Intro to Design Learning great design in minutes.

Intro to DesignIntro to Design

Learning Learning great great

design in design in minutesminutes


The purpose of good The purpose of good designdesign

To get the To get the reader reader

to read your to read your messagemessage


3 Basic Rules of 3 Basic Rules of DesignDesign

Use a Variety of Positive Use a Variety of Positive ShapesShapes

Keep Consistent Interior Keep Consistent Interior MarginsMargins

Use a Variety of Outside Use a Variety of Outside White SpaceWhite Space


> traditional design> traditional design


Columnar DesignColumnar Design

Accommodates traditional Accommodates traditional coveragecoverage

> 5-7 photos with complementary captions> Headline & story package

Promotes basic design lookPromotes basic design look

> 1-2 standard templates per section> Consistent content & graphic treatments



Step-by-stepStep-by-step> Plot dominant photo > Add headline & story package > Contrast dominant with

secondary photos of different sizes & shapes

> Position captions adjacent to photos


> plot dominant photo> plot dominant photo

Dominant Dominant PhotoPhoto


> add copy package> add copy package

CopyCopy

HeadlineHeadline


> add contrasting photos> add contrasting photos

Contrast photosContrast photos


> add contrasting photos> add contrasting photos

Secondary Secondary photosphotos

Secondary Secondary photosphotos


> add captions> add captions

CaptionCaptionss

CaptionCaptionss

CaptionCaptionss



Template variationsTemplate variations

> 4 variations of horizontal layouts




> variations of horizontal layouts




> 4 variations of vertical layouts




> variations of vertical layouts



Step-By-StepStep-By-Step

> Carefully place photos on spread

Gutter bleedsOutside photos


> double check> double check

PlacementPlacement

Bleed photoBleed photo

GutterGutter


> compile contents> compile contents

copycopy

Headline Headline packagepackage

photosphotos captioncaptionss


Jostens Design StartersJostens Design Starters

PageSurfersPageSurfers

> Predesigned layouts

> Easy-to-use toolbar launcher


Jostens Design StartersJostens Design Starters

Click-N-GoClick-N-Go

> Predesigned packages

> Easy-to-use drag, drop & edit


Jostens Design StartersJostens Design StartersTrendy & CoolTrendy & Cool

> Predesigned layouts

> Contemporary magazine-inspired design


Reader-Driven TrendsReader-Driven Trends

More photosMore photos

Less traditional story Less traditional story copycopy

More colorMore color

Stronger visual displayStronger visual display


Columnar Modular DesignColumnar Modular Design Facilitates more diverse coverageFacilitates more diverse coverage

Encourages more verbal & visual Encourages more verbal & visual

varietyvariety

Incorporates all basic design Incorporates all basic design

guidelinesguidelines

Content module design changes Content module design changes from one spread to another from one spread to another based on content based on content

requirementsrequirements


> traditional design> traditional design


> modules> modulesTimeline Timeline modulemodule

Quote Quote packagepackage

MontageMontage

Copy Copy quickreaquickreadd


> modules> modules

Facts & Facts & figures figures modulemodule

Intro to DesignIntro to DesignPhoto Photo packagepackage

> modules> modules


> modules> modulesQuote Quote packagepackage


> modules> modules

Infographic/pollInfographic/poll

Intro to Design Learning great design in minutes.

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