Introducción al Marketing Interactivo
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Conceptos sobre los que se mueve el Marketing Interactivo. Conferencia para la I Jornada De Tendencias Del Periodismo Universidad Carlos III de Madrid
Transcript of Introducción al Marketing Interactivo
marketing viral, marketing directo, marketing relacional, marketing en internet, social media marketing, search engine marketing, marketing viral, marketing directo, marketing relacional, marketing en internet, social media marketing, search engine marketing, marketing viral, marketing directo, marketing relacional, marketing en internet, social media marketing, search engine marketing, marketing viral, marketing directo, marketing relacional, marketing en internet, social media marketing, search engine marketing, marketing viral, marketing directo, marketing relacional, marketing en internet, marketing, marketing viral, marketing directo, marketing relacional, marketing en internet, social media marketing, search engine marketing, marketing viral, marketing directo, marketing relacional, marketing en internet, social media marketing, search engine marketing, marketing viral, marketing directo, marketing relacional, marketing en internet, social media marketing, search engine marketing, marketing viral, marketing directo, marketing relacional, marketing en internet, social media marketing, search engine marketing, marketing viral, marketing directo, marketing relacional, marketing en internet, social media marketing, search engine marketing, marketing viral, marketing directo, marketing relacional, marketing en internet, social media marketing, search engine marketing, marketing viral, marketing directo, marketing relacional, marketing en internet, social media marketing, search engine marketing, marketing viral, marketing directo, marketing relacional, marketing en internet, social media marketing, search engine marketing, marketing viral, marketing directo, marketing relacional, marketing en internet, social media
MKINTERACTIVO
Los periodistas hemos tenido la exclusividad en la relación informativa
Pocos canales que acaparaban mucha atención
Design
NewsMoneymaker
Community
Social News
TechnologyMusic
Sharing
KnowhowChinese Line
Tools
Political BlogsConnections
MoviesInsidersMain Sites
Junctions
Stations
Information Architects Inc. Japan www.informationarchitects.jp © 2007.6 V1.6
Web Trend Map 2007/V2INFORMATION ARCHITECTS JAPANANALYTIC DESIGN AND CONSULTING
Web X.X
Forecast
Nice
Unreal
Changing
TroubleInsecure
Storm
Line Color
News
Design
Yahoo
9 Rules
Yahoo Mail
Yahoo Answers
Getty
Yahoo MapsDelicious
Yahoo News
Adobe
Monster
CSS ZEN Garden
AIGA
Adaptive Path
Slashdot.org
MSN
Dell
Sohu163
Taobao
Soso
TomEastMoneyVnetPChome
Wretch.cc
Cisco
IBM
Sony
Microsoft
StumbleUpon
AIM
Hotmail LiveImagevenue
Xanga
Livejournal
Geocities
Statcounter XBox Live
Passport
Go.com
Livejournal
LastFM
Torrentspy
W3C
Firefox
Wordpress
IMDB.com
Craigslist
WiredOrkut
ThePirateBay
Flickr
Wikipedia
Wikipedia (D)
Wikipedia (Pl)
Wikipedia (Nl)
Wikipedia (SV)
Wikipedia (It)
Wikipedia (Es)
Wikipedia (Fr)
Wikipedia (Pt)
Sapo
Orange
Wikipedia (J)
OpenID
EBayApple
.Mac
Rakuten
LiveDoor
Hatena
Amazon
2ch.net
BaiduSina
Uwants
Myspace
SecondLife Mixi
