript of Introducing Barthes EXTRACT

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“I Have a Question to Ask …”

In 1975, when he was 62, Roland Barthesasked …

whodoes not feel

how nnaattuurraall it is infrance to be catholic,

married, and academicallywell qualified?

Since he was himself a Protestant, a homosexual and had never taken a doctorate, his question was obviously anironic and personal comment on himself.

More importantly, however, it underlined twoof the main concerns running through thewhole of his work: the need to distinguishbetween nature and culture; and the carewe need to take in the correct use of words.

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Mythologies

For Barthes, one of the greatest mistakes modern society makes is tothink that its institutions and intellectual habits are good because they are in keeping with what is popularly called “the nature of things”.

The second mistake is to see language as a natural phenomenon ratherthan a set of conventional signs. What Barthes wanted to do, as he saidwhen discussing his aims in his best-known book, Mythologies (1957),was to “destroy the idea that signs are natural” (battre en brèche la naturalité du signe).

theyare ssoocciiaall

ccoonnssttrruuccttss, given to usby our relationship withother human beings, and

meaningful only in the society in which we

happen to live.

for there is, as the obviousirony of barthes’ question reminds

us, nothing nnaattuurraall about one’sreligion, one’s marital status or

one’s academic achievements.

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and would nothave been appointed in

the first place if hehad been a roman

catholic!

someone who, like me,worked as a university teacher,

but who happened to have lived in 19th-century oxford, would

have lost his job if he hadmarried.

There is nothing natural about being a married Catholic with a lot of university degrees, and probably a lot of children as well. It is merely a statistical accident, a way of conforming which we owe to our birth and upbringing.

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“It’s Natural”

It is also a mistake, and a very frequent one, to use the word “natural”when we mean either socially acceptable, morally desirable or aesthetically pleasing – or, quite frequently, all three. The French radiostation EUROPE 1 did this when it issued motorists with a sticker to putinto the back of their car with an advertising slogan on it which readEUROPE 1, c’est naturel.

it’s certainlynatural to eat, to

sleep, to make loveand to use language.

butwwhhaatt we eat,

wwhheenn we sleep, hhoowwwe make love and wwhhaattkkiinndd ooff wwoorrddss we usevaries according to

the society and classto which we

belong.

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It is no more natural to listen to one radio station rather than another, justas it is no more natural to eat potatoes rather than spaghetti, to speakGerman rather than Hindi, or to prefer the theatre to the cinema.

It may well make life easier for us, if we live in a society like that of middle-class France, if we get married in church and work hard to passexaminations. But there is nothing natural about it.

if i had been born inthe trobriand islands

before the beginning of the20th century, it would have been

equally natural for me to havehad lots of sexual partners and

never to have learned to reador write.

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itis probable that

in the france of the1950s, more people

attended all-in wrestlingmatches than were in thehabit of reading novels

or going to the theatre.

All-In Wrestling

Most of the essays in Mythologies (1957) first appeared in newspaperform, many of them in the wartime Resistance publication Combat,whose first editor had been Albert Camus (1913–60). Although theessay “Le monde où l’on catche” (The world of all-in wrestling) was toolong for a newspaper article, it does fit in with this aspect of Barthes’work by talking about a popular, non-intellectual activity.

Barthes’ essay is the best introduction to what he also thought went onin the mind of the reader of fiction or the play-goer.

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in boxing, the contestants are

really hitting oneanother, and both are

trying to win.

Barthes points out, at the very beginning, that there is a fundamental difference between all-in wrestling and a genuine sport such as boxingor tennis.

Whereas professional boxers fight, at the outside, once every threemonths, all-in wrestlers give several performances a week. They makeno attempt to hide this fact, and it is quite easy to follow them round asthey go from town to town to give their performance …

althoughthere may be

some cases where aboxer has decided to

throw the fight, this is relatively rare, and

is not central to the sport.

in commercially organized all-in wrestling,in contrast, the situation istotally different. it is not agenuine fight, and it is easy

to see why.

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Performance

And the word “performance” is the only way to describe what they do.

… when Othello was being driven into torments of jealousy by Iago.

yougreat, big,

black, fat fool,can’t you see?

for if they were rreeaallllyy doing what they are pprreetteennddiinngg

to do, they would do such damage toone another that they could not possibly do it night after night in

different towns.

Moreover, Barthes argues, andthis point is central to his argument, the audience itselfknows it is all pretence.

Nobody is fooled; just asnobody was but the naiveVictorian lady who leapt to herfeet and shouted:

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itis all a question of

using ssiiggnnss; and of signswhich have nnoo aaccttuuaall

ccoonntteenntt.

