INTERNSHIP REPORTONPARWAZ ENGINEERING (FAN) COMPANY LIMITED

Specialization:MarketingSubmitted To:Faculty of Management and Administration SciencesInternship Report On:Parwaz Engineering Company (pvt) limited Programme:Master in Business Administration (3.5 years)Submission Date:27-06-2014UNIVERSITY OF GUJRAT

(City Campus)

Table of contentsContents:Executive summary:..61INTRODUCTION.....71.1Background of the study:.71.2Scope of the study& internship:71.3Target of the study:71.4Methodology:82Objectives of the study93 Overview of the Parwaz Fan Company103.1Brief History of a Parwaz Fan..103.2Development Phase103.3Unstable and difficult Phase103.4Present Position of Organization103.5Vision Statement113.6Mission Statement113.7 Variety of Parwaz Fans123.8Quality Policy.123.9Nature of a Parwaz Fan124Performance of Parwaz Fan124.1Performance in sales:.134.2Performance in local and export of fans.134.3Parwaz Fan Export Performances145Rewards and Achievements of a Parwaz Fan Company156 Product/Service lines of a Parwaz Fan Company.166.1Explanations of fan products16 7 PEST Analysis of a Parwaz Fan Company177.1Political Factors177.2Legal Factors177.3Economic Factors177.4Social and Cultural Factors177.5Trade Policy177.6Technological Factors187.7PEST ANALYSIS CONCLUSION18 8 Organizational Structure of Parwaz Engineering Company198.1Organizational Hierarchal Chart19 9 Number of Employees in Parwaz Fan209.1Board of Director & Managers2010Key Management in shape of Committees2110.1Policy and budget making Committee .2110.2Human Resource Committee2110.3Audit Committee2110.4 Accounts Committee2211Staff Strength of the Company2312 Dealers Strength of the Company2313 Location & Main Offices.2313.1Registered Office2313.2Principal Office2314Introduction of all departments of the Parwaz Fan2414.1Finance Department2414.2Production Department.24 14.3Quality Control Department.24 14.4 Accounts Department ................24 14.5 Paint Department2514.6Human Resource Department2514.7 Marketing Department.25 14.8Research & Development Department2514.9 Customer affairs DepartmentAssembling Department26 14.10Assembling Department..26 14.11Operational Department2614.12Shipping Department2615Internee Work2715.1Introduction of Internee working Place2715.2Description of weekly activities of all Departments2816Internee Activities2916.1Market Survey2916.2Identification area of Market2916.3Contacts made with Dealers & Distributors29 16.4Market Selection for target29 16.5 Targets of fan sales in Market 2916.6Promotional Tools3016.7Forecasting of future demand of fan from Market3016.8Marketing challenges for Parwaz Fan Company3016.9 Marketing Strategy of Parwaz Fan Company3016.10Other Marketing Perspective of Parwaz Company marketing mix3116.11Marketing Penetration3116.12Promotional Strategy3117Summary of Learning3218Conclusion....3318.1General Observations about the sector of a Parwaz Fan3319SWOT Analysis of a Parwaz Fan3419.1 Strengths of a Parwaz Fan3419.2Weaknesses of a Parwaz Fan3419.3Opportunities of a Parwaz Fan3519.4Threats of a Parwaz Fan35 19.5 Conclusion of SWOT Analysis.3520Recommendations....36 References37

ACKNOWELDGEMENT:Start with the name of ALLAH, who is most beneficent and merciful.First of all I am very thankful to ALLAH ALMIGHTY, who blessed me with abilities, skills, health and guidance to complete this project in good manner. Afterwards I also thankful to my parents and professors who give me their assistance and guidance to complete this internship report in better way.I would acknowledge the Mr. Irfan Haider who is Marketing and Sales Manager Officer of this Parwaz fan company G.T road Gujrat. Heguides me in different steps of making this internship report. His encouragement and support is very vital for me to accomplish it in right way.I am also thankful to all company management and valuable human resource who give me all their support for making this report.

