Intramural Research Report Final Final Version[2]

8/2/2019 Intramural Research Report Final Final Version[2]

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TABLE OF CONTENTS

Executive Summary.2

Introduction.3

Background4

Research Objectives5

Summary of Literature.

Secondary Data6

Methodology

Research Design.7

Sampling Plan8

Data Collection Method9

Results..

Frequency Analysis.10-23

Crosstab Analysis24-25

T-Test Analysis.26

One-way Anova Analysis27

Conclusion..

Conclusion28-29

Recommendations.30-31

Appendix.32-47


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Executive Summary

While attending UWW as a student, the research team noticed that for the past

three years, there has been a lack of awareness in regards to the deadlines of

intramural sports with the students that are attending.

Before the team conducted the research into intramural sports, they knew that there

was a mass interest in the range of sports UWW offered.

The secondary research was a good source for resourcing the listing of the leagues

available, this was because it gave us a good base of preliminary information.

The main objective of this research proposal is to identify if UWW is generating

enough awareness of intramural sports as they currently only give a 2-3 week period

on closing the dates to signing up. We also looked into finding ways we can increase

the participation by grabbing the attention of the UWW students and figuring out the

main means of communication whether it be E-mail to their university account, text

messages through their phone or paper posters/flyers.

After the results of the survey were analyzed, we found that the majority of

respondents have participated in intramural sports (73.6%). Although this is a high

portion of the respondents, we noted that the majority of the respondents were

seniors (57.3%), followed by juniors (21.7%). This suggests improvements for the

awareness on the freshman.

Based on these findings, this group recommends the creation of a program to target

the incoming freshman of UWW. Some strategies suggested to efficiently

communicate with the student body would be the use of mass SMS messages and e

mail with a focus on freshmen.

Females were rated 2.38 a scale of 1 being not aware to 5 being fully aware on

information regarding intramurals and 44.6% of females have never participated in

intramural sports. We recommend that more female orientated leagues could be

introduced as a supplement to the normal intramurals. We also recommend that the

intramural department should raise awareness on the sports offered to females.


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Introduction

What this proposal will consist of is raising the awareness for intramural sports of

UWW. Currently UWW has a vast range of sports to offer, but getting peopleconscious in the first few weeks are key.

The problem that UWW has is the lack of awareness of the intramural sports on

campus. The students are not informed about the range in services that UWW can

offer and thus missing the deadline.

By doing this research proposal there will be focus on targeting the students and

associations to raise the awareness of the intramural sports that UWW provide.

The proposal will compare what clubs UWW can offer compared to local universities

as well as what strategies and implementations are used to gain awareness.


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Background

The University of Whitewater runs an intramural program for both fall and spring.

In each season the intramural available differentiate due to the differences inweather. This gives students the opportunity to play sports without having to be on

an official Whitewater team. There are currently 20 intramural sports ranging from

Indoor Ultimate Frisbee, flag football, soccer, to 9- hole Golf. This wide variety of

sports gives student athletes the ability to find the sport that suits them best and be

in more than one intramural sport at a time. The intramural sports have their own

areas on campus which take place in buildings like the Williams Center, Roseman

Building and the practice fields, each place used to suit each sport adequately. The

current Assistant Director of intermural sports is James Friel, he looks over all

intramural sports. Students choose their own sports and the teams that they will

compete with. To enter an intramural each team signs up with names, ID numbers

and team name and must submit them into the intramural offices by a specific date.

The problem with this system of sign up for an intramural sport is that students

arent given adequate time in order to sign up. Students are usually given about a

week or less to find a team, gather the necessary information and hand it in.


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Research Objectives

Find ways to increase participation in Intramural.

Explore earlier notification or extended deadlines.

Find ways to grab the attention of more students.

Figure out the most effective means of communication.


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Summary of Literature

Secondary Data

In terms of secondary research there was very little surrounding the awareness of

students on the UWW campus. There was however a good amount of information

about the sports provided by the University on the UWW Sports Homepage

(http://www.uwwsports.com/ ) which was used to obtain the entire listing of

activities that are already a part of the intramurals program. We then used UWW

Intramural Sports page to find the schedule of leagues and their respective

timeframe in order to join them (www.uww.edu/recsports/leagues/leagues.html).

