Intertextuality

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What is intertextualitythe relationship that exists between different texts, especially literary texts, or the reference in one text to othersThe idea that a given text is a response to what has already been written, be it explicit or implicit;It is also the referencing of other artistic or cultural texts such as plays, novels, films, music or paintings within a text.

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Purposes of intertextuality:Intertextuality occurs at many levels, in many forms, and serves a variety of functions:

HumourSymbolismcriticism

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Examples of Intertextuality in Popular MediaMatrix Trilogy - such as choreography from Kung-Fu martial arts from Hong Kong movies of the past, consistent historical and religious myths and allusions, and ideas from William Gibson's Neuromancer and other cyberpunk novels among the few.Survivor - owes as much to game shows and soaps, as it does to the castaway premise of Gilligan's Island, and the contrived social arrangements of The Real World.The Simpsons, Family Guy -The show depends on viewers knowing the codes for sit-coms and many other TV and popular culture genres, which are the intertextual platform for the whole show.

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A holder paying tribute to the above image to understand this you would need to have previous knowledge of the above film or 'text'. Hence the reference is intertextual.The Original Image from 'The Seven Year Itch'

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