Internship Abroad
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Transcript of Internship Abroad
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Internship Abroad
Jacqueline DohertyJCDecaux IrelandMarketing Intern
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Agenda
• JCDecaux background• Team Projects• Intern Projects• Conclusion
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Advertising in Ireland
Media Owner(JCDecaux)
Broker that rents the space /
product
Outdoor Specialist
(Kinetic) Recommends placement of
ads
Creative Agency
(Cawley Nea)
Media Specialist(OMD Ireland)
Divides and allocates budget
Advertiser(Guinness)
Client
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• Europe’s Largest Out-of-Home Advertising Company– Exclusively Outdoor– Brand leader– Quality– Innovate
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Products
MetropanelLUAS
Billboard Metropole
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JCDecaux Ireland
• Sile Greene Marketing
Executive– Marketing Plans and
Communication– Innovate
• Eimear McGrath Market Research Executive– Marketing Plans and
Communication– Joint National Outdoor
Research (JNOR)
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Administrative Tasks
• Review Trade Magazines• Update Contact Database– Media Agencies, Creative Agencies, Clients
• Photography– Cyclical, dublinbikes
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“Ask For Us By Name” Campaign
• Long-Term Sales Communication– Email brochure ad• Reconnect with current clients
– Postcard• Reach out to prospective clients
– Rulers & Wrap– Hard Cover Books
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Website Development
• Meetings • Research• Social Media Final product:http://www.jcdecaux.ie/
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JCDecaux Innovate
• Contact• Client Meetings • Mock ups and Quotes• Project managing
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• Photography• Website Maintenance• Monitor statistics• Send reports• Press Release
dublinbikes
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Market Research
• Joint National Outdoor Research Association (JNOR)– Hypothesis: that ads on buses can be seen by a
wider audience due buses not having assigned routes.
– Reality: Conducted primary research on bus randomness to determine that the Dublin buses normally take the same route every day.
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Media Research & Planning
• International “Glossy Magazine” Brands– Performed primary research to discover which brands were
sold in the proximity of certain JCDecaux billboards in order to target consumers at point of purchase
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Boston
When I returned to Boston in September 2010 I found that JCDecaux metropoles had been built all over the
city!
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Conclusion
I loved this internship. I feel like I learned so much that I
was able to link to my classwork and will be able
to use in my future career. I can now compare an
American agency to an agency abroad.