While we did not perform a comparison, the team used two other campus sportspages in order to gather a larger composite list of sports provided throughout the

state such as on Madison Intramural Sports (www.recsports.wisc.edu/imsports.html)

and Lawrence Intramural Sports (www.lawrence.edu/athletics/club.shtml)

campuses. Finally the team used the University Library Marketing 321 research

resource tool and the MRI+ website in order to gain some more perspective of sports

participation throughout the state and further aid our preliminary research

(http://libguides.uww.edu/content.php?pid=71526&sid=529376 University Library

Marketing 321, http://www.mriplus.com/site/index.aspx - MRI+ Reporter Tool).


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Methodology

Research Design

At first we thought that the research design would have been descriptive. This was

because we wanted to know who, what, where, when and why students of UWW didnot know about intramural sports. But as we looked into our research objective after

we had made the survey we concluded that the correct research design to use was

the causal type of studies.

We wanted to understand what values have effect on the awareness of intramural

sports and establish a link between them. We are seeking to understand the reasons

why students were and were not aware of UWW intramural sports.

We will look to use a basic method of research via paper based and online surveys.

What this enables us to do is target our sample market (The UWW students).

The survey will be handed out to RAs in resident halls and also online through social

media websites for off campus students.

The survey will allow us to interact with the results and interpret them such as facts,

values, attitudes or opinions in regards to the question. The survey we design will beused for both paper based and online, we will not have separate surveys as this

would generate different responses.

We selected surveys, as this is a structured way of gathering our responses on a mass

targeted audience, as most surveys are now done online. This helps provide a

structured approach to data collection.


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Sampling Plan

The sampling plan consisted of looking into the student body of University Of

Whitewater. This was because our survey consisted of testing how aware students of

UWW were of the intramural program, thus they were our target market.

The students were selected at random, through a number of resources; (a) Paper

surveys, this is where we handed out surveys to RAs in resident halls and selecting

residents responses. This was so we could target the students on campus. (b) A

online survey, this was spread through Facebook, Twitter and Emails. We generated

this survey as it would gather most of our responses as most student would prefer a

online survey compared with a paper one. This online survey was aimed at lookinginto the UWW students who lived off campus as well as ones who did not live in the

halls we sent paper surveys to.

The sample design used was random sampling. This was because we wanted to know

the probity of respondents who did and did not know about the awareness of

intramural sports at UWW.


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Data Collection Method

Secondary Research:

For secondary research we will have online access to UW campus-specific data in

real-time. We will also have access to the other college system to see how the

intramural system is set up and the similarities or differences they have in

comparison to UW-Whitewater. We will also be researching data collected by the

intramural offices that deal with number of students in certain sports, trends in the

sports, and other statistical data that the intramural offices has previously collected.

Primary Research:

For our primary research we plan on doing interviews and surveys. For our interview

we will be talking to the Assistant Director of intramurals Mr. James Friel and finding

out how he is presenting awareness for the sports and also understanding how the

sports operate. On campus we plan to hand out the surveys at one floor in Wells

West, Wells East, and Wellers on October 10th and collect them October 12th. We

will distribute the surveys to the RAs from each floor and look for a minimum of 100

responses. This way they can hand them out across their specific floor and then we

can collect them when they are completed. Possible problems that may occur in this

method would be that the RAs may not give some surveys out to the targeted

audience or the respondents may not fill out the surveys.

Also there will be data collection via an online survey (Facebook created survey). This

online survey will be sent to our friends who attend UW-Whitewater on November

4th.

It is estimated that it will take students no more than 10 minutes to complete the

assessment. This should generate a mass response ranging from around 100-200.


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Results

Question 1

How satisfied are you with the current intramurals program on campus?

On a scale from 1= Not satisfied to 5= Fully Satisfied most respondents rated there

satisfaction with the universities intramural program as satisfied (42.6%), followed by

neutral (39.2%), and fully satisfied (12.8%)(Mean-3.61).


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Question 2

How aware are you of deadlines regarding intramural sports?