Executive SummaryInternship is in factTraining Programmefrom a particular company to gain the practical work knowledge, inner environment, culture, working conditions and particular unique skills with working permanent staff in the organization. I learnmany internal operations of Perwaz Fan through internship and how to perform their working activities. I will be like to join the fan company after my master in business administration. This is the era of competition between Fan companies sector. Therefore it was useful to me doing internship in Fan Company to enhance my knowledge about the practical activities. I worked in different departments of company and knew about how they perform their activities. This training enhances the inner capabilities of oneself. The purpose of internship, which I already mention above that for gain of practical work knowledge of activities. I think that it is not possible to get all the information of different activities by doing job. Internship is only way by which we can get better knowledge about allthe departments of company.The scope of my study is that now I can understand all the activities of departments. The scope of internship is that to tell newcomers in the company to do better jobs in better way. So performance of the companydepartments is easily understood during internship.The objective of this training in shape of internship is that getting practical work knowledge about all the departments which are exit in the parwaz fan. I knew that how professional human resource work and how this profession enhances my inner capabilities when I start my job in this company and I also learn a lot of information about working conditions of departments inside of company and how the workers are coordinated to each other in the company.Only internship is that type of training by which we learn different business matters and activities. Without the proper professional knowledge, it is not possible to understand business skills. So that is the reason of choosing this fan company because I want to learn all those practical work things which we cant understand without doing internship in the parwaz fan. Therefore, my choice prove that Ireally learn different departmental activities and tasks while doing my internship six weeks inside the parwaz engineering fan company and now hopeful that in future I will utilize and act upon all learn activities, tasks and skills during doing my job in the company.

1. Introduction:There are different objectives of this report. The primary and first objective is to fulfill the requirements of internship report. Internship is a course which offered to me after my completing four semesters and it requires 6 weeks for internship report. It is necessary in Master business administration. The second purpose is that to apply the theoretical knowledge into practical work and increases own understanding about different departments tasks.I learn about many operational and departmental activities during doing internship.For this purpose, I joined in this fan company and worked with valuable human resource in 6 weeks internship. So I explained all the learning activities in report according to internship format requirement.1.1Background of study:University of Gujrat suggests us that you do the internship in any organization according to your will and gives us the report on internship so I do the internship at Parwaz Fan Company G.T road. I am doing MBA (Marketing), so I am interested in sales and marketing operations of Parwaz fan company. Parwaz Fan Company has got the popularity in all their dealers and customers as well by providing quality fan products.1.2Scope of the study and internship:Fan companies have many operations from production to delivery. Therefore I tried to learn these operations and focus on many departments for enhance practical work knowledge. During internship I learn many operations of inside the fan company. The scope of industrial sector is very wide and every fan company plays its role in the progress of industrial sector and hopeful to achieve future and estimated targets. Govt should pay attentions on this industry because during internship I observe many problems in the country industrial sector and make necessary steps also require for industry progress.Every investor should make investment in this sector because doing this our exports of fans rate can be increased and also will provide the more jobs for the new coming workers.1.3Target of the study:The basic target of my internship is that to learn as much as more about different department activities and their coordination between each other and how experience persons handle different tasks in complex situation. Internship training enable to us for doing different tasks ourselves as employees of the company and seeking how to overcome business hurdles by using business skills. So internship is useful for gaining practical knowledge for future job and getting the target of learn business skills and application of business knowledge into practical way from these types of industries.1.4Methodology:The methodology reported for collection of data is primary as well as secondary data. The biggest source of information is my personal observation while working with staff and having discussion with them. Formally arranged interviews and discussions also helped me in this regards A) Primary data:Primary data include Personal observation and Interviews of the Staff members and employees.b) Secondary data:Secondary data consist of Manuals, prospectuses, magazines, Annual Reports and Internet.

2. Objectives of studying and doing internship for the Parwaz Fan Company:There are many objectives of studying and doing internship in the parwaz fan company. Because its all are vital for me to doing my future job and also developing the business skills and business language into myself. These objectives are given below as: To develop and improve the own personality for future job. To analyze the different departments activities. To assess the company financial position. To increase the professional knowledge. Enhance and improve understanding about internal operations. Monitor the production to delivery activities. Learn the company supply chain structure. Get the knowledge about business activities of company. For the application of theoretical knowledge into Practical work. How to with deal with dealers and distributors. How to handle complaints about delivery of fans on time Learn the company deals with new distributors and dealers How to satisfy customers and convince for salesof fans in aspect of quality.

