Intro Lecture Chapter 9 Text Version

8/14/2019 Intro Lecture Chapter 9 Text Version

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InFashion: Fun! Fame! Fortune! Elaine Stone

Part Three

The Secondary LevelThe Producers of Fashion

Chapter Nine Accessories

Slide 4When we considered forecasting trends one of the things we discussed was that

the accessory designers need to be ahead of the game due to the materials

they use. It is important for accessory designers to be on trend. What would

happen if clothing was trending toward soft romantic dressing and

accessories were trending toward hard edge plastics with a space age feel?

Clothing and accessories need to play together to create the overall look of thetrends for any given season. We are saying trends in the plural because at

any one time there is more than trend or look happening. Check out any

fashion magazine for this month to see which trends are popular now.

Designer names are important to accessories as well as clothing ~ perhaps

more so. Even if you cannot afford designer clothing you may be able to

afford a bag, a belt or sunglasses. We will discuss this on our discussion

board DB this week.

Key Concepts for this chapter include:

Categories of accessories

Merchandising and marketing of accessories

Market segments in accessories

Advertising and promotion of accessories

Trends in the accessories industry

Slide 5Footwear


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I think of foot wear as being more instant gratification than clothing. You do not

need to hem, take in, move a button or alter the shoes. If the shoe fits wear

it (right out of the store).

Some people will look at others shoes to know something about them. Are they

expensive, run down, out of season or maybe the type of shoe tells you that

someone is preppy - think penny loafers, conservative wing tip oxfords.

Take a look this week at what people have on their feet and see if it tells you

anything about them.

Organization and Operation

Nike is the largest shoe producer in the U.S. That gives a hint at the casual

lifestyle we lead. Nike does not own any of the factories that produce the shoes

or clothes.Italy is known for producing leather goods of high quality and styling being the #1

producer of high end designer shoes. When you think of Italian manufacturers

you might think of Prada, Gucci, Ferragamo, and Diego Della Valle. This industry

is dominated by giant companies who can handle the large investments and

inventories needed.

Womens ShoesStyles change as fast as fashion. You will notice that a high stiletto heel will

be more likely to have a pointed toe than a broad chunky toe. Mens Shoes

American brands you may have heard of include Johnston & Murphy and

Forsheim

High end European imports include Clarks of England, Bally of Switzerland,

as well as Ferragamo, Gucci and Bruno Magli of Italy

Childrens ShoesChildren may be fascinated with their shoes


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due to the boot wearing cat or the temporarily shoe-less Cinderella.

Usually they have an opinion on their footwear. Childrens shoes are more

likely to be newly purchased than purchased second hand due to the heavy

wear they receive. Besides having a good fit it is also important to have

footwear which conforms to their peers style so they can fit in.

Athletic shoes are a practical choice for everyday wear and the Velcro

closings on younger childrens make them an easy on/off choice.

Athletic ShoesThe Nike store in Tokyo which is depicted on your slide looks more like a

candy store than a shoe store.

Back to the trend of more casual dressing we see athletic footwear being

worn from babies who cannot walk to senior citizens.

Specialized shoes are available for every type of sports activity from rock

climbing to aerobics and walking.

Merchandising and Marketing

New York City is again the major market center in the U.S. The Fashion Footwear

Association of New York (FFANY) puts on an international footwear tradeshow

four times a year.

Much like the fur industry many of the department or specialty stores will leasetheir shoe departments to shoe manufacturers.

Industry Trends

American Apparel and Footwear Association is a source of information about

trends and materials. Other places for shoe designers and manufacturers to get
http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=cBlpqHP_lxz8UM&tbnid=Rm_KXvw9202qQM:&ved=0CAUQjRw&url=http://www.theguardian.com/theguardian/2013/jan/09/why-cinderella-lost-her-slipper&ei=sqJtUoy6LOHNiwKYtoCAAw&bvm=bv.55123115,d.cGE&psig=AFQjCNGPyX2ITYw_tlcjdoMl57RYWZogyw&ust=1383003108489296http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=s8DIJx8k9z-S_M&tbnid=f3eZzBbtPtnPjM:&ved=0CAUQjRw&url=http://en.wikipedia.org/wiki/Puss_in_Boots_(2011_film)&ei=B6JtUp3rB6n4iwKi3IGoCA&bvm=bv.55123115,d.cGE&psig=AFQjCNGsEekm-wtRyC2dA4lgpL5TSRPc3g&ust=1383002966301278http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=cBlpqHP_lxz8UM&tbnid=Rm_KXvw9202qQM:&ved=0CAUQjRw&url=http://www.theguardian.com/theguardian/2013/jan/09/why-cinderella-lost-her-slipper&ei=sqJtUoy6LOHNiwKYtoCAAw&bvm=bv.55123115,d.cGE&psig=AFQjCNGPyX2ITYw_tlcjdoMl57RYWZogyw&ust=1383003108489296http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=s8DIJx8k9z-S_M&tbnid=f3eZzBbtPtnPjM:&ved=0CAUQjRw&url=http://en.wikipedia.org/wiki/Puss_in_Boots_(2011_film)&ei=B6JtUp3rB6n4iwKi3IGoCA&bvm=bv.55123115,d.cGE&psig=AFQjCNGsEekm-wtRyC2dA4lgpL5TSRPc3g&ust=1383002966301278


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information on trends are the Shoe Fair in Bologna, Italy and GDS exhibition in

Germany.

Slide 6

HandbagsOrganization and Operation

The handbag industry in the U.S. is relatively small and becoming smaller as the

number of imports grows. American classics include Coach, Le Sportsac and

Dooney and Bourke. Most of the Designer name handbags are licensed items.

BackpacksWhether practical or trendy backpacks are the go to bagfor many people.

