Intro to Abel Communications - Company Presentation
-
date post
17-Oct-2014 -
Category
Business
-
view
1.169 -
download
0
description
Transcript of Intro to Abel Communications - Company Presentation
![Page 1: Intro to Abel Communications - Company Presentation](https://reader035.fdocuments.net/reader035/viewer/2022081518/54418c84b1af9ff74b8b476f/html5/thumbnails/1.jpg)
Company Presentation
![Page 2: Intro to Abel Communications - Company Presentation](https://reader035.fdocuments.net/reader035/viewer/2022081518/54418c84b1af9ff74b8b476f/html5/thumbnails/2.jpg)
Shira Abel
Head of Abel Communications
![Page 3: Intro to Abel Communications - Company Presentation](https://reader035.fdocuments.net/reader035/viewer/2022081518/54418c84b1af9ff74b8b476f/html5/thumbnails/3.jpg)
Abel Communications
What we do:
Abel Communications does “Pull Marketing” – helping lead generation with potential customers and building the relationship with your current customers by creating engaging content and conversations.
![Page 4: Intro to Abel Communications - Company Presentation](https://reader035.fdocuments.net/reader035/viewer/2022081518/54418c84b1af9ff74b8b476f/html5/thumbnails/4.jpg)
Abel Communications Services
• Competitive marketing analysis• Digital marketing strategy and
implementation– Social media content and conversations– Influencer outreach– Recruitment– Online PR– Reputation management
• Marcom
![Page 5: Intro to Abel Communications - Company Presentation](https://reader035.fdocuments.net/reader035/viewer/2022081518/54418c84b1af9ff74b8b476f/html5/thumbnails/5.jpg)
Digital Marketing Takes Time• Social media is not free. It takes
time, and that time costs money. • Social media is a quickly changing
medium with new features and platforms being introduced regularly.
• Does your company want to be in on your customers’ conversations?
• If internet marketing isn’t a core competence, your time could be better spent elsewhere – internet marketing is our core competence.
• Let Abel Communications handle your digital marketing strategy and implementation.
![Page 6: Intro to Abel Communications - Company Presentation](https://reader035.fdocuments.net/reader035/viewer/2022081518/54418c84b1af9ff74b8b476f/html5/thumbnails/6.jpg)
• Digital marketing strategy and implementation.
• Understands which platform suits what goal.
• Keeps up with current innovations • Agile enough to implement tactic
changes needed when a new hot platform arrives.
Abel Communications
![Page 7: Intro to Abel Communications - Company Presentation](https://reader035.fdocuments.net/reader035/viewer/2022081518/54418c84b1af9ff74b8b476f/html5/thumbnails/7.jpg)
What Has Abel Done?
![Page 8: Intro to Abel Communications - Company Presentation](https://reader035.fdocuments.net/reader035/viewer/2022081518/54418c84b1af9ff74b8b476f/html5/thumbnails/8.jpg)
Case Study
![Page 9: Intro to Abel Communications - Company Presentation](https://reader035.fdocuments.net/reader035/viewer/2022081518/54418c84b1af9ff74b8b476f/html5/thumbnails/9.jpg)
Background• Aniboom is an animation production studio with a technology
platform that enables it to work with animators located worldwide
• Aniboom uses social media to promote the animators who upload videos to its site as a way to help the animation community and encourage animators to apply to the Aniboom Virtual Studio
• Abel started working with Aniboom May 1, 2010• Reviewed protocols and methodology• Revised rules so that Aniboom would have a higher real
engagement with the community
![Page 10: Intro to Abel Communications - Company Presentation](https://reader035.fdocuments.net/reader035/viewer/2022081518/54418c84b1af9ff74b8b476f/html5/thumbnails/10.jpg)
–
YouTube Views 2009
YouTube Views 2010An ave. increase of 176%
![Page 11: Intro to Abel Communications - Company Presentation](https://reader035.fdocuments.net/reader035/viewer/2022081518/54418c84b1af9ff74b8b476f/html5/thumbnails/11.jpg)
• Changed method of engagement with viewers
• Changed protocol of posting animations• Doubled daily average views• Doubled revenue generated from
YouTube
![Page 12: Intro to Abel Communications - Company Presentation](https://reader035.fdocuments.net/reader035/viewer/2022081518/54418c84b1af9ff74b8b476f/html5/thumbnails/12.jpg)
– A
mou
nt o
f In
tera
ctio
n
Abel started May 1st
![Page 13: Intro to Abel Communications - Company Presentation](https://reader035.fdocuments.net/reader035/viewer/2022081518/54418c84b1af9ff74b8b476f/html5/thumbnails/13.jpg)
• Every interaction on the Aniboom wall shows up in the stream of the Aniboom followers
• Every comment / like / share done by a follower shows up on the walls of their friends
• FB fan growth has been exponential since Aniboom started giving the right content and actively responding to peoples posts in the right way
![Page 14: Intro to Abel Communications - Company Presentation](https://reader035.fdocuments.net/reader035/viewer/2022081518/54418c84b1af9ff74b8b476f/html5/thumbnails/14.jpg)
– • Klout score was 22 in May
2010 before Abel started working with Aniboom
• Higher Twitter engagement resulted in higher video views on YouTube
![Page 15: Intro to Abel Communications - Company Presentation](https://reader035.fdocuments.net/reader035/viewer/2022081518/54418c84b1af9ff74b8b476f/html5/thumbnails/15.jpg)
Methodology
• There is no point in spending time on a platform that brings no value.
• Abel starts with a competitive analysis to see what niche fits your company.
• Our team builds a strategy plan that is tailored to the goals of your organization.
• From there our team designs the tactics and does the implementation.
![Page 16: Intro to Abel Communications - Company Presentation](https://reader035.fdocuments.net/reader035/viewer/2022081518/54418c84b1af9ff74b8b476f/html5/thumbnails/16.jpg)
Methodology
Competitive Analysis
IdentifyGaps
Build Strategy
Tailored for You
Implementing, Testing & Perfecting
Brain-storming
![Page 17: Intro to Abel Communications - Company Presentation](https://reader035.fdocuments.net/reader035/viewer/2022081518/54418c84b1af9ff74b8b476f/html5/thumbnails/17.jpg)
Thank You!
Specialists in pull marketing
10+ years of digital marketing experience
Strengthen the relationships with your customers
Contact