ICE & LAC LONDON

Interplay Media Agenda – London 2011

Start End

Wednesday, January 26, 2011 (ICE 2011)

15:00 Landing in London (Heathrow)

16:00 Meeting with Hany @ InfoPeak SW - at the ICE BAR (ICE Olympia – Earls Courts) (Hani +2 019 23 85 302)

Start End

Tuesday, January 27, 2011 (LAC 2011)

13:00 Welcome Reception and Early Pre-registration will be held in the main lobby of the Official LAC Hotel, the Grange St Paul's between 1pm - 4pm. To avoid delays, please remember to bring your barcoded booking reference with you.

(Location)

13:30Affiliate Lunch with Brooke Cole – at the Cinnamon Club Old Westminster, Library 30-32 Great Smith, London SW1P 2BU T:02072222555 http://www.cinnamonclub.com (brooke: +1 714-322-2851)

17:00 Meeting with Fredric Bet US - at the lobby St Paul GRange Hotel (Fredric: 011-514-654-9129)

19:30

iGB Affiliate Awards - Every year over 500 people from the iGaming affiliate community gather to honour ongoing success within the industry at theiGB Affiliate Awards, which announces the best and brightest stars at an extravagant black tie event. If you would like to join us on the night, seat bookings will be open from the 15th November or please emailRich@iGamingBusiness.com to reserve your table now.Voting is currently open - until Monday 13th December, so make sure you visit www.iGBAffiliateAwards.com to cast your vote.VENUE: The Brewery, 52 Chiswell Street, London, EC1Y 4SD. For directions, please click here   to view the LAC Google Map.

Friday, January 28, 2011 (LAC 2011)

8:00 9:00

8:00 9:00

9:30 10:00Registration & Exhibition Opens

Welcome Tea & Coffee

10:10 10:30 Break

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ICE & LAC LONDON

Interplay Media Agenda – London 2011

10:30 11:40

10:30 - 10:35 Welcome from Conference Chair Michael Caselli, Editor-in-Chief, Lyceum

Publishing

10:35 - 11:15 The Year Ahead: Affiliate Face New Regulatory Challenges

Until now many affiliates have been relatively untroubled with burdensome regulation but that may soon change with legal developments on a number of fronts in the coming months.  PW discusses some of the key challenges affiliates will have to meet if they want to continue to survive and prosper in the igaming market including:- tightening up of the law on the use of cookies under the soon to be implemented e-Privacy Amendment Directive;- the new offence of commercial organisations failing to prevent bribery;- the dark side of the national gaming regulation & cross border criminal enforcement.

Peter Wilson, Regulatory Lawyer, Memery Crystal LLP

10:30 - 10:35 Welcome from Conference Chair James McKeown, Editor of iGaming Business & iGB

Affiliate Magazines

10:35 - 11:15 An Introduction to Facebook Ads

With over 500 million users worldwide and unprecedented targeting capabilities, Facebook offers a unique opportunity to efficiently connect with your customers before they even search for your products. In this detailed overview of Ads and Pages, you will learn all about Facebook's product offerings, audience breakdown, best practice and position on gaming. The session will also allow time for a comprehensive Q&A session.

Nikki Lannen, UK & Ireland Representative, Facebook

11.45 - 12.30 Groupon - How It Achieved Stratospheric Growth

Andrew Mason figured out how to inject hysteria into the process of bargain hunting on the Web. The result is an overnight success story called Groupon, a deal-of-the-day website that is localised to major markets and is the fastest-growing company in web history. Present in 88 U.S. cities and 22 countries, Groupon is expected to pass $500 million in revenue this year.

But is Groupon a collective buying fad or a revolutionary new local advertising vehicle? Find out as our Groupon representative talks through their business model and reveals what has made them such a success.

Jonathan Mann, Online Marketing Manager, Groupon UK

11:15 - 12:30 WordPress Advanced

You know WordPress, you're probably using it for some of your sites. You've done all the basics as far as optimization, it's time to go deeper. Showing you the advanced controls of several WordPress plugins and the new possibilities offered by the recent WordPress releases, Joost is going to show you how you can use WordPress even more effectively to build and optimize your sites. For those of you who dare show your sites, Joost can even give advice for improvements right on the spot. So bring your laptops and make sure to take notes, as this session is going to be packed with tips and tricks.

Joost de Valk, Founder, Yoast.com

12:30 13:30Lunch

Networking Lunch served on Level 2

13:00 14:00 Meeting with Shabe Addinall of ReferBack

14:00 15:00 Meeting with Virgin Affiliate (Stand 121 upstairs)

14:00 15:00 Break13:00 14:00 13:30 - 14:30 Round Table Discussion: Affiliate

IssuesAffiliates are invited to discuss current industry issues including several recent situations where relationships between affiliates and affiliate programs have broken down.  Be sure to take advantage of this unique new session which will become a regular feature of all future iGB Events – air your views, ask your questions and get face-to-face advise from your peers and industry colleagues regarding operating an online gaming affiliate business.

