Intro to Social Bookmarking

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Intro to Social Bookmarking

description

Introduction to social media given to Copy Craft sales team. Presented by Cory Rogers on June 16, 2009.

Transcript of Intro to Social Bookmarking

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Intro toSocial Bookmarking

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Intro to Social Bookmarking

Social bookmarking is a method for Internet users to store, organize, search, and manage bookmarks of web pages on the Internet with the help of metadata, typically in the form of tags that collectively and/or collaboratively become a folksonomy. Folksonomy is also called social tagging, "the process by which many users add metadata in the form of keywords to shared content”.

In a social bookmarking system, users save links to web pages that they want to remember and/or share. These bookmarks are usually public, and can be saved privately, shared only with specified people or groups, shared only inside certain networks, or another combination of public and private domains. The allowed people can usually view these bookmarks chronologically, by category or tags, or via a search engine.

There are so many social bookmarking sites that you almost need a bookmarking site just for social bookmarking sites.

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A method for Internet users to store, organize, search, and manage bookmarks of web pages…

Organized by social tagging (meta)Can be made public or private4 main ones to know about

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DeliciousDiggTechnoratiStumbleUpon

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DeliciousDiggTechnoratiStumbleUpon

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Delicious

The “king” of the social bookmakring sites.

5 million users with 150 million bookmarked URLs.

Easy to use

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Delicious

Sign up by clicking on the Join Now button from the main page.

Enter your info.

You can do step 2 & 3 or skip them.

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Delicious

Sign up by clicking on the Join Now button from the main page.

Enter your info.

You can do step 2 & 3 or skip them.

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Delicious

Sign up by clicking on the Join Now button from the main page.

Enter your info.

You can do step 2 & 3 or skip them.

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Delicious

Once you have completed the original setup you will be prompted to:

1. Get help getting started.

2. Save a new bookmark

3. Import bookmarks

http://www.copycraft.com

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Delicious

Once you have completed the original setup you will be prompted to:

Save a new bookmarkOnce you enter in the URL, if it has been entered before it will suggest the title and popular tags others have used.

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Delicious

Once you have completed the original setup you will be prompted to:

Save a new bookmarkOnce you enter in the URL, if it has been entered before it will suggest the title and popular tags others have used.

you can add your own notes here

You can add your own tags here or use ones suggested below

If you want to make it private check this box.

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Delicious

Once you have saved your bookmark you can see how many others have saved the same bookmark.

* The more people who save the same URL the more popular that site is deemed to be.

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Delicious

You can also save individual pages within a site.

I.E.: Copy Craft – businenss card printing

http://www.copycraft.com/business-card-printing

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DeliciousDiggTechnoratiStumbleUpon

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DIGG

Began as a site to submit news stories to and have others vote “digg” them -- turned into more of a bookmarking site.

Popular for Bloggers. Having a blog story appear on the front page is a bragging right.

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DIGG

Choice of the URL to submit.

Choice of the type of media.

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DIGG

Once you submit, Digg will attempt to collect any information about the URL you are submitting.

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DIGG

If Digg can’t find any info you will have to enter it in.

You will be able to select an image to represent the story / URL submitting (if available).

You will need to select a topic.

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DIGG

Digg will attempt to see if there is a dupe.

It almost always thinks your submission is a duplicate.

Skip to the bottom and submit.

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DIGG

Once you submit you will get a notification it was successful.

You can leave a comment if you need to expand on your original submission.

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DeliciousDiggTechnoratiStumbleUpon

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Technorati

“collects, organizes, and distributes the global online conversation.”

Not intended to be a URL bookmarking site, rather a blog bookmarking/sharing site.

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Technorati

Signup process is similar to Digg.

If you have a blog you can claim your it.

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Technorati

You can explore by specific topics or search for what you are interested in.

When searching it will return anything with the words (not phrase) in the search term.

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Technorati

The “bookmarking” aspect is found under the favorites tab.

Click on the favorites and then add the URL and any tags to help identify the URL.

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TechnoratiOnce you have added a URL to you favorites you can they will populate in a list so you can go back and find them later.

3 things happen with you favorite a URL

Making a URL a “favorite” increases the chances of another blog linking back to that URL.

The more blogs that link to a URL gives the URL more authority.

The more authority the URL has the higher the traffic should be.

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DeliciousDiggTechnoratiStumbleUpon

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StumbleUpon

StumbleUpon is the catch-all bookmarking site. It combines elements of all the popular bookmarking sites into one package.

As you add favorites StumbleUpon suggests sites, stories, URLs, pictures, videos, etc.. which it thinks you might find interesting.

**Links from StumbleUpon are highly weighted by the search engines.

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A few other sites to consider:

Mixx.comMrWong.comReddit.comGoogle BookmarksYahoo BookmarksYahoo BuzzMS Live Bookmarks

Furl.comDiigo.comFark.comSphinn.comOrkut.com

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In Summary:

Social bookmarking help provide “qualified” links and drive traffic to Copy Craft.

Constantly providing new bookmarks demonstrates Copy Craft is providing “fresh” content.

Social bookmarking allows you to keep sites you like stored online for future use.

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Action Items:

1. Sign up for a Delicious account and bookmark http://www.copycraft.com

2. Sign up for one other social bookmarking account and submit Copy Craft’s pages and blog articles.