On a scale from 1=Not Aware to 5= Fully Aware most respondents reported that they

were Not Aware (26.4%) of intramural deadlines, followed by Neutral (23.6%) and

Aware (20.3%)(Mean-2.84).


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Question 3

What do you feel is a fair amount of notice before the deadline of each

sport?

The majority of respondents think 2 weeks would be a fair amount of notice before

the intramural deadline (61.8%), followed by 3 weeks or more (23.6%), then 1 week

(14.6%).


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Question 4

When have you ever participated in intramural sports at UW-Whitewater?

The majority of respondents have participated in intramurals (73.6%).


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Question 5

Have you ever missed an opportunity to participate in an intramural sport?

The majority of respondents have never missed an opportunity to participate in

intramurals (61.8%).


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Question 6a

If you have ever missed an opportunity to participate, or have never

participated, what is your reason? (Number 1 reason)

The number one reason for missing an opportunity to participate in intramurals was

not enough time (22.9%), followed by not aware of deadline (21.5%). Respondents

who did not answer this question because they have never missed an

opportunity(36.5%).


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Question 6b

If you have ever missed an opportunity to participate, or have never

participated, what is your reason? (Number 2 reason)

The number two reason for respondents missing an opportunity to participate is not

aware of deadline at (18.9%), and not enough time (14.2%). Respondents who either

did not answer the question or skipped it because they have never missed an

opportunity (45.9%).


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Question 7a

What is the best way to reach you when it comes to intramural sports and

deadlines? (Best Way)

The majority of respondents selected email as their number one way to be reached

concerning intramurals (71.6%).


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Question 7b


deadlines? (2nd Best)

The second best way to reach students concerning intramurals is by social media at

(26.4%).


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Question 7c


deadlines? (3rd Best)

The third best way to reach respondents concerning intramurals is social media

(29.2%), followed closely by posters (25.7%).


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Question 8

Are there any sports you would like to see added to the intramural sports

calendar?

The vast majority (81.3%) would not like to see any more sports added.


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Question 9

What is your gender?

The Majority of the respondents were male (54.5%).


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Question 10

What year are you currently in?

Majority of the respondents were seniors (57.3%), followed by juniors (21.7%).


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Question 11

Where do you live during the school year?

Majority of the respondents live off campus in Whitewater (61.5%), followed by

those living on campus (27.3%).


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CROSS TABS

Males have participated in intramurals at a significantly higher rate (60.3%) within

the last semester than females (26.2%), while females are significantly more likely to

have never participated in intramurals (44.6%) compared to males (11.5%), with a (p-

value .000).

Those who live on campus (48.7%) and those who live off campus in Whitewater

(48.4%), are significantly more likely to have participated in intramurals within the

last semester than those who live off campus and commuting from outside of

Whitewater (7.7%). Those who commute from outside of Whitewater (46.2%) are

significantly more likely to have never participated than those living on campus(30.8%) and those living off campus in Whitewater (22.0%), with a (p-value .048).

Males preferred the internet site (17.9%) significantly more than females (3.1%) as

the second best way to be reached or contacted, while females preferred text

messaging (23.1%) significantly more than males (12.8%) as the second best way to

be reached or contacted, with a (p-value .025).

Those who live off campus in Whitewater preferred the internet site significantly

more (14.3%) than those living off campus and commuting from outside of

Whitewater (0.0%) as the second best way to be reached or contacted. Respondents

who are commuting from outside of Whitewater preferred text messaging

significantly higher (38.5%) than those who live off campus in Whitewater (17.6%)

and those who live on campus (10.3%), with a (p-value .015).

Those who live on campus preferred e-mail significantly more (25.6%) than those

living off campus in Whitewater (14.3%) as the second best way to be reached or

contacted. Those who live on campus also prefer direct mail significantly more


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(15.4%) than those who live off campus in Whitewater (5.5%),and those living off

campus and commuting from outside of Whitewater (0.0%) with a (p-value .015).

Those who live off campus, in Whitewater (28.6%) and those who live on campus(25.6%) preferred social media as the second best way to be contacted significantly

more than those who live off campus, commuting from outside of Whitewater

(15.4%), with a (p-value .015).


