Internship Report Waqas

8/3/2019 Internship Report Waqas

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Table of Contents

Chapter #1

Introduction:

1.1. Background of the study

1.2. Purpose of the study

1.3. Scope of study

1.4. Methodology used in the study

Chapter # 2

History of the organization:

2.1. Introduction of the organization

2.2. Company Background

3.3. Vision and Mission of the organization

3.4. Strategic objectives

Chapter # 3

Organization Structure and Management Review:

3.1. Organizational chart

3.2. Structure of organization

Chapter # 4

SWOT analysis:

4.1. Strength

4.2. Weaknesses

4.3. Opportunities

4.4. Threats



Chapter # 5

Analysis:

5.1. Financial Analysis

5.2. Operational Analysis

5.3. Environmental Analysis5.4. Competitor Analysis

5.5. Technology Analysis

Chapter # 6

Human Resource Assessment:

6.1. Human Resource Department introduction

6.2. Dimensions of HR6.3. Classification of workers

6.4. Areas covered by Human Resource Department

Chapter # 7

Solution:

7.1. Conclusion

7.2. Limitations

7.3. Recommendations

AKNOWLEDGEMENT



Firstly I would like to thank Allah Almighty who gave me the opportunity to work in a

professional environment and who always blessed me with countless favors.

Next I would thank my parents who were always there to hold my hand whenever I

fell. Truly they are the one who filled me with confidence with their words of

encouragement which made me feel that I can do even the impossible. I sincerely believe

that it is because of their prayers and support that I reached here.

I would like to thank my teachers who cultivated in me those seeds that really

proved fruitful for me. They were the one who illuminated my life with their teachings

and through their guidance.

I would specially thank sir Ahmed massud and sir umair who provided me with an

environment in which I could learn and freely discuss the issues I had during my period

of employment.

Finally all those people who made my job a pleasant memory that I would never

forget.

Chapter #1

BACKGROUND OF STUDY

Bahria University requires its student of business administration to undergo six to

eight-weeks internship program or job. Selection of organization depends upon the



interest of the student as well as the field of specialization. This six week practical

experience is then documented in the written form known as “Job Report” which is

based on theoretical and practical learning of the employee. To-Day professional

fields are becoming more and more challenging. To survive and get success in any

field, you should have the deep knowledge and appropriate skills of the concern

field. In fact this is very true about the field of management studies. Knowledge

and skills of a person can be polished, if he goes through some practical

experiences. Job provides an excellent opportunity to students of professional field

especially management studies, to polish their skills and concrete their theoretical

knowledge. Student gets the opportunity to match their knowledge with the actual

happening of the fields.

This program is the exposure for the students to the real working condition, and the

chance to learn the practical work and know about the culture, working conditions,

processes, and procedures of an organization to fulfill the demand of a job. All

these things are very important for the student to pursue a good career.

PURPOSE OF THE STUDY

The purpose of the report is to study the management practices, processes and

procedures followed by LAUNCHPAD Interactive Islamabad. The study is

intended to analyze LAUNCHPAD in terms of its strength and weaknesses. The

report also discusses the financial position of the company

SCOPE OF THE STUDY

The reader can have a brief introduction to the Launchpad interactive form this

report. It encompasses the various departments of Launchpad interactive, their

processes and procedures. It also encompasses the SWOT analysis of the company,

and recommendations.

METHODOLOGY OF RESEARCH



The method for data collection is central theme of the study. No study is completed

without using the scientific and systematic ways to get latest knowledge about the

study. So the methodology for data collection is based on the traditional categories

i.e.

1. Primary Data Collection

2. Secondary Data Collection

PRIMARY DATA COLLECTION

In primary data collection I used the techniques of:

1) Personal observation.

2) Briefing and discussion during the Job with MD and colleagues departments.

3) Unstructured interview technique is also used when I faced any problemduring work.

