Intro Lean Startup
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@arsagilis INTRODUCTION TO MICHAEL CHIK http://linkedin.com/in/michaelchik LEAN STARTUP source: http://goo.gl/MFMNZo Founder, Ars Agilis
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Transcript of Intro Lean Startup
@arsagilis
INTRODUCTION TO
MICHAEL CHIK
http://linkedin.com/in/michaelchik
LEANSTARTUP
source: http://goo.gl/MFMNZo
Founder, Ars Agilis
@arsagilis
ABOUT GENERAL ASSEMBLY
@arsagilis> Introduction To Lean Startup
LEARNING OBJECTIVES
‣Get an overview of the Lean Startup Methodology‣What problem does Lean Startup solve?‣Get acquainted with key concepts of Lean Startup‣Understand what a hypothesis is and how to evaluate one‣Understand what a vanity metric is‣Know what pirates measure
@arsagilis
SPEAKERINTRO
INTRODUCTIONS
@arsagilis
SPEAKER INTRODUCTION
Michael ChikLean & Agile Coach for Startups & Enterprises
[email protected]@arsagiliscasmaronlinkedin.com/in/michaelchik
MoonpigPhotoboxCathay PacificJP MorganStandard Chartered BankBen & Jerry’sWalt Disney Company
戚本錦 Previous:
I consult for startups, like:TravolorWork-space
Amnesty International國際特赦組織
@arsagilis
YOUINTRODUCTIONS
> Who you are…> What you do…> How you want to change the world!
@arsagilis> Introduction To Lean Startup
AGENDA
‣Learning objectives & Introductions: Speaker & You‣What the problem are we solving?‣What is Lean Startup?‣Basic Lean Startup Concepts‣Business Model Canvas‣Empathy Map‣Prototyping‣Different kind of MVPs‣Metrics
@arsagilis> Introduction To Lean Startup
THE WHY BEFORE THE WHAT
MOST STARTUPS DON’T FAIL BECAUSE THEY CAN’T BUILD A GREAT PRODUCT, BUT BECAUSE NO ONE WANTED THE PRODUCT.
@arsagilis> Introduction To Lean Startup
THE WHY BEFORE THE WHAT
LIFE IS TOO SHORT TO BUILD SOMETHING NOBODY WANTS
- MICHAEL CHIK
@arsagilis> Introduction To Lean Startup
KNOW THESE?
source: https://goo.gl/h8SI4b
source: http://goo.gl/nxcQbv
source: https://goo.gl/cqDnFX
@arsagilis
A HUMAN INSTITUTION, DESIGNED TO CREATE SOMETHINGNEW UNDER CONDITIONS OF EXTREME UNCERTAINTY.
WHAT IS A STARTUP?
- ERIC RIES
@arsagilis
STARTUP=
WHAT IS A STARTUP?
EXPERIMENT
@arsagilis
[AN] APPROACH [THAT] ADVOCATES CREATING SMALL PRODUCTS THAT TEST THE CREATOR’S ASSUMPTIONS, AND USING CUSTOMER FEEDBACK TO EVOLVE THE PRODUCT, THEREBY REDUCING WASTE.
WHAT IS LEAN STARTUP?
- ERIC RIES
@arsagilis
We believe that people likehave a need for /
problem doing .We will we have succeeded when
, or ,which will contribute to
.
HYPOTHESIS TEMPLATE
(customer type)
(need / action / behaviour)
(measurable outcome) (observable outcome)
(KPI)
from Janice Fraser(aka @clevergirl)
@arsagilis
DOWN THE RABBIT HOLE
@arsagilis
Reduced time between pivotsFAIL PRODUCTS FAST!
Increased probability of success[Before you run out of money]
=
@arsagilis
WHAT IS LEAN STARTUP?
1. List your assumptions2. Understand your
customers3. Get a real product into
the world4. Adjust direction based
on evidence
@arsagilis
WHAT IS LEAN STARTUP?
@arsagilis
STARTUPMVPHYPOTHESISPIVOTPROBLEM-SOLUTION FITPRODUCT-MARKET FIT
LEAN STARTUP TERMINOLOGY
@arsagilis> Introduction To Lean Startup
ELEVATOR PITCH
For <target customer>Who <statement of need>The <product name>Is a <product category>That <product key benefit, compelling reason to buy>.Unlike <primary competitive alternative>,Our product <final statement of differentiation>
@arsagilis
WHO YOU HELP
HOW YOU INTERACT
HOW YOU HELP
HOW YOU DO IT
HOW THEY KNOW YOU
WHO YOU ARE AND WHAT YOU
HAVE
WHO HELPS YOU
WHAT WILL IT COST
WHAT YOU GET BACK
WHAT PROBLEM YOU SOLVE
@arsagilis> Introduction To Lean Startup
WHERE TO START?
@arsagilis> Introduction To Lean Startup
START WITH A PROBLEM
PROBLEM/NEED
PEOPLE
SOLUTION
@arsagilis
FIND A GAP IN THE MARKET
source: http://goo.gl/lexe3b
@arsagilis> Introduction To Lean Startup
VALIDATE HYPOTHESIS ASAP
People, their goals and needs
Pretotypes & prototypes
New user experiences
Tools: hypothesis, empathy maps
personas
Tools: mockups, wireframes
Tools: quantitative & qualitative
evaluation
@arsagilis> Introduction To Lean Startup
FAKE IT – BEFORE YOU MAKE IT! (PRETOTYPING)
source: https://goo.gl/vTjTXH
@arsagilis> Introduction To Lean Startup
PROTOTYPING
@arsagilis> Introduction To Lean Startup
MINIMUM VIABLE PRODUCT
IF YOU ARE NOT EMBARRASSEDBY THE FIRST VERSION OF YOUR PRODUCT, YOU’VE LAUNCHED TOO LATE.
- REID HOFFMAN
@arsagilis> Introduction To Lean Startup
DIFFERENT KIND OF MVPS
MVPe: Smallest possible experiment to validate an assumption
MVP: Smallest possible release to get feedback from the market
MLP: Minimum Loveable Product
MVP: Smallest thing you can do/make to learn what you need to learn
@arsagilis
A cquisition: users coming to the site
A ctivation: users enjoy 1st visit (UX)
R etention: users come back
R eferral: existing users refer other users
R evenue: monetisationsource: https://goo.gl/BqEYve
METRICS FOR PIRATES
@arsagilis> Introduction To Lean Startup
GIVE IT A WHIRL!
Start Your Own Company:‣Flickr for cat videos‣Airbnb for pets‣Uber for doctors‣Tinder for pensioners‣Airbnb for staycations‣Facebook for chefs
‣Or any other (whacky) idea!
@arsagilis
WHO YOU HELP
HOW YOU INTERACT
HOW YOU HELP
HOW YOU DO IT
HOW THEY KNOW YOU
WHO YOU ARE AND WHAT YOU
HAVE
WHO HELPS YOU
WHAT WILL IT COST
WHAT YOU GET BACK
WHAT PROBLEM YOU SOLVE
@arsagilis> Introduction To Lean Startup
LEAN STARTUP IS NOT…
CHEAP STARTUPFAST STARTUPSHORTCUT STARTUPA GUARANTEE FOR SUCCESS
@arsagilis> Introduction To Lean Startup
LEAN STARTUP IS NOT…
PUZZLED?QUESTIONS?COMMENTS?
GO AND BE A ROCK STAR!
[email protected]@arsagiliscasmaronlinkedin.com/in/michaelchik
STAY IN TOUCH!
Slides available @ http://goo.gl/wtRDs3
