Intro to product design
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An introduction to Product Design
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Transcript of Intro to product design
An introduction to Product Design
Welcome!
My name is
In this class I want to learn...
What is product design?
What is design?
Design is a ...
way of thinking
• Which shape is different?
A quiz!
a b
c
d e
• Which shape is different?
A quiz!
cCongratulations!The only one with straight lines
• Which shape is different?
A quiz!
aCongratulations!The only one with no points
• Which shape is different?
A quiz!
eCongratulations!The only one made with a line and arc
• Which shape is different?
A quiz!
bCongratulations!The only one that is asymmetricThe one made from two same shapes
• Which shape is different?
A quiz!
dCongratulations!The only one that is the projection of a triangle onto a curved surface
“Wicked Problems in Design Thinking,” Richard Buchanan
Design is a way of thinking
“Wicked Problems in Design Thinking,” Richard Buchanan
Design is a way of thinking
• Divergent thinkingCreativity to see many unique viewpoints
“Wicked Problems in Design Thinking,” Richard Buchanan
Design is a way of thinking
• Divergent thinkingCreativity to see many unique viewpoints
• Creativity to generate solutions from that viewpoint Solve the world’s “wicked problems”
Design is a ...
way of thinking
Design is a ...
way of thinkingway of making
Design is a way of making
Design is a way of making
• Capability to understand, analyze, model, and test viewpoints
Design is a way of making
• Capability to understand, analyze, model, and test viewpoints
• Iterative
Design is a ...
way of thinkingway of making
Design is a ...
way of thinkingway of makingway of experiencing
Design is a way of experiencing!
HCI - Scott Klemmer
Design is a way of experiencing!
HCI - Scott Klemmer
• Observe and empathize: design for peopleUser-centric design
Design is a way of experiencing!
HCI - Scott Klemmer
• Observe and empathize: design for peopleUser-centric design
• Understand people’s tasks, goals, and values
Design is a way of experiencing!
HCI - Scott Klemmer
• Observe and empathize: design for peopleUser-centric design
• Understand people’s tasks, goals, and values
Design is a way of experiencing!
HCI - Scott Klemmer
• Observe and empathize: design for peopleUser-centric design
• Understand people’s tasks, goals, and values• Pay attention to people’s abilities and situations
Design is a way of experiencing!
HCI - Scott Klemmer
• Observe and empathize: design for peopleUser-centric design
• Understand people’s tasks, goals, and values• Pay attention to people’s abilities and situations
Product design is therefore
Product design is therefore
• Thinking divergently,• making iteratively, and• experiencing empathetically• with respect to products
Product design is therefore
• Thinking divergently,• making iteratively, and• experiencing empathetically• with respect to products
• Something produced by human or mechanical effort, or by a natural process
Why product design?
Product design is about life...
“Instant cup of soup: design flaws increase risk of burns.” J Burn Care Res. 2006
Product design is about life...
• and death
“Instant cup of soup: design flaws increase risk of burns.” J Burn Care Res. 2006
Product design is about life...
• and death
“Instant cup of soup: design flaws increase risk of burns.” J Burn Care Res. 2006
Product design is about life...
• and death
patients stayed an average of 3.7 days fewer if they were
exposed to morning light
“Instant cup of soup: design flaws increase risk of burns.” J Burn Care Res. 2006
Product design is about life...
• and death
patients stayed an average of 3.7 days fewer if they were
exposed to morning light
“Instant cup of soup: design flaws increase risk of burns.” J Burn Care Res. 2006
Product design is about life...
• and death
patients stayed an average of 3.7 days fewer if they were
exposed to morning light
“Instant cup of soup: design flaws increase risk of burns.” J Burn Care Res. 2006
"I would say that we see at least two to three patients a week who've been injured by these products." - Director of burn unit
Product design is about life...
• and death
patients stayed an average of 3.7 days fewer if they were
exposed to morning light
“Instant cup of soup: design flaws increase risk of burns.” J Burn Care Res. 2006
"I would say that we see at least two to three patients a week who've been injured by these products." - Director of burn unit
It’s about life...
http://www.academicearth.org/lectures/prototyping-mouse http://continuuminnovation.com/work/swiffer/
It’s about life...
http://www.academicearth.org/lectures/prototyping-mouse http://continuuminnovation.com/work/swiffer/
• and innovation•
It’s about life...
http://www.academicearth.org/lectures/prototyping-mouse http://continuuminnovation.com/work/swiffer/
• and innovation•
It’s about life...
http://www.academicearth.org/lectures/prototyping-mouse http://continuuminnovation.com/work/swiffer/
• and innovation•
It’s about life...
http://www.academicearth.org/lectures/prototyping-mouse http://continuuminnovation.com/work/swiffer/
• and innovation•
“There has got to be a better way to clean a floor. Current mops are the
cleaning equivalent of the horse drawn carriage – where’s the car?”- Director of New Ventures at Proctor & Gamble
It’s about life...
http://www.academicearth.org/lectures/prototyping-mouse http://continuuminnovation.com/work/swiffer/
• and innovation•
“There has got to be a better way to clean a floor. Current mops are the
cleaning equivalent of the horse drawn carriage – where’s the car?”- Director of New Ventures at Proctor & Gamble
How do we design products?
Product design process
http://www.designcouncil.org.uk/designprocess
Discover Define Develop Deliver
Product design process
Discover
• Problem definition • Observation• Research• Finding a need• Idea generation
Activity!
“Wicked Problems in Design Thinking,” Richard Buchanan
• Idea generation: write down as many ideas as possible for• educational toys
Product design process
Define
Feasibility estimates
Market and customer estimates
Sketch models
Idea selection
Product design process
• Concept design• Mockups• Market analysis• Feasibility analysis• System design• Testing•
Develop
Product design process
• User testing• Detail design• Detailed analysis• Prototype fabrication• Production• Presentation
Deliver
Product Design Process
Product Design Process
• Design is iterativeFail fast, fail often, fail early
Tools you’ll be using along the way
• Creativity techniques• Estimation• Analysis• Sketching• Solid modeling• CAD• Presentations• Teamwork
Tools you’ll be using along the way
• Creativity techniques• Estimation• Analysis• Sketching• Solid modeling• CAD• Presentations• Teamwork
what’s next