To ensure that we invite the people you want to hear from, please submit your speaker suggestions and the questions you would like answered ahead of this session to Kiera@iGamingBusiness.com .

Michael Corfman, GPWA Dave Sawyer, Bath Rock Media J. Todd, APCW 

 

13:30 - 14:30 Payment Solutions in Latin America

Businesses looking to capture more global customers must offer a safe, easy way for them to make cross-border payments. In addition, having the ability to send fast, secure payments to customers in these regions is equally important. So, in emerging markets such as South America, what payment solutions are providing the infrastructure to enable this to happen? And what issues, if any, are holding back further development of this market?

Ralf Wenzel, Chief Operating Officer, Skrill Holdings, operating Moneybookers

Paul Coxhill, Marketing Director, Ukash Jens Bader, Chief Commercial Officer, Paysafecard Paul Davis, European Director, PacNet Services do

Brasil Ltda

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ICE & LAC LONDON

Interplay Media Agenda – London 2011

14:00 15:00

14.30 - 15.15 What is the Value of a Domain Name?

Website domain names have jumped in value over the past five years, the average price increasing from £1,282 a year ago to £1,757 with some notable exceptions fetching eye-watering sums. With this in mind how is the value of a domain name calculated? Hear from Bob Rains as he explains the background to some of the biggest sales in iGaming history including Slots.com and Poker.org. Why were these domains purchased? How were they valued? And why were they important?

Bob Rains, Online Marketing Consultant

14.30 - 15.15 Building & Monetising a Community

In this invigorating age of user generated content, many businesses have added forums, blogs, reviews and other interactive tools to their website to encourage customer engagement and participation. However, building the technology, starting a group or even seeding a forum doesn’t mean people will use it or engage with the brand. So what is the secret to building, managing and monetising online communities? Find out from our panel of industry experts as they divulge the key methods and techniques they have used to build and manage a successful community.

Ben Starr, Founder, 15 Marketing Jason "Wolf" Rosenberg, Founder, Global Gaming

Events Arjun Jolly, Product Manager,

CasinoAffiliatePrograms.com

Aaron Gerdes, Chief Strategy Officer,

DeucesCracked

16:00 17:00 Meeting with AFFUTD – William Hill

17:00 18:00 Meeting with Criss Taylor (affutd desk)

18:00 22:00

BoogieBet launch event at Nike Town on Friday 28th January. We kindly ask you to meet in the Grange St Pauls Hotel lobby (10 Godliman StreetCity of London EC4V 5AJ), at 6.15pm where we will all jump on board the BoogieBet limo for drinks and a cruise around the centre of London, before arriving at Nike Town. On arrival, you will be greeted by our Nike iD consultants, who will assist you in the design of your personalisedNike shoes. BoogieBet is footing the bill for the design, production and shipping of your shoes and will also be putting on a spread of beer and sushi while you take your time designing your ideal pair of trainers. After the event at around 10pm, it’s back aboard the limo and on to the scheduled party at Tiger, Tiger on Haymarket. We are very much looking forward to seeing you on board the limo and introducing you to BoogieBet. 

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ICE & LAC LONDON

Interplay Media Agenda – London 2011Saturday, January 28, 2011 (LAC

2011) Saturday, January 28, 2011 (LAC 2011)

11:00 AM

11:00 - 11:05 Welcome from Conference Chair

Michael Caselli, Editor-in-Chief, Lyceum Publishing

11.05 - 12.00 SEO Surgery

LAC welcomes back the live SEO workshop with an innovative twist, this time featuring five of the BEST sites in the industry. With an exciting line-up of extremely skilled SEO professionals, this session will lift the lid on why these sites are so good and how you can replicate their success by using the tools and techniques they have employed.

Dave Naylor, Director & Head of SEO, Bronco Ltd Scott Polk, Founder, Scott Polk Consulting Marcus Tandler, Founding Partner,

Tandler.Doerje.Partner Will Critchlow, Founder and Chief Strategist, Distilled

Chaired by Bob Rains, Online Marketing Consultant

 

11:00 - 11:05 Welcome from Conference Chair James McKeown, Editor, iGaming Business & iGB

Affiliate Magazines

11.05 - 11:45 Case Study: OLBG Reveal Their Top Tips for Sportsbook Affiliates

OLBG is one of the UK's largest sportsbook affiliates having been in operation for the last 8 years. An industry first, OLBG have agreed to present an exclusive session to share some of their findings from their last 8 years in the sportsbook affiliate marketing industry. Attend this session to discover what has worked for them over the years and what hasn't? Tips for new and existing affiliates on key areas such as how to attract the right visitors to your site, how to monetise them and how to form strong relationships with your bookmaker partners. Applicable to all affiliates, attend this session to get in on the discussion and share your experiences.

