Multimodal Mobility

SMS, Voice, Mobile Apps, Mobile Web as key enablers of Enterprise Mobility

Interop, 2009

VeerChand BothraRavience Digital Pvt Ltd

Many Stats – Two Facts

Virtually all your Customers have a mobile phone

Virtually all your Employees have a mobile phone

Time to Act

Has your Customer Service changed?

Has your Marketing changed?

Have your Business Processes changed?

IT or Island?

Enterprise Mobility Value Chain

•Workflow •Transactions

•Information Access•Instant Messaging & Calendar

•Email•Voice

Modes of Mobile Access & Delivery

• SMS• Voice• Mobile Apps• Mobile Web

• Bluetooth• Wifi• USSD

SMS

• Outbound– Bulk SMS– Unicode messages– A2P using HTTP

• Inbound– Longcode: Standard rate Virtual number– Shortcode: Premium rate number– P2A using HTTP

Voice• Voice site is an IVR system

– Access through a Toll-free, Standard-rate or Premium-rate number– Can be in any language and work across handsets – Navigation through

• Touchtone input• Speech recognition

• Automated Outbound Dialing (OBD)– Recorded voice prompt (clip)– Dynamic patching of data through text-to-speech – Numbers are automatically called and the voice prompt is played out to them– 30 or 60 second pulse– The call can be interactive and user’s response can be stored

Mobile Web and Apps• Made for Mobile Web browser sites

– Mobile websites are not the same as PC websites– Rs 3,000 price point for GPRS handsets– Cost of data download is relatively high – approx. Rs 5-10 per MB– Constrained device: small screen, lower processor speed and memory

• Mobile Apps– Greater control over UI and Experience– Requirements planning e.g. Need to access to contacts – Device planning– Technology planning

• Java (J2ME)• Symbian• Windows

Use Cases

• Field Force Automation• Order Tracking & Production Planning• Incentive schemes for B2B channels• Self-service for students• Stock Broking Risk Management automation• Alerts for Airlines• Critical message delivery for ATM monitoring• Voicesite for complaints & feedback• Mobile donation collection

Use Case: Field Force Automation

Challenges

• RoI?• Security• Devices Management• Application Portability• Middleware• Mobile Policy

Thank You!

• VeerChand Bothra

• +91 98198 39790• veer@ravience.com

• http://www.mobilepundit.com