This is why Barthes argues that the attitude of the spectator at an all-in wrestling match is so much like that of the reader of a novel or the spectator at a play. We all know, if we think about it for a moment, thatthere never was a David Copperfield or an Emma Bovary, and that it isall made up.

We know that the man playing Othello is not really a Moorish general in 16th-century Venice. He may not, now that it is normal to have a blackactor playing the part, be covered in boot polish in the way that LaurenceOlivier used to be. But he is not Othello, and he is not really murderingDesdemona; just as Giant Haystacks is not really trying to kill the Man inthe Mask in an access of blind fury which leads him, apparently, to throwhim onto the canvas from a great height and jump on him with all hismassive weight.

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Introduction to Structural Linguistics

In literature, to use the technical terms of the structural linguistics conceived by the Swiss linguistician Ferdinand de Saussure(1857–1913), there is no signifié (= signified) to which the signs referback, no guaranteeing centre of ultimate truth which makes the signswork in the way they do.

in the past, the value of thepound sterling was

guaranteed by the gold in the bank of england, that of the dollar in the vaults of fort

knox.

now,all it depends

on ultimately is thebelief which people

have in the structureof the british or

american economy.

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but the linguisticsigns we use to refer tothings differ from onelanguage to another.

In this respect, Barthes’ essay on all-in wrestling is an application to popular culture of the theories of Saussure. For Saussure, the crucialdistinction to be made when discussing language is between the signand the thing signified – or as he put it in French, between le signe etle signifié.

the latter, thething we are talking

about, remains constantfrom one society to

another.

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How Do Words Mean?

A cow is the same, whether in England or France. But vache is not thesame word as cow, and it is not some inner relationship between thewords une vache and the animal in the field that makes them mean acow, any more than it (the cud-chewing animal in the field) stands as akind of guarantee that the letters c-o-w will always designate that beastand no other.

just as there isno “cowness” that

ensures that the word cow has the

same meaning in english.

thereis no quality such

as “vvaacchheerriiee” or “cowness” which ensures

that uunnee vvaacchhee means acow.

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Words work in the way they do because of the place they have in thestructure of the language, because they are different from one anotherand fit into a particular pattern.

Similarly, the gestures of the all-in wrestlers mean something, but notbecause of what the wrestlers themselves think or feel, which is probablysomething like...

The gestures derive their meaning from the conventions by which humanbeings have learned to express their own emotions and to understandthose of other people.

i’m getting well paidfor this, but i’d much

rather be with my girlor having a drink with

my mates.

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Nature or Structure?

The wrestlers’ gestures seem to be natural, in the same way as it seems to us natural to speak in English.

the structure canwork only because we live

in society and not in a state of nature.

but all forms of communication are artificial,

since all of them work becauseof a structure.

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at first sight, we mightsay, on watching an all-in

wrestling match, it is all natural, in the sense that what we call bbrruuttee

vviioolleennccee is nnaattuurraall.

in fact, we come to realize that it isall carefully, not to say impeccably, ccooddeedd …

just as a set of semaphore signals is coded orthe antics of a ticktack man at a race course

are part of an elaborate code.

Not only, according to Saussure, is there nothing at all natural aboutsigns, but they are also essentially arbitrary. Barthes’ essay on all-inwrestling is a convincing statement of this view.

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Conventions of Performance

At times, the moves made by the wrestlers are even like a strange ballet, a carefully choreographed performance in which all the conventional signs for anger, frustration, vengeance and ultimatetriumph are presented in a way which the wrestlers know that the audience will both understand and appreciate.

there are even ssppeecciiffiicc ccoonnvveennttiioonnss, such as the one

whereby a wrestler held on thecanvas by an apparently

excruciatingly painful arm-lockindicates that he is not going to

give up.

i beat the canvaswith the flat of my

hand!

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If the conventions allowed it, and this was what the spectators were usedto, he could indicate the same determination by pulling his left ear orshouting “God save Ireland!”

Barthes’ importance as a writer about language lies in his ability toexpress Saussure’s theory about the arbitrary nature of signs in theunexpected manner which he does in “Le monde où l’on catche”.

He does so not in abstract terms but by talking about popular everyday experiences. And he does so like a skilful general who attacks theenemy at what seems to be his strongest point, which is in fact full of theweaknesses which show how vulnerable he really is.

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Meaning and Differences

Anyone who had not read Barthes’ essay, and was asked to give anexample of the manifestation of brute force and anger in their crudest,most natural form, might well say, “Oh yes. I know. An all-in wrestlingmatch.”