Sinead Lambert, Online Marketing Manager, OLBG Richard Moffat, Operations Manager, OLBG

 

11:45 - 12:30 Taking Your Campaign Mobile

In the next 3-4 years mobile internet users will overtake fixed internet users globally. That represents a significant opportunity for companies to start engaging with their customers in new and interactive ways. Featuring two mini-presentations followed by an open Q&A session, attend this comprehensive session to discover the latest mobile trends:

Affiliate Marketing on Mobile - James Coops, Founder, Mobyaffiliates

Mobile Casino - Darren J Pollard, Mobile, Gaming & Social Media Consultant

12:00 PM

12.00 - 13.00 Demon SEO Panel

The London Affiliate Conference hails the return of the almighty Demon SEO Panel – this advanced session will showcase an in depth discussion from the industry’s most influential SEO experts as they reveal the most talked about SEO tips and tricks that Google undoubtedly disapproves of!

Dave Naylor, Director & Head of SEO, Bronco Ltd Marcus Tandler, Founding Partner,

Tandler.Doerje.Partner Frank Watson, CEO, Kangamurra Media Joost de Valk, Founder, Yoast.com Chaired by Jason Duke, Director, Strange Logic

12:30 - 13:15 Webpage Usability for Affiliate Sites

Usability is key for conversions and retention. This session will offer case studies of what works and what doesn't based on real world examples. Learn how to improve your site usability and reap the rewards with increased revenue. This session will cover:• The relative importance of search and navigation—and how to improve both so people can find things on your site• How to describe products and services so that your customers understand them• How to combine Internet presence, search, navigation, and content into a pleasant user experience that makes people want to do business with you

Lee Duddell, Founder   & Managing Director, What Users Do

 

13:00 PM

   

14:00 PM

14.00 - 15.15 SEO: The FutureLAC presents a new session format, which will showcase the future of SEO in three 15 minute mini-presentations followed by an interactive Q&A section with the SEO presenters. This is an un-missable opportunity to learn more about the critical factors that could affect your search engine strategy and to access the valuable knowledge these speakers are willing to share by getting answers to your questions. Please feel free to submit your questions in advance of this session by contactingKiera@iGamingBusiness.com .

Mini-presentation themes include: Google's Changing Landscape: What to Expect - Dave

Naylor, Director & Head of SEO, Bronco Ltd

14.00 - 15.00 Debate: How to Boost Your Affiliate Sites in the Search Engines

Many affiliate sites struggle to perform well in Google, attend this session as our panel of experts debate the best strategies and techniques to:• Boost your traffic through search• Choose the right keywords to target• Improve your affiliate landing pages quality score with PPC• Build an effective link building campaign• Use social media marketing campaigns to build the popularity of a brand

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ICE & LAC LONDON

Interplay Media Agenda – London 2011 SEO For International

Markets -Jane Copland, SEO Consultant, Ayima Search Marketing

Future Spam: What Google Will Be Targetting Next - Paul Reilly, SEO Consultant

Nichola Stott, CEO, theMediaFlow Phil Kissane, Commercial Director, Stickyeyes Joost de Valk, Founder, Yoast.com Peter Young, Head of SEO, Brilliant Media

15:00 PM

15:15 - 16:00 How To Choose An Agency?

We all probably know someone with a horror story of poorly done SEO, link farms, being held to ransom by an SEO firm, not having any work done or getting banned as a result of SEO work. In this session, Judith Lewis looks at what questions you should ask, how to understand the answers, what to look

for in a pitch/proposal, how to read and understand reports, how to spot danger and also how to be a good client. This is a must-attend session for any individual or business thinking of oursourcing any search work.

Judith Lewis, Head of Search, Beyond

15.00 - 15.45 How To Make More Money From Your Existing Customers

Customer acquisition is half a successful strategy. Repeat business often has substantially lower costs - and greater return. We'll cover tactics used inside and outside of the gaming industry for increasing customer value so that as your quantity of customers grows, your quality does too. Attend this session to learn:• How to understand your customer's behaviour and use it to earn more• How to generate repeat business from your customers• How to overcome competitors marketing to your customers

Aaron Gerdes, Chief Strategy Officer, DeucesCracked.com

Joe Tall, Chief Operating Officer, DeucesCracked.com

20:00 - LATE at Amber Bar

LAC CLOSING PARTY  Sponsored by iGaming Super Show

With something for everyone, this funky city bar is in the perfect setting in the heart of London! Join fellow delegates of the London Affiliate Conference and network in Amber’s four distinctively different bars all under one roof - just pick a theme to match your mood! Continue networking in a casual setting in the Amber room, catch up with friends over beers and wine in Opal room, get treated like a VIP in the Milk bar and dance the night away in the 80’s themed Glitterball Disco room!

Please RSVP for this event here.

VENUE: Amber Bar, City Point, 1 Ropemaker Street, London, EC2Y 9AW. For directions, please click hereto view the LAC Google Map.

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ICE & LAC LONDON

Interplay Media Agenda – London 2011

INTERPLAY SITES

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