3. Overview of the Parwaz Fan Company:3.1Brief History of a Parwaz FanParwaz Fans Company was established in 1967. Parwaz fans is offering wide range of home appliances of international quality by combining with risk free guarantee and providing superior customer satisfaction. These qualities are the basic foundation of customer satisfaction and their trust on company products.3.2Development PhaseAfter establishment of 1967, parwaz fans company start to making progress but changing in politicians in the Govt & Marshall laws, their trade policies and budgets for industry also changed. Therefore, company attained up and downs in its progress until early 1990s. In the Nawaz Sharif tenure of Govt, industrial sector made rapid progress because he was the businessman and really know the conditions of the business and attached with it problems. So all tenures of their Govt. industrial made rapid progress and exported the fans in the international markets. In that period material cost is very low and custom duties are also less. This is the development phase when Parwaz Company achieves their target and gets healthy profit from this development of industrial sector and for other areas of industry as well.3.3Unstable and difficult PhaseIndustrial sector face many problems during early 1970s.In this era, industry condition is so worse that investors hesitate to investment in new establishing fan firms. Law and order situation is not good that every business person cannot want to invest. Industrial sector is going down and it faces many problems. Govt policies also affect the industry progress and detract the way of their targets. Industries start to boom up and then Govt change, progress is become stopped. This is the difficult phase of industry in which companies face many problems and difficulties. Companies survive in this era very difficult and face instable situations. Industries face many hurdles from govt unfavorable steps and negative trade policies towards the fan industry. So govt should make favorable steps for up grading industry and also trade policies as well. 3.4Present Position of OrganizationToday the industrial sector and parwaz fan company also facing many problems of energy shortage and high cost of raw material and heavy custom duties payments.So every company in industrial sector face many problems and they want to solution of them in such way that they will be able to meet the demand of fans of the market.Now companies are using latest machineries and making investment so that they meet the demand of the dealers and customers on right time. So every company compels to purchase new machineries for survival in the markets. Every company wants to get their market share and improve the market growth in the fan industry sector.Govt should make steps for the betterment of the industry sector because it can be prove vital for the gaining foreign investment and also overcoming the problems of investors regarding to the custom duties and decreasing cost of raw material. So now new Govt of Nawaz Sharif insures that they will do for the betterment of industry particular for manufacturing industry. Industrials are hoping that they do good steps for their betterment and their fans can be sent to all around the world for increasing the foreign exchange and also came back the foreign investment inside the country. Industry can make contract with other foreign countries and can start training programmes for upgrading their workers and employees skills and knowledge as well about latest technology usage as well. Inspite of all these problems, Fan Company survive its self and looking good future for achieving their aims and objectives by overcoming these problems.3.5Vision StatementParwaz Engineering Company designer and manufacturer of home appliances providing best possible solutions to their customers. The spirit of innovations exists as Parwaz Fan seeks in ideas and takes in action for producing products. We always put customers first and understand that this is the only route to the successful future. We listen the opinions and ideas to closely to make the improvements in the products for the customers usage.

3.6Mission StatementWe are committed to providebest and quality fansto their customers and making possible also in future to provide better qualityother home appliances in such a way that customers make reliability and trust on usage of our products and also inform about fans to other people as well.

3.7Variety of Parwaz FansParwaz Fans offers the products to match to any decor. Parwaz products excel in beauty and style and are built to last. Exclusive finishes and unique light making fixtures the products and light combinations limitless. The result is one of the most impressive selections of home appliances anywhere. There is not better match than for any room without Parwaz Fans products.

3.8Quality PolicyParwaz Engineering Company is committed to that they never compromiseon quality of their fans products. This is the reason of quality reliability on customers thatParwaz fans is Certified under ISO 9001:2000. Company is hopeful to maintain their fans quality in the future by improving more their quality control standards for getting much customers attention and full filling customer satisfaction for seek of profit in return.Quality policy is very neceeary for the dealers making interest. Quality policy insures that dealers of fans easily can trust on fan products and other things.3.9Nature of a Parwaz Fan Basically it is a manufacturing company of fans. So it lies in the industrial sector where different components of fans are made locally and then assembled all these for making final product fan for customers and dealers as well. So it is registered and certified by quality standards. The Fan Companyoperates in different segments of business, which are given below: Fan products Washing Machines Other home appliances Fan making components etc.

4. Performance of Parwaz Fan:

Performance of Parwaz can be measured by given below historical statistics in shape of tables from 1998 to now on wards:4.1Performance in sales: (Table.No.1.1)YearProduction QuantitySales Quantity

1998 108836.00110015.00

2000109915.00107003.00

2001120053.00122773.00

2002174344.00170436.00

2003232339.00233299.00

2004313431.00315505.00

Total105891.8105931.00

(Data from company source)So:Here this table shows the performance of parwaz fan by passing the time becoming well and trustful sign for the dealers and distributors.

4.2Performance in local and export of fans:

(Table.No.1.2)

YearsLocal Sales QuantityExport QualityTotal Quality

200096825.0013190.00110015

200172097.0034906.00107003

200274132.0048641.00122773

200376587.0093849.00170436

2004 67890.0088991.00156881.00

(Data from company source)4.3Parwaz Fan Export Performances:

(Table.No.1.3)YearsExport sales U.S

2000243123.00

2001630158.00

2002910332.00

20031901943.00

20042441356.00

20053224647.00

Total9351559.00

So:Here is given the performance of parwaz fan company achieved by the passing years. Now hopeful for betterment in future by the company. (Note*above values given in tables are assumption based.)