Certainly they are important for anyone in school, kindergarten through

college as a book bag and great for travelling. Sometimes the handbag

trend is toward backpack styling.
http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=jYO19OqKafK6DM&tbnid=EjkKNQlonuaOgM:&ved=0CAUQjRw&url=http://nicoleonline001.wordpress.com/category/coach-handbags/&ei=6sBtUs-qN8ibygGj44DQAQ&bvm=bv.55123115,d.aWc&psig=AFQjCNHc5tW7rgLyll1VdDkCYyMk0PFyjw&ust=1383010865499988http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=XRzoYkxFx5U_rM&tbnid=HSl_yYHaYziBAM:&ved=0CAUQjRw&url=http://mouzekateerz.com/2012/05/14/enter-to-win-a-disney-dooney-bourke-handbag-and-a-100-disney-gift-card/&ei=f8BtUtfVDoWWyAH9kYGwAw&bvm=bv.55123115,d.aWc&psig=AFQjCNFlLPgqD9iD6c6wU5GYm7aENwD6PQ&ust=1383010744177537http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=zgChNL_2jq9fbM&tbnid=NUo77yt1N2cTtM:&ved=0CAUQjRw&url=http://michaelkors.earthkin.net/index.php?main_page=product_info&products_id=28&ei=6L9tUv_dGc7lygHrtYCIDw&bvm=bv.55123115,d.aWc&psig=AFQjCNEdVKdhLichnrRv1_n56vY2XGjzxQ&ust=1383010639422182http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=jYO19OqKafK6DM&tbnid=EjkKNQlonuaOgM:&ved=0CAUQjRw&url=http://nicoleonline001.wordpress.com/category/coach-handbags/&ei=6sBtUs-qN8ibygGj44DQAQ&bvm=bv.55123115,d.aWc&psig=AFQjCNHc5tW7rgLyll1VdDkCYyMk0PFyjw&ust=1383010865499988http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=XRzoYkxFx5U_rM&tbnid=HSl_yYHaYziBAM:&ved=0CAUQjRw&url=http://mouzekateerz.com/2012/05/14/enter-to-win-a-disney-dooney-bourke-handbag-and-a-100-disney-gift-card/&ei=f8BtUtfVDoWWyAH9kYGwAw&bvm=bv.55123115,d.aWc&psig=AFQjCNFlLPgqD9iD6c6wU5GYm7aENwD6PQ&ust=1383010744177537http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=zgChNL_2jq9fbM&tbnid=NUo77yt1N2cTtM:&ved=0CAUQjRw&url=http://michaelkors.earthkin.net/index.php?main_page=product_info&products_id=28&ei=6L9tUv_dGc7lygHrtYCIDw&bvm=bv.55123115,d.aWc&psig=AFQjCNEdVKdhLichnrRv1_n56vY2XGjzxQ&ust=1383010639422182http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=jYO19OqKafK6DM&tbnid=EjkKNQlonuaOgM:&ved=0CAUQjRw&url=http://nicoleonline001.wordpress.com/category/coach-handbags/&ei=6sBtUs-qN8ibygGj44DQAQ&bvm=bv.55123115,d.aWc&psig=AFQjCNHc5tW7rgLyll1VdDkCYyMk0PFyjw&ust=1383010865499988http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=XRzoYkxFx5U_rM&tbnid=HSl_yYHaYziBAM:&ved=0CAUQjRw&url=http://mouzekateerz.com/2012/05/14/enter-to-win-a-disney-dooney-bourke-handbag-and-a-100-disney-gift-card/&ei=f8BtUtfVDoWWyAH9kYGwAw&bvm=bv.55123115,d.aWc&psig=AFQjCNFlLPgqD9iD6c6wU5GYm7aENwD6PQ&ust=1383010744177537http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=zgChNL_2jq9fbM&tbnid=NUo77yt1N2cTtM:&ved=0CAUQjRw&url=http://michaelkors.earthkin.net/index.php?main_page=product_info&products_id=28&ei=6L9tUv_dGc7lygHrtYCIDw&bvm=bv.55123115,d.aWc&psig=AFQjCNEdVKdhLichnrRv1_n56vY2XGjzxQ&ust=1383010639422182


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Magazine advertisements and store displays are the way that most of the

handbag manufacturers reach their customers. Where do you get your ideas of

what kind of bag you may want?
http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=r_-_ZDeWqLOOvM&tbnid=4gW-OsWvTNjUSM:&ved=0CAUQjRw&url=http://www.time2saveworkshops.com/vera-bradley-25-off-coupon-laptop-backpack-37-49-today-only/&ei=QK5tUsSaHuPhyQGNsoCwCw&bvm=bv.55123115,d.aWc&psig=AFQjCNH38bifHDtgyOOyrDEW3GPLxMv1Ow&ust=1383006125257927http://www.google.com/imgres?biw=1366&bih=571&tbm=isch&tbnid=G2cKWBWOMLM1AM:&imgrefurl=http://i-yod.com/celebrity/bags/backpack/&docid=kOUH7pFxwDPHSM&imgurl=http://i-yod.com/wp-content/uploads/2011/11/Small-backpack-for-a-young-woman-by-Prada-Mini-Bag-600x474.jpg&w=600&h=474&ei=MKxtUqnlA8eSyQGa9oDgAQ&zoom=1&ved=1t:3588,r:38,s:0,i:201&iact=rc&page=2&tbnh=184&tbnw=243&start=20&ndsp=22&tx=93&ty=105http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=69bq-WScBj1ijM&tbnid=9HGc360zy-oPdM:&ved=0CAUQjRw&url=http://louisvuittonlover.blogspot.com/2008/07/christopher-backbacks.html&ei=VattUpmYNIGciQKm-YD4CQ&bvm=bv.55123115,d.cGE&psig=AFQjCNH-5qntBMacqoERvF-M1pmxtott9g&ust=1383005339276780http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=r_-_ZDeWqLOOvM&tbnid=4gW-OsWvTNjUSM:&ved=0CAUQjRw&url=http://www.time2saveworkshops.com/vera-bradley-25-off-coupon-laptop-backpack-37-49-today-only/&ei=QK5tUsSaHuPhyQGNsoCwCw&bvm=bv.55123115,d.aWc&psig=AFQjCNH38bifHDtgyOOyrDEW3GPLxMv1Ow&ust=1383006125257927http://www.google.com/imgres?biw=1366&bih=571&tbm=isch&tbnid=G2cKWBWOMLM1AM:&imgrefurl=http://i-yod.com/celebrity/bags/backpack/&docid=kOUH7pFxwDPHSM&imgurl=http://i-yod.com/wp-content/uploads/2011/11/Small-backpack-for-a-young-woman-by-Prada-Mini-Bag-600x474.jpg&w=600&h=474&ei=MKxtUqnlA8eSyQGa9oDgAQ&zoom=1&ved=1t:3588,r:38,s:0,i:201&iact=rc&page=2&tbnh=184&tbnw=243&start=20&ndsp=22&tx=93&ty=105http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=69bq-WScBj1ijM&tbnid=9HGc360zy-oPdM:&ved=0CAUQjRw&url=http://louisvuittonlover.blogspot.com/2008/07/christopher-backbacks.html&ei=VattUpmYNIGciQKm-YD4CQ&bvm=bv.55123115,d.cGE&psig=AFQjCNH-5qntBMacqoERvF-M1pmxtott9g&ust=1383005339276780http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=r_-_ZDeWqLOOvM&tbnid=4gW-OsWvTNjUSM:&ved=0CAUQjRw&url=http://www.time2saveworkshops.com/vera-bradley-25-off-coupon-laptop-backpack-37-49-today-only/&ei=QK5tUsSaHuPhyQGNsoCwCw&bvm=bv.55123115,d.aWc&psig=AFQjCNH38bifHDtgyOOyrDEW3GPLxMv1Ow&ust=1383006125257927http://www.google.com/imgres?biw=1366&bih=571&tbm=isch&tbnid=G2cKWBWOMLM1AM:&imgrefurl=http://i-yod.com/celebrity/bags/backpack/&docid=kOUH7pFxwDPHSM&imgurl=http://i-yod.com/wp-content/uploads/2011/11/Small-backpack-for-a-young-woman-by-Prada-Mini-Bag-600x474.jpg&w=600&h=474&ei=MKxtUqnlA8eSyQGa9oDgAQ&zoom=1&ved=1t:3588,r:38,s:0,i:201&iact=rc&page=2&tbnh=184&tbnw=243&start=20&ndsp=22&tx=93&ty=105http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=69bq-WScBj1ijM&tbnid=9HGc360zy-oPdM:&ved=0CAUQjRw&url=http://louisvuittonlover.blogspot.com/2008/07/christopher-backbacks.html&ei=VattUpmYNIGciQKm-YD4CQ&bvm=bv.55123115,d.cGE&psig=AFQjCNH-5qntBMacqoERvF-M1pmxtott9g&ust=1383005339276780