Meebo
Trillian
Studiverzeichnis
Yahoo Messenger
Bebo
Nicovideo
CNet
About.com
ICQ
Seth Godin
Zeldman
Fake Steve Jobs
Daring Fireball
Guy Kawasaki
Jeff Croft
Swissmiss
Cameron Moll
Mark Boulton
Coudal
Edward Tufte
iA
Netvibes
iTunesOfficial Google Blog
Subtraction
OhMyNews
Useit
Boxes&Arrows
BoingBoingDesignobserver
Youtube (Jp)
A List Apart
CNN
USA Today
Der Spiegel
T-Online
Yigg
Heise
Spreeblick
Prägnanz
Bild
GMXWeb.de
Leo
MyVideo
NYTimes
Netscape
Memeorandum
Techmeme
Newsvine
Digg
PhotoBucket
Imageshack
Photolog.com
AOL
Terra
37 Signals
Wallmart
Washington Post
Metacafé
TheGuardian
Repubblica
Google.de Google.itGoogle.fr
Google.ukGoogle.br.com
Google.co.jp
Federated Media
Feedburner
Skype
LeMonde
ElPais
FAZ
Sueddeutsche
Media Matters
Huffington Post
C&L
Daily Kos
Beppe Grillo
Red State Malkin
NZZ
YouTube
Daily Motion
Google Video
Google News
Google Docs
Google Calendar
VOX
Tagged
Answers.com
WebMD
BitTorrent
Google Analytics
Google Maps
Google Checkout
GMail
Blogger
Adwords
Adsense
Technorati
MyBlogLog
Pandora
NetFlix
Comedy Central
ZeFrank
Office Live
PayPal
AdBrite
MegaUpload Sendspace RapidshareBadongo
Friendster
DeviantArt
Skyblog
Torrentz.com
Expedia.com
Edelman
Messenger
Wall Street Journal
The Economist
Micro Persuasion
Alibaba
UPS
Sourceforge
Versiontracker
Google Blogsearch
Yahoo.co.jp
Valleywag
Jeff Jarvis
Doc Searls
Dave Winer
Kotaku
Engadget
TechcrunchScoblizer
OM Malik
John Batelle FOX
Slate
Yahoo.com.cn
IXDA
You
BaLa Music!
BBC
Hi5
Money
Money
Money
Money
Webtoo
ls
Sharing
Movies
Technology
Tools
Know
how
Music
Social News
News
Shari
ng
Tools
Tools
Social News
Social News
Technology
Music
Know
how
Know
how
Knowhow
Chinese Line
Chinese Line
Chinese Line
Mus
ic
Murdoch
Edelm
an
News
Design
Design
Social Networks
Socia
l Netw
orks
2.0
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1.5
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+10.000.000 visitas
+30.000.000 visitas
+50.000.000 visitas
Es evidente la necesidad de captar la atención y retenerla el mayor tiempo posible
MARKETINGINTERACTIVO
Hasta ahora el Marketing Interactivo a rondado en torno a dos cuestiones
Search Engine Optimization (SEO)
Searh Engine Marketing (SEM)
Microsites
Banners
Emailing
VIEJAS FORMAS PARA NUEVOS MEDIOS
EL NUEVO MARKETINGEl usuario es el centro
El contenido es el rey
CTR medio en la red: 0,2-0,5%CTR adn.es (medios segmentados): 2,3%
Viejas formas
p/v SEM antes: 1p/v usuariop/v SEM actual: 7 p/v usuario
Viejas formas
Nuevas formas
Nuevas formas
Nuevas formas
2.000 usuarios registrados a la semana
El 50% ha seguido al menos el 50% de la serie
Aparición en la mayoría los medios nacionales
Apariciones en blogs con un total de 3.000.000 de visitas y 60.000 suscriptores
Las personas más relevantes de la crítica televisiva han hablado de nosotros
En resumen
El marketing es contar historias
La segmentación es el principal valor del marketing online
Interacción real con el usuario
El mejor marketing es el que está dirigido a RECOMENDADORES
no a las MASAS
El nuevo periodista es aquel que sabe disponer de los medios tecnológicos para contar una historia de la forma más adecuada
¡Muchas gracias!
SimDalomComunicación, diseño y tecnología
Chema Martí[email protected]
www.simdalom.com/blog www.secuoyas.com