5. Rewards and Achievements of a Parwaz Fan Company:The human resource and management of perwaz fan is so hard working and efficient that they won many awards and achievements, which describe below as: Parwaz Fan Company got the different awards and achievements from Gujrat Chamber and Commerce Industry.Parwaz Fan Company also certified from international standards under ISO9001:2000 certified as well and providing better quality fans to their customers.Parwaz Fan Company also got many export awards from other countries and also the certifications as well. Parwaz Fan Company is also approved from international certification.Parwaz Fan Company is also approved from UKAS Quality Management.

6. Product/Service lines of a Parwaz Fan Company:All kind of electrical fans including home appliances are made by the Parwaz Engineering Company. Product line is given below as:1. Ceiling fans2. Pedestal fans3. Wall bracket fans4. Exhausts fans5. Table fans6. Circomatic fans7. Washing machines8. Electric iron stabilizers energy savers9. Other home appliances6.1Explanations of fan productsParwaz Fan Company is focusing the more sales of the deluxe series of fans because from to it company gets much profit. Company is less proffering on lead series. Because it giving less revenue than previous one.Parwaz Fan Company is providing fans to their customers choices of different colors. No any other company is not providing these types of fans in different colors. The company provides different color schemes to their customers and fulfilling their needs and wants.Parwaz Fan Company has 100 dealers and indirect 350 dealers all the country. With the help of dealers,Company is expanding their fan products in other areas of the countries for increasing their revenue and also getting new customers.Parwaz Fan Company is giving prefer to elite class for getting much revenue. So that is the reason that company focusing on this thing as well.

7. PEST Analysis of a Parwaz Fan Company:This analysis describes about those factors which affect on Perwaz Company like political, economic, social & cultural and technological factors. This analysis is given below as:7.1Political FactorsPolitical factors for Parwaz fan company is not good so because change in politicians in the Govt change their policies which can not good for the company. Because trade policies are different in every Govt and they make hurdles in the way of industry progress and development. So political factor mainly damage the progress of country industry.7.2Legal FactorsThere are many legal factors that affect on the parwaz fan company. In our country law and order situation is not good. In the same way, there are also legal hurdles are in the way of progress of fan industry. Because there are some limitations and barriers made from Govt towards the fan industry.So fan company facing many legal complications in doing business in new areas of country and other countries as well.7.3Economic FactorsThe cost of raising raw material is not favorable for the Fan Company and high custom duties for the import of latest technology from other countries is also not good step for the industry progress. So Govt should maintain the currency value and avoid it from devaluing. Loads shedding and energy crisis also make hurdles in the progress of fan industrial sector and also for making increase in employment as well.7.4Social and Cultural FactorsParwaz fan company also affect by cultural differences. In Europe, there are trend of usage of fancy fans but low speed. But most fans used in Dubai, Saudi Arabia and Bangladesh etc. lack of trust and reliability from customer for using fans also make affect on company newly design fan products. So these factors affect the parwaz fan company.7.5Trade Policy:When Govt Changes, the trade policy for the industrial sector also changes. So this is making the big impact on the company production fans and meeting the demand of customers. Trade policies can increase the cost of the raw material and can be decrease the cost. In the same way custom duty on imports can be decrease or increase as well. So trade policy also affects the parwaz fan company future estimations of demand of fans and their supply on right time.7.6Technological FactorsTechnological factors also affect the parwaz fan company performance because if competitors having latest high tech machines, so then they will grab the all demand of fans from customers. In this situation, parwaz fan also compelled to install this type of latest technology. Die casting machine, injection molding machines, progressing stamping pressing, automaticarmature winding machines that high tech technology machines are used in this company.So this factor can also affect the company fans demand and competition increase between the fan companies.7.7PEST ANALYSIS CONCLUSION:That is the pest analysis of parwaz engineering Fan Company which tells us how different factors are affecting his fans production performances and detract the balance between the demand and supply of fans and different factors harmful for their survival as in negative point of view.

8. Organizational Structure of Parwaz Engineering Company

8.1 Organizational Hierarchal Chart:

(Structure from Top to Bottom in Management)

9. Number of Employees in Parwaz Fan:9.1Board of Directors &Managers

Mr. Hafiz Ashfaq Anwar (Chief Executive Officer)Mr. Ali Usman (Finance Director) Mr. Irfan Haider (Marketing& Sales Manager) &Other Directors: (Technical Director)(Shipping Manager)(Accounts Manager)(Quality Control Manager)(Purchase Store Manager)(Human Resource Manager)

AndOther Management members, workers, employees& security guards as well in serving company.

10. Key Management in shape of Committees:Committee are different types which are doing their tasks and activities regarding to any problem exit in the matters and hiring, firing and purchase of latest technologies as well. So committees are made. These are given below and their activities, tasks & action plans as well.Committees are:1. Policy and Budget making Committee.2. Human Resource Committee.3. Audit Committee.4. Accounts Committee.