SECONDARY DATA COLLECTION

In secondary data collection method I get information from:

1) Company website.

2) Brochures for information to customers.3) Inter organization material

CHAPTER – 2

HISTORY OF THE ORGANIZATION



Launch pad interactive was formed on June 2010. We bring you digital

solutions to ensure that your business is set to take advantage of this digital

revolution of the market place. As more and more communication is routed

through the internet, it is business critical to ensure a positive footprint on

the worldwide web. There are at present an estimated 20 million internet

users in Pakistan – and the number continues to grow exponentially.

VISION AND MISSION STATEMENT OF LAUNCHPAD INTERACTIVE

VISION:

Leads the world

MISSION STATEMENT:

“To bring an end to the era of the Information Mafia”

STRATEGIC OBJECTIVES

Our strategy reflects our vision, being the champions of Internet marketing .the

wining organization

CHAPTER # 3

ORGANIZATION STRUCTURE AND MANGEMANT

REVIEW

ORGANIZATION CHART

Waqas

aziz

Nida

satti

Anum

(intern)

Yawar

jaleel

Umair sallayan

MD

Sayyed ahmed

CEO

Sidra

javed



STRUCTURE OF ORGANIZATION

DEPARTMENTS

There are no departments in the organization because it is has been only one year

of its formation.

All the hiring, financial, administration was controlled by the MD and CEO.

CHAPTER # 4

SWOT ANALYSIS

STRENGTHS

Continuous learning and improvement.

Sustainable growth.

WEAKNESSES

Poor administration

Employees are always demotivated

No training

Lack of equipment



OPPORTUNITIES

Amazing idea

Growth very fast

Low competitor rate

THREATS

Companies are coming very fast in this industry.

More and more people know about the internet systems of advertising

CHAPTER # 5

INDUSTRY ANALYSIS

FINANCIAL ANALYSIS

The companies invest low and earn high

When I was there it show tremendous improvements in financial terms

It changes with time to time.

OPERATIONAL ANALYSIS

They don’t need and special machinery for this, just a personal computer is

enough to do a job done.

ENVIRONMENTAL ANALYSIS:

I didn’t see anything related to environment by the firm.

ECONOMIC ENVIRONMENT



I didn’t see anything related to environment by the firm.

COMPETITORS ANALYSIS

In Pakistan they have very less competitors, but these competitors are not a register

firms, yes but internationally they have many competitors, but launchpad they only

deal with the Pakistani firms.

Market Share

Launchpad is not register at stock exchange.

CHAPTER # 6

HUMAN RESOURCES ASSESSMENT

As I told you previously that they don’t have any type of HR department.

All the HR functions are done by CEO and MD.

CHAPTER: 7

CONCLUSION, LIMITATIONS AND

RECOMMENDATIONS

CONCLUSION:

As more and more communication is routed through the internet, it is

business critical to ensure a positive footprint on the worldwide web. There

are at present an estimated 20 million internet users in Pakistan – and the

number continues to grow exponentially.

All major businesses and institutions now have web presence and many have



started to enjoy the benefits of digital advertising, marketing and an

interactive web presence. Content, business presence and business

interaction is on a rise - but at the brink of this digital revolution in Pakistan

few know how to harness the incredible powers of the internet and the

digital arena at its full potential. Enter – LaunchPad that bring you digital

solutions to ensure that your business is set to take advantage of this digital

revolution of the market place.

Lauchpad is a very good firm to work with and friendly environment leads

to its success.

LIMITATIONS

The office is situated in a very small area which does not give a

Professional look.

The only work through the internet if internet goes all work will be stop.

Current electricity conditions leads to be a strong barrier in the success of

Launchpad.

RECOMMANDATIONS

Marketing

The marketing of the firm should be proper so everybody must know about the

firm.

There packages must be design accordingly.

Technology improvements

Computer systems must be available for all the people.



Generator facility must available.

Proper guidance of software’s

Internship Report Waqas

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