Internet usage and video online portal in Vietnam
14
Presented by: HIEN NT – 03/2013 MARKET RESEARCH FOR VIDEO ONLINE PORTAL AND INTERNET USAGE IN VIETNAM 1
Transcript of Internet usage and video online portal in Vietnam
Presented by: HIEN NT – 03/2013
MARKET RESEARCH FOR VIDEO ONLINE PORTAL AND INTERNET USAGE IN VIETNAM
1
2
Internet figures in Vietnam: 2010-2013 54% of Vietnam’s population is under age 30 25% of Vietnam’s population is under age 15 66% use internet everyday (Source: Cimigo)
3
INTERNET USAGE IN VIETNAMService package
Total broadband subscribers (xDSL): 4,2 million household (VNNIC)
Total internet user: 31 millionsNetwork speed:
Type Upload Download
ADSL 512 Kbps 3,072 Kbps
VDSL 1-3Mbps 12-18Mbps
FTTH 25-66Mbps 25-66Mbps
Triple play 1.024Mbps 8.192Mbps
4
Development trend from 2013 to 2015
Metabolic processesADSL -> ADSL2 -> FTTx (Fiber to the x)FTTH subscribes
Viettel 20.000 node of fiber network 3 millions FTTH customers national wide
FPT 38 provinces in Vietnam
VDC 11.8 3 millions FTTH customers national
wide
5
Technical requirements for SD/HDTV service (H264)
Most of the current ADSL subscribers only respond to poor quality HD. Good enough for SD
Average speed: 600-700KbpsSource: http://blog.radvision.com
6
Technology being used in Vietnam
IPTV (FPT, VDC, Viettel are using) It should have its own broadband network to ensure
speed of service requirementsOTT (Netflix)
Running on existing IP networks Quality of service changes due to quality of network Using adaptive rate streaming CN Quality Assurance: Increasing CDN, combined with the
networkOther potential technologies
P2P IPTV (Uvision.vn) High quality service based on IP network Leveraging broadband users Limitations: Not yet tested
7
Top video sites in Vietnam
Video sites from Telcos IPTV (FPT: iTV, VDC: MyTv …)
Video sites of CPs (Content Providers) Streaming:
Phim.soha.vn Clip.vn Tv.zing.vn Megafun.vn Xoai.vn
Live streaming (multicasting): VTC (vtc.com.vn)Others
Xemphimonline.com Thegioiphim.com Anyphim.com
8
9
MyTV – VNPT Services http://www.mytv.com.vn/
Set top box HD: 1.964.000đ SD: 1.100.000đ
Basic service Others
- Online Television- Video on demand- Film- ArchivePay by categories
Music/ MODKaraokeLive TVGamesPhoto sharing
10
MyTV – VNTP
Subscription development End of 2011: 60o.ooo 2012: 1 million
Technical infrastructure IPTV Bandwidth (75% market share national wide)
Difference (vs. Cable TV) Lock program that is not suitable for children under 16 Save favorite content Play games Karaoke SMS Video call Web
www.avg.vn
11
Top video site service
Clip.vn Megafun.vn
Vtc.com.vn
Tv.zing.vn
Type of content User generate content
CP CP
Service VoD VoD/Live VoD/Live VoD
Price High High High High
Revenue come from
-Advertise- Mobile TV
Advertise Advertise Advertise
12
Internet usage in Vietnam
Sources: MIC & Cimigo
Year
Internet user/ total
population
Internet user
(Million)
Development rate
Internet user in the urban area(Millions)
Internet user who watch video online at lease once a month
(Millions)
2011 34% 29.81
11.24% 17.89 5.72
2012 38% 33.16
11.24% 19.90 6.37
2013 41% 36.89
11.24% 22.13 7.08
2014 46% 1.03
11.24% 24.62 7.88
2015 50% 45.64
11.24% 27.39 8.76
13
1 TYPE OF ONLINE PLATFORM EXPLANATION
PRODUCT/SERVICE/ BUSINESS MODEL
1 SMB2C (Small business 2 Customers)
Business enterprise selling goods and services directly to customers (Eg: Yahoo, Amazon, Shopify …)
Foods, clothing, cosmetics, automobiles and other FMCG services
2 C2C (Customers 2 customers)
Provide platform for customer sales to other customers (Ad pages, e-commerce sites such as ebay, career builder …)
Electronics, real estate, head hunters, jobs recruitment …
3 B2B (Business 2 business) Provide platform for Business enterprise to networking and look for partners, business opportunity …
Online Advertising, shop online, Share revenue (%) from each transaction
4 News portal E-newspaper, news portal (VnExpress, AP, BBC)
Online Advertising, Selling Content
5 Social/ Community Social media network, community (FB, G+, Zingme, Youtube…)
Online Advertising, fan page, shop online, game online
6 Payment gateway Build payment infrastructure for online portal. Payment gateway integration (Eg: Banknet, Paypal, Smartlink …)
Share revenue (%) from each transaction
ONLINE PORTAL
14
THANK YOUAbout author:Nguyen Thu Hien – Mobile and online expert
Member of:
Mobile Monday Vietnam,
Vietnam Marketing Communication Community (VMCC)
Vietnam Creative Enterprise (VCE)
Vietnam adnetwork and agency community
Digital Content Vietnam
Email: [email protected]
Mobile: +84 904 939632
https://www.facebook.com/hhm207