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INDEPENDENT SAMPLE and PAIRED T-TEST

On a scale ranging from 1 being not aware to 5 being fully aware of the deadlines

regarding intramural sports, males were significantly more aware (3.24) than females(2.38), with a (t-value 3.725) and a (p-value .000).

On a scale ranging from 1= not satisfied, to 5=fully satisfied respondents had a mean

of (3.61) compared to the awareness respondents had to intramural deadlines (2.84)

on a scale ranging from 1=not aware, to 5= fully aware ( p-value .000), (t value

7.289).


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One-way Anova

On a scale ranging from 1=being not aware and 5=being fully aware, those who live

off campus while living in Whitewater are significantly more aware (2.96) than those

who live off campus and commute from outside of Whitewater (1.92), with an (f-

value 3.105) (p-value .039).

Ranging on a scale of 1=not aware to 5-fully aware, juniors rated their awareness of

deadlines considerably higher (3.32) compared to graduates (1.67) (p value .019)(f

value 2.570).


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Conclusion

Key research findings:

The majority of the respondents were male (54.5%). Males have participatedin intramurals at a significantly higher rate (60.3%) within the last semesterthan females (26.2%).

On a scale ranging from 1 being not aware to 5 being fully aware of thedeadlines regarding intramural sports, males were significantly more aware

(3.24) than females (2.38), with a (t-value 3.725) and a (p-value .000).

Majority of the respondents were seniors (57.3%), followed by juniors (21.7%),sophomores (9.8%), graduates (6.3%) and freshman (4.9%).

Majority of the respondents live off campus in Whitewater (61.5%), followedby those living on campus (27.3%).

The majority of respondents selected email as there number one way to bereached concerning intramurals (71.6%).

UWW should raise awareness of its intramural sports deadlines due to 26.4% of

respondents being not aware of deadlines, 23.6% being neutral on awareness of

deadlines, and only 20.3% were aware of intramural deadlines.

From this UWW can see an opportunity to outline the awareness to the new

students, from the data there could be recommendation towards emailing people

with 71.6% saying that this is the best possible way to be reached. Intramurals could

increase their awareness around campus by emailing students regarding the possible

sports and deadlines approaching. Another great way that they could spread

awareness would be through social media rating as 26.4% of respondents rated this

as the second best way to be reached or contacted. Other possibilities would include

posters and the internet site as people showed these are also good ways to contact

them. Spreading information through these mediums would be a great way to up the

awareness ratting, so that there is no longer a quarter of the people who consider

themselves not aware of intramural sports and deadlines.


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From the data we noticed that 44.6% of females have never participated in

intramural sports. From this the group thinks that there is room for improvement on

getting girls to participate in intramural sports. It would be a good idea to get more

female participation, as it is lacking. This was made apparent by the most recent

semester as 60.3% of males participated compared to 26.2% of females.

There was also a difference on where the student lives in regards to the participation

of intramural sports. We found that those who live on campus (48.7%) and those

who live off campus (48.4%) in Whitewater are far more likely to participate in

intramural sports than those who live outside of Whitewater (7.7%). This shows that

the students that commute to school and live outside of Whitewater are not as

important to target as those living in town or on campus.

One possible reason for this difference in participation could be the level of

awareness for those who live in town compared to those who do not. On a scale

ranging from 1 being not aware and 5 being fully aware, those who live off campus

while living in Whitewater are significantly more aware (2.96) than those who live off

campus and commute from outside of Whitewater (1.92). This is a huge difference in

the level of awareness for those living in town compared to those living out of town.

With some improvement on the 1.92 out of 5.00, the participation rate fromcommuters could increase.


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Recommendations

After the results of the survey were analyzed, we found that the majority of

respondents have participated in intramural sports (73.6%). Although this is a high

portion of the respondents, we noted that the majority of the respondents were

seniors (57.3%), followed by juniors (21.7%). This suggests improvements for the

awareness of the freshman as they are the new students and would not have much

awareness on the UWW sports.