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Industry Trends

Even domestic handbag manufactures will import bags from countries where they

can be made more cheaply. They are aided in this by the Fashion Accessories

Shippers Association which supports the interests of accessories importers.

Slide 7Gloves

People have long covered their hands with leather gloves being discovered in

Egyptian tombs. Early people used animal skins fashioned into mitten like

coverings.

Gloves not only serve the function of keeping hands warm and protected but

have also had a symbolic past:

Being exchanged when property was being sold as a sign of good faith

A groom would give the father of the bride a single glove to symbolize that

he could care for his daughter single handedly

A slap across the face with a glove meant a challenge to a duel

To denote status of the wearer

Gloves used to be worn by women as part of being well dressed. The 1950s was

the last time that wearing gloves was important to this end.

Organization and Operation

Leather gloves are the most difficult accessory to make. They are made on

machines that are hand guided or may entirely hand made. You will also find

gloves made in fabric or combinations of leather and fabric.

The link below is a CNN report on a glove manufacturer that I frequented when I

lived in NYC. Jay is a great down to earth guy.

http://lacrasiagloves.com/FactoryCNN.html

Some of the other fashion glove manufacturers in the U.S. are Fownes Brothers &

Co., Inc; Grandoe; and Nolan Glove Company.

There is a town in upstate New York called Gloversville where much

manufacturing used to take place. As with so many fashion items the production
http://lacrasiagloves.com/FactoryCNN.htmlhttp://lacrasiagloves.com/FactoryCNN.htmlhttp://lacrasiagloves.com/FactoryCNN.html


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has moved to offshore with most of the gloves being made in China, the

Caribbean and the Philippines.

Merchandising andMarketing

There is not a great deal of money being spent on advertising for gloves. You maysee some seasonal ads, as gloves although they are a fashion item are mostly

worn for warmth. You may also see them for weddings or evening or as part of a

celebrity look.
http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=H8ZezpUuh7VSkM&tbnid=9cRbVCWGHHyWaM:&ved=0CAUQjRw&url=http://gagafashionland.com/2010/01/rock-her-style-gloves/&ei=Q75tUvSiBObbyQGyt4DgDA&bvm=bv.55123115,d.aWc&psig=AFQjCNHNKUtFugK-ssbrDw39fA4lE44NxA&ust=1383010188130591https://www.google.com/imgres?imgurl&imgrefurl=http://www.handresearch.com/news/in-memoriam-hands-of-michael-jackson-hold-my-hand.htm&h=0&w=0&sz=1&tbnid=vPmk2Dz9v5WaSM&tbnh=136&tbnw=370&zoom=1&docid=SbvUkVBbToeC9M&ei=1r1tUr2VKuL0yQHwrYGoDw&ved=0CAEQsCUhttp://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=H8ZezpUuh7VSkM&tbnid=9cRbVCWGHHyWaM:&ved=0CAUQjRw&url=http://gagafashionland.com/2010/01/rock-her-style-gloves/&ei=Q75tUvSiBObbyQGyt4DgDA&bvm=bv.55123115,d.aWc&psig=AFQjCNHNKUtFugK-ssbrDw39fA4lE44NxA&ust=1383010188130591https://www.google.com/imgres?imgurl&imgrefurl=http://www.handresearch.com/news/in-memoriam-hands-of-michael-jackson-hold-my-hand.htm&h=0&w=0&sz=1&tbnid=vPmk2Dz9v5WaSM&tbnh=136&tbnw=370&zoom=1&docid=SbvUkVBbToeC9M&ei=1r1tUr2VKuL0yQHwrYGoDw&ved=0CAEQsCU


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Lady Gaga wearing LaCrasia gloves
http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=PNCxgzgBEQqlWM&tbnid=JYIA2m6ZAc5LDM:&ved=0CAUQjRw&url=http://www.onewed.com/blog/savvy-scoop/category/bridal-accessories/2009/11/13/bride-chic-glove-chic-your-wedding&ei=qr9tUqrOIMWFyQH9roDYCw&bvm=bv.55123115,d.aWc&psig=AFQjCNEtbqUZ5twmkc06pTvGOMmp9tVrQA&ust=1383010511299581http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=thkrQ81EBA9VEM&tbnid=mUxJxf3wxrPqyM:&ved=0CAUQjRw&url=http://gagafashionland.com/2011/07/lady-gaga-in-lacrasia-gloves/&ei=iL5tUof5EYXayAG864HYCQ&bvm=bv.55123115,d.aWc&psig=AFQjCNF4ZneMRYPOdioEEnFwAL76cazOnA&ust=1383010290323312http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=PNCxgzgBEQqlWM&tbnid=JYIA2m6ZAc5LDM:&ved=0CAUQjRw&url=http://www.onewed.com/blog/savvy-scoop/category/bridal-accessories/2009/11/13/bride-chic-glove-chic-your-wedding&ei=qr9tUqrOIMWFyQH9roDYCw&bvm=bv.55123115,d.aWc&psig=AFQjCNEtbqUZ5twmkc06pTvGOMmp9tVrQA&ust=1383010511299581http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=thkrQ81EBA9VEM&tbnid=mUxJxf3wxrPqyM:&ved=0CAUQjRw&url=http://gagafashionland.com/2011/07/lady-gaga-in-lacrasia-gloves/&ei=iL5tUof5EYXayAG864HYCQ&bvm=bv.55123115,d.aWc&psig=AFQjCNF4ZneMRYPOdioEEnFwAL76cazOnA&ust=1383010290323312


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Industry Trends

Gloves are available in specific numbered sizes for the closest fit.

http://www.leatherglovesonline.com/np/sizing.htm This site has a chart which

shows the method for measurement and the numeric sizing of gloves.

