Intro to WNA/Archive 2013
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Transcript of Intro to WNA/Archive 2013
WISCONSIN NEWSPAPER ASSOCIATION
Associa'on Founda'on Services
These three en''es began holding board mee'ngs together in 2011
ASSOCIATION FUNCTIONS
Government Rela'ons Public No'ce
WNA Member Services Public Profile
WNA Administra'on Oconomowoc
Waukesha
WAUKESHA
MILWAUKEE
Milwaukee
Greenfield
HalesCorners
Cudahy
S. Milwaukee
Oak Creek
GreendaleFranklin
Wauwatosa
WestAllis
Sussex
Hartland
Elm GroveNew Berlin
Mukwonago
Muskego
Dousman
MenomoneeFalls
Brookfield North Shore Communities Includes Bayside,
Brown Deer, Fox Point,
Glendale, River Hills,
Shorewood, Whitefish Bay
WAUKESHA
OconomowocWaukesha
See inset below for Waukesha and Milwaukee counties.
County Seat!
Southwest Region
SoutheastRegion
Northeast Region
NorthwestRegion
!e WNA Board is made up of eight directors and seven o"cers. For election purposes, the state is divided into four geographical regions. One weekly newspaper representative is elected from each region and representatives from four daily newspapers (in any region) serve as directors on the board.
Customized Newspaper Adver'sing
GOVERNMENT RELATIONS
Advocacy, legisla'on, educa'on
WNA Government Rela'ons CommiHee
Wisconsin Freedom of Informa'on Council
Capitol Correspondents Associa'on
Public Profile
Associa'on
PUBLIC NOTICE
Associa'on
WisconsinPublicNoticesWisconsinPublicNoticeswww.wisconsinpublicnotices.org
A public service provided by this Newspaper and the Wisconsin Newspaper Association
To know more read the public notices in today’s newspaper or go to
T
Wisconsin Government Keeping You Informed
Public No'ce Website
Statewide No'ces Searchable
MEMBER SERVICES
Associa'on
Legal Hotline
Postal Hotline
Industry News & Informa'on
Creden'als, Photo ID Badges
Customized Newspaper Adver'sing
PUBLIC PROFILE/PARTNERSHIPS
Associa'on
WNA
Government leaders & agencies
Industries, Associa'ons
Educa'on: Public, members, future
journalists Interest Groups
Communi'es
WNA Badger Award
WNA ADMINISTRATION
Associa'on
WNA Boards
WNA Execu've Director, Staff
Contracted services Vendors
Collabora'ons & partnerships
CUSTOMIZED NEWSPAPER ADVERTISING
Na'onal, regional display ads
Wisconsin 2x2, 2x4 networks
Classified network adver'sing
WNA Services
FOUNDATION FUNCTIONS
Industry awards, contests, recogni'on Events, networking
Educa'on Public Profile
INDUSTRY AWARDS, CONTESTS, RECOGNITION
Founda'on
BNC: Professional, college, high school
Scholarships: Professional, college, high school
Wisconsin Newspaper Hall of Fame
Memorial Pylon at Trees for Tomorrow
EVENTS, NETWORKING
Founda'on
WNA/AP Annual
Conven'on and Trade Show
Trees Retreat and Memorial
Pylon
EDUCATION
Founda'on
In-‐person training sessions
Webinars: Online Media Campus & Local Media Associa'on
WNA Summer Internship Program
Bart Brown Mentoring Program for High School Advisers
PUBLIC PROFILE/PARTNERSHIPS
Associa'on
WNA
UW-‐Madison Center for Journalism Ethics Wisconsin
Center for Inves'ga've Journalism
Wisconsin FOIC,
Watchdog Awards
Associated Press
Wisconsin AP Managing Editors
Wisconsin News
Photographers Associa'on
Society of Professional Journalists (Madison & Milwaukee)
Mid-‐America Press Ins'tute
& APME
Rabin Youth Arts Awards
Kohl Founda'on Fellowships & Scholarships
SERVICES FUNCTIONS
Wisconsin News Tracker
Wisconsin Newspaper Archive
Managed Services:
Utah, Indiana
Services
WISCONSIN NEWS TRACKER
Newspaper, broadcast and web monitoring
Media Analysis
News Release Distribu'on; GistCloud
WNA Services
WISCONSIN NEWSPAPER ARCHIVE
WNA Services
Digi'zed newspapers da'ng back to 2005
Free, searchable access for
members to their archived content
Member rates for eEdi'on services
Member rates for eTear services
Wisconsin News Tracker
News monitoring & related services
Paywalls = Growth Poten'al to New
Markets
Contracts for access
Wisconsin Historical Society & Department of Public Instruc'on
Paywalls = Growth Poten'al to New
Markets
Public No'ce Website
Searchable site; preserves no'ces in newspapers
Public No'ce Alerts: Email &
SMS
WISCONSIN NEWSPAPER ARCHIVE
WNA Services
• WNA members donate content to associa'on • Former “clipping service” content was collected, cut by hand and mailed via USPS un'l 2005
• In 2005, need for digital public no'ce website was met via revenue-‐sharing agreement with ArcaSearch • Content is coded WNAXLP, collected and posted online
to statewide, searchable site • Process also modernized the clip service into electronic
news tracking: Email delivery
WISCONSIN NEWSPAPER ARCHIVE
WNA Services
• 2009-‐10: WNA contracts with Wisconsin Historical Society and Department of Public Instruc'on
• In 2010, partnership with Universal Informa'on Services adds broadcast, internet monitoring and media analysis to rebranded to become WisconsinNewsTracker
WISCONSIN NEWSPAPER ARCHIVE
WNA Services
• 2011: WNA Services Board agrees to seek new vendor and end revenue sharing with ArcaSearch
• 2012: Contract signed with new vendor, Tecnavia
ARCHIVE REVENUE SOURCES
WNA Services
Wisconsin News Tracker, Utah & Indiana
WHS & DPI, new opportuni'es due to paywalls
NEW SOURCES!
WHY ARE WE HERE?
WNA Services
Explore untapped poten'al • WNA has historically led the way • No other state pursuing opportunity • The technology is available • New opportuni'es due to paywalls
WHY ARE WE HERE?
WNA Services
Addi'onal opportuni'es • Par''ons of the archive (ancestry.com, law firms, addi'onal markets)
• Universi'es, researchers • Library of Congress
MAXIMIZING THE ARCHIVE
WNA Services
Statewide e-‐Commerce Portal • WNA can build, administer through Tecnavia
• New opportuni'es due to paywalls • Consumers search, buy newspaper content online
TOGETHER WE ARE BETTER
WNA Services
Concept similar to newspaper associa'on adver'sing networks • Tecnavia can build it • WNA administers, covers costs • Members contribute content, receive a revenue share in return
NEXT STEPS
WNA Services
Challenges • Cost to set up, administer, maintain • Staffing, equipment, bandwith
• Exis'ng contracts for content • Agreement, par'cipa'on among members