10.1Policy and budget making Committee This committee makes the budgets for the production of fans and also their policies about workers activities as well. The committee check the no of the production of fans and according to it they estimations of the demand of fans in future. Committee also makes policies about how much worker pay maintain and time as well. So company top management opinions also kept in view and workers demand also put in front of them and after the making the agree opinion, policies are maintained. Due to it, any type of dispute exists between the company and its workers as well are resolved by doing this practice.10.2Human Resource CommitteeThis committee resolves the issues of hiring and firing matters of employees on the performance base or any other as well. This committee handles all type of problems for recruitment and derecruitment of the employees on working activities. Committee members are from the middle management and sometimes top management also plays the part.Every employee performance is checked on daily basis and according to it their future job is decided and also the pay as employee scale and job status by the human resource management. This committee filters poor working workers from excellent workers. This committee also resolves the working matters with labour unions and other workers forces as well.10.3Audit CommitteeThis is very important committee of the fan company which check the important documents and records of all the departments and regarding to them makes questions from the employees and then gets answers of questions from them. This committee makes the report about how fair running the company activities and where is something wrong. So this committee points out the all the hidden frauds and corruption matters and ask the top management to rectify them make the necessary steps form avoid risks as well. Audit committees continually do their activities. This audit has no any type of influence from the external forces outside the company which can make damage to them and create alarming situation also. So this audit committee works independently and having the power of checking every type of the company documents and records without any person influence inside the fan company.10.4Accounts CommitteeThis committee checks the accounts of the Parwez Company and point out any type of error from to the documents and requires justifications about errors and false statements also from the accountants. All the computer record is weekly check by the committee members. They also the tax payments figures also from the documents. Committee gives its suggestions about these accounts department activities to the top management of the fan company. After it, the decisions are made about the job of accountant for the future. Corruption may be exit and point out by the company made committee as well. So:These are all the committees of Fan Company that do their work actively and justifying company inside the entire problems on the spot. And make suggestion towards top management to rectify the existing problems.

11. Staff Strength of the Company:Number of Employees, workers, labour and other persons are 1000 in the parwaz engineering fan company. In the future there may increase and decrease in their numbers can be expected according to that time business, Govt trade policies, energy matters, law & order situations and financial position as well.12. Dealers Strength of the Company:There are the numbers of Fan Company dealers are about 100 till now and distributors and sub distributors are indirectly 350. This statics show that the company have wide network of dealers and distributors as well.13. Location &Main Offices:13.1Registered Office

Parwaz Engineering Company (pvt) limited 6km G.T road Gujrat (Pakistan).

13.2Principal OfficeParwaz Engineering Company (pvt) limited 6km G.T road Gujrat.

Phone No: 0092533 521971 0092533521972Fax No: 0092533 523307Website:www.parwazfans.comwww.parwazfans@yahoo.com