After reading Barthes, that view is not so sure. The ambition to battreen brèche la naturalité du signe (destroy the idea that signs are natural) is achieved by analysing them when they appear to be at theirmost natural, but are, in fact, still what they always have been: parts ofan elaborate, arbitrary and highly sophisticated code.

the fact that both they and their audienceknow that this is a pretence is what gives their art its

superiority over other forms of communication which taketheir claim to be natural with absolute seriousness.

what the all-inwrestlers are doingis pprreetteennddiinngg ttoo bbee

nnaattuurraall.

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Saussure’s basic contention was that what creates meaning inside aparticular sign system is the differences between the terms used.

The two most frequent examples chosen to illustrate his ideas are trafficlights and the two English words “pin” and “pen”.

traffic lights do notwork because there is a natural

and therefore unbreakable connection between rreedd and

ddaannggeerr or ggrreeeenn and sseeccuurriittyy.

theywork because

everybody recognizes andaccepts the difference between thetwo primary colours of red and

green, and the meaning given to each within the

system.

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The system, as such, would work just as well if STOP were indicated bya series of blue dots on a white background, and GO by a series of yellow lines against a black background. This difference would beenough, and indeed more than enough, to make the system work.

justas the difference between

the “e” in “pen” and the “i” in “pin” isenough for speakers of english

immediately to see and hear that the two words refer to two very

different objects.

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one is agreat fat slob with

long hair and a vicious,scowling expression.

Again at first sight, an all-in wrestling match seems to contradict thisidea that meaning is created by differences. It all looks so natural, evendown to the physical appearance of the two performers.

the other is a well-built, obviously

well-exercised, stern andeven slightly noble

specimen of uprighthumanity.

theformer cchheeaattss.

the latter ssttiicckkss ttootthhee rruulleess.

... so?

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Seeing is Believing?

So, when the good guy wins, as he is often allowed to do, the audiencecan feel that honour and fair play have been rewarded. But when, as isalso sometimes allowed to happen, the bad guy wins, the audience canindulge in the even more agreeable emotion of moral indignation.

A fine, upstanding-looking athlete can be just as vicious as a fat, slouching, apparently lazy yobbo. It is all in the conventions; and in the differences which leap so immediately to the eye.

yet when you think about it, it isonly a set of conventions about a

person’s physical appearance whichmake us credit him with a certain number

of moral characteristics.

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When we think critically about the experience of watching an all-inwrestling match, we realize that we have been taken in. We have beenmade to think that certain ways of looking and of behaving are natural. In fact, they are cultural constructs.

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Knowing It Is Different

It does not need much reflection about the nature of language to realizethat Saussure is right, and to invent our own explanation as to why theword “pun” does not mean the same as the word “pan”.

It is not that the first word refers back to a “punniness” in jokes depending upon the same word having two different meanings, and thesecond to a “panniness” in frying pans and saucepans. It is that thevowel “u” is different from the vowel “a”, and is immediately seen as different by all speakers of English.

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When we come to look for parallels to Barthes’ idea on literature, it isquite easy to show that other people have thought about the problems ina very similar way, and reached similar – if less dramatically presented –conclusions.

It is essential to Barthes’ analysis of all-in wrestling, and to the wholeSaussurian theory of the arbitrary nature of signs, that the audienceshould not be taken in.

there is a differencebetween watching a real

fight and watching a fighton stage in the theatre.

theenglish poet and

critic ssaammuueell ttaayylloorrccoolleerriiddggee (1772–1834) wroteabout this as early as 1817 in

his bbiiooggrraapphhiiaa lliitteerraarriiaa.

i call it thewwiilllliinngg ssuussppeennssiioonn

ooff ddiissbbeelliieeff that constitutes ppooeettiicc

ffaaiitthh.

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When we go to the theatre, Coleridge pointed out, we know perfectlywell with one part of our mind that the actors, as Hamlet put it, “do butmurder in jest”, and that nothing is real. But we pretend to ourselves thatwe do not know. We “suspend our disbelief”. The paradox, as Hamletalso observed when talking of the behaviour of the Player King, is thatwe can be moved to tears by something which we know to be totallyimaginary.

what’shecuba to him or he

to hecuba that heshould weep

for her?

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Hamlet’s question could apply just as well to the cinema-goer whoweeps at the last scene of the film East of Eden.

James Dean, who plays the son who at last wins back his father’s love,died over 40 years ago. But we are still moved, just as we can quite easily find ourselves shouting in impotent fury as the Man from theMountains pins the Lone Ranger to the canvas in a remorseless and tormenting arm-lock which we know, with the other part of our mind, isnot hurting him at all.

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