Interpretare i cambiamenti creati dal digitale - James Osborne e Simona Ortelli, Lundquist
12
10 December 2014 #writaly PUTTING DIGITAL TRANSFORMATION INTO PRACTICE
-
Upload
lundquist-srl -
Category
Business
-
view
116 -
download
0
Transcript of Interpretare i cambiamenti creati dal digitale - James Osborne e Simona Ortelli, Lundquist
10 December 2014
#writaly
PUTTING DIGITAL
TRANSFORMATION
INTO PRACTICE
Il contesto: digital transformation
Digital is not a medium. It’s our era.
Digital is not a medium. It’s our era.
Il contesto: digital transformation
Il ruolo della Comunicazione
Il ruolo della
comunicazione non può
più essere limitato a
quello di contenitore
passivo
Il ruolo della Comunicazione
Il ruolo della Comunicazione
European Digital Leadership Programme
2014-12-22 | 8
US viewpoints on digital transformation
“Have you earned
your seat at the
boardroom table?
Can you as a
communications
function sit down
with the board?”Andrew Bowins,
SVP Corporate & Digital
Communications,
MasterCard.
2014-12-22 | 9
“Digital-first means
that you have to
get to the point
where the old
product is a
by-product that no
longer rules you”Jeff Jarvis
Director of the Tow-Knight Center
for Entrepreneurial Journalism,
CUNY Graduate School of
Journalism.
US viewpoints on digital transformation
2014-12-22 | 10
“Every leader
needs to be
digital…
This is not a
technology issue,
digital
transformation is a
people issue”Charlene Li
CEO & Principal Analyst,
Altimeter Group.
US viewpoints on digital transformation
2014-12-22 | 11
In practica…
23 MANAGECHANGE
1MEASURE
“Change” nell’era della
trasformazione digitale
• Elaborazione e
l’applicazione di una
strategia
• Conoscenza del contesto
di consumo
dell’informazione
• Digital “literacy” a tutti i
livelli
2014-12-22 | 12
10 December 2014
#writaly
PUTTING DIGITAL
TRANSFORMATION
INTO PRACTICE
