Intro to E-MAIL MARKETING (Part 1 of 2) (626) 400-4511 websites. design. marketing 403 S. Mission...

Intro to

E-MAIL MARKETING(Part 1 of 2)

(626) 400-4511www.readyartwork.com

websites. design. marketing 403 S. Mission Dr., San Gabriel, CA 91776

DIGITAL VERSION OF A MAILER/FLYERIf you own a business, at some point, you have sent out an advertising flyer.

APPLICATION FOR B2B & B2CCan be used for all businesses whether it’s B2B or B2C; It can be applied across the board.

What is E-mail Marketing?

www.readyartwork.com


COST EFFECTIVE & FLEXIBLE (TIMELY)Cost of sending out a postcard is roughly $2.50 each. Let’s say you send out 1,000 postcards, it would have cost you $2,500. E-mail marketing is cost effective (sometimes, free) and it won’t delay your timeline if you need it to go out by a certain day/time.

Why Is Email Marketing Important?


BUILD BRAND AWARENESS & TRUST

• Utilizing email marketing as a way to share your knowledge is a great way to build up trust.

• Consistency! Being consistent with sending out newsletters shows your audience that you want to stay connected with them.

• Asking for permission – collecting emails the right way instead of taking shortcuts such as buying email databases.



DRIVES SALES• Utilizing customized messages can lead to a new potential client or sales!• Loyal customers are also derived from successful email marketing; special

promotions and deals can help bring in more sales as well.


MEASURABLE• You can track the statistics on

how many people opened your newsletter, who clicked through to your website, etc.

• The analytics can determine ways to improve on your next newsletter for better results.


IT’S LOW RISK TO START!Before hiring a professional, you can try a number of different tools that are available for free!



MAILCHIMP• Mailchimp has a free version. • A major benefit is that Chinese

language is supported for email headlines.

Tools (Free Tools)

CONSTANT CONTACT• Free trial version for 60 days. • Advantage: Better Customer Support

and slightly better deliverability rate.


SURPRISING EMAIL MARKETING STATISTICS• 91% of consumers check their email daily • 66% of consumers have made a purchase online as a result of an email

marketing message• 48% of emails are opened on mobile devices• Email marketing has an ROI of 4,300%!• 74% of consumers prefer to receive commercial communications via email

Workshop


Workshop

EMAIL HEADLINE EXAMPLES• Ends Today! 20% Off Friends & Family• Your [Company] catalog is here!• 10 Gift Ideas for your little ones

THE ANATOMY OF AN EMAIL HEADLINE• Language that speaks to the audience• Clear and concise• Avoid ‘click-bait’ and Spam headlines• Action words


Workshop

EMAIL ELEMENTS• Concise copy• Include a call-to-action• Link to your website• Avoid making the email an image


Upcoming WorkshopJune 24th

E-MAIL MARKETING(Part 2)

Intro to E-MAIL MARKETING (Part 1 of 2) (626) 400-4511 websites. design. marketing 403 S. Mission...

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