In order to produce fewer sizes many gloves are offered in sizing S/M/L/XL.

Slide 8Millinery

Hats were at one time a required accessory. They may serve as protection or

strictly fashion or both.

Historically mens 19th

and 20th

century hats were derived from Medieval helmet.

In Egypt the headwear worn would tell you something about the wearer. Thedrawings below show some of the different styles Egyptians wore.
http://www.leatherglovesonline.com/np/sizing.htmhttp://www.leatherglovesonline.com/np/sizing.htmhttp://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=hpMCBiYx_Upe7M&tbnid=0Nl8LxVxR4D_BM:&ved=0CAUQjRw&url=http://aarsi-reflections.blogspot.com/2013/01/faq-about-sikhs-and-sikhism-part-2.html&ei=bthtUvfrAuqGyAGv84HwBA&bvm=bv.55123115,d.aWc&psig=AFQjCNECF-v2Iuj74DOUJxZcgvtGV_8eEg&ust=1383016819745918http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=U4Mr70naUHNgxM&tbnid=E8g0IsZ_d8yXWM:&ved=0CAUQjRw&url=http://www.blackiron.us/armor.html&ei=xdptUtXfJ4bOyAGG54GwDA&psig=AFQjCNHXYAbgZUU-fQsoXzkRlnFw41M_uw&ust=1383017448172073http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=hpMCBiYx_Upe7M&tbnid=0Nl8LxVxR4D_BM:&ved=0CAUQjRw&url=http://aarsi-reflections.blogspot.com/2013/01/faq-about-sikhs-and-sikhism-part-2.html&ei=bthtUvfrAuqGyAGv84HwBA&bvm=bv.55123115,d.aWc&psig=AFQjCNECF-v2Iuj74DOUJxZcgvtGV_8eEg&ust=1383016819745918http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=U4Mr70naUHNgxM&tbnid=E8g0IsZ_d8yXWM:&ved=0CAUQjRw&url=http://www.blackiron.us/armor.html&ei=xdptUtXfJ4bOyAGG54GwDA&psig=AFQjCNHXYAbgZUU-fQsoXzkRlnFw41M_uw&ust=1383017448172073http://www.leatherglovesonline.com/np/sizing.htm


10/24

Iconic hats include the Stetsonoriginating in the American west as a crushable

waterproof hats worn by cowboys.

Top hats were a status symbol and were worn by men and women.

As we moved into the 1960s and 1970s dressing became more casual and both

mens and womens hat sales took a dive.
http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=OefZH4fd8BSWMM&tbnid=xRV2aGu5PUPkhM:&ved=0CAUQjRw&url=http://www.pinterest.com/crackedoats/mfa-hunt/&ei=Dd5tUteSOqi0iQLn8IHwDQ&psig=AFQjCNGLL9gNlPUetTraA-oH1g4-jV3Xeg&ust=1383018364768767http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=a9Y0KxdUwG-JxM&tbnid=CAYso4B1SoDvUM:&ved=0CAUQjRw&url=http://thetrackphilosopher.blogspot.com/2013/03/kentucky-derby-hats-for-men-only.html&ei=WNxtUt7QFYX6iwKu5oD4AQ&psig=AFQjCNFf0aYjopSjjNC3VWmvyziz3v3Vwg&ust=1383017903716384http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=Ro8lgl6l8InMIM&tbnid=2PPf_fDFLMTaDM:&ved=0CAUQjRw&url=http://www.michelelewis.com/super-bowl-cowboy-hat-faux-pas/&ei=odttUsiXDYGSiQL9t4GICQ&psig=AFQjCNF2u84NFXt1pFmkHbnQCrtvelftgw&ust=1383017663436792http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=OefZH4fd8BSWMM&tbnid=xRV2aGu5PUPkhM:&ved=0CAUQjRw&url=http://www.pinterest.com/crackedoats/mfa-hunt/&ei=Dd5tUteSOqi0iQLn8IHwDQ&psig=AFQjCNGLL9gNlPUetTraA-oH1g4-jV3Xeg&ust=1383018364768767http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=a9Y0KxdUwG-JxM&tbnid=CAYso4B1SoDvUM:&ved=0CAUQjRw&url=http://thetrackphilosopher.blogspot.com/2013/03/kentucky-derby-hats-for-men-only.html&ei=WNxtUt7QFYX6iwKu5oD4AQ&psig=AFQjCNFf0aYjopSjjNC3VWmvyziz3v3Vwg&ust=1383017903716384http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=Ro8lgl6l8InMIM&tbnid=2PPf_fDFLMTaDM:&ved=0CAUQjRw&url=http://www.michelelewis.com/super-bowl-cowboy-hat-faux-pas/&ei=odttUsiXDYGSiQL9t4GICQ&psig=AFQjCNF2u84NFXt1pFmkHbnQCrtvelftgw&ust=1383017663436792http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=OefZH4fd8BSWMM&tbnid=xRV2aGu5PUPkhM:&ved=0CAUQjRw&url=http://www.pinterest.com/crackedoats/mfa-hunt/&ei=Dd5tUteSOqi0iQLn8IHwDQ&psig=AFQjCNGLL9gNlPUetTraA-oH1g4-jV3Xeg&ust=1383018364768767http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=a9Y0KxdUwG-JxM&tbnid=CAYso4B1SoDvUM:&ved=0CAUQjRw&url=http://thetrackphilosopher.blogspot.com/2013/03/kentucky-derby-hats-for-men-only.html&ei=WNxtUt7QFYX6iwKu5oD4AQ&psig=AFQjCNFf0aYjopSjjNC3VWmvyziz3v3Vwg&ust=1383017903716384http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=Ro8lgl6l8InMIM&tbnid=2PPf_fDFLMTaDM:&ved=0CAUQjRw&url=http://www.michelelewis.com/super-bowl-cowboy-hat-faux-pas/&ei=odttUsiXDYGSiQL9t4GICQ&psig=AFQjCNF2u84NFXt1pFmkHbnQCrtvelftgw&ust=1383017663436792


