Intro to Growing Your Brand with Facebook and Twitter Tracy Gold Social Media Consultant Define Broad Goals Your Mission EducateRecruitReachShareEducateNetwork Know Your Audience Establish Your Voice Know the Technology Facebook Person? Use as an individual, not as a company Do: Set your comfort levels: who will you connect with? Tag friends before and after meetings and events Promote events Dont: Post anything you wouldnt want your boss, mom, or kid to see Page? Use for your business Do: Use your logo as your profile picture (150 x 150 px) Use a cool image for your cover, and change it up (851 by 315 px) Do: Engage with customers Connect with other pages and other businesses Do: Highlight important news Dont: Sell Go to localist.com to find out how you can buy! Group? Use for associations and interest groups Do: Take advantage of various notification levels Bring in the clan for discussion Dont: Shamelessly self promote My business is simply the best. Call me at today for a quote. Twitter What is a tweet? 140 characters of text thats sent from a Twitter account: This content is public What is a retweet? Another persons tweet, resent by a new person, with attribution To retweet someone, click the retweet button or type This content is public What is a mention? A tweet including another Twitter handle Most twitter users pay special attention to mentions If you start a tweet and a users name, only people who follow both you and that person will see the tweet on their streams What is a message? What Anthony Weiner messed up Sent directly to another Twitter user This content is not public To send a DM, users must both be following each other Type or go What is a hashtag? Any term preceded by the # sign Click to see all tweets about that term Hashtags make it easier to have a group conversation on Twitter Hashtags help you find people who share your interests Sometimes, theyre just for fun Do: Tweet: o Thoughts o Quotes o Advice o Notes to contacts o Links to articles o Links to pictures Do: Use Twitter at professional and networking events Dont: Tweet: o What you had for breakfast o Personal drama o Anything personal on the company profile o Your social security number Dont: Promote an account without a plan to maintain it Dont: Click on sketchy links Remember Your Goals Your Mission EducateRecruitReachShareEducateNetwork Questions Download slides: o Get in touch: oo Tracycgold.com Image Credits/sizes/m/in/photostream//sizes/m/in/photostream/es/z/in/photostream/es/z/in/photostream/statistics-2012-infographic/statistics-2012-infographic//twitter-2012-statistics.jpg/twitter-2012-statistics.jpg