Internet usage patterns among affluent indians

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Indian CXOs online A compilation of online usage patterns of affluent Indians. August 2011 | Ethinos Digital Marketing

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This post is about the Internet pattern which shows the usage of internet in India. This slide is showing the device and platform is used to access Internet in India.

Transcript of Internet usage patterns among affluent indians

Page 1: Internet usage patterns among affluent indians

Indian CXOs onlineA compilation of online usage patterns of affluent Indians.

August 2011 | Ethinos Digital Marketing

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Indian CXOs online

SnapshotBroadband access 623,000Broadband access (per capita) 0.006 per 10 peopleBroadband subscribers 1,300,000Broadband subscribers (per capita) 1,187.667 per 1 million peopleCountry code .inHosts 2,707,000Hosts (per capita) 2,358.022 per million peopleInternational Internet bandwidth > Mbps 20,000 MbpsInternational Internet bandwidth > Mbps (per $ GDP) 24.823 Mbps per $1 trillion ofInternational Internet bandwidth > Mbps (per capita) 18.272 Mbps per 1 billion peopInternet Service Providers 43Internet Service Providers (per capita) 0 per 1,000 peopleISP 43SP (per capita) 42.326 per billion peopleLinux web servers 25Linux web servers (per capita) 0 per 1,000 peopleLivejournal users 1,602Price basket for Internet > US$ per month 6.78 $/monthSecure Internet servers 825Secure Internet servers (per capita) 0.601 per 1 million peopleTLD .inUsers 80,000,000Users (per capita) 70.805 per 1,000 people Source: World Development Indicator

Database | IANA Database | Netcraft Linux Survey | Government of India, Ministry of

Communications, IT and Technology

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Indian CXOs online

Average Internet Connection Speed in India

788 kbps

Source: Akamai State of the internet – 2011.

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Indian CXOs online

High Broadband Adoption in India (>5Mbps)

0.4%

Source: Akamai State of the internet – 2011.

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Indian CXOs online

Broadband Adoption in India (>2Mbps)

5%

Source: Akamai State of the internet – 2011.

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Indian CXOs online

Usage of Internet – Penetration

Source: Google Ad Planner, August 2011.

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Indian CXOs online

Platform Penetration

Source: Google Ad Planner, August 2011. | Comviva.com Survey 2010-2011

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Indian CXOs online

Device

Source: AdMob Metrics, 2010-2011.

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Indian CXOs online

Usage of Internet – Share of usage

Source: Google Ad Planner, August 2011.

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Indian CXOs online

Co-relation of activity to the size of screen

Source: World Internet Congress – 2010-2011.

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Thanks.

Siddharth Hegde | Managing Director | www.ethinos.com+91- 9820217252. | [email protected]