11/24

Although Jackie Kennedys pillbox hat was widely copied

New range of headwear, from streetwise Kangol hats, berets, and caps to elegant

fedorasIf you are interested in seeing Kangol hat images click on this link.

http://fashionbombdaily.com/2010/02/16/black-history-fashion-trend-kangol-hats/
http://fashionbombdaily.com/2010/02/16/black-history-fashion-trend-kangol-hats/http://fashionbombdaily.com/2010/02/16/black-history-fashion-trend-kangol-hats/http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=luwuCYFbn_ynQM&tbnid=Hvt7o2AWUf5VsM:&ved=0CAUQjRw&url=http://textileartscenterblog.com/some-thoughts-on-hats/&ei=veptUrzANsnRiAKiwIGADQ&bvm=bv.55123115,d.cGE&psig=AFQjCNGMqGqf6BiDG_qE0sRAdRh4ePslDQ&ust=1383021537565545http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=un4q74ARA2MS4M&tbnid=lgqPC_5TyOAusM:&ved=0CAUQjRw&url=http://paulhatesyou.com/2012/08/26/88-fidoras/&ei=h-ptUsi_JKSCjALVvICwDQ&bvm=bv.55123115,d.cGE&psig=AFQjCNGMqGqf6BiDG_qE0sRAdRh4ePslDQ&ust=1383021537565545http://www.google.com/imgres?biw=1366&bih=571&tbm=isch&tbnid=ZIprg9_e4jAz5M:&imgrefurl=http://mieuxandmieux.wordpress.com/2013/04/11/tbt-jackie-kennedy-and-the-pill-box-hat/&docid=1tlq77YXku-ZzM&imgurl=http://mieuxandmieux.files.wordpress.com/2013/04/75083518759129461.jpeg?w=192&h=284&w=192&h=284&ei=3uZtUvrcIsmdiAL_pYGICQ&zoom=1&ved=1t:3588,r:30,s:0,i:184&iact=rc&page=2&tbnh=189&tbnw=123&start=18&ndsp=25&tx=66&ty=138http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=luwuCYFbn_ynQM&tbnid=Hvt7o2AWUf5VsM:&ved=0CAUQjRw&url=http://textileartscenterblog.com/some-thoughts-on-hats/&ei=veptUrzANsnRiAKiwIGADQ&bvm=bv.55123115,d.cGE&psig=AFQjCNGMqGqf6BiDG_qE0sRAdRh4ePslDQ&ust=1383021537565545http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=un4q74ARA2MS4M&tbnid=lgqPC_5TyOAusM:&ved=0CAUQjRw&url=http://paulhatesyou.com/2012/08/26/88-fidoras/&ei=h-ptUsi_JKSCjALVvICwDQ&bvm=bv.55123115,d.cGE&psig=AFQjCNGMqGqf6BiDG_qE0sRAdRh4ePslDQ&ust=1383021537565545http://www.google.com/imgres?biw=1366&bih=571&tbm=isch&tbnid=ZIprg9_e4jAz5M:&imgrefurl=http://mieuxandmieux.wordpress.com/2013/04/11/tbt-jackie-kennedy-and-the-pill-box-hat/&docid=1tlq77YXku-ZzM&imgurl=http://mieuxandmieux.files.wordpress.com/2013/04/75083518759129461.jpeg?w=192&h=284&w=192&h=284&ei=3uZtUvrcIsmdiAL_pYGICQ&zoom=1&ved=1t:3588,r:30,s:0,i:184&iact=rc&page=2&tbnh=189&tbnw=123&start=18&ndsp=25&tx=66&ty=138http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=luwuCYFbn_ynQM&tbnid=Hvt7o2AWUf5VsM:&ved=0CAUQjRw&url=http://textileartscenterblog.com/some-thoughts-on-hats/&ei=veptUrzANsnRiAKiwIGADQ&bvm=bv.55123115,d.cGE&psig=AFQjCNGMqGqf6BiDG_qE0sRAdRh4ePslDQ&ust=1383021537565545http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=un4q74ARA2MS4M&tbnid=lgqPC_5TyOAusM:&ved=0CAUQjRw&url=http://paulhatesyou.com/2012/08/26/88-fidoras/&ei=h-ptUsi_JKSCjALVvICwDQ&bvm=bv.55123115,d.cGE&psig=AFQjCNGMqGqf6BiDG_qE0sRAdRh4ePslDQ&ust=1383021537565545http://www.google.com/imgres?biw=1366&bih=571&tbm=isch&tbnid=ZIprg9_e4jAz5M:&imgrefurl=http://mieuxandmieux.wordpress.com/2013/04/11/tbt-jackie-kennedy-and-the-pill-box-hat/&docid=1tlq77YXku-ZzM&imgurl=http://mieuxandmieux.files.wordpress.com/2013/04/75083518759129461.jpeg?w=192&h=284&w=192&h=284&ei=3uZtUvrcIsmdiAL_pYGICQ&zoom=1&ved=1t:3588,r:30,s:0,i:184&iact=rc&page=2&tbnh=189&tbnw=123&start=18&ndsp=25&tx=66&ty=138http://fashionbombdaily.com/2010/02/16/black-history-fashion-trend-kangol-hats/


