‘Play can be Useful. Explore’

Wha

t is

play

?“Play does not just come

from the game itself, but

from the way that players

interact with the game in

order to play.”(Salen and Zimmerman, 2003)

Wha

t is

play

?

- Being creative- Using your imagination- A way of communicating- Playing games –

video/puzzle/adventure/board/drinking- We also have a key

understanding that games are not just for

children but for all ages

Ben

efits

of p

lay

- Improves imagination- Encourages communication

- Helpful educational tool- Increases productivity - Enables you to think and

look at something in a different perspective

- Gets people ‘up and about’

- Encourages strategic thinking

Stru

ctur

ed p

lay

- P

ros - It is organized and guided

- Gives a sense of direction

- Consists of set time and

rules- It encourages boundaries

Stru

ctur

e P

lay

- C

ons

- Can be too rigid and formal- Does not encourage a lot

of creativity- Involves time constraints- May lead to a lack of

interest or focus due to boundaries

Free

Pla

y - P

ros

- It encourages problem solving- Gives us freedom to think

- There are little to no boundaries- Allows for creative

thinking- Encourages social skills

Free

Pla

y C

ons - Possibilities are too

limitless- There are no boundaries

- Possible lack of interest or

focus

Wha

t is

a ga

me?

“One way of framing what players do

when they play a game is to say that they

are making choices.”(Salen, K and Zimmerman, E. 2004)

A game is a structural form of play

including a list of rules that people should

play and abide by. It is mostly used for

enjoyment, but also as a educational tool.

“Playing a game is the new voluntary

effort to over come unnecessary

obstacles.” (Suits, B. 1990, p41)We want to use the idea of creative

learning via play, on all levels from

primary to postgraduate.

Mak

ing

thin

gs fu

n vi

a pl

ay

‘The Fun Theory’ – Volkswagen‘This site is dedicated to the

thought that something as simple

as fun is the easiest way to

change people’s behavior for the

better. Be it for yourself, for the

environment, or for something

entirely different, the only thing

that matters is that it’s change for

the better.”(Thefuntheory.com, 2011)

‘The Fun Theory’ examples

(YouTube, 2016)(YouTube, 2016)

Design Brief

Re-design the Agency Logo

Inte

rven

tion

Bib

liogr

aphy

YouTube. (2016). Piano stairs -

TheFunTheory.com - Rolighetsteorin.se. [online]

Available at: https://www.youtube.com/watch?

v=2lXh2n0aPyw [Accessed 19 Oct. 2016].YouTube. (2016). The Dancing Traffic Light

Manikin by smart. [online] Available at:

https://www.youtube.com/watch?

v=SB_0vRnkeOk [Accessed 19 Oct. 2016].Thefuntheory.com. (2011). The Fun Theory.

[online] Available at: http://www.thefuntheory.com

[Accessed 19 Oct. 2016].Salen, K. and Zimmerman, E. (2003). Rules of

play. Cambridge, Mass.: MIT Press.