Intro to Product DesignH A C K D U K E P R E S E N T S

Stephanie Engle P U B L I C P O L I C Y, 2 0 1 6

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Bobby Goodlatte Blaise DiPersiaSoleio Cuervo2 0 0 3 2 0 0 3 2 0 0 8

What is Product Design?

I N T R O

Product design is about answering problems

Emphasizing form

and function

That paints an inspiring future

or many

Why is it important?C O N T E X T

It’s everywhere

At its worst, design can kill

“Jenny had died, all because her very seasoned nurses were preoccupied trying to figure out this interface.”

J O N AT H A N S H A R I AT, T R A G I C D E S I G N

At best, design can positively change the world

“Your life, in your pocket.”S T E V E J O B S , W W D C 2 0 0 7

How do you design a product?

P R O C E S S

C A S E S T U DY

How Airbnb designed trust into their experience

1. Define the problem & limits

Are you solving a real problem?

P R O B L E M

People are not booking rooms.

Understand your audience Prioritize their needs

P R O B L E M

People are not booking rooms because they do not trust the listings.

2. Come up with a hypothesis

People would trust listings more if we improved how homes were

presented

H Y P OT H E S I S

Identify success

S U C C E S S D E F I N E D

We will be successful when travelers book more AirBnB stays (quantitative) and feel more comfortable doing so

(qualitative).

…and what might keep you from getting there

C O N S T R A I N T

Hosts are not expert curators. Most listings do not even have professional

photos. So, we’re going to have to help with that :)

3. Make ideas tangible & testable

W I R E F R A M E

V I S U A L S O F T W A R E

P R OTOT Y P I N G

4. Test, observe, record

5. Refine the design

B E F O R E

A F T E R

6. Rinse & repeat

How do you know when you’re “done”?

2 0 1 3

2 0 1 5

You won’t really ever be*

Shooters SafetyE X E R C I S E

Durham officials have observed increasing safety issues among students going out to

Shooters, particularly theft and physical harm. Duke has hired you and the people sitting next to you to design a solution to ensure students

get home safely.

A S S I G N M E N T

• Duke administration is the client • Females are most affected victims • Solution can be delivered in any form • Be sure to define what success looks like

C O N S I D E R AT I O N S

B U D G E T: $ 5 0 , 0 0 0E X E C U T I O N : 3 M O N T H S

ResourcesTA K E A W AY S

W I R E F R A M I N G Balsamiq, Pen & Paper

V I S U A L S Photoshop, Sketch (Bohemian Coding)

P R OTOT Y P I N G InVision, Flinto, Origami, Pixate, HTML/CSS

TO O L S

C L A S S E S HackDesign, Design+Code, Abduzeedo

I N S P I R AT I O N pttrns, Dribbble, Behance, Product Hunt, facebook.github.io/design/

D U K E HackDuke, DiDA, Campus Enterprises, Design for America, Duke I&E

L E A R N I N G

C O N TA C T M E se74@duke.edu @soengle soengle.com

Thanks 😊T H E E N D