12/24

Flamboyant hats in designer shows

Phillip Treacy runway show hats
http://images.search.yahoo.com/images/view;_ylt=AwrTcYJE4G1SA.AA5OOJzbkF;_ylu=X3oDMTFyYWJ0cGVxBHNlYwNzcgRzbGsDaW1nBG9pZANhMjg3NGZhNTRhZDFkMzAzMjViZGI3YjIzOGRhODJiYwRncG9zAzEz?back=http://images.search.yahoo.com/search/images?p=Phillip+Treacy+hat+show&fr=slv8-hpd10&fr2=piv-web&tab=organic&ri=13&w=400&h=300&imgurl=cdn01.cdnwp.thefrisky.com/wp-content/uploads/2012/09/17/Philip-Treacy-Hats-400x300.jpg&rurl=http://www.thefrisky.com/tag/hats/&size=112.7KB&name=15+Crazy+Hats+From+The+Philip+%3Cb%3ETreacy+%3C/b%3ERunway+%3Cb%3EShow+%3C/b%3E(And+Where+To+Wear+...&p=philip+treacy+hat+show&oid=a2874fa54ad1d30325bdb7b238da82bc&fr2=piv-web&fr=slv8-hpd10&rw=philip+treacy+hat+show&tt=15+Crazy+Hats+From+The+Philip+%3Cb%3ETreacy+%3C/b%3ERunway+%3Cb%3EShow+%3C/b%3E(And+Where+To+Wear+...&b=0&ni=64&no=13&ts=&tab=organic&sigr=112ja6vmj&sigb=13impda16&sigi=12mcfrtjs&.crumb=BeOaxQhR8nb&fr=slv8-hpd10http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=F4PfGtEQItc6XM&tbnid=5bAoQph-c9gnVM:&ved=0CAUQjRw&url=http://rsvpmagazinefashionreport.blogspot.com/2011_08_19_archive.html&ei=1u5tUqbIKMqjigKvuIDoDQ&bvm=bv.55123115,d.cGE&psig=AFQjCNHyqPe8Ly8VEGjhjuagcLOl0o01cA&ust=1383022628818471http://images.search.yahoo.com/images/view;_ylt=AwrTcYJE4G1SA.AA5OOJzbkF;_ylu=X3oDMTFyYWJ0cGVxBHNlYwNzcgRzbGsDaW1nBG9pZANhMjg3NGZhNTRhZDFkMzAzMjViZGI3YjIzOGRhODJiYwRncG9zAzEz?back=http://images.search.yahoo.com/search/images?p=Phillip+Treacy+hat+show&fr=slv8-hpd10&fr2=piv-web&tab=organic&ri=13&w=400&h=300&imgurl=cdn01.cdnwp.thefrisky.com/wp-content/uploads/2012/09/17/Philip-Treacy-Hats-400x300.jpg&rurl=http://www.thefrisky.com/tag/hats/&size=112.7KB&name=15+Crazy+Hats+From+The+Philip+%3Cb%3ETreacy+%3C/b%3ERunway+%3Cb%3EShow+%3C/b%3E(And+Where+To+Wear+...&p=philip+treacy+hat+show&oid=a2874fa54ad1d30325bdb7b238da82bc&fr2=piv-web&fr=slv8-hpd10&rw=philip+treacy+hat+show&tt=15+Crazy+Hats+From+The+Philip+%3Cb%3ETreacy+%3C/b%3ERunway+%3Cb%3EShow+%3C/b%3E(And+Where+To+Wear+...&b=0&ni=64&no=13&ts=&tab=organic&sigr=112ja6vmj&sigb=13impda16&sigi=12mcfrtjs&.crumb=BeOaxQhR8nb&fr=slv8-hpd10http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=F4PfGtEQItc6XM&tbnid=5bAoQph-c9gnVM:&ved=0CAUQjRw&url=http://rsvpmagazinefashionreport.blogspot.com/2011_08_19_archive.html&ei=1u5tUqbIKMqjigKvuIDoDQ&bvm=bv.55123115,d.cGE&psig=AFQjCNHyqPe8Ly8VEGjhjuagcLOl0o01cA&ust=1383022628818471


13/24

Some celebrities are known for wearing

outrageous headwear. Sarah Jessica Parker at a recent Metropolitan Museum of

Art gala

There are events that call for hats Royal Ascot Races and any royal event in

England as well as the Kentucky Derby.
http://images.search.yahoo.com/images/view;_ylt=AwrTcYTo321SOfAAfhiJzbkF;_ylu=X3oDMTFxY2lqaHBlBHNlYwNzcgRzbGsDaW1nBG9pZAM4MmYyMmE5ZTU1ODRhODdkMjk4NjI1YjJlYzRiODY5OQRncG9zAzc-?back=http://images.search.yahoo.com/search/images?p=Sarah+Jessica+Parker+hats&fr=slv8-hpd10&fr2=piv-web&tab=organic&ri=7&w=600&h=600&imgurl=www.instyle.co.uk/sites/default/files/styles/article_landscape_600_wide/public/13/05/Sarah-Jessica-Parker-Met-Ball-2013.jpg?itok=mdPYq2SL&rurl=http://www.instyle.co.uk/celebrity/news/met-ball-2013-10-things-everyones-talking-about&size=120.1KB&name=%3Cb%3ESarah+Jessica+Parker+%3C/b%3Ewith+Philip+Treacy+hat&p=Sarah+Jessica+Parker+hats&oid=82f22a9e5584a87d298625b2ec4b8699&fr2=piv-web&fr=slv8-hpd10&tt=%3Cb%3ESarah+Jessica+Parker+%3C/b%3Ewith+Philip+Treacy+hat&b=0&ni=21&no=7&ts=&tab=organic&sigr=12nenlm80&sigb=13jl89fs9&sigi=149pfentd&.crumb=BeOaxQhR8nb&fr=slv8-hpd10http://images.search.yahoo.com/images/view;_ylt=AwrTcYTo321SOfAAfhiJzbkF;_ylu=X3oDMTFxY2lqaHBlBHNlYwNzcgRzbGsDaW1nBG9pZAM4MmYyMmE5ZTU1ODRhODdkMjk4NjI1YjJlYzRiODY5OQRncG9zAzc-?back=http://images.search.yahoo.com/search/images?p=Sarah+Jessica+Parker+hats&fr=slv8-hpd10&fr2=piv-web&tab=organic&ri=7&w=600&h=600&imgurl=www.instyle.co.uk/sites/default/files/styles/article_landscape_600_wide/public/13/05/Sarah-Jessica-Parker-Met-Ball-2013.jpg?itok=mdPYq2SL&rurl=http://www.instyle.co.uk/celebrity/news/met-ball-2013-10-things-everyones-talking-about&size=120.1KB&name=%3Cb%3ESarah+Jessica+Parker+%3C/b%3Ewith+Philip+Treacy+hat&p=Sarah+Jessica+Parker+hats&oid=82f22a9e5584a87d298625b2ec4b8699&fr2=piv-web&fr=slv8-hpd10&tt=%3Cb%3ESarah+Jessica+Parker+%3C/b%3Ewith+Philip+Treacy+hat&b=0&ni=21&no=7&ts=&tab=organic&sigr=12nenlm80&sigb=13jl89fs9&sigi=149pfentd&.crumb=BeOaxQhR8nb&fr=slv8-hpd10


14/24

Awareness of the dangers of overexposure to the sun spurs people to wear hats.

Sunhats are for everyone.