The team also recommends the creation of a program to target the incoming

freshman of UWW. This would allow for the new freshman students to get involved

with the UWW programs and culture allowing the profile of intramural sports tospread through campus.

Due to this program creation the group suggests the university should allocate

resources and time into finding strategies to efficiently communicate with the

freshmen demographic of the university. One potential communication medium we

felt should be exploited to reach the freshmen would be mass SMS messages.

From the data the group found that the recommended intramural sport found were

both Quidditch with three responses and drinking games with three. As you can see

both intramural games are unrealistic, but the third most popular response cricket

could be a possibility.

From the data we noticed that 44.6% of females have never participated in

intramural sports. From this the group can recommend that more female oriented

leagues should be introduced alongside existing intramural leagues. This would

incorporate female only leagues to the already existing, Co-ed and male only leagues.

The data shows females rated themselves 2.38 a scale of 1 being not aware to 5


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being fully aware on information regarding intramurals. We recommend that the

intramural department should raise awareness on the sports offered to females.


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Appendix A

1.0 Introduction

What this proposal will consist of is raising the awareness for intermural sports of

UWW. Currently UWW has a vast range of sports to offer, but getting peopleconscious in the first few weeks are key.

The problem that UWW has is the lack of awareness of the intermural sports on

campus. The students are not informed about the range in services that UWW can

offer and thus missing the deadline.

By doing this research proposal there will be focus on targeting the students and

associations to raise the awareness of the intermural sports that UWW provide.

The proposal will compare what clubs UWW can offer compared to local universities

as well as what strategies and implantations are used to gain awareness.

2.0 Research Objective (Proposal)

Background:

The University of Whitewater runs an intramural program for both fall and spring. Ineach season the intramural available differentiate due to the differences in weather.

This gives students the opportunity to play sports without having to be on an official

Whitewater sport. There are currently 20 intramural sports ranging from Indoor

Ultimate Frisbee, flag football, soccer, to 9- hole Golf. This wide variety of sports

gives student athletes the ability to find the sport that suits them best and be in

more than one intramural sport at time. The intramural sports have their own areas

on campus which take place in buildings like the Williams Center, Roseman Building

and the practice fields, each place used to suite each sport adequately. The current

Assistant Director of intermural sports is James Friel, he looks over all intramural

sports. Students choose their own sports and the teams that they will compete with.

To enter an intermural each team signs up with names, ID numbers and team name

and must submit them into the intermural offices by a specific date. The problem


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with this system of sign up for an intramural sport is that students arent given

adequate time in order to sign up. Students are usually given about a week or less to

find a team, gather the necessary information and hand it in.

Objectives:

Find ways to increase participation in Intramural.

Explore earlier notification or extended deadlines.

Find ways to grab the attention of more students.

Figure out the most effective means of communication.

Methodology:

Secondary Research:

For secondary research we will have online access to UW campus-specific data in

real-time. We will also have access to the other college system to see how the

intramural system is set up and the similarities or differences they have incomparison to UW-Whitewater. We will also be researching data collected by the

intramural offices that deal with number of students in certain sports, trends in the

sports, and other statistical data that the intramural offices has previously collected.

Primary Research:

For our primary research we plan on doing interviews and surveys. For our interview

we will be talking to the Assistant Director of intramurals Mr. James Friel and finding

out how he is presentation awareness for the sports and also understanding how the

sports operate. On campus we plan to hand out the surveys at one floor in Wells

West, Wells East, and Wellers on October 10th and collect them October 12th. We

will distribute the surveys to the RAs from each floor and look for a minimum of 100


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responses. This way they can hand them out across their specific floor and then we

can collect them when they are completed. Possible problems that may occur in this

method would be that the RAs may not give some surveys out to the targeted

audience or the respondents may not fill out the surveys.

Also there will be data collection via an online survey (Facebook created survey). This

online survey will be sent to our friends who attend UW-Whitewater on November

4th.

It is estimated that it will take students no more than 10 minutes to complete the

assessment. This should generate a mass response ranging from around 100-200.

Timeline:

October 17th: Key Informant Interview Guide, and Focus Group Guide Complete.

October 21st: Complete Questionnaire Devolvement.

