Introducing AgeCheq: Making COPPA Compliance Work for Mobile App Publishers Roy Smith, Founder & CEO...
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Transcript of Introducing AgeCheq: Making COPPA Compliance Work for Mobile App Publishers Roy Smith, Founder & CEO...
Introducing AgeCheq:Making COPPA Compliance Work
for Mobile App Publishers
Roy Smith, Founder & CEO
THIS PRESENTATION AND THE INFORMATION IN IT ARE PROVIDED IN CONFIDENCE, FOR THE SOLE PURPOSE OF AGECHEQ,,AND MAY NOTBE DISCLOSED TO ANY THIRD PARTY OR USED FOR ANY OTHER PURPOSE WITHOUT THE EXPRESS WRITTEN PERMISSION OF AGECHEQ.
What is COPPA?
The Children’s Online Privacy Protection Act went into effect in 1998 to protect children 13-under as they used the Internet
COPPA monitors what information is collected from kids, and stored and or shared with 3rd parties. It also dictates that publishers positively ID parents and gain their permission before collecting any information from kids.
COPPA has been aggressively enforced
Since 2008, Mobile apps have become the dominant delivery system for entertainment and games
Smartphones and tablet apps present a new and complex set of privacy issues
COPPA 2.0 is here
Revised in 2012, in force July 1, 2013
Addresses explosive growth of online data collection, behavioral marketing, and ubiquitous use of tablets, smartphones and other mobile devices by children
Puts legal responsibilities on app and game developers to obtain verifiable parental approval for kids’ app usage
No “marquee” prosecutions yet, but it’s just a matter of time
For publishers, ignorance of COPPA is not a viable strategy
What’s the best solution?
Positive parental ID, disclosure, and app approval are new friction points that could reduce game play and limit monetization
If every publisher creates their own verification system, parents will quickly tire of confirming their identity again and again
The industry needs a single, highly optimized system that manages COPPA compliance for both publishers and parents
3 choices when considering COPPA
Do Nothing Take your chances and risk business destroying fines ($16,000 per user)
Build ItSpend time, money, and developer resources to build out and manage a proprietary compliance solution
Use AgeCheqPlug in the AgeCheq API for free, leveraging a complete ecosystem to support compliance for developers and interaction with parents
What is AgeCheq?
The COPPA Compliance Ecosystem
Simplifies COPPA compliance for publishers (plug and play)Works across platforms (iOS, Android, HTML5)Can be integrated into an app and tested in a dayAgeCheq is free for app publishersSimplifies protection of children’s online privacyAgeCheq is free for parents
What does AgeCheq Do for Publishers?
Handles all COPPA publisher responsibilities
Dashboard for each app showing Personal Identifiable Information (PII) strategy
Maintenance of a live disclosure page for each app
Flags parental permission cancellation/deletion requests
REST API with SDKs for iOS, Android, HTML5
What does AgeCheq Do for Parents?
AgeCheq handles all COPPA parental interaction
Account Setup
(includes positive ID of parent)
Cancellation, Deletion Notice,
ParentalFeedback
Parent-FriendlyDashboard
(children/devices/apps)
AgeCheq’s Goals
Make COPPA work for publishers & parents
Enable mobile app and gamepublishers to easily embraceand comply with COPPA with as little friction as possible
Provide a single point of contact
for parents to easily see andunderstand what information is being collected from theirchildren so they can make informed decisions
Press Resources
Press Kithttp://AgeCheq.mobilitypr.com
Press ContactMelissa BurnsMobility Public Relations for AgeCheq208.850.5939 [email protected]
keeps kids online
privacy in cheq