The popularity of baseball caps has been across the board men women and

children of all ages. They are walking billboards for whatever company, team,

club or business you wish to promote.
http://www.google.com/imgres?biw=1366&bih=571&tbm=isch&tbnid=ICszozims6qZhM:&imgrefurl=http://www.manofthehourmag.com/apps/blog/show/2225757-goodbye-mr-baseball-cap&docid=1Si4upngnZdo5M&imgurl=http://i662.photobucket.com/albums/uu341/mothmag/Who%20would%20have%20thought%20it/2.jpg&w=709&h=339&ei=o-1tUrSvA8iUiAKgmICACQ&zoom=1&ved=1t:3588,r:48,s:0,i:231&iact=rc&page=3&tbnh=155&tbnw=325&start=45&ndsp=21&tx=160&ty=90http://images.search.yahoo.com/images/view;_ylt=AwrTcX_A421SYHUARtWJzbkF;_ylu=X3oDMTFydG9zY2tlBHNlYwNzcgRzbGsDaW1nBG9pZAMwZWM0NGEyN2Q5NDliN2FmYTBlNWZkNTAwNmE5NTM3YwRncG9zAzU1?back=http://images.search.yahoo.com/search/images?p=sun+hats+for+babies&sado=1&n=30&ei=utf-8&fr=slv8-hpd10&fr2=sg-gac&tab=organic&ri=55&w=333&h=360&imgurl=www.babskibaby.com/uploads/asset_image/2_27_l.jpg&rurl=http://www.babskibaby.com/24/blog/post/41/babies-sun-hat-by-millymook-featured-product&size=38.3KB&name=%3Cb%3ESun%3C/b%3E-%3Cb%3EHats%3C/b%3E-%3Cb%3EFor+%3C/b%3EChildren&p=sun+hats+for+babies&oid=0ec44a27d949b7afa0e5fd5006a9537c&fr2=sg-gac&fr=slv8-hpd10&tt=%3Cb%3ESun%3C/b%3E-%3Cb%3EHats%3C/b%3E-%3Cb%3EFor+%3C/b%3EChildren&b=31&ni=64&no=55&ts=&tab=organic&sigr=12m5sm2jg&sigb=1423l466g&sigi=11ha7geq9&.crumb=BeOaxQhR8nb&fr=slv8-hpd10http://www.google.com/imgres?biw=1366&bih=571&tbm=isch&tbnid=ICszozims6qZhM:&imgrefurl=http://www.manofthehourmag.com/apps/blog/show/2225757-goodbye-mr-baseball-cap&docid=1Si4upngnZdo5M&imgurl=http://i662.photobucket.com/albums/uu341/mothmag/Who%20would%20have%20thought%20it/2.jpg&w=709&h=339&ei=o-1tUrSvA8iUiAKgmICACQ&zoom=1&ved=1t:3588,r:48,s:0,i:231&iact=rc&page=3&tbnh=155&tbnw=325&start=45&ndsp=21&tx=160&ty=90http://images.search.yahoo.com/images/view;_ylt=AwrTcX_A421SYHUARtWJzbkF;_ylu=X3oDMTFydG9zY2tlBHNlYwNzcgRzbGsDaW1nBG9pZAMwZWM0NGEyN2Q5NDliN2FmYTBlNWZkNTAwNmE5NTM3YwRncG9zAzU1?back=http://images.search.yahoo.com/search/images?p=sun+hats+for+babies&sado=1&n=30&ei=utf-8&fr=slv8-hpd10&fr2=sg-gac&tab=organic&ri=55&w=333&h=360&imgurl=www.babskibaby.com/uploads/asset_image/2_27_l.jpg&rurl=http://www.babskibaby.com/24/blog/post/41/babies-sun-hat-by-millymook-featured-product&size=38.3KB&name=%3Cb%3ESun%3C/b%3E-%3Cb%3EHats%3C/b%3E-%3Cb%3EFor+%3C/b%3EChildren&p=sun+hats+for+babies&oid=0ec44a27d949b7afa0e5fd5006a9537c&fr2=sg-gac&fr=slv8-hpd10&tt=%3Cb%3ESun%3C/b%3E-%3Cb%3EHats%3C/b%3E-%3Cb%3EFor+%3C/b%3EChildren&b=31&ni=64&no=55&ts=&tab=organic&sigr=12m5sm2jg&sigb=1423l466g&sigi=11ha7geq9&.crumb=BeOaxQhR8nb&fr=slv8-hpd10


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Slide 9

Eyewear

Sunglasses protect eyes from the suns harmful ultraviolet (UV) rays and they also

present a fashionable image.

High fashion styles are available from designers such as Donna Karan, Tom Ford,

Gucci, Chanel and the list goes on.

The Michael Kors aviator style sunglasses pictured in the slide are cast in 22

karat gold.

Dozens of styles are popular at the same time and it is easy to find a style to

flatter your face. The only question you may have is do you want to pay for them.

Razrwire a line of sunglasses can be used as a hands- free phone not

inexpensive!

Designer frames for prescriptioneyeglasses or sunglasses.
http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=yD_Fj2_XYwQAYM&tbnid=q9_2ZKtZC5P8cM:&ved=0CAUQjRw&url=http://www.superstarmagazine.com/fashion/51992/celebrity-style-baseball-caps&ei=9e1tUtu1IcGsiALAuoHIBg&bvm=bv.55123115,d.cGE&psig=AFQjCNFDbBrfGqxqgDA_DojD2NKeMu8WAQ&ust=1383022371499857


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Slide 10Jewelry

Modern jewelers melt and shape metal, cut and carve stones and string

beads and other items as peoples have been doing for centuries. Also at

their disposal designers use enameling, glass and ceramics as well as found

natural items such as wood and bone.

Organization and Operation Fine Jewelry

Precious metals of gold and platinum with platinum being the most

expensive These metals are soft in nature and in order for them to be

fashioned into jewelry they need to be combined with other metals to

make them hard enough.
http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=2tz2bxIGQSR-kM&tbnid=srmko20lLLFWjM:&ved=0CAUQjRw&url=http://www.greatspectacles.com/CollectionDetail/TomFord.htm&ei=IettUpWdCceZiAL6noHIDg&bvm=bv.55123115,d.cGE&psig=AFQjCNHoQFzINXF-pvGVglghgnDWeObffg&ust=1383021685831318


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Gold is measured in weight by karats which you will abbreviated as K

Solid gold is actually only 1/24 gold the rest 23/24 alloy ~ which is the

metal it is combined with.

14K gold is popular in the U.S. and less expensive

Europe favors 18K and 22K is popular in India

White gold is an alloy of gold and usually nickel and it is used as a substitute

for platinum.

