INTERPRETING TRAILS – THE NEED FOR STANDARDS The National Trust THE VIEW FROM OUTSIDE Presentation...
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INTERPRETING TRAILS – THE NEED FOR STANDARDS The National Trust THE VIEW FROM OUTSIDE Presentation by Tom Perrigo Chief Executive Officer The National Trust of Australia (WA) NATIONAL TRUST
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Transcript of INTERPRETING TRAILS – THE NEED FOR STANDARDS The National Trust THE VIEW FROM OUTSIDE Presentation...
INTERPRETING TRAILS – THE NEED FOR STANDARDS
The National Trust
THE VIEW FROM OUTSIDEPresentation by
Tom Perrigo
Chief Executive Officer
The National Trust of Australia (WA)
NATIONAL TRUST
INTERPRETING TRAILS – THE NEED FOR STANDARDS
The National Trust
THE VIEW FROM OUTSIDE
Ned Goodwin’s CottageCentral Greenough Historic Settlement
INTERPRETING TRAILS – THE NEED FOR STANDARDS
The National Trust
Questions:
Where is the trail industry going in Australia?
What are the opportunities for the industry, regarding sponsorship, fundraising etc?
Where to from here?
THE VIEW FROM OUTSIDE
INTERPRETING TRAILS – THE NEED FOR STANDARDS
The National Trust
THE VIEW FROM OUTSIDE
Methodology• literature search
• desktop research
• web analysis (143 sites)
• interviews
• participant and listener
INTERPRETING TRAILS – THE NEED FOR STANDARDS
The National Trust
THE VIEW FROM OUTSIDE
Results 92% appeared to be working by themselves in
isolation from other trail groups
69% did not include conservation as an objective
81% did not have a business plan
96% did not have an interpretation plan
89% did not have a regular funded maintenance program
94% did not have a vision and/or a mission statement
66% was primarily associated with government land
INTERPRETING TRAILS – THE NEED FOR STANDARDS
The National Trust
THE VIEW FROM OUTSIDE
Current Users• low intensity recreation (walking, relaxation)
• secondary – high intensity use (exercise, fitness)
Mundaring Western Australia studyNovember 2000
INTERPRETING TRAILS – THE NEED FOR STANDARDS
The National Trust
THE VIEW FROM OUTSIDE
“ to conserve the scenery and the natural and historic objects and the wildlife therein and to provide for the enjoyment of the same in such matter and by such means as will leave them unimpaired for the enjoyment of future generations”
1916 Organic Act - USA
INTERPRETING TRAILS – THE NEED FOR STANDARDS
The National Trust
THE VIEW FROM OUTSIDE
Total Quality Management1. Defining the problem and quality improvement opportunities
2. Selecting the problem or opportunity
3. Analysing the causes and effects
4. Generating potential actions
5. Evaluating and selecting the actions
6. Testing the effect of the actions
7. Implementing the action
8. Monitoring and evaluating the action
Alcoa’s Model
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INTERPRETING TRAILS – THE NEED FOR STANDARDS
The National Trust
INTERPRETING TRAILS – THE NEED FOR STANDARDS
The National TrustNATIONAL TRUST
INTERPRETING TRAILS – THE NEED FOR STANDARDS
The National Trust
De Bono Hat`s
Creativity
“growth”
Control
“sky”
“warmth"
Emotion
Benefits
“sunshine”
Caution
“caution”
Information
“pure facts”
In simple terms, he devised a process which enables a group to move towards constructive dialogue as everyone uses the same mode of thinking characterized by a different colour of hat at the same time.
The result is that many perspectives are reviewed at the same time and a productive conclusion is reached, rather than arguments.
INTERPRETING TRAILS – THE NEED FOR STANDARDS
The National Trust
THE VIEW FROM OUTSIDE1. What are the problems and/or opportunities?
The lack of leadership
the limited amount of money
the absence of strategic planning
the disconnection and competition between like organisations
the inconsistent support of Federal and State Government
the lack of quality research
the lack of opportunities for sharing research, experiences and training
the dissatisfaction and frustration by some sectors in the industry
Total Quality Management Model
INTERPRETING TRAILS – THE NEED FOR STANDARDS
The National Trust
THE VIEW FROM OUTSIDE
2. Selecting the problem or opportunity
lack of leadership
Total Quality Management Model
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INTERPRETING TRAILS – THE NEED FOR STANDARDS
The National Trust
THE VIEW FROM OUTSIDE
3. Analysing the causes and effects
Total Quality Management Model
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It is well understood that no legislation or government action will ever be effective without community support
The current Government led process can be changed to a community driven movement
This community movement and the various government agencies be accountable for particular components of the industry which both understand and accept
INTERPRETING TRAILS – THE NEED FOR STANDARDS
The National Trust
THE VIEW FROM OUTSIDE
3. Generating Potential Action
Total Quality Management Model
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Peak National Organisation Key Function Advocacy – the process of influencing decision-makers
Clearinghouse – of standards, policies, programs, research
Training – co-ordinator, accreditation
Facilitor – to work downward for its members eg research, training, administration – database
Sponsorship/fundraising
INTERPRETING TRAILS – THE NEED FOR STANDARDS
The National Trust
THE VIEW FROM OUTSIDE
PATRON
FOUNDATION(BOARD)
Incorporated Association BoardAustralian Trails Association (an alliance)
Executive Team(paid staff)
Appointed by the Patron by nomination via the Alliance Board
Sponsors
BenefactorsContributorsSupportersFriends
Made up by elected officers from every State/Territory
Chapters and/or Branches
Members Note:individual and/or corporates can be members of the Alliance
Peak National Organisation Model
INTERPRETING TRAILS – THE NEED FOR STANDARDS
The National Trust
THE VIEW FROM OUTSIDE
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Summary• implement steps 5, 6, 7 and 8 with various
state, regional and local groups
• thank you to the trail specialists and volunteers
• thank you for the opportunity to work as a volunteer
INTERPRETING TRAILS – THE NEED FOR STANDARDS
The National Trust
THE VIEW FROM OUTSIDE
National Trust
“If you always do what you have always done,
you will always get what you have always got”.
Aristotle
