The Future of Technology & CommunicationFinal Project Comm 303-50Alvin Sims

Future technology

Some History Of How Technology Evolved• Before text messaging, emails, video messaging, video chat

etc. we had non technology which we call manually delivering.

Ideas of the future• We have always had imaginations of how things were going to

be in the future and beyond.

Theories• Diffusion Theory- Everett Rogers, explains how innovation is

communicated over time through different channels to members of a social system p26.

• Long Tail Theory- This theory begins with the realization that there aren’t any huge hit movies, television shows and albums like there used to be (Chris Anderson p32).

• Social Learning Theory/ Social Cognitive Theory- Social learning theory focuses on how people learn by modeling others (Bandura, 2001).

Innovation• There were many who wanted to be the first with the latest

technology that made a huge impact. Bill Gates/Microsoft the dominate power and Mac who was considered mediocre in the beginning. It became a technology war with these companies and society. According to Rogers and his diffusion theory this was two options of technology society people had to choose from. These two will soon take over everything electronically.

Diffusion TheoryThese two companies continue to grasp the attention of society with being the most innovative with their products from cell phones, tablets, mp3 players, laptops, and desktops. Apple comes out with a new sleek product consistently that everyone has to have and Microsoft soon follows suit. Roger’s characteristics of innovations include compatibility, complexity, trialability, and observability in which these companies display.

Theory of Long TailAccording to Chris Anderson and his theory of long tail, history shows that with limited options we were to focus on what was the most intriguing. For example there were a limited amount of places to shop like “Mom & Pop Stores” If you wanted the latestmodel television you would go to the local store. The huge retail stores tookover the smaller stores. These huge retail stores such as Best Buy, Ikea, Apple, basically have everything you need electronically. They were able to hold the evolution of products. The latest thing is shopping on the internet. Stores have made their inventory accessible online. Online shopping has evolved ordering whatever you need with the internet. You can even order products directly from your phone with a specific app. You are now capable of ordering Food for delivery at your doorstep online from the palm of your hand.

Shopping online has definitely made it easier to get access to whatever you need. Now you wouldn’t have to travel to New York or other places to get the best fashion.You can shop online for products from food to vehicles. Online shopping makes holiday shopping easy unless you like to get trampled during Black Friday. Online shopping brings the world of retail in the palm of your hand.

Social Learning/Social Cognitive Theory

Social learning focuses on how people learn by modeling others (Bandura, 2001).There are several ways people apply this theory. It is very convenient when you involve social media. Social media is fastest way to retrieve the latest information24 hours a day. For example when something goes viral on social media, everyone Is in tune. The latest technology, dances, clothing, songs, slang along with several other topics are available in the palm of your hand. If apple advertises new technology everyoneIs figuring out how to get it first. Or if the product becomes popular social media will Freely advertise it.

In the future everything will be on the go wirelessly at your fingertips.

References

Grant, August E. & Meadows, Jennifer H., (2012). Communications Technology Updates and Fundamentals. Waltham, MA: Focal Press, p 26,32.

Google Images: Facebook, Twitter, Instagram, YouTube, Apple, Microsoft retrieved on August 8, 2014.