October 25th: Hand out surveys to RAs, and send surveys on Facebook.

October 31st: Interview James Friel.

November 4th: Collect the surveys from RAs, and surveys on Facebook.

November 28th: Complete SPSS data file setup.

December 12th: Final report (Projects/Presentation)

3.0 Summary Of Literature/Secondary Data Review

http://www.uwwsports.com/ - UWW Sports Homepage

http://www.uww.edu/recsports/leagues/leagues.html - UWW Intramural Sports

http://www.recsports.wisc.edu/imsports.html - Madison Intramural Sports

http://www.lawrence.edu/athletics/club.shtml - Lawrence Intramural Sports

http://www.marianuniversity.edu/interior.aspx?id=4478 Marian Intramural Sports


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http://libguides.uww.edu/content.php?pid=71526&sid=529376 uni lib marketing

321

http://www.mriplus.com/site/index.aspx - uni email and password

http://www.nirsa.org//AM/Template.cfm?Section=Welcome NIRSA

http://journals.humankinetics.com/RSJ - Recreational Sports Journal


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Appendix B

Intramural Sports Focus Group Questions

October 2011

Good afternoon. My name is Brad and this is Joseph, Rhett, Sachin, and Tyler. We

have formed a group for our Marketing Research class, and it is our goal to figure out

ways in which the intramural sports department can improve awareness towards

intramural sports for students living both on and off campus. We will best achieve

this goal by talking to you, the students. This is why we thank you and are grateful

for you taking this time to spend with us.

What we are going to do here today is ask you a few questions and then listen to

what you all have to say. At different times throughout the meeting, we might ask

you to explain your responses with more detail. Your role here today is extremely

important, so feel free to speak your mind and to not hold back. We will do our best

to let you talk and share opinions, because without that there would be no need for

this focus group. Do not worry about telling us what it is you think you want us to

hear, but instead be as truthful and open as possible.

We also strongly encourage everybody to speak up. The more responses that we

get, the better we can treat you in the future. There are many ideas that can bethrown around in what we are looking for today, and we want to hear all of them.

This gives us the best chance to help you.

For quality purposes, this meeting will be audio taped so that we can be certain that

we get everything out of this focus group that we can. We do not want any

responses forgotten or left behind. None of the responses here today will be linked

to any one person, so there is complete confidentiality. To show our appreciation for

you all coming out here tonight, we will have $20 Sentry gift cards to pass out whenwe are finished.


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Now before we begin with our discussion, we would first like for everyone to

introduce themselves to the group with your first name and just a sentence or two

about yourself. We feel that getting to know one another will help in our discussion.

Discussion Questions

1. When you think of UW-Whitewater Intramurals, what is the deciding factor on

whether you will participate in them?

a. (Go around group and ask each person, then discuss answers as a group.)

b. Would you like to see more of a variety of intramurals?

i. Discuss possibilities for other intramurals added.

c. What does UW-Whitewaters Intramurals do well?

i. Is this consistent throughout the sports? Be specific.

ii. Are there any negatives that you would like to address? Be specific.

d. How can UW-Whitewater Intramurals improve to better fit your needs?

2. How important is communicating in intramurals?

a. Do you always know what sports are when? Be specific.

b. Are you always aware of the sign up deadline?

i. Would it benefit you if UW-Whitewater Intramurals gave you more time to sign

up?

c. What are some areas that UW-Whitewater can improve on its communication?

3. What are the five best ways to communicate with you through a media medium?

a. (First have them write down these words and then discuss as a group).


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b. What are other ways to communicate with you?

i. Why are they not in your top five?

c. What do you think is the best way for UW-Whitewaters Intramurals to contact

you?

i. How often should they update you on events?

ii. Some discussion of what helps media communication.

iii. Some discussion of what makes a Facebook page more attractive or effective.

d. In your opinion, where could UW-Whitewaters Intramurals improve the ways

they communicate to students?

