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•  3 exclusive food focused immersive experiences

•  Heart of the harvest season - Oct 24th & 25th

•  Local chefs and entrepreneurs who are defining

the new delicious culture

•  Hosted at The Villain – Brooklyn: the country’s

culinary, cultural and creative epicenter

•  Marketing support from Rodale - the world’s #1 healthy, active lifestyle company

Weekend Snapshot

•  Farm2Fork Marketplace – Saturday Day •  500 passionate consumers - family friendly, food focused •  Bites from Brooklyn chefs focused on local and sustainable

food •  Tastings of the best wine, beer, whiskey and chocolate •  Sounds from local musicians

•  Farm2Feast Dinner – Saturday Night •  Exclusive farm-to-table dining experience •  120 ticketed attendees, including media and influencers •  Menu curated by top local chefs

•  Farm Feast Brunch – Sunday Day •  Family friendly brunch outing for 120 guests host by Dan

Barber •  Documentary Film Premier: “Food For Thought, Food For Life” •  Q&A with James Oseland, Editor-in-Chief Rodale’s Organic

Life; Susan Rockefeller, Filmmaker; and Dan Barber

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COLLEGE GRADS

•  Customized experiential activations throughout the weekend to meet your specific goals

•  Social media activations •  Brand/logo integration into event •  Brand/logo integration and promotion using

RODALE and Rodale’s Organic Life media, including digital and local/national print advertising

•  Integration into event PR outreach

Presenting Partner Benefits

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Audience Snapshot

COLLEGE GRADS

Target Audience •  Urban professional, active, mindful, modern consumers living in NYC metropolitan area •  20-somethings - Making choices that are good for their bodies, styles and environment •  30/40-somethings – Making healthy choices for their family and always trying something

new •  50-somethings – Making healthy choices to live longer, healthier lives Communication Channels •  Rodale’s health and lifestyle brands

•  Digital, Print, Email and Social •  Network of local chefs and “sustainable food” activists •  Brooklyn and NYC grassroots marketing •  Eventbrite ticketing platform •  Farm2Fork Festival Sponsors •  Social Media

Reach •  800-1,000+ Event attendees •  1.5M+ Digital impressions •  8M+ Print impressions •  5M+ Email subscribers •  20M+ Social followers

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Presenting Sponsor Opportunities •  Naming rights: “Presented by” “Co-Hosted by” •  Category exclusivity •  Logo lockup •  On-Site Brand Exposure:

§  Logo on all event signage: entrance way, step & repeat, tickets, lanyard •  On-Site sampling/promotional offering •  Gift bag inclusion •  Logo exposure throughout Rodale’s brands via social, print, digital, and/or email

channels (Men’s Health, Women’s Health, Runners World, Bicycling, Prevention, Organic Life)

•  Opportunity for customized local/national print & digital campaigns •  Opportunity for inclusion in local/national PR outreach including prominent placement

in all press releases, media alerts, and announcements �

Brand Exposure

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Media support from Rodale’s Organic Life •  National promotional awareness banners

§  Desktop & Mobile, Six weeks prior to event •  Local promotion and awareness banners

§  Desktop & Mobile – Four weeks prior to event •  Homepage & relevant channel takeovers with

custom skins •  Custom-distributed mini-site rich media unit •  Inclusion in Rodale’s Organic Life eNewsletter •  National dedicated eBlast promoting FARM2FORK

Festival Local dedicated eBlast promoting FARM2FORK Festival

Digital Media & Promotion

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Additional Media Support •  High SOV of editorial sponsorships across Rodale

§  http://www.womenshealthmag.com/BestSummerEver) or the Grilling Guide •  Native articles with “real food” focus & promotional package across Rodale •  Targeted ads surrounding editorial promotion of FARM2FORK Festival •  Interactive mobile rich media unit with mobile utility functionality •  Targeted channel media Desktop & Mobile •  Presenting partner page on the FARM2FORK page within

www.rodalesorganiclife.com and Farm2ForkBK.com

Digital Media & Promotion

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•  Join us from the start of RODALE’S newest event •  Garner massive impressions with RODALE’s audience •  Create a customizable partnership with the leading healthy, active

lifestyle magazine •  Increase brand awareness and exposure across various platforms and

touch points •  Enhance consumer experiences through compelling content and

offers •  Engage a modern, influential and passionate audience

Thank You!

Summary