Vermeil is gold over sterling silver.

In order for something to be labeled sterling silver it will contain 92.5 parts

of silver and it is often combined with copper.

Gemstones are the stones that are used in fine jewelry.

They originate in natural mineral formations and are classified as:

Precious - which includes diamonds, emeralds, rubies and sapphires

Semipreciousare the other stones

Stones are measured in carats. One carat =200 milligrams and carats are divided

into points with 100 points to a carat. A 50 point stone is a half carat stone
http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=IdmFcjZ2j60ccM&tbnid=aOPzQh8p6CBtqM:&ved=0CAUQjRw&url=http://manicaboutlogos.com/product/172&ei=VvdtUpj9L8iIiALYoYCwCA&bvm=bv.55123115,d.cGE&psig=AFQjCNH_VlT6Pft5k6vopzqRQITCid_OKQ&ust=1383024763595575


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Solitaire diamond in a Tiffany setting

Baguettes are rectangular stones often placed with a larger stone

Pave ~ small stones set very closely together so the metal does not show between

the stones.
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Pearls are of animal origin but still considered

precious stones. They are measured in millimeters around and in length. The

larger and more symmetrical the pearl is the more expensive the pearl. Cultured

pearls are formed by an oyster but around an irritant placed there by man.

Tahitian and South Sea Pearls are the most expensive real pearls.

Fresh water pearls are nugget shaped pearl that grow in lakes and rivers. They

are less expensive than either real or cultured pearls.

Baroque pearls are irregular and asymmetrical.
http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=LzZSpWlo8lLnqM&tbnid=QJcXF8l3PvKhBM:&ved=0CAUQjRw&url=http://www.honora.com/blog/freshwater-pearls/freshwater-pearls-made-simple-what-makes-freshwater-pearls-different/&ei=PP1tUuHGDsW_igLEgoGoCw&bvm=bv.55123115,d.cGE&psig=AFQjCNGPS47D2retC4zi0rdxS-NKDKAeow&ust=1383026310064611https://www.google.com/imgres?imgurl&imgrefurl=http://www.dhgate.com/product/natural-freshwater-pearl-mussel-shell-ornaments/152530423.html&h=0&w=0&sz=1&tbnid=D7hshPuVHleH_M&tbnh=189&tbnw=266&zoom=1&docid=oC3Kx47yK-rO8M&ei=pfxtUoXROIzuigKQvID4BA&ved=0CAIQsCUhttp://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=LzZSpWlo8lLnqM&tbnid=QJcXF8l3PvKhBM:&ved=0CAUQjRw&url=http://www.honora.com/blog/freshwater-pearls/freshwater-pearls-made-simple-what-makes-freshwater-pearls-different/&ei=PP1tUuHGDsW_igLEgoGoCw&bvm=bv.55123115,d.cGE&psig=AFQjCNGPS47D2retC4zi0rdxS-NKDKAeow&ust=1383026310064611https://www.google.com/imgres?imgurl&imgrefurl=http://www.dhgate.com/product/natural-freshwater-pearl-mussel-shell-ornaments/152530423.html&h=0&w=0&sz=1&tbnid=D7hshPuVHleH_M&tbnh=189&tbnw=266&zoom=1&docid=oC3Kx47yK-rO8M&ei=pfxtUoXROIzuigKQvID4BA&ved=0CAIQsCU


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Designer names are also important in jewelry and many of those are independent

designers.

Costume Jewelryis also known as fashion jewelry and it could be comparedto mass produced apparel.

The base metals used are brass, aluminum, copper, tin and even lead.These metals can be coated with more expensive precious metals.

Stones can be glass, crystal, plastic or clay and fake pearls

We have Coco Chanel to thank for starting costume jewelry in the 1920s.

It was named costume jewelry because it was to coordinate with your

costume.

If you are interested in seeing handmade jewelry look at Etsy to see what

individual designers are coming up with.

Bridge Jewelry as with clothing bridges the gap between fine and costumejewelry.

The prices range from $100- $2,500 The introduction of bridge jewelry led to the increase in the use of

sterling silver
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Ethnic Jewelry is a huge range of items from anywhere in the world and thejewelry may be made of any materials including wood, stones, shells, and

fabric.

Religious or spiritual symbols are included in this category. These caninclude the Christian crosses, Jewish star of David, Buddhist lotus blossoms

and the Native American feather.

Museums are creating copies of museum jewelry pieces or even

reproducing jewelry from pictures.

These earrings are offered at the Metropolitan Museum of Art and they are

copies of Roman coins.

WatchesCome in 3 basic types:

Mechanical ~ hand wound

Automatic or self-winding ~ wind themselves from the wearers

movement

Quartz movement ~ removable batteries that last about a year

Watches are both fashion and function. High end watches such as Rolex, Patek

Philippe, Cartier can sell for $2,000- $2.7 million.

Swatch watches were introduced in the 1980s and in 2010 they were the number

one manufacturer of watches. These casual watches spawned other products

with the Swatch brand.
http://store.metmuseum.org/content/ebiz/themetstore/invt/80021169/80021169_01_l.jpg


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Watches with special features are also available and these features include

resistance to wind, dust, shock and magnetic fields.


AccessoriesTheShow is held in New York and this trade show happens 7 times peryear.

Christmas and Valentines Day are busy holidays for jewelry purchases.

The idea of having something unique which drives vintage fashion also drives the

interest in estate pieces which is fine jewelry from earlier times.

Industry Trends

As with the other accessories jewelry trends must match what is happening in

fashion both for men and women.Slide 11

Diamond cuts this chart is the same chart as page 212 in your text

Slide 12

Other Accessories

There are many categories of accessoriesand much variation within categories

Other important categories include:

Handkerchiefs
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Umbrellas

Hair ornaments

Slide 13

Trends in the Fashion Accessories Industries

Accessory manufacturers must be fashion leaders. Fashion designers often track

what is happening in accessories. Accessory designers also need to be fluid

enough to adapt to style changes mid-season.
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Market Weeks and Trade Shows in New York

Summer and January Transitional and March Fall and May Holiday and August Spring and November

In addition to the New York shows MAGIC and WWDMAGIC in Las Vegas are held

in February and August.

Accessories are an important business worldwide.

Slide 14

Trade Talk

bridge jewelry

carat

costume or fashion jewelry

karat

millinery

sterling silver

vermeil

Intro Lecture Chapter 9 Text Version

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Transcript of Intro Lecture Chapter 9 Text Version