4. What are the main ways you get information on UW-Whitewater Intramurals?

a. What are some reasons why you use those sources?

b. What information do you find the most valuable that UW-Whitewater Intramurals

offer?

c. Do you feel how you hear about intramurals affects if you participate or not?

d. Do you feel one intramural sport leads to another?

i. Discuss examples

5. UW-Whitewater is thinking of possibly using texts to communicate better in

intramurals, do you think this would be effective?

a. Do you think it would be too personal? If so, why?

b. If UW-Whitewater offered this would you take advantage of this form of

communication? Please give reasons why or why not.

c. How much communication would be too much using texts? Sign up dates, captain

meetings, league championships, etc.?


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Creative Testing

We shall now look into what advertisement and marketing materials intramural

sports of UW-Whitewater use.

We will be looking at different types of creative used such as (1) Internet

questionnaire (Facebook), (2) Surveys In Dorms, and (3) The Royal Purple newspaper.

Internet Questionnaires

Lets start by going over the questionnaire generated on the social networking site

called Facebook. (Hand out the second packet which holds a screen image of the

questionnaire)

Take a minute or so and look over the packet you just received.

Please jot down whatever thoughts you have about the structure of the survey.

Take some time to complete this, be as critical as possible (wait for the group to

finish writing.)

All right, now lets open things up for discussion and please share what you wrote

down to get the discussion going

(Allow for any debate to finish, or slow down (keep timing in mind) and then ask the

following questions)

Now I would like to ask you all a series of questions:

Please look over the recreation of the online survey (Ask group to view the new

packet)

When you see the format of the questionnaire, what is the first thing that comes

to mind?

Are there any questions that you deem unnecessary? If so, which ones and why?

(be sure to log responses that generate a debate between the group)


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When you first saw the message that you were being asked to take a survey, what

were your initial thoughts?

Did the person who sent you the message influence your decision to take the

survey?

Was the process of taking the survey relatively easy?

Is there a better way for making a Facebook survey more accessible?

Overall, how long did the survey take you to complete?

What questions would you have asked, or should we add in the future?

Surveys In Dorms

Now we are going to review the surveys that were handed out in person throughout

campus, in both the residence halls and the other campus associated buildings. Try

to recall your first thoughts upon being handed the survey and any thoughts you may

have had while filling out the survey. If you would like a copy of the survey to assist

you in remembering some questions on it, let me know and I can pass out a survey to

you. (Should anyone request a survey now is the time to pass them out. Begin a

discussion with the group when everyone is ready and has had a chance to refresh

their memory on the survey.)

Presentation of the Survey

There are a lot of aesthetic and non-aesthetic factors that go into approaching

someone to take a survey. For instance, what was the appearance of the person who

came up to you and initiated the conversation to take the survey? Was he/she

dressed casually, or formal? What was the body language of the person who brought

you the survey? Were they nervous, calm, threatening, etc.? These small factors can

sometimes greatly affect the outcome of a survey performed in person. Amongst the

group and yourself, try to recall who brought you the survey, what their body


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language was like and their overall demeanor. How did that play into you taking the

survey (allow the group to discuss between each other, if no discussion is starting use

these questions to help)?

Here are some questions to get the discussion rolling

Did you know the person who brought the survey to you?

(Regardless of the response) Would that have encouraged or discouraged you to

take the survey? Why?

Do all of you play in intramural sports? Why or why not?

Did your awareness of intramural sports help your decision in taking/declining the

survey? Why or why not?

What was your reaction to the overall presentation of the survey, from the

approach through filling it out?

What would you have preferred be done differently if you were to be surveyed

again?

The Royal Purple newspaper

In the UW-Whitewater newspaper, there is much emphasis in the sports section on

the intramural sports and what type of marketing techniques are used to gain

awareness of this.

There are two ways to present the attentiveness of intramural sports and these

advertisements are based on the design or layout of the page. The intramural sportswill commonly be posted with the sports section of the newspaper. As researchers,

we look for (a) whether the location of the add is more towards the start of the page

or more towards the bottom, (b) the format of the add, if there is a picture of the

intramural sport or does it mention meetings or links to find more information, and

(C) how frequent are the intramurals mentioned and advertised.


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(Hand them a copy of The Royal Purple):

Please browse through the sports section in the UW-Whitewater newspaper, paying

close attention to where intramurals are placed and after a few minutes I will give

you your next set of instructions.