14. Introduction of all departments of the Parwaz Fan:There are many departments of perwaz fan, which are contributing their part in manufacturing fan products. Every one participate their experience, skills and provide quality fan products finally, which insure that they never compromise in their quality products and wants to maintain also their quality in future fan products for fulfilling Dealers and customers needs as well. These departments are mentioned above on next section in many numbers and their activities:14.1Finance DepartmentIn finance department, finance officers are making calculation for in which they invest revenue in different investments like purchase of new machines and in the stock market shares for the purpose of getting return. They give advices to top management where investment should be fruit full and also invest in purchase of foreign currency to make payments to other companies for purchase of new latest machines. All the financial matters are dealt in this department. 14.2Production DepartmentProduction of fans and other home appliances are done in this department. Production is made with latest equipment and machinery for the purpose of fulfilling demand of fans and others things on right time in such a way that meet the demand of dealers. In production department, very costly machines are kept and their take care is making possible with the helpful skills workers so that these machines spend working production of fans for long period. Production is monitored as regular basis by company engineers.14.3Quality Control DepartmentQuality of fans is checked in this department under quality control standards and quality systems. That is the reason of this;Fan Company is certified under ISO 9001:2000. In this department quality of fans is regularly monitored in shape of reducing errors, faults and making sure that every component is finely assembled in fan product and never compromise on quality by the company. Quality control officers actively check fans quality and prevent all the faults during measuring of quality in the quality control department.14.4Accounts DepartmentIn this department, company accounts are maintained by accountants. For this purpose, accounts manager and his management make entries oftransactions about orders and vouchers in different registers and inside the computers. All the tax paymentsare calculated in this department and all previous records of tax payments are kept here. Company Net profit or loss also calculated here. All the financial matters are solved here by the accounts officer and with the help of its management.14.5Paint DepartmentIn this department, different color paint is used for made and manufactured fans colorful. Different type of designs also now days are also made on them for the purpose of making stylish and good looking for customers. Everything during this process is monitored and also checked by inspection officers of Parwaz Company as well. So this department also play vital role in manufacturing and finishing good looking, colorful touch fan product.14.6Human Resource DepartmentIn this department, management and labour is hired and fired by human resource officers. Human resource officers check every employee performance and then make their future job decisions. Hiring and firing is based on performance and loyalty to company. Human resource officers are also responsible for giving training to their employees and up grading their skills for the betterment of the the company and also for new coming fresh employees as well.14.7Marketing DepartmentIn this department, marketing officers get orders from dealers and distributors. After that marketing officers make delivery towards them with the help of their supply chain and sales force. Marketing officers send their sales force in market for convincing and telling new dealers about company fan products.Company can give attractions to their dealers t in shape of incentives, discounts and different prizes. Due to it, target can achieved which I observe in the marketing department. About the incentives marketing officer and sales force tell the dealers of existing and new dealers also. Marketing officer seek the favorable commitments about the targets of fans and get into the one thing that is achieve target in fast on right time without delay. Marketing department performs all these activities and get the target of sale out fans for the betterment of the company. 14.8Research & Development DepartmentParwaz fan research & development is always busy in improving own quality control standards and introducing new products with the help of latest computer technology which have state of art design. As the phase of life is changing at a stuning rate. Parwaz Engineering Company is looking the new ways for making new products.14.9Customer affairs DepartmentIn this department, customers, dealers and distributors complaints are dealt. Company officers convince new dealers & distributors about their fan products quality, features, variety and reliability. They reply all the answers of their questions and give back necessary information about their fan products. They also handle all type of supply hurdles of fans products towards dealers and distributors as well.14.10Assembling DepartmentIn this department, different components of fan like cooper wire etc are assembled with the help of state of art machines and human resource. Every component is checked and under inspection of inspection officers. This is necessary for company to reduce errors as much as possible during assembling process and providing superior fan products to customers in the last.14.11Operational DepartmentAll type of operations is monitored in this department. Operations about delivery of fans toward dealers and distributors are conducted. Supply of fans from stores and warehouses toDealers are kept in view by operational officers andthey are also responsible to deliver fans through their supply chain to dealers at the right timeaccording to their demand.14.12Shipping DepartmentIn this department, the entire fan making material and different components are kept. In the need of time, all the fan making material send to production and assembling departments. In these both departments, further working is done and at last fans are made for ready to deliver towards distributors and direct customers.So:These are all the departments that participate in the production of finally made fans towards the customers and dealers as well.

15. Internee Work:15.1Introduction of Internee working PlaceMy internship working place is parwaz engineering (fan) company G, T road Gujrat (Pakistan), where I got the many business skills and marketing tools. I worked with the marketing officer and their sales force as well. I observe how the different sales targets of fans are given to dealers and distributors. I also learn the skills for convincing new dealers about the company fans. Orders of fans and their vouchers including all activities are recorded into the company documents.In marketing department,I observe that documents which are made on contacts with dealers and distributorsand how to make deals and targets are given to them. I also observe how to sales force its abilities and skills for convincing others as well.The company location is very good and green environment for everyone and also for the workers when they on break between company activities.Company place is also important for no of reasons which are given below as in the points shape as well: Good location of existence with main G.T road. Large good looking building. Healthy green environment. Availability of canteen and Small Park. Availability of emergency hospital service for the employees.

So: These are the some good things related to my internship working place which I observe there as well.15.2Description of weekly activities of all DepartmentsAll the departments are coordinate with each other for manufacturing the fan products and other home appliances. Departments from production to delivery process play their part and made quality fans to fulfill customers needs and wants as well. Every department is participating in this production process and also connected with each other. Assembling of fan components to the delivery of fans to dealers, every worker utilize their energies and try to meet the demand of the customers which is growing day by day.Every department requirements fulfill by the company on the time so that every department can meet the orders of fans demand from dealers and also listening their complaints and opinions what they want to change in fan products. So company with the help of departments meet the demand and supply of fans on right time and deliver by their operational and marketing and sales forces as well and also boost up their strength and use their revenue into other starting new businesses like production of new home appliances and mainly washing machines as well. So these are weekly activities conduct by different departments of the parwaz engineering Fan CompanyFor the production of the fans.

