EMPOWERING STUDENTS TO MAKE A DIFFERENCE

Social Entrepreneurship – a riddle

Challenges are all around us.

Sources: theburied.life, ckaiserca, Road Fun, Oxfam

international, Poetograpfie, WolfSatmjul (Flickr, cc license)

Altruism and the wish to improve the state of the world are deeply engrained in us.

Sources: theburied.life, ckaiserca, Road Fun, Oxfam

international, Poetograpfie, WolfSatmjul (Flickr, cc license)

That is why everybody has started or joined social entreprises – right?

Very few start social enterprises. Why?

Global Entrepreneurship Monitor 2009

% of working population, currently starting,

running or owning an organisation with a

social or environmental purpose

!Russia: 1,2%

Germany: 1,6%

Romania: 2,6%

Greece: 2,9%

Switzerland: 4,3%

Four perspectives on Social Entrepreneurship

Source: Dacin, Dacin, and Matear, 2010, Millner, 2011

Four perspectives on Social Entrepreneurship

!

1.Outstanding Individuals 2.Entrepreneurs with a

social mission 3.Radical Innovations

4.New Business Models !!!!!!!!

Source: Dacin, Dacin, and Matear, 2010, Millner, 2011

1. Social entrepreneurs as extraordinary individuals

People with extraordinary skills and personalities •Media, popular science and traits-research emphasize specific characteristics: Persistence, willingness to take risk, high ambition, high ambiguity tolerance, etc. (e.g. Bornstein, 2007)

•Go a long way to solve a problem

•Often transformative experiences in their biographies (Barendsen, Gardner, 2004) !!

!

2. Entrepreneurs with a social mission

Focus on what Social Entrepreneurs DO !

Five key characteristics (Dees, 1998, 2003): !

•Pursue opportunities to create impact

•Don’t stop with one innovation by keep on improving their offering

•Not being restricted by existing resources •Stay close to the target group and take responsibility for the outcome

•Following a social mission !!!

PROSA, SIA Winner 2014

3. Social Entrepreneurs as radical innovators

“Social entrepreneurs are not content just to give a fish, or teach how to fish. They will not rest until they have

revolutionized the fishing industry”

– Bill Drayton – BLITAB, SIA Winner 2014

3. Social entrepreneurs as radical innovators

Example: One Laptop per Child •$100 laptop for children in developing countries •Program is successful •Intel and ASUS start developing competing products ! new market for “educational laptops” developed

!

4. New business models

!!Social entrepreneurs often use market–oriented approaches instead •Target group as paying customers, e.g. offers for the poor (e.g. Pragulic) •Integration of target group as employees

Pragulic, SIA Wnner 2012

SOMARO, SIA Winner 2010

5. The simple definition

= !

!

!

!!!

Richard Branson

+ =Mother Teresa

!!!!!

Muhammad Yunus !!!!

Idea FactoryGet ready to enter the idea factory!

Which of our society´s problems makes you mad… and pushes you to really change it?

What is the target group that you want to make a difference for?

Idea factory

Rules:

!

•5 questions x 4 minutes

•Use the flipcharts

•Just start writing down your ideas

Remember, there is no bad idea

Bad cop

How could you make the lives of your target group more miserable?

Good cop

How could you improve the lives of your target group?

Hidden Superpowers

What are special capabilities and skills of

your target group?

We are hiring

What kind of business could you open to create jobs for your target group?

Copy and paste

Think of other projects and organizations you know, that already work your target group (or a similar one)?

!

What are those projects doing?

Solution wanted

Think of a project that is using some of the resources that you just discovered in

order to support your target group.

!

1 Flipchart, 5 Answers

1.What is the name of your project?

2. What happens in the project?

3. How is it benefiting the target group?

4.How will you generate income?

5. Where will the first 20€ revenue come from?

Present the idea in 1 minute to the world!

On your way home

Keep an open eye to things you might not have

noticed before.

!

If an idea pops up, take it through the process above

and come with it to the next Workshop!

EMPOWERING STUDENTS TO MAKE A DIFFERENCE

What is next?