Please indicate which section of the newspaper got you attention and why. Also, did

the location of the intramural sports seem right for that given section?

Once you are done, stop and wait for further instructions.

Okay, lets talk about the possible outcomes;

How was the page set out?

Why/What do you like about that design?

What do you think about the use of the intramural sports within the sporting

sections?


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Appendix C

Interview Guide

Hi, we are researching the intramural sports at UW-Whitewater for our marketing

321 class. We realize you play a big role in intramurals and are wondering if we canhave 15-20 minutes of your time to answer a few of our questions. Our main focus is

researching ways to increase awareness and participation in intramural sports.

1) How much participation is there this year compared to past years?a) If participation is stable, why do you feel it has not increased or decreased?b) What factors do you feel are affecting this?

(1)Is there any way to increase these positive factors?(2)Is there any way to decrease these negative factors?

2) Is there currently a specific reason for the early start date for intramural sign up?a) If yes, please explain reasons.b) If intramurals started on a later date so there would be more time to sign up, do

you think there would be higher participation?

i) If yes, what are your reasons of not starting later?(1)How hard do you feel it would be to implement a later sign up date?

ii) If no, why do you feel it wouldnt change the participation rate?3) What communication channels do you currently use to reach students about

intramurals?

a) Which channel do you feel is the most effective?i) Why do you feel it is the most effective?

b) Are there any channels of communication that you feel could be more effectivethat you are not currently using?


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i) If yes, what are the obstacles stopping you from using it?ii) If no, have you ever thought about using text messages to reach students

about intramurals?

(1)What are your reasons for not using text messaging?iii)To you knowledge how does UW-Whitewaters intramurals compare to others

in the UW system?

c) If lower, what do other schools do to stand above?d) If higher, what do we do to stand above?e) Do you look to other schools for new ideas to promote intramurals?

i) If yes, what is the most recent example of this?ii) Ifno, why havent you look to other schools for new ideas?

Thank you for your time.


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Appendix D

Intramural Sports Survey

Your opinion counts! Participation in this survey will help improve intramural services on campus and we only

need to ask you about 10 questions. Your privacy is important to us; your answers will be combined withothers, and will never be linked with you personally.

1. How satisfied are you with the current intramurals program on campus?

Not Satisfied Neutral Fully Satisfied

1 2 3 4 5

2. How aware are you of deadlines regarding intramural sports?

Not Aware Neutral Fully Aware

1 2 3 4 5

3. What do you feel is a fair amount of notice before the deadline of each sport?

A. 1 week

B. 2 weeks

C. 3 weeks or more

4. When have you ever participated in intramural sports at UW-Whitewater? CIRCLE ONE.

A. Within last semester

B. Previous years

C. Never participated


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5. Have you ever missed an opportunity to participate in an intramural sport? IF NO PLEASE SKIP TO QUESTION

8.

Yes No

6. If you have ever missed an opportunity to participate, or have never participated, what is your reason? PICK

YOUR TOP TWO REASONS.

#1 Reason #2 Reason

A. Not interested in any of the sports.

B. Not enough time to get team together before

deadline.

C. Was not aware of the deadline of the sports

you were interested in.

D. Was not aware of the sports available.

E. Other

7. What is the best way to reach you when it comes to intramural sports and deadlines? RANK YOUR TOP 3.

Best Way 2nd Best 3rd Best

A. E-mail

B. Direct Mail

C. Text Message

D. Posters

E. Social Media

F. Internet Site

8. Are there any sports you would like to see added to the intramural sports calendar? CIRCLE ONE. IF YES, LIST

SPORT(S).

Yes No

9. What is your gender? CIRCLE ONE.

Male Female


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10. What year are you currently in? CIRCLE ONE.

Freshman Sophomore Junior Senior Graduate

11. Where do you live during the school year? CIRCLE ONE.

A. Campus

B. Off campus, living in Whitewater

C. Off campus, commuting from out of Whitewater

Thank you for completing our survey!

Intramural Research Report Final Final Version[2]

Documents

Transcript of Intramural Research Report Final Final Version[2]