16. Internee Activities:As internee, I performed activities in market perspective. I also learn many skills of convincing and dealing techniques from marketing department. I perform marketing activities during my internship are given below as:16.1Market SurveyFirstly, I enter into Gujrat market and its surroundings with Parwaz marketing officer and sales force for gathering information about the demand of fans from public and which type of competition exit between the fan companies in aspect of price, quality, features and variety before entering in new area of city. It is necessary for any company to conduct survey and research before bringing product in the new place of market.16.2Identification area of MarketProper identification of entering in new area of Gujrat market is our task. Because before starting conduct fans supply deals and getting orders from dealers, we got the exact demand of fans in that area from customers and also what they want new in fan products.16.3 Contacts made with Dealers & DistributorsBefore new area of market (Gujrat) selection, I come to know that how company sale force with marketing officer make contacts with new dealers and distributors how get information about their total investment which they want to invest and how to take orders from them for fans. All the matters between our company and dealers are settled. 16.4Market Selection for targetAfter settling all the matters, we get orders from dealers and distributors of selected new area of Gujrat and make them supply of fans on their demand. Sales force actively keeps in contact with new and existing dealers about the availability of their demand and made supply of fans possible on time.16.5Targets of fan sales in MarketI also learn that which type of Targets Company give their dealers and distributors and on them company give discounts on maintained limit of sales for company fans. Targets are given to dealers through using sale force. Dealers try to achieve them to make their own profits and for company also as well. Targets of sales can be set for weekly and monthly by the company desire. Getting targets on time is task for dealers that prove to make it possible for their active business skills16.6Promotional ToolsI observe during my internship that company give sign boards to distributors and dealers with their own names written on them. Company also gives different type of things for their promotions like dairies, key chains and wall clock etc. Company also make advertisement by fixing bill boards near to dealers and distributors shops on the roads in the entire city of Gujrat and other areas as well.16.7Forecasting of future demand of fan from MarketDuring my internship, I also observe that marketing officer and their sale force also make forecasting of future demand of fans from Gujrat market. They make estimation of future demand expected from distributors and especially in summer season. Estimation of future demand of fans keeps company on track and it avoids from making extra fans to the company to taking any type of risk. Marketing officer and its management kept in view all the matters about future demand of fans.16.8Marketing challenges for Parwaz Fan CompanySome challenges which I observe to require overcome are given below as:1. Entrant of new fan company in Gujrat market.2. Threat of launching new designs of fans.3. Superior supply chain and networks of sales force of other competitors.4. Market strategies require changing according to changing conditions.5. Professional marketers required for marketing. 6. Lack of strong and healthy relationships with dealers & distributors.16.9Marketing Strategy of Parwaz Fan CompanyParwaz Fan Company using push strategy because I observe that company wants to sell out as much as their fan products to customers. Parwaz Fan Company is continually search new are of dealers and customers in such a way that fulfill their demand and also increase their revenue. So company appliesthe push strategy for the fans products. For this purpose new latest machinery is used for the production and expanding the selling of fans in new areas of the country.

16.10. Other Marketing Perspective of Parwaz Fans Engineering CompanyMarketing MixParwaz Fan Company uses marketing mix of everything which is useful to influence the demand of their fan product. There are four Ps of marketing mix in shape of price, place, product and promotion for parwaz fans.

16.11Marketing PenetrationParwaz Fan Company is producing the fans for already exit market of Gujrat. They are gaining revenue by employing this strategy. Because here in Gujrat market, there are many opportunities to grab the revenue from meeting demand of fans of customers. So this is the reason to pursue this type of the strategy.

16.12Promotional StrategyParwaz Fan Company uses sales promotions strategy because the company wants to increase their sales of fans getting revenue to other businesses. Parwaz Fans Company is doing many promotional activities to promote by internet websites and also bill boards as well. So parwaz Fan Company is done these tasks by the sales force with the help of marketing department. So: These are all the marketing perspectives and marketing environment I observe there and learned many things during my internship of the parwaz engineering Fan Company (Pvt) limited in Gujrat Pakistan.

17. Summary of Learning:I learned so many things during my internship. I got practical knowledge from different departments and well informed about how to running and extending business by utilizing learned skills. I also learn how to deal with customers and how to satisfy them. I gain market knowledge and how to maintain own fan product position during in my six weeks internship. So this practical work knowledge gained from working with company staff is useful for me to attach with class room knowledge and also vital for doing future job. I also observe that good relationships with dealers and distributors are also important for the of marketer company business as putting myself in shape of marketer during my internship. One good thing is that strong supply chain of fans between company and its dealers etc. one of the drawback is that there is not proper arrangement for safety of labour and workers and not enough security cameras in side of the fan company.

18. Conclusion:During my internship, I learn a lot of things about parwaz engineering company departments and its activities which we cannot observe without doing internship. Because internship training make able to us that how the different activities from production to deliver at last final fan product are done. I observe many good things like quality control systems and company ISO certifications. There are some back draws as well that there are some people In the management who have not professional degrees and there need to fresh professional degree holders who know much better new techniques of doing business and also they use proper business language in good way with the customers. I also observe that good relationships with dealers and distributors are also important for the of marketer company business as putting myself in shapeof marketer during my internship. One good thing is that strong supply chain of fans between company and its dealers etc. one of the drawback is that there is not proper arrangement for safety of labour and workers and not enough security cameras in side of the fan company.Finally, I conclude that parwaz engineering (fan) company is doing good business activities but there is need of some steps of doing for workers life safety during production activities of fans and should make stable policies about all activitiesthat are favorable for the company.18.1General Observations about the sector of a Parwaz Fan The sector of Fan Company is the industrial sector. My observations are that company should make steps for betterment of their employees. They should given them training and up grading their skills for the purpose of set achieve targets and also for their betterment of using latest machines in the future as well. Parwaz fan should make better relations with distributors and dealers. The company should make the future estimations of demand of fans. It should must make balance between supply and demand of fans as well. So doing it they can avoid any type of risk and loss which not good for the company.

So: These are the general observations about the parwaz fan engineering company and its industrial sector as well.

19. SWOT Analysis of a Parwaz Fan:19.1Strengths of a Parwaz Fan Parwaz Fan Company has latest high tech machinery and equipment. Parwaz Fan Company is giving job opportunities to many persons who are degree holder. Parwaz Fan Company is producing excellent quality fan products. Parwaz Fan Company is now making other home appliances. Parwaz Fan Company has good relations with dealers and distributors as well. Parwaz Fan Company has better skills employees. Parwaz Fan Company has good and strong network of distributors and dealers. Parwaz has made trust and reliability of fan products among customers.So:These are all the strengths that are used by the fan company to improve their market position and hopeful to get leadership in the market.19.2Weaknesses of a Parwaz Fan Lacking of new and latest version of machines and equipment. Lack of usage that machines workers. Lack of investment and revenue of the company. Limited budget for starting manufacturing of other things. Facing difficulty in custom duties payments and high taxes. Limited experience of new employees of the company. Limited international market access. Politics inside of the management. Limited financial loans from banks in need of time.So: These are the some weaknesses which are found in the parwaz fan company activities and they should be overcome by exploiting opportunities to reduce the effects of weaknesses on production of fans.

19.3Opportunities of a Parwaz Fan Parwaz can increase its export of fans by doing contract with foreign countries. Parwaz fan can exploit opportunity to making other home appliances as well. Parwaz fan can give jobs for new professional who have better skills. Parwaz fan can make own outlets in big cities in start. Parwaz Fan can purchase latest technological machines for getting above demand margin. Parwaz fan should change policies according to changing in Govt in such a way those they already easily forecast about their gain of profit and loss in tenure of that Govt. So:These are all the opportunities which are available to Parwaz Fan Company and it should avail them by exploiting them. Then the company will be able to increase their revenues and also can start other businesses as well. 19.4Threats of a Parwaz Fan Threats of corruption in management and operational levels. High cost of raw material using in making fans. Continues improvement in quality of the fan product. Threat of change in Govt Trade Policies. Threat of new strong competitors. Production in bulk form of fan products for meeting the domestic and international demand as well. Competition with strong countries producing quality fans. Threat of unstable law and order situation.So: These are all the threats, which are face by parwaz Fan Company and he should overcome by his strength of financial and technical knowhow of new fresh business professionals hiring.19.5Conclusion of SWOT Analysis: Parwaz Fan Company should utilize its strength and opportunities for the purpose of overcoming weaknesses and also avoid from the threats as well in the future of fan industry business.20. Recommendations: Parwaz Fan Company should get the help from new fresh business professionals. Parwaz fan should make those policies which are favorable for the workers and employees as well. Parwaz fan must make political connections in such a way that they can explain their problems toward them. Parwaz fan should participate in every conference of fan companies. Parwaz fan must do safety of health steps for their workers as well. Parwaz fan should make better relations with distributors and dealers. Parwaz fan should take steps to reach those areas of country where they cannot go till now. Parwaz fan should make contract with foreign countries for making investment in their fans production. Parwaz fan should make availability of security cameras for their safety. Parwaz fan should high better transport service for supply of their fan products. Parwaz fan must make hospital for their workers a d also school for their children. Due to it workers become hard worker. Parwaz fan should make donations for charity. Parwaz can also make sponsorship for the progress of sports. Parwaz should do all the things which are necessary for the betterment of company like elimination of corruption.So: These are my recommendations that I feel to act upon by the company and also for betterment of the company.

References:www.parwazfans.comwww.parwazfans@yahoo.comProspectus of Parwaz fan Engineering Company (Private) Limited.Mr. Irfan Haider (Marketing & Sales Manager) of Parwaz fan Engineering Company, G.T road Gujrat